Member login

AIME 'reclAIMEd' | Reimagining fashion waste for good

Through a partnership with the ReclAIMEd program, brands get the opportunity to enhance their brand’s ethical and environmental sustainability, reduce waste and support the educational mentorships of marginalised kids in need.

by The AFC

23 March 2022

AIME is an Australian charity tackling educational inequality through creatively connecting marginalised kids with mentorship programs and advocating Indigenous intelligence for a better world. Launched in 2005 by a 19-year-old Indigenous Australian, the charity now works in over 52 countries, and has helped educate and uplift more than 25,000 kids globally.

 

The Program is excited to announce the first brand partners for the AIME ‘ReclAIMEd’ dead-stock charity initiative. The opportunity allows brands to creatively reimagine their dead-stock fabrics and garments, enhance their ethical and environmental sustainability, and support the educational mentorships of marginalised kids in need. They welcome Arnsdorf, Bondi Born, Kit-X, Maurie & Eve, MJ Bale, and Nagnata, with more brand partners to be announced soon. Sounds like fun? It’s not too late to join.

 

Email celeste@sonzaistudios.com to hear more.

 

Through their ethos of ‘unlikely connections for a fairer world’ ReclAIMEd is a new initiative by AIME to offer brands the chance to use their dead-stock for good. Designers reimagine their excess fabrics and stock, creating avant-garde one-offs for auction or simply re-cutting best sellers with dead-stock fabrics, selling the pieces through their channels with the proceeds going to AIME - a truly unique opportunity.

 

Through a partnership with the ReclAIMEd program, brands get the opportunity to enhance their brand’s ethical and environmental sustainability, reduce waste and support the educational mentorships of marginalised kids in need.

 

Acknowledging the process of creating the garments will vary between brands, you have complete autonomy to work with your resource availability and timeline. All you need to do is try! There is no long term commitment, and you can choose to do as many (or as little!) pieces as you please. The creative is completely left to you!

 

The deadline to sign on is April 30, with the celebration of the launch happening through AIME’s online ‘Fashion for Good Week’ - 2nd-5th May 2022.

 

Read more here or contact the manager of the program from Sonzai Studios directly: celeste@sonzaistudios.com

Stay in touch
Subscribe

© 2022 AUSTRALIAN FASHION COUNCIL  All Rights Reserved

usercrossmenuchevron-down