AFC Members and City of Sydney businesses are invited to our next Experts & Insights Webinar on "Greenwashing & Sustainability claims with the ACCC." 

Date: 4pm, Thursday 10th October 2024

Platform: Online, via Zoom. Register here

Open to: AFC members or City of Sydney businesses. See if your business is in the City of Sydney LGA here. 

As sustainability becomes a central focus in fashion, understanding how to communicate your brand's environmental efforts is more critical than ever. Supported by City of Sydney, this session features Aimee Chadzynski from the Australian Competition and Consumer Commission (ACCC) to delve into the legal implications of greenwashing and provide practical guidance on ensuring your marketing claims are transparent, accurate, and compliant with Australian consumer law. 

A round table session will follow, where Jaana Quaintance-James,CEO of the AFC, will host a Q&A with Georgia MacKinnon from State of Escape and Rebekkah Carey-Smith from The Iconic where you’ll have the chance to openly discuss challenges and ask questions. 

Learn how to avoid misleading communication, enhance your brand's credibility and build trust with responsible consumers. This is an essential event for fashion brands committed to genuine sustainability and ethical marketing practices.

Register here