Media Release: AFC Welcomes The Bond-Eye Group As New Membership Increases

Sydney, Australia: The Australian Fashion Council (AFC) and The Bond-Eye Group are proud to announce that Bond-Eye Swim, Sea Level Australia , Artesands & Niptuck brands have officially joined the AFC. The Bond-Eye Group’s membership underscores the increasing momentum within the Australian fashion sector, with other notable new members including Lee Mathews, Christopher Esber, Lorna Jane, R.M. Williams, Nicol and Ford, Philosophy, and leading manufacturers ABMT, T-Shirt Oz, and Hellweg. 

Headquartered in Sydney, Australia, The Bond-Eye Group also has offices in Los Angeles and a showroom in New York with brands globally distributed throughout Australia, New Zealand and North America. Key global partners include FWRD, Nordstrom, Neiman Marcus, Goop, Moda Operandi, Bloomingdales, Saks, Everything But Water, The Iconic, Revolve, and Anthropologie and a growing presence in Europe including Printemp, KaDaWe, John Lewis and Next UK.

Jaana Quaintance-James, CEO of the Australian Fashion Council said, “We warmly welcome The Bond-Eye Group to the AFC community. Their dedication to local, ethical production and innovative design aligns perfectly with our mission to elevate Australian fashion on the world stage. It’s more important than ever, as we undergo transformative change in the industry, that our collective voice grows louder and we strengthen our ability to drive meaningful industry-wide change. We encourage more brands to join us.”

“We’re excited to join the AFC and collaborate with like-minded industry leaders,” said Steve Philpott, CEO at The Bond-Eye Group. “True collaboration is key to shaping a sustainable and globally competitive future for Australian fashion. As a brand committed to sustainability and innovation, we look forward to AFC’s initiatives focused on sustainability, export readiness, and advanced manufacturing, and to contribute to building a resilient and globally competitive future for our Australian fashion industry.”

-ends- 

AFC Australian Fashion Week Designer Applications Open

With new criteria, Fashion Week 2025 will spotlight only the best in Australian design, focusing on quality over quantity and setting a new standard for excellence. 

Each designer seeking to show will be requested to provide detailed information about their brand and business activity for review by the Selection Committee. All applications will be reviewed by the Selection Committee in line with a rigorous assessment framework. In 2025, decisions made by the Selection Committee are final; an appeal process will be introduced in subsequent years.

Applications were open from 5pm Wednesday 15th January 2025 to Friday 31st January 2025.

Applications have now closed. Designers will be notified of the outcome shortly. 

Fashion Week Advisory Committee nominations now open

Applications for the Fashion Week Advisory Committee closed on 17th January, 2025.

Fashion Week 2025 is an opportunity to reimagine and reshape how Australian fashion is represented and explore new ways in which to showcase emerging and established Australian talent. It's critical that Australia's premier fashion event is informed by comprehensive industry input at every step of the process, therefore the AFC are forming a Fashion Week Advisory Committee and two Sub-committees.

The role of the Advisory Committees

AFC Fashion Week Advisory Committee
This committee will be initially Chaired by AFW Founder Simon Lock, with the support of the AFC CEO Jaana Quaintance-James. The following profiles will be sought:
(2) Emerging Designer Representatives
(2) Established Australian Designer Representatives
(2) Established Australian International Designer Representatives
(1) Indigenous Designer Representatives
(2) Department store Representatives
(1) Australian designer multi-label boutique
(1) Australian online retailer
(1) Creative Services Representative (Hair/Makeup Stylist)
(1) Model Industry Representative
(1) Marketing Services Representative (PR/Agency)
(1) Media Services Representative (Social/Legacy)
(1) Education Institutions Representative
(1) Event Executive Producer
(1) Sponsor Representative

Selection Sub-Committee
To oversee and approve requests for designer participation.

International Marketing & Delegates Sub-Committee
To assist the Chair in identifying and extending international invitations to attend the event.

 

Applications for the Fashion Week Advisory Committee closed on 17th January, 2025.

Jobs & Careers in the Australian Fashion & Textile Industry: December

Looking for your next opportunity in fashion & textiles? Check out these exciting job openings in the Australian Fashion & Textiles industry right now.

Australian Fashion Council: Membership & Administration Coordinator - NSW
Apply here.

Australian Fashion Council: AFC Partnerships Manager - Fashion Week - NSW
Apply here.

Zimmermann: Brand & Content Sample Assistant - NSW
Apply here.

Lee Mathews: Retail Specialist - NSW
Apply here.

Carla Zampatti: Casual Styling Professional - QLD
Apply here.

Matteau: Junior Product Developer - NSW
Apply here.

Matteau: Production Coordinator - NSW
Apply here.

5 Must Listen Australian Fashion Podcasts for your Summer Break

Whether you're lounging by the beach or enjoying some downtime at home, we've got you covered with 5 must-listen fashion podcasts.

From behind-the-scenes stories to industry insights and sustainability tips, these podcasts will keep you inspired all summer long.

🌟Wardrobe Crisis with Clare Press - Clare Press
WARDROBE CRISIS is a fashion podcast about sustainability, ethical fashion and making a difference in the world. Your host is author and journalist Clare Press, who was the first ever Vogue sustainability editor. Each week, we bring you insightful interviews from the global fashion change makers, industry insiders, activists, artists, designers and scientists who are shaping fashion's future.

Listen on Spotify Podcasts

🌟 Fashion Business Mindset podcast - Elizabeth Formosa
Fashion Business Mindset is your FROW seat to 'real' stories from Designers, Brands, Entrepreneurs, Makers & Mentors. Our mission? To increase the success rate in the Fashion Industry by creating a dynamic fashion business eco-system. Fashion Business Mindset provides industry insights and insider access to The Future of Fashion. Hosted & created by Elizabeth Formosa, the Founder of Fashion Equipped.

Listen on Spotify Podcasts.

🌟 Process the Podcast - Arielle Thomas
Process the podcast welcomes guests of all creative disciplines, bridging the gap between art and commerce as leaders in their lane. Host Arielle Thomas hopes you love these creative conversations with some of the most celebrated names in the Australian fashion, media, and design landscape, taking a dive into their unique processes to actualise their ideas.

Listen here.

🌟Critical Fashion Studies - Dr Harriet Richards & Critical Fashion Studies
We hear a lot about ethical fashion, but what does this mean in practice? In this interview series, you'll hear from Australian fashion experts about how sustainability and diversity are shaping our local fashion industry.

Listen on Spotify Podcasts.

🌟 The Seamless Leadership Podcast - Seamless Australia

Hosted by sustainable fashion expert Clare Press. Tune in to hear industry leaders and changemakers tell the story of what it takes to build a new circular system for clothing.

Listen here.

🌟 In Fashion Podcast - Glynis Traill-Nash
Glynis talks fashion craft, commerce and connection with leaders, innovators and insiders that make the fashion world turn.

Listen here.

Media Release: Fashion Industry Rallies Behind AFC to Lead the Delivery of a New Vision for Australian Fashion Week 2025

Fashion Industry Rallies Behind AFC to lead the delivery of a New Vision for Australian Fashion Week 2025

Sydney, Australia: Today, leading Australian fashion designers and key industry figures have rallied in support of an industry-led Australian Fashion Week (AFW), following the announcement that IMG will no longer manage the event. 

This generational opportunity for the Australian fashion industry marks a transformational shift. Under the leadership of the AFC with a new not-for-profit model, AFW can evolve into a platform that elevates Australian fashion on the global stage, benefits designers, and prioritises the unique needs of local industry that generates over $28b for the Australian economy.

“The time has come for Australian fashion to be represented by those who know it best—our own community,” said Marianne Perkovic, Chair Australian Fashion Council.

“As the representative voice of Australia’s fashion and textile sector, the AFC has the insight, commitment, and industry focus to lead Australian Fashion Week that truly reflects the strength, resilience, and creativity of our industry,” Jaana Quaintance-James, Chief Executive Officer, Australian Fashion Council said.

Quaintance-James adds, “Fashion Week is so much more than runways and high heels—it’s a vital creative platform that shines a global spotlight on Australian fashion, driving our $28 billion economic powerhouse. This industry employs over 500,000 people, predominantly women, and supports an export trade that generates more revenue than wine. Our vision is to create an event that not only celebrates our incredible talent but also positions Australian fashion as a global leader, delivering meaningful economic and social benefits for our industry and beyond.”

