Australia leads the world in clothing consumption per capita, contributing significantly to the 200,000 tonnes of clothing that end up in landfills each year. This staggering figure highlights a pressing need for change. We’re challenging Australian Fashion Council Members to join like-minded brands striving to make a difference.

Enter Seamless, Australia's national clothing product stewardship scheme, now an independent organisation. Seamless aims to achieve what no single brand can do alone: revolutionise how Australians choose, enjoy, and recycle clothing.

Why Your Brand Should Join Seamless

Seamless is industry-owned, industry-led, and government-supported, offering brands a unique opportunity to shape and manage sustainable practices. Joining Seamless provides numerous benefits, including:

• Exclusive AFC Member Benefits
  When you sign up before September 30th, 2024
• 25% Eco-Modulation Discount
  Enjoy additional levy discounts for items made from at least 95% single fibre.
• Operational Cost Savings
  The cost of doing this alone can be huge. Accelerate your activity with research, development programs, and business cases that offer commercial & circular benefits.
• Increased Consumer Trust
  Demonstrate your commitment to sustainability, enhancing consumer loyalty.
• Regulatory Compliance
  Stay ahead of future environmental regulations, reducing potential risks.
• Market Expansion
  Align with global sustainability priorities, opening doors to new markets and opportunities.

As a brand placing garments on the market, you're responsible for their entire lifecycle. 

Seamless empowers your brand to:

• Create durable, repairable, and recyclable clothing.
• Develop new models for reuse, repair, rental, and services that extend product life.
• Improve clothing collection, sorting, and recycling practices.
• Encourage consumers to make better choices when choosing, using, and recycling clothing.

Participating in Seamless places your brand at the forefront of a collective movement to transform the fashion industry in Australia, setting new standards for responsible clothing and circular technology solutions.

Join Our Information Session

We invite all AFC members to learn more about Seamless and its benefits for your business. Join our information session to hear insights from leading brands and get your questions answered.

Date: Wednesday, August 14th
Time: 4:00 PM AEST

This session will cover:

• The benefits of Seamless for your business
• Insights from leading brands
• How to join and start reaping the rewards
• Answering your questions about the scheme

We look forward to your participation and to driving positive change together. For your exclusive invitation, check your email inbox or contact info@ausfashion.com