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AFC Virtual on ORDRE | New Designer Additions

Fashion buyers from across Australia and the globe can now access the second wave of the new season’s wholesale collections from Australia’s leading designers on a dedicated section of the ORDRE platform; AFC VIRTUAL.

Launched on the 11th May 2020, recent additions to the platform include Australian collections from Aje, CAMILLA, [et cetera] WOMAN, Ginger & Smart, Helen Kaminski, Lisa Carney Design, Shapes in the Sand and We Are Kindred.

by The AFC

26 June 2020

AFC Virtual on ORDRE | New Designers Added

AUSTRALIAN DESIGNER RESORT SHOWROOMS NOW OPEN

Fashion buyers from across Australia and the globe can now access the second wave of the new season’s wholesale collections from Australia’s leading designers on a dedicated section of the ORDRE platform; AFC VIRTUAL.

Launched on the 11th May 2020, recent additions to the platform include Australian collections from Aje, CAMILLA, [et cetera] WOMAN, Ginger & Smart, Helen Kaminski, Lisa Carney Design, Shapes in the Sand and We Are Kindred. 

Images | via Aje

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MEET THE DESIGNERS



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Founded in 2008 by best friends Adrian Norris and Edwina Forest, Aje pays homage to Australia’s quintessential coastal and urban style through a curated mix of effortless essentials and statement occasion pieces.

The duo’s coveted creations illustrate a pure reflection of their background, with Adrian’s training at art school Liceo Artistico Venezia, and Edwina’s tenure at independent fashion magazine Russh. forever inspired by their mutual love of the arts, the like- minded pair devote each seasonal collection to the celebration of traditional artisanal techniques, craftsmanship and quality of design.



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Founded fifteen years ago in Sydney’s Bondi Beach by designer and artist, Camilla Franks, CAMILLA has captured the imagination of the world with its vibrant and bespoke bohemian lifestyle offering.

As a child, Camilla revelled in the boundless creativity and beach surroundings of Sydney. An artist at heart and with the soul of an actress, she started to create hand crafted pieces to wear between scenes – and from there the CAMILLA label was born.



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[et cetera] WOMAN founder and designer Karyn Westren is no stranger to the Australian fashion industry. It was through her personal styling work that she identified a gap in the market for effortlessly beautiful, affordably luxurious, figure flattering designs that would appeal to the busy Australian woman’s lifestyle and climate.

Coupled with travels to Bali over the years and discovering their beautiful traditional hand-batik silk Karyn married the two together and [et cetera] WOMAN was born around 2011.



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Ginger & Smart was founded in 2002 by Sydney-based sisters Alexandra and Genevieve Smart, the inspiration to establish the business came from the desire to combine family talent to build a strong fashion-lifestyle brand.

Ginger & Smart combines captivating design with the finest quality sustainable materials and first rate manufacturers. The brand’s sustainable purpose is to create beautifully considered timeless pieces, designed to be worn many times and with a low impact on the global environment.



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A heritage founded on craftsmanship and sustainability. A future focused on authenticity, design and innovation. Helen Kaminski was founded on the principles of natural beauty, craftsmanship, distinctive style and individuality.

In 1983, brand founder Helen Marie Kaminski handcrafted a raffia hat to protect her children from the searing Australian sun. Soon, her distinctive design was being coveted by small country boutiques where it was exposed to the style set.



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Lisa Carney is recognised as one of Australia’s top jewellery designers. Her collection has been showcased at the Australian Embassy in New York.

Born in Sydney, Australia, and making jewellery since childhood, her creativity has been inspired by her international travel.

Her designs embody an organic richness drawn from the world around her and imbued with a child-like curiosity that she continues to cherish.



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Alex Dash studied fashion design and production at Ultimo Tafe from 2009-2012. Shapes in the Sand has always had a very playful, nature inspired aesthetic which comes from Alex’s personal style and way of life.

Living on Sydney’s Northern Beaches, looking after the natural world and spending time outdoors are important to her. It inspires collections and has always been an integral part of Alex’s values and the label.



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We Are Kindred’s story begins with two sisters and a single vision. Established in 2013 by siblings, best friends, and kindreds, Lizzie and Georgie Renkert.

Drawing from over 30 years of collective experience in the fashion industry across magazine editing, design, buying and development, the sisters’ deep respect for one another’s individual aesthetic informs an offering of effortless modern luxury – with a touch of bohemia.

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More Coming Soon

Together, AFC and ORDRE are committed to continue to promote the quality and brand value of Australian design on a global scale.

Look out for additional waves of designer line-up announcements as new collections continue to be added to the platform.

 Access the Showrooms here;


Image | via participating brand Shapes in the Sand

Image | via participating brand Shapes in the Sand


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