“Having a not-for-profit organise Australian Fashion Week will be a game-changer and it’s how other successful fashion weeks like Milan and Paris operate,” commented Alex Schuman, CEO of Carla Zampatti. “This shift is about putting the needs of our industry first and ensuring that AFW continues to be a global launchpad for both emerging and established designers.”

Minister for the Arts, Music and the Night Time Economy, John Graham said “The NSW Government has been supporting Australian Fashion Week since 2009, and is committed to supporting the Australian industry fight to keep fashion week going, here in Sydney.”

The AFC has garnered broad support from across the industry including Australian Fashion Week founder Simon Lock and Editorial Director & Publisher News Prestige and Conde Nast titles Australia, Edwina McCann, signalling a renewed vision for AFW under local leadership.

Through close collaboration with its members and partners, the AFC aims to deliver a truly inclusive and empowering event that showcases Australia’s creative talent and landmarks to the world, enhancing the visibility, positioning, and international demand for Australian fashion. 

Supporters:

-ends- 

Media contact:
Prue-ellen Thomas
Head of Marketing and Communications, AFC
pthomas@ausfashioncouncil.com +61 439 882 788

____

ABOUT THE AUSTRALIAN FASHION COUNCIL:
The Australian Fashion Council (AFC) is a not-for-profit and the peak body for the Australian fashion and textile industry, representing the sector for over 70 years. AFC members are Australian founded or majority owned businesses involved in producing fabric, clothing, footwear or accessories, including individuals that contribute creatively and economically to the Australian fashion and textile industry. The AFC champion and advocate for a prosperous and creative Australian fashion and textiles industry, with the purpose of building a vibrant, inclusive ecosystem for our member community through education, collaboration and innovation.

Industry Call To Action for AFC to lead Australian Fashion Week

Dear AFC Members and Australian Fashion Community, 

The Australian Fashion Council is calling for your industry support for the AFC to take the lead on Australian Fashion Week for 2025, following the announcement that IMG will no longer manage the event. 

This marks a transformative shift for the Australian fashion and textiles industry, with the AFC bringing a not-for-profit model to AFW, dedicated to championing Australian brands and designers. 

We will engage with our members, industry leaders and key stakeholders to create a platform that truly supports local industry needs, and enhance the visibility, positioning, and international reach of Australian fashion

CONFIRM YOUR SUPPORT BELOW

This is an industry-specific call to action, so we ask that only AFC Members and those within the Australian Fashion and Textiles Industry participate.

NSW Inquiry: Procurement Recommendations Could Lead to a Bright Future for Local TCF Manufacturing

The AFC welcomes the NSW Government's report on procurement practices, which highlights the untapped potential of local TCF manufacturing to drive economic growth and job creation.

The report identifies several critical areas where changes in government procurement policies could revolutionise the Australian fashion and textile industry, boosting local businesses and creating more job opportunities.

"The findings are a clear indication that supporting local TCF manufacturing is not just an option but a necessity to ensure the sustainability and resilience of our industry. By prioritising local content, we can empower women with job opportunities, leverage the multiplier effect of local manufacturing to drive ethical supply chains and accelerate the adoption of technology into advanced manufacturing. This is our opportunity to position Australia as a leader in innovative and sustainable products on the global stage, focusing on quality and innovation rather than competing solely on the lowest price.

"Government procurement plays a huge role in creating economic stability for manufacturers, giving them the fiscal headroom to invest in more staff, more training, and advanced equipment, which in turn drives innovation through research and development. It's crucial for the government to signal to the rest of the community that procurement decisions are no longer just about the cheapest option. This shift in focus will attract investment, foster innovation, and support the development of advanced manufacturing capabilities that can truly make Australia competitive globally," - Jaana Quaintance-James, CEO of the Australian Fashion Council.

To truly unlock the potential of the Australian fashion sector, the AFC urges the NSW Government to take bold steps in adopting these recommendations, particularly those that enhance opportunities for small businesses, support First Nations enterprises, and drive sustainability. By embracing these changes, the government can create a thriving ecosystem that fosters innovation, creates jobs, and supports local manufacturers.

Summary of Report Key Findings:

  1. Support for Local Content: There is broad support among stakeholders for prioritising local content in procurement to boost the local economy and create jobs.
  2. Modern Slavery Concerns: Current procurement practices lack transparency, leading to potential labour exploitation, especially in high-risk industries like cleaning and security.
  3. Lack of environmental and Sustainability Standards: There are currently no goals to meet or achieve any Environmental or Social sustainability standards across procurement practices.
  4. Compliance Gaps: Post-award compliance checks are infrequent, risking non-compliance with labour standards and contract obligations.
  5. Small Business Access: Small businesses face barriers in participating in procurement processes due to a lack of capacity and complex tender requirements.

Summary of Recommendations for the Australian TCF Manufacturing Industry:

To promote the advancement of local manufacturing and job creation in Australia, the AFC support prioritising the following five recommendations from the report:

  1. Prioritise Local Content in Procurement (Recommendation 1):
    • Support local innovation by breaking down tenders into smaller parts, enabling small businesses to participate.
    • This approach would directly benefit local manufacturers and support small businesses to scale up, increasing job opportunities and economic growth.
  2. Mandate Modern Slavery Clauses (Recommendation 3):
    • Include modern slavery clauses in all procurement contracts to ensure ethical supply chain practices.
    • This recommendation aligns with ethical business practices and promotes fair labour standards, helping to protect workers in high-risk industries.
  3. Establish a Jobs First Commission (Recommendation 9):
    • Implement measures to monitor and enforce local content requirements, ensuring systematic compliance checks.
    • A dedicated body like the Jobs First Commission will drive accountability in supporting local industries and increasing employment opportunities.
  4. Support for Aboriginal and Diverse Enterprises (Recommendation 14):
    • Provide training, support, and skill development for Aboriginal businesses to help them succeed in government procurement.
    • Increasing diversity in the supply chain not only supports job creation but also fosters social inclusion and economic development within disadvantaged communities.
  5. Incentivise Sustainability and Circular Economy Practices (Recommendation 18):
    • Introduce requirements for government tenders to focus on product stewardship and the circular economy.
    • Emphasising sustainability in procurement encourages innovation and positions NSW as a leader in environmentally responsible manufacturing.

By adopting these strategies, the future of Australian manufacturing can be brighter than ever, providing a more resilient and competitive landscape for businesses and communities across the country.

Read the report in full here

 

AFC MEMBER BRAND & MANUFACTURERS FORUM

AFC Members are invited to this session, where we will unpack the Victorian TCF manufacturing report findings and recommendations, and workshop industry priorities. This forum will be an opportunity for brands and manufacturers to collaborate, voice challenges and plan next steps for our manufacturing industry to be better supported, evolve and thrive.

WHEN: Wednesday, 23 October, 2024
TIME: 11.00am - 1.00pm
LOCATION: Epiphany Room, GPT Space&Co, 376-390 Collins Street, Melbourne
AFC Members can RSVP HERE

AFC Member, Brand & Manufacturing Forums in Melbourne

AFC members are invited to  the AFC Member Forums, held in Melbourne during Melbourne Fashion Week. Please RSVP for both events.

 

SESSION ONE: AFC MEMBER FORUM

TIME: 8.30am -10:30am

WHEN: Wednesday, 23 October, 2024

LOCATION: Epiphany Room, GPT Space&Co, 376-390 Collins Street, Melbourne

AFC MEMBERS RSVP HERE

In this session, we will share the AFC’s new strategy and upcoming programs and events for members. These forums provide a unique opportunity to voice your feedback, network with industry peers, share knowledge and discuss key issues that will inform AFC’s pathways, policies and projects.

 

SESSION TWO: AFC MEMBERS & MANUFACTURING FORUM 

TIME: 11.00am - 1.00pm

WHEN: Wednesday, 23 October, 2024

LOCATION: Epiphany Room, GPT Space&Co, 376-390 Collins Street, Melbourne

AFC MEMBERS RSVP HERE

Please stay for the AFC Manufacturing Forum where we will focus on our industry manufacturing strategy. In this collaborative session, we will unpack the Victorian TCF manufacturing report findings and recommendations to workshop our industry priorities. This forum will be an opportunity to work together to plan the next steps for our manufacturing industry to be better supported, evolve and thrive.

 

WHY ATTEND AFC MEMBER FORUMS?

Exclusive Access: Be first to hear about the AFC’s strategy and industry priorities.

Networking: Connect with fellow members and industry leaders.

Workshop & Feedback: Share your insights and help shape the future direction of the AFC.

Knowledge Sharing: Gain valuable knowledge and best practices from your peers.

 

With special thanks to Melbourne Fashion Week for supporting the AFC Member Forums through their Independent Program.

How Data and Tech Influence the Future of Retail Planning: Discover Insights from Fiona Hochmuth, CFO of Lorna Jane.

Join the Board Intelligent Planning Webinar

This webinar will bring together industry professionals to exchange innovative ideas, improve retail processes, and explore the power of technology to enhance the future of retail planning.

FIONA HOCHMUTH, CFO AT LORNA JANE

Listen to Fiona Hochmuth, CFO of Lorna Jane, as she shares insights into the brand's journey in creating a global activewear phenomenon. For 35 years, Lorna Jane has not only dominated the activewear space but also opened up a market that has seamlessly blended workout wear with everyday life

During the webinar, Fiona will delve into what made Lorna Jane a global success and how they anticipated a shift in consumer behaviour even before it became a trend. She’ll discuss the brand's journey from wholesale and department store models to establishing its own retail network, adapting to changing market dynamics, and the growing demand for versatile and stylish activewear.

The global activewear market is projected to grow by 5-7% over the next five years, driven by this growing focus on low-impact exercise, health, and wellness. Fiona will provide her insights into how these trends are influencing the market and how Lorna Jane continues to stay ahead of the curve.

ELEONORE HAILLOT, INDUSTRY ADVISOR AT MICROSOFT PARIS 

Also featured in the webinar is Eleonore Haillot, an Industry Advisor at Microsoft Paris with over 15 years of experience. She has held pivotal roles such as Head of Transformation – Brand & Consumer Markets and Principal, Group Strategy. Eleonore has an impressive background working with global brands like Microsoft, De Beers Group, and Adidas. Her expertise in retail, consumer goods, and luxury markets will provide valuable insights into industry transformation and leadership.

Together, they will offer strategies to navigate the current retail landscape and drive success in a rapidly evolving industry.

EVENT DETAILS 

WHEN: 12pm AEDT, Thursday 31st October
WHEN: Online Webinar

REGISTER NOW

 

ABOUT BOARD

Board’s Enterprise Planning Platform delivers solutions that help organisations worldwide plan smarter by enabling actionable insights and better outcomes. Board helps leading enterprises discover crucial insights which drive business decisions and unify strategy, finance and operations through more integrated and intelligent retail planning to achieve full control of performance.

Board have helped global enterprises such as H&M, BASF and Burberry deploy end-to-end retail planning applications at a fraction of the time and cost associated with traditional solutions.

The new AFC Strategy: Shaping the Future of Australian Fashion and Textiles

Dear Australian Fashion Community,

I’m thrilled to share some exciting news with you. At the AFC, we’ve been hard at work crafting a new strategy—it’s one that directly addresses the challenges our industry is facing today, shaped by your voices, your concerns, and your passion.

Last month, we gathered with many of you in Sydney for our first-ever Member Forums to discuss the future of the Australian fashion industry. These sessions were a powerful reminder of what makes our industry so special: our willingness to come together, share openly, and work collaboratively towards common goals. The feedback from these forums played a crucial role in refining the AFC's new strategy, ensuring it is aligned with the needs of the industry.

Key challenges identified during the forums include the complexities of accessing export markets, the high costs associated with local manufacturing, and the urgent need to address skills gaps within the industry. Members also highlighted the importance of sustainability, expressing a desire for more circularity infrastructure and greater industry collaboration to drive meaningful change.

The AFC's Strategic Agenda

The Member forums helped us refine our mission for our members:
To champion and advocate for a prosperous, innovative and creative Australian fashion and textiles industry. Our purpose is to build a vibrant and inclusive ecosystem for our community through education, collaboration and innovation.

And the strategic priorities the AFC needs to deliver on this mission:

REPRESENTATION:
Cultivate a member community that represents the full breadth of the Australian fashion and textile industries and activate projects such as an industry-level strategy for First Nations Fashion and evolving the AFC Directory and Hub to better meet your needs and connect you with your peers.

ENGAGEMENT & ADVOCACY:
Create value for our members by fostering community and collaboration and advocating for their interests with all stakeholders. This means more member engagement events such as ongoing member forums, anAustralian Fashion Conference in 2025, government advocacy and Strategic Partner programs which deliver value to you.

IMPACT:
Support our members to be successful through initiatives that deliver positive commercial outcomes in four key impact areas:

The AFC’s approach underscores its commitment to supporting the fashion industry through advocacy, education, and strategic partnerships.

This isn’t just a plan on paper—it’s a commitment to action. We’re ready to roll up our sleeves and work alongside you, secure funding to tackle the above programs, advocate for better industry support, create new educational pathways, and build the infrastructure we need for a more sustainable future. But we can’t do it alone. Our strength lies in our community, and we need your continued engagement and support to make this vision a reality.

If you’re not yet a member, now is the time to join the AFC. There’s an energy and momentum building in our industry that you won’t want to miss. As a member, you’ll have the opportunity to shape the future of Australian fashion, access exclusive resources, and connect with a network of passionate professionals who, like you, are dedicated to making a difference.

Together, we can overcome the challenges we face and build an Australian fashion industry that is not only resilient but also thriving. I can’t wait to see what we can achieve together.

Warm regards,

Jaana Quaintance-James
CEO, Australian Fashion Council

Why brands should join Seamless: Exclusive AFC member benefits

Australia leads the world in clothing consumption per capita, contributing significantly to the 200,000 tonnes of clothing that end up in landfills each year. This staggering figure highlights a pressing need for change. We’re challenging Australian Fashion Council Members to join like-minded brands striving to make a difference.

Enter Seamless, Australia's national clothing product stewardship scheme, now an independent organisation. Seamless aims to achieve what no single brand can do alone: revolutionise how Australians choose, enjoy, and recycle clothing.

Why Your Brand Should Join Seamless

Seamless is industry-owned, industry-led, and government-supported, offering brands a unique opportunity to shape and manage sustainable practices. Joining Seamless provides numerous benefits, including:

As a brand placing garments on the market, you're responsible for their entire lifecycle. 

Seamless empowers your brand to:

Participating in Seamless places your brand at the forefront of a collective movement to transform the fashion industry in Australia, setting new standards for responsible clothing and circular technology solutions.

Join Our Information Session

We invite all AFC members to learn more about Seamless and its benefits for your business. Join our information session to hear insights from leading brands and get your questions answered.

Date: Wednesday, August 14th
Time: 4:00 PM AEST

This session will cover:

We look forward to your participation and to driving positive change together. For your exclusive invitation, check your email inbox or contact info@ausfashion.com

Discover Global Opportunities - Export & Trade Webinar for AFC Members

AFC members are invited to join our AFC Export & Trade: Insights & Experts Webinar, tailored specifically for fashion and textile businesses. Explore the critical issues and opportunities in the current market landscape with our panel of industry experts who will provide valuable insights and practical advice.

Date: Thursday, 8 August
Time: 1pm-2.30pm AEST
Platform: Online, via Zoom

What We'll Cover:

This is a unique opportunity to gain expert knowledge and practical advice to understand global export opportunities. Whether you are a startup or an established brand, this webinar will provide valuable insights to help you navigate the export and trade landscape effectively.

AFC members look for your exclusive invitation in your email inbox.

Unlock Funding Opportunities – Grants & Funding Webinar for AFC Members

The Australian Fashion Council would like to extend an invitation to their members to attend the AFC Grants & Funding: Insights & Experts Webinar. This session is specifically tailored for Australian fashion and textile businesses and is presented in collaboration with our partner, Grant Help. Join us to gain transformative insights and expert advice to greatly benefit your business.

Date: 4 pm-5 pm AEST, Wednesday, 10 July, 2024

Platform: Online, via Zoom

What You'll Learn:

This is a unique opportunity to gain expert knowledge and practical advice to boost your chances of securing funding. Whether you are a startup or an established brand, this webinar will provide valuable insights to help you navigate the funding landscape effectively.

AFC members look for your exclusive invitation in your email inbox.

 

AFC Member Forum for Brands: Shape the Future of Fashion with Industry Leaders and Peers


RSVP for the AFC Member Forums, supported by eBay Australia. This exclusive in-person workshop for fashion brands offers a unique opportunity to voice feedback, network with industry peers, share knowledge, and discuss key issues shaping AFC's pathways, policies, and projects.

AFC MEMBER ONLY FORUMS

Established Brands with OVER $1M turnover

WHEN: 8:30 am – 11.30 am, Tuesday, 23rd July 2024


Established Brands with UNDER $1M turnover

WHEN: 2pm – 5pm, Tuesday, 23rd July 2024

WHY ATTEND?

IN MELBOURNE?

We’d love you to join us in Sydney anyway, as important conversations about the direction of the AFC will be had. That said, we understand if that is not possible and we’ll hold AFC Member Forums for BRANDS in Melbourne in October - Details coming soon. 

FOLLOW US

Stay updated with the latest news and events by following the Australian Fashion Council on Instagram, LinkedIn and Facebook.

AFC Members check your email inbox for your exclusive invitations

Your Guide To The Tradex Scheme

Learn how the Tradex Scheme can transform your fashion and textile business. It offers significant savings on imports and enhances your export capabilities.

Take advantage of this government program to elevate your business in the global market.

What is the Tradex Scheme?

The Tradex Scheme, run by the Department of Industry, Science and Resources, offers Australian importers who export goods an upfront exemption from Customs duty and GST. This boosts competitiveness by reducing the financial burden of import taxes, encouraging greater global market participation.

Who is it For?

It primarily targets importers who plan to export their goods into Australia. It is ideal for:

How Can Fashion & Textile Businesses Leverage the Tradex Scheme?

Optimise Cash Flow & Reduce Costs:

Steps to Apply

    1. Eligibility Check
      Ensure your goods qualify under the Tradex Scheme. Eligible goods must be imported and exported in their original state, after processing or treatment, or as part of other products.
    2. Application Process

    3. Record Keeping
      Use good record-keeping and accounting systems to track the movement of goods from import to export, ensuring compliance with all regulatory requirements.
    4. Order Management
      Once you obtain an order, it remains valid indefinitely, allowing additional goods to be added without needing new applications for each shipment.

By leveraging the scheme, members can enhance their operational efficiency, reduce costs, and expand their footprint in the international market, ultimately driving growth and success in the competitive global landscape.

For more information visit their website or to participate in the Tradex Scheme evaluation, contact tradex@industry.gov.au.

 

AFC Submission Into NSW Government Procurement Inquiry

The AFC were invited to make a submission for the inquiry on procurement practices of government agencies in NSW and its impact on social development, chaired by the Hon. Dr Sarah Kaine, MLC.

We believe prioritising local procurement can yield long-term economic benefits, such as job creation, increased taxable income, higher skilled occupations, reinvestment in technology and R&D, and overall industry growth. Our NSW sector is valued at $9.7 billion and employs 174,000 workers, so the potential is enormous!

Imagine the impact if government uniform contracts prioritised local manufacturers—long-term, high-volume contracts can drive innovation and capacity building. There are also positive social and environmental impacts for the NSW community such as better labour conditions, circular economy practice and end-of-life solutions, as well as upskilling the industry workforce. 

READ OUR AFC SUBMISSION TO THE NSW PARLIAMENT INQUIRY HERE

AFC RECOMMENDATIONS FOR NSW GOVERNMENT PROCUREMENT POLICIES

  1. Set Local Content Targets
  1. Compensate Higher-Cost Bids with Broader Benefits
  1. Develop Environmental and Social Frameworks
  1. Increase Transparency and Support for SMEs

BENEFITS FOR INDUSTRY

  1. Labour Conditions: Engaging with local manufacturers increases visibility over the supply chain, reducing the risk of labour exploitation. Accreditation requirements should be achievable for local manufacturers without creating barriers to entry.
  2. End-of-Life Clothing Solutions: Investing in circular economy practices and transitioning to sustainable materials, such as Australian-grown wool and cotton, can reduce the environmental impact of uniforms.
  3. Upskilling the Industry: Long-term government contracts can provide the confidence needed for local manufacturers to invest in staff training, new machinery, and overall capability building.

CASE STUDIES HIGHLIGHTING SUCCESS AND POTENTIAL

The Social Outfit and Workwear Group Collaboration

Citizen Wolf and the Great Barrier Reef Marine Park Authority

The AFC urges the NSW government to implement these recommendations to reinvigorate local clothing manufacturing, create a network of NSW TCF suppliers, and develop a comprehensive procurement policy that benefits the entire state.

NEXT STEPS:

  1. Fund a comprehensive report to quantify the NSW TCF manufacturing industry.
  2. Establish a procurement policy for uniforms and protective equipment with local content targets.
  3. Increase transparency and support measures for SMEs in procurement processes.
  4. Implement environmental and social frameworks specific to TCF sourcing.
  5. Encourage industry participation and build awareness of Australian manufacturing capabilities.

These steps will ensure the NSW government supports a vibrant, sustainable, and economically beneficial TCF industry.

READ OUR AFC SUBMISSION TO THE NSW PARLIAMENT INQUIRY HERE

 

Behind The Seams with Pattern Maker Glen Rollaston. Exclusive Interview.

Step behind the scenes of RBPatterns, where expertise and innovation redefine the art of pattern making. We recently spoke with co-founder, Glen Rollason. He shared his journey, insights into local manufacturing, and the future of fashion craftsmanship. Discover how this homegrown studio is setting new standards in the fashion industry, one pattern at a time.

  1. Could you share a little of the history behind RB Patterns and the services your business provides? 

RBPATTERNS was created by myself and Scott Bowring. Each of us has over 30 years of industry experience in design, production and pattern-making. We have worked globally for major brands and now have the only holistic pattern making, sampling and grading studio in Victoria. We were able to combine all these segmented supply chain services in the local fashion industry. We now support over 50 brands.

  1. What shifts have you noticed in Australia's local manufacturing sector?

Post pandemic we had a huge influx of brands returning to local manufacturing. Amazing. However, it showed the gap we have in knowledge of understanding how to produce clothes locally. 

We took this on as a positive, being able to help new to established brands successfully manage their supply chain locally. We are fostering and elevating the health of the local industry by shining the spotlight on these vital areas besides the catwalk and designer.

  1. Have you identified any skill shortages or gaps? If yes, what are they?

There is a massive gap in patternmaking knowledge and experience in the local industry, we are (gratefully) overwhelmed by the amount of work coming in and training younger graduates in manual and digital pattern making. 

The artisanal skill in making clothes that I was trained in seems to have been lost and we worry that once many retire, the skill will be gone forever. Fashion presently has become entertainment more than its craft.

  1. What do you believe would help support more manufacturing businesses like RB Patterns?

We have not had a large influx of migration that has been able to step into these skilled roles of manufacturing and those who have are not leaving their legacy to their children because it is no longer regarded as a respected and skilled profession. 

Being less hierarchical in this industry must happen, we upstream funding and public relations to the end of the fashion system and leave little space to celebrate and understand the amazing supply chain community that has enabled that end to flourish. Supporting the growth of the local micro to small manufacturing space is essential and that also includes the pattern makers, cutters etc.

  1. How do you stay competitive and innovative in the ever-evolving landscape of the manufacturing industry?

First and foremost, by being great at what we do and striving to always improve.
RBPatterns digital technology in pattern making benchmarks globally. We focus on how our skills can benefit our clients throughout the manufacturing process, always thinking about new ways of working.  This can be new innovative grading techniques and MOST importantly we see our role in the sustainability of this industry is to create extremely well-fitting patterns that elevate the brands we work for which translates into consumer satisfaction.

 This is a highly skilled artform. Pattern making is not just hitting numbers, it is about giving the end user a wonderful experience of loving how they feel in clothing. This is not only an aesthetic undertaking. We keep, covet, and repair the garments we feel good in, that is the real magic.

Discover more about RB Patterns here, or stay informed about progress through their social media channels.

The AFC can now accept donations that are tax-deductible

The Australian Fashion Council (AFC) has Deductible Gift Recipient (DGR) status meaning we are now able to accept donations, and any donation over $2 is tax-deductible for the donors.

As we approach the end of the financial year, this is a perfect opportunity for you to support a vibrant Australian fashion industry while also benefiting from potential tax deductions.

Donate now

WHY DONATE TO THE AFC?

Our mission is to champion and advocate for a resilient and creative Australian fashion and textiles industry. Our purpose is to build a vibrant and inclusive ecosystem for our community through education, collaboration and innovation. 

Your donation will support the AFC to deliver impact for the fashion & Textile Industry through the following programs: 

Extend our work on local manufacturing beyond Victoria to additional states to uncover the current state of play, identify the challenges and opportunities to build more investment from all stakeholders, including Government. 

HOW TO DONATE

Donating to the AFC is simple and can be done online through our our donation page. 

Every donation, big or small, makes a significant impact.

We greatly appreciate your continued support and belief in the future of Australian fashion and textiles. Together, we can ensure that our industry continues to innovate, grow, and inspire.

Thank you for considering a donation to the AFC before the end of the financial year. Your generosity will help us create a brighter future for Australian fashion.

Australian Fashion Week Round Up

Australian Fashion Week has wrapped up a showcase of innovation, sustainability, and heritage. This year’s event highlighted the power of collaboration in supporting Australian designers, from cutting-edge creative to sustainable fashion initiatives; the week was filled with inspiring moments that positioned Australian fashion on the global stage.

A historic moment at AFW 2024 was the debut of five First Nations fashion designers on the David Jones Indigenous Fashion Projects (IFP) Runway. Under the theme ‘In Relation Way,’ these Indigenous labels shared tales of legacy, matriarchy, honour, connection, arrival, and Country through their awe-inspiring collections. 

The 2024 cohort featured GALI Swimwear for men’s swimwear, AFC member Ihraa Swim for women’s swimwear, JOSEPH & JAMES for menswear, Lazy Girl Lingerie for lingerie, and AFC member Miimi & Jiinda for women’s fashion blending art and lifestyle. Established by the Darwin Aboriginal Art Fair (DAAF) Foundation in 2020, the IFP Pathways Program, in collaboration with David Jones, nurtures emerging Aboriginal and Torres Strait Islander designers, providing mentorship and support. “Our runway embodies our way of life, In Relation Way,” expressed Indigenous Fashion Projects Manager Michelle Maynard.

AFW 2024 celebrated brands like Carla Zampatti and VIKTORIA & WOODS for their local production, while Alix Higgins and Iordanes Spyridon Gogos were inspired by their upcycling initiatives. Notably, Madre Natura showcased its previous collection, making a statement not to make anything new until what they have made is sold, emphasising the importance of sustainability to the brand’s ethos.

Excitingly, we launched our brand new  Social & Environmental Toolkits to boost fashion sustainability. These resources, aligning with UN SDGs, are perfect for SMEs and promote best practices. AFC Members can download them from our website. Download Here

AFW 2024 featured highlights from:

Australian Fashion Week 2024 has officially wrapped up, leaving us inspired and excited for the season to come for Australian fashion. Congratulations to all of the AFC members who participated in this year’s event and made it a huge success. We look forward to continuing the journey towards a sustainable and vibrant fashion future.





Unpacking the 2024/5 Federal Budget and what it means for the Australian fashion & textile industry

The Australian Fashion Council (AFC) welcomes the recent Federal Budget, recognising the significant opportunities it presents for our industry as well as the missed opportunity to support added value.   

The Government's comprehensive support for innovation, small businesses, and sustainable practices provides a solid foundation for growth, though we must navigate these opportunities with careful planning, collaboration and resilience.

CREATING ECONOMIC SECURITY FOR WOMEN

As a 77% female powered industry, one of the standout elements of the Budget is the emphasis on gender equality in the workforce. There are a number of investments for women in work, including cost of living relief to women taxpayers, superannuation payments of government paid parental leave and fee-free TAFE places. The Building Women’s Careers program will support women to achieve high-paying careers in key male-dominated industries and sectors, particularly construction, clean energy, technology and digital, and manufacturing  This can also contribute to the lack of career pathways, skill gaps and workforce shortages in the Fashion and Textiles Industry through:

By providing such opportunities and support, the Government is helping to unlock the full potential of Australia's talent pool. Ensuring women have the resources and opportunities to thrive will strengthen our industry's foundation and unlock future growth and employment.

A MISSED OPPORTUNITY FOR STRATEGIC INVESTMENT FOR A COMPETITIVE INDUSTRY

The Future Made in Australia initiative, with its $22.7 billion investment, aims to position Australia as a key player in the global economy. This package includes significant support for advanced manufacturing, clean energy, and digital innovation – all of which are crucial for the fashion industry's evolution, sustainability and competitiveness. 

In our view however, the Government has missed an opportunity to recognise the powerhouse that is the Australian Fashion and Textile Industry and leverage its potential to generate $33 billion in incremental value for the Australian economy in the next 5 years (EY Industry Modelling 2022). We agree that the focus on right-shoring and increasing domestic manufacturing is critical for economic growth and supply chain resilience and our industry is well positioned to ensure that Australia retains sovereign capability in clothing and textiles.  

As outlined in the AFC’s 2024/25 Pre-Budget Submission, future growth and success of the industry can be unlocked via: 

The Government’s Buy Australian Plan aims to build domestic capability through the Australian Government’s purchasing power. Australian Government uniform procurement should factor into this to allow Australian manufacturers the fiscal stability to service SME businesses and opportunity for R&D. The AFC will continue to advocate for the Government to recognise the Australian Fashion and Textile Industry as one of the priority industries in its National Interest Framework and help build and retain sovereign manufacturing capability.

DRIVING DEMAND FOR AUSTRALIAN FASHION GLOBALLY

The $10.9m committed to enhance the Go Global Toolkit online platform to help all businesses build export capability is a positive step. However, in addition, our industry would benefit from collective marketing to truly leverage its potential, competitive edge.  EY's 2022 industry modelling report also reports  a 5:1 return on investment of a well-designed international Australian Fashion program. With exports of $7.2 billion in 2021, more than wine and beer combined, our industry can deliver this ROI while also positioning Australia on the global stage for design-led, high quality, sustainable fashion and textiles. 

SUPPORTING SUSTAINABLE PRACTICES

Sustainability is at the heart of the Government's agenda. The $17.3 million commitment to mobilise private investment in sustainable activities, alongside the development of a sustainable finance taxonomy for the agriculture sector, aligns with the AFC’s vision for a more socially and environmentally responsible industry. While these measures are a positive step, successfully implementing similar sustainable practices in the fashion industry will need strong and coordinated efforts from all parts of the industry, including businesses, policymakers, and other stakeholders.

As signalled by the AFC Innovation & Sustainability Showcase held at Kirribilli House earlier this month, our industry is primed to take a global leadership role in design-led, sustainable, high quality clothing and circular technology solutions.  In the coming months the AFC will continue its engagement of key government stakeholders at both the federal and state levels. With the right recognition of and investment into the sector, the future of fashion can be Australian.

How can the government best support the local textile and clothing manufacturing industry to meet its future challenges? Share your thoughts with AFC CEO Jaana Quaintance-James  (jquaintancejames@ausfashioncouncil.com)

AFC Launches Social & Environmental Toolkits: A Game-Changer for Sustainable Fashion

In an exciting development, the Australian Fashion Council (AFC) has today at Australian Fashion Week, presented by Pandora, launched its new Social & Environmental Toolkits, designed to help businesses in the clothing and textile industry enhance their sustainability efforts. Supported by City of Sydney and in collaboration with The Growth Activists, this initiative offers valuable resources to support AFC members in aligning their practices with the United Nations Sustainable Development Goals (UN SDGs).

Unlocking the Path to Sustainability

The toolkits help businesses create plans to enhance their social and environmental impact, set goals aligned with UN sustainability standards, and clearly communicate their progress. They provide a thorough guide for evaluating sustainability, setting meaningful goals, and managing the complexities of sustainable practices.

Navigating the Challenges

The path to sustainability is not without its challenges. Most Australian clothing and textile industry businesses are small to medium enterprises (SMEs), constantly balancing growth, sales, customer acquisition, material sourcing, and supply chain management. Adding sustainability into the mix can be daunting.

Prioritising these efforts can be tough, especially when aiming to produce quality products with minimal environmental impact. The AFC toolkits aim to make this process more manageable by inspiring action, encouraging transparency, and fostering the sharing of best practices and innovative approaches within the community.

Inspiring Collective Action

The purpose of these toolkits is clear: to inspire ideas, drive action, and promote open sharing of progress and lessons learned. By sharing your goals, actions, and achievements, we can collectively learn and advance as an industry. Remember, the goal is 'progress rather than perfection.'

 AFC Members can log into their AFC account and download the toolkits. They can also be found on the AFC website under Resources > Responsible Industry. Become an AFC member here.

[download toolkits here button]

Acknowledging Our Supporters

This initiative would not have been possible without the support of the City of Sydney and The Growth Activists. Their ongoing partnership shows the strength of collaborations when values are aligned. We also thank the Australian Fashion Council Circular Leaders Julie Boulton, Dr. Lisa Lake, and Dr. Clara Vuletich for their expert guidance while developing these toolkits.

With the Social & Environmental Toolkits launch, the AFC is taking a significant step towards a more sustainable future for the Australian fashion industry.  Join us in transforming our industry towards a socially, environmentally, and economically prosperous circular economy. Play your part today.

Media Release: AFC Innovation & Sustainability Showcase

The Australian Fashion Council (AFC) with Jodie Haydon, Partner of the Prime Minister, hosted an Australian fashion sustainability event attended by leading Australian fashion designers, industry allies and government officials. Three Australian-made innovations pushing the industry's environmental transition were projected throughout Kirribilli House thanks to Epson Australia, AFC’s print and projection technology partner:

Australian Fashion Council FashTech Lab: Supported by four local Australian technology partners (Style Atlas, Bandicoot Imaging, Couture Cad and Ponz Studio), FashTech Lab piloted 15 Australian brands who achieved savings on cost, time, carbon, water and textile waste by transitioning from physical sampling to digital sampling. The project also highlights the potential to keep jobs and digital skills local.

Mud to Marle: The 2023 Country Road Climate Fund winner led by Full Circle Fibres, Deakin University and textile manufacturer Loomtex, transforms low-value Australian wool and Australian cotton into a natural high-value yarn.

“Mud to Marle demonstrates full manufacturing capability from growing to sewing, showing that, contrary to popular belief, it actually is possible to innovate, create and scale low-impact and circular textile solutions in Australia,” said Full Circle Fibres Founder, Meriel Chamberlin.

BlockTexx: BlockTexx is an Australian clean technology company that recovers polyester and cellulose from textiles and clothing, creating a global solution for hard to recycle clothing blends.

Adrian Jones, Co-founder of Blocktexx said, “Our advanced technology, chemistry and manufacturing are key to unlocking the potential for future materials. Thousands of tonnes of textiles are being diverted from landfill annually through our commercial scale textile recovery facility.”

Each activation uses proprietary technology and innovation and places a spotlight on the potential for Australia to be globally competitive. The key message of the evening was that with collaboration, technology can position the Australian fashion industry as a leader of responsibly made, high quality, design-led clothing and textiles.

Jaana Quaintance-James, CEO of the AFC, stated "A small snapshot of our industry’s huge potential was on display this evening. While we can never compete with labour costs overseas, we can gain a competitive edge globally by leveraging the raw fibres here in Australia and right shoring, with advanced technology. Australia, with its beautiful cotton and wool, burgeoning capability and creative talent, has such a unique position that has the potential to push us into a world leading position.”

Quaintance-James continued “With the right investment, collaboration and innovative technologies, Australia has all of the ingredients to become renowned globally for high-quality, design-led, responsibly made and circular clothing. And with this, will come jobs and the skills of the future that can provide economic security for our 77% female-powered workforce. Fashion, as beautiful as it is on the runways, is a serious $27.2b business and has the potential to become so much more.”

The Australian Fashion Council looks forward to further industry collaboration to accelerate its commitment to innovation and sustainability, with their technology partners including Epson. Together, we can create a thriving, more sustainable and globally competitive Australian fashion industry.

-ends-

Jaana Quaintance-James, CEO of the AFC Speech can be viewed here
For enquiries and interviews, please contact Prue-ellen Thomas, Head of Marketing & Communications, pthomas@ausfashioncouncil.com.

ABOUT THE AUSTRALIAN FASHION COUNCIL:
The Australian Fashion Council (AFC) is a not-for-profit and the peak body for the Australian fashion and textile industry, representing the sector for over 65 years. Members are drawn from across the value chain and range from micro to enterprise businesses, education institutions, state and national industry associations and students. The AFC’s aim is to guide the just transformation of the industry to a socially, environmentally, and economically prosperous circular economy by 2030 and to net zero by 2050.

Jaana Quaintance-James speech at Kirribilli House

The Australian fashion and textiles industry is a collective powerhouse.

We employ almost 500,000 people, 77% of which are women.

We are designers, pattern-makers and manufacturers, retailers and consumer representatives, growers, buyers and marketers, textile engineers and chemists, textile recyclers and circular innovators. Our members work in design studios and factories, at markets, in offices, homes and shops in every corner of Australia.

We play a role in the life of every single Australian and how they represent themselves to the world each day.

We are also a serious and significant business, contributing 1.5 percent of GDP and generating $7.2 billion of exports, more than wine and beer combined.

Yet with this powerhouse status comes challenges…

The cost and complexity of doing business…

Inflationary pressures and reduced disposable incomes…

Workforce shortages and digital transformation…

Ultra fast, low cost fashion directly imported by consumers, resulting in an uneven playing field for Australian born fashion businesses.

And the need to significantly reduce the industry’s well documented environmental impacts.

But we also have significant opportunities and nothing brings those to life better than tonight's three showcases, each which uses proprietary Australian technology and innovation.

To my left, we have The Australian Fashion Council FashTech Lab which delivered savings on cost, time, carbon, water and fabric for 15 Australian brands by piloting their transition from physical to digital sampling. Displayed throughout this room are the resulting digital samples from Bianca Spender, Jac + Jack and Cue. For our industry to not only survive, but thrive, we need collaborative programs like this to accelerate adoption of new innovations and technology made in Australia.

In the Drawing Room we have Mud to Marle, the 2023 Country Road Climate Fund winner led by Full Circle Fibres, Deakin University and textile manufacturer Loomtex, which transforms low-value Australian wool and cotton into a natural high-value yarn. For our industry to not only survive, but thrive, government and industry together need to co-fund trailblazing ideas like this which reinvigorates textile supply chains made right here in Australia.

And be sure to visit BlockTexx, through this door here, the Australian technology company that recovers polyester and cellulose from textiles and clothing in order to create a global solution for hard to recycle clothing blends. For our industry to not only survive, but thrive, we need to support pioneering technologies transforming waste into resources right here in Australia.

And, I will just pass to Adrian Jones, Founder of BlockTexx, who would like to provide Jodie with a native plant, nurtured from CellTexx®, a product of the BlockTexx process.

We are so grateful for the opportunity to host this event here with Jodie this evening - thank you - because it spotlights the potential for the Australian fashion industry to be the global leader, renowned for design-led, sustainable, high quality clothing and circular technology solutions that we know it can be.

The Australian Fashion Council advocates for prioritising tech and innovation to bolster our local manufacturing capabilities. While we may not compete with offshore labour costs, we can strategically cultivate and retain sovereign capability in textiles and clothing by celebrating, preferencing and investing in our Australian industry.

If there is one message to take away from tonight it is this - the future of fashion is Australian.

Responsible Sourcing and Forest Conservation with Forest Stewardship Council® CEO Melanie Robertson

Ahead of the FSC Roundtable Series in Melbourne, Sydney, and Auckland, we asked FSC CEO Melanie Robertson about responsible sourcing and forest conservation in the fashion industry.

Melanie Robertson: The Forest Stewardship Council® (FSC®) ensures sustainable forestry, prioritising wildlife protection, community rights, and worker well-being in the supply chains of forest-based products.

The fashion industry's pursuit of sustainable textiles has led to the rise of man-made cellulosic fibres (MMCFs), the fastest-growing segment in global fibre production. However, a significant portion of MMCFs is sourced from uncertified forests, exposing them to deforestation and illegal logging.

Additionally, other natural materials like rubber and cork are gaining popularity as renewable and forest-friendly options for the industry—however, their sustainability hinges on responsible sourcing practices.

To foster a world where forests and fashion coexist harmoniously, the fashion industry must urgently prioritise responsible sourcing to support the world’s forests. FSC certification stands as a proven solution for ensuring supply chain commitments and enabling responsible consumption.

Q: How does FSC intersect with the fashion industry?

Melanie Robertson: FSC prioritises robust protection for workers by actively monitoring its certificate holders to ensure strict adherence to the principles laid out by the International Labour Organisation. Our commitment extends to championing the rights of Indigenous peoples through the dedicated efforts of FSC's Indigenous Foundation, which focuses on Indigenous-led initiatives and solutions. Moreover, we enforce stringent requirements for forest owners and managers to respect land ownership rights, land use, and access to resources. Free, Prior, and Informed Consent is mandatory for all forest-related decisions.

FSC certification also ensures the highest requirements for biodiversity protection currently available for commercial forestry. Forest managers must protect rare, threatened, or endangered species and critical ecosystem services.

Our scrutiny of sustainability claims ensures that companies accurately represent FSC-certified products, preventing greenwashing and maintaining the integrity of our certification process.

Adopting a procurement policy that gives preference to FSC-certified products is a powerful sustainability tool that puts forests at the heart of decision-making.

Q: Tell us more about how FSC certification helps protect the workers and communities who depend on forests.

Melanie Robertson: FSC provides robust protection for workers by actively monitoring its certificate holders to ensure they adhere to the stringent principles and rights mandated by the International Labour Organisation. Our commitment extends to championing the rights of Indigenous peoples through the dedicated efforts of FSC's Indigenous Foundation, which prioritizes Indigenous-led initiatives and solutions. Moreover, we enforce strict requirements for forest owners and managers to respect land ownership rights, land use, and access to resources, with Free, Prior, and Informed Consent being mandatory for all forest-related decisions. Additionally, our scrutiny of sustainability claims ensures that companies accurately represent FSC-certified products, preventing greenwashing and maintaining the integrity of our certification process.

Q: FSC can be a powerful tool when sourcing virgin forest-based materials, but does it have a role to play in building a circular economy?

Melanie Robertson: Sustainable sourcing begins at the forest level. A central aspect of circular business models involves ensuring a regenerative supply, and FSC seamlessly aligns with this approach. Moreover, the FSC Recycled label signifies that a product is crafted from 100% recycled or reclaimed materials, actively contributing to the circular economy.

While advancements in technology facilitate the creation of fully recycled garments and textiles, the need for raw materials persists. By ensuring these raw materials come from FSC-certified sources, businesses can demonstrate their support for responsible forest management. FSC is actively engaged in developing additional circular solutions, such as rental, sharing, refurbishment, and repair models, which uphold the integrity of the FSC claim. As consumer awareness of sustainability and the environmental impact of fast fashion grows, there is an increasing preference for trusted third-party certification schemes like FSC to guide responsible purchasing decisions. It’s a small label that packs a big punch!

Want to find out more?

Join us at the FSC ANZ Fashion Roundtable Series throughout May and June in Melbourne, Sydney, and Auckland. Register now to be part of the conversation on sustainable fashion and responsible sourcing:

image: © FSC / Bablu Singh



RCYCL offers a hassle-free solution for consumer clothing recycling

In February, eBay Australia, supported by the Australian Fashion Council, proudly announced RCYCL as a runner up of eBay’s 2024 Circular Fashion Fund, marking a significant leap forward in advancing circular fashion within Australia.

With over two decades immersed in the fashion industry, Belinda witnessed its relentless pursuit of trends. Despite the excitement of the field, she noted a lack of sustainable action and resolved to instigate change. 

Prompted by the devastating bushfires of 2019 and 2020, Belinda leveraged her expertise to launch RCYCL, offering a hassle-free solution for direct-to-consumer clothing recycling. 

Through RCYCL’s return satchels, consumers contribute to the recycling process, with garments repurposed into new yarn or carpet underlay. We had the privilege of speaking with Belinda about her journey founding RCYCL, the insights gained, and her advice for those seeking to make a difference.

Could you share some insights into your background and the journey that led you to start RCYCL?

With over 25 years of experience in the fashion industry, I've witnessed its relentless pursuit of staying ahead of trends. While it's an exhilarating landscape, I found its pace of sustainable action too sluggish.

Experiencing the bushfires during the summer of 2019/2020 prompted me to reflect on how I could make an immediate impact. Drawing upon my skills, I launched RCYCL with modest expectations. The overwhelming interest from businesses eager to contribute validated my efforts and spurred me to continue.

As the recipient of eBay’s Circular Fashion Fund, could you share with us your vision for RCYCL's future initiatives and how you plan to further advance textile recycling and circularity within the fashion industry?

The chance to collaborate with an iconic brand like eBay is truly remarkable! Partnering with such a prestigious brand to announce a simple solution to excessive clothing waste couldn't be more timely. While the media and consumers are well aware of the problem, knowing how to address it remains a challenge.

As humans, we often feel overwhelmed by the daunting statistics and forecasts of climate change and pollution, leading us to feel paralysed. I aimed to break down the problem into manageable chunks so that each of us can take action. By collectively playing our individual roles, we can make a significant impact.

, Belinda leveraged her expertise to launch RCYCL, offering a hassle-free solution for direct-to-consumer clothing recycling.

 

What drives your commitment to circularity and sustainability?

The thought of not being involved in a natural disaster with my family again. I do not want this for anyone. So now I am making my contribution to the industry in which I have loved working in to ‘do better’ for the people and planet.

What have been some of your most significant lessons learned?

Patience is essential in retail, where only trends launched on the shop floor move swiftly. I've mastered the art of aligning with the specific needs of each business and guiding them on the path to sustainability.

eBay Circular Fashion Fund Recipient RCYCL

If you could impart one piece of advice to someone aspiring to delve into the realms of sustainability and circularity, what would it be?

It's not perfect, nor will any solution be perfect. However, we must initiate action, adapt, and grow along the way. Our goal is continuous improvement, striving for optimal outcomes gradually. We cannot afford to delay sustainability initiatives; instead, we must break them into digestible pieces for widespread acceptance and comfort, enabling us to embrace these projects on a larger scale. 

Discover more about eBay's Circular Fashion Fund here, or stay informed about RCYCL’s progress through Instagram or official website.

Applications open: Free CSIRO advanced manufacturing course for SMEs

CSIRO’s Innovate & Grow program offers a free 10-week virtual, self-paced learning opportunity designed specifically for Small to Medium Enterprises (SMEs) interested in exploring new R&D opportunities within the realm of Advanced Manufacturing solutions.

This free course aims to support an additional 600 SMEs, starting with its Advanced Manufacturing cohort. Tailored for companies venturing into early-stage R&D or seeking fresh avenues within advanced manufacturing, the program serves as a catalyst for innovation and advancement.

Participants in the Innovate and Grow program, launched in 2020, will gain access to experienced facilitators and skilled researchers who will guide them through the process of formulating impactful research questions, evaluating their potential, and establishing strategic partnerships. Additionally, participants will develop crucial skills in crafting compelling R&D business cases and funding proposals, positioning themselves for success in the ever-evolving landscape of innovation.


THIS COURSE WILL HELP YOU TO:

WHO CAN APPLY:

This program is open to any SME participants working on Advanced Manufacturing solutions in the following subsectors: 

ELIGIBILITY CRITERIA: 

Applications close on 12 May 2024.
Learn more and apply for the Innovate to Grow: Advanced Manufacturing program or discover more programs for SMEs.

The Inspiring Journey of The Very Good Bra, the world's first Circular Economy bra

In February, eBay Australia supported by the Australian Fashion Council, proudly announced The Very Good Bra as a runner up of eBay’s 2024 Circular Fashion Fund, marking a significant leap forward in advancing circular fashion within Australia.

Stephanie Devine's journey from battling breast cancer to revolutionising the fashion industry with The Very Good Bra is nothing short of inspirational.

Faced with the daunting reality of a limited selection of non-wired bras made from natural fibres during her treatment, Stephanie saw an opportunity to fill a crucial gap in the market. In 2016, amidst global turmoil and tragedy, she embarked on a mission to create the world's first Circular Economy bra—a garment that not only provided comfort but also left no trace when disposed of.

We had the privilege of speaking with Stephanie about her ambitious plans for the future, including the development of organic cotton knits and pioneering compostable textiles, as well as the inspiration behind starting The Very Good Bra.

Tell us a bit about your background and why you started the Very Good Bra?

I have a background in financial services both in London and Australia, but in 2006 a devastating diagnosis of breast cancer completely derailed my life. I was unable to find a non-wired bra made in a natural fibre to get me through 7 months of treatment and beyond. 

The only bras available were maternity ones, a stark reminder of the devastating news I received that after chemotherapy, I would never conceive. I knew before chemo and my search for non wired cotton bras, that my fertility was over.

The weight of that realisation lingered heavily. Five years later, spurred by a desire for change, I took action. In 2016, amidst the backdrop of Trump's election and women symbolically burning their bras, it was the burning that was key here, as it generated toxic fumes. Coinciding with the tragic deaths of Delhi's impoverished from toxic fumes emitted by their desperate attempts to stay warm, I resolved to pioneer the world's first Circular Economy bra.

My bra had to leave no trace at the end of life whether buried or burnt, and after 2 years scouring the world to source plastic-free materials, I launched The Very Good Bra via Kickstarter in 2018.

Can you tell us a bit about your business model?

The Kickstarter model proved to be immensely successful as it enabled me to secure funding without relying on external financial backing from investors, a factor that had previously led to the failure of my two prior attempts at bra manufacturing. Opting to continue operating through pre-sales, I offered customers a limited-time discount approximately two months prior to delivery.

This approach not only facilitated funding but also provided valuable insights into the most popular sizes. In a business offering up to 34 bra sizes, each with high minimum production quantities, this data is crucial for avoiding overproduction of less sought-after sizes.

Despite the slow organic growth and the challenges faced, this model has allowed me to maintain control over both finances and our mission. We typically introduce only 2-3 new designs or colours per year, and the pre-sale strategy continues to be effective.

The Inspiring Journey of The Very Good Bra, the world's first Circular Economy bra

Congratulations for being named as one of the runner ups of eBay’s Circular Fashion Fund, can you tell us a bit about what’s next for the Very Good Bra?

 

I’m delighted to have been a winner in this competition! Right now I have a 200 year old factory in Germany working on making 100% organic cotton broderie anglaise knit to allow us to make something super pretty. I’m also able to custom make some world-first tencel and tree rubber elastic which is expensive and has high minimum quantities. 

Plus I’m going to start focus groups to potentially launch a teen/trainer bra as much as an education tool as to mitigate waste in a high-waste sector. We recently tackled Nursing Bras and this quickly became our 3rd best-selling product which is great, the average nursing mum goes through 4 and they all end up in landfill.

In addition, we are working with a team of experts developing a world first Australian Standard for Textile Composting which is very exciting.

 

What drives your commitment to sustainable business practices?

This business was founded with the mission to pioneer the world's first plastic-free bras, briefs, and sleepwear. That core objective remained unchanged from its inception, requiring no pivot or reinvention. The primary goal was always to create botanically circular clothing.

My passion for nature and the environment grew as I delved deeper into the textile industry, realising the magnitude of its environmental impact. I am driven to make a positive difference by reducing micro-plastics in our oceans, minimising air pollution, and decreasing landfill waste. Through The Very Good Bra, I aim to showcase a new approach to clothing design and manufacturing—one that is environmentally friendly and attainable for many.

The Very Good Bra is compostable and will breakdown in a worm farm

 

 

 

 

 

What do you envisage as being the wardrobe of the future?

 A smaller one I hope! I love clothes, but I think fashion has to focus on enduring style and quality that is not faddish and short-term. 

More than 60% of our clothing is currently polyester, which is oil, and we need to use more natural fibres which are low impact throughout their lifecycle in order to curtail the disastrous effects our clothing choices are having on the planet. Smaller, smarter, cleaner! 

Discover more about eBay's Circular Fashion Fund here, or stay informed about The Very Good Bra’s progress through their social media channels or official website.

The next chapter of the AFC with Jaana Quaintance-James

2024 is a pivotal time for our industry. It brings many challenges to the forefront, but also the chance to turn these challenges into opportunities.

As the Australian Fashion Council transitions into its next phase under the leadership of our new CEO, Jaana Quaintance-James, we sat down with Jaana to delve into her remarkable career journey. With a combined decade of experience at prominent multi-brand retailers such as THE ICONIC and David Jones, Jaana brings a wealth of industry insight to her new role.

We discussed her vision for the AFC and her outlook on the future of our dynamic industry.

Could you share some insights into your background and the journey that led you to your current role as CEO of the AFC?

I’ve spent the last ten years of my career in-house in large format, multi-brand retailers, most recently as the Chief Sustainability and Sourcing Officer at Global Fashion Group - the European listed parent of THE ICONIC. Prior to this, I was Head of Sustainability at THE ICONIC and earlier, Ethical Sourcing Manager at David Jones, following a decade-long consulting career working with manufacturers in consumer goods supply chains.  

My journey has given me experience across the fashion industry and exposure to the commercial and sustainability challenges of our members. I have always held to the mantra of ‘progress, not perfection’, and I really do believe in the power of collective, actionable change. Through strong dialogue with members, strategic planning and strong governance we are going to deliver value for our industry and tackle some of our most challenging issues. 

What have been some of your most significant lessons learned?

In reflecting on my journey, I've encountered several significant lessons that have profoundly shaped my understanding of the fashion industry. Our industry is not only complex and multifaceted but also a powerhouse of creativity and influence. Understanding its intricacies has been pivotal in navigating its diverse landscape and leveraging its potential for positive impact.

I've learned that listening is paramount in fostering empathy and facilitating constructive collaboration among stakeholders. By actively engaging with diverse perspectives, I've been able to cultivate meaningful relationships and drive impactful change within the industry.

Furthermore, I've embraced the notion that change is constant, necessitating a mindset of continuous learning and adaptive innovation. This openness to progressive iterative change has enabled me to remain agile in the face of evolving trends and emerging challenges, ultimately contributing to my success and growth within the dynamic realm of fashion.

With your strong background in sustainability, will this remain a focus for the AFC?

Yes, sustainability is a huge issue for many businesses across our industry, however it’s not the only one. Under my tenure, the AFC will be focussed on dialogue with, and the delivery of value to, our members. I’ve been spending my first few weeks listening to our members and hearing what their priorities are and where they would like the AFC to focus.

There are a range of concerns that our industry is dealing with - the cost of living and of doing business, workforce shortages, regulation, technology and digital transformation, the state of local manufacturing and the members expect their peak body to support them in tackling all of these. 

What is in the pipeline for the AFC this year? 

We are preparing our strategic plans for FY25 and will be eager to share these in the coming months. If members would like to influence where we focus, now is the perfect time to reach out. 

In the meantime, we are working on the release of Social and Environmental Toolkits—a resource designed to empower our members to make positive changes within their businesses and the wider industry. The toolkits will provide practical guidance on assessing business impact, setting goals and publishing statements and will be launched at a member-only event in Sydney in May, thanks to the support from the City of Sydney.

And, with our partner Epson Australia, we are working on a local manufacturing report. This analysis will offer valuable, never before seen insights into the current state of Victoria’s textile, clothing and footwear (TCF) manufacturing sector, exposing its true value, highlighting barriers and opportunities for growth as well as recommendations on how to revitalise this sector with adding value and jobs. AFC members will be first to get the report and invited to the launch.  

Looking ahead five years, what achievements do you hope to be proud of?

Over the next five years, I see our industry really harnessing the power of technology. I hope the AFC has established interactive platforms for fostering dialogue among members and that we have facilitated collaboration to drive impactful change together.

By consistently developing and implementing programs that directly tackle member challenges, we will have expanded the representation of our industry within the AFC, garnered greater recognition for its significant economic contributions and, hopefully, half way through achieving the activities outlined in our pre-budget submission! 

Want to become an AFC member? Find out more here.

Dynamic AFC events at South x South West Sydney

South x SouthWest Sydney gathers visionary thinkers and creatives worldwide, providing a platform for exploration across music, screen, gaming, technology, and innovation. This year, from October 14th to 20th, it will feature a Fashion, Beauty, and Lifestyle stream.

For the first time, the AFC is thrilled to present four dynamic events aiming to spotlight different aspects of the value chain. These include discussions on the fusion of technology and fashion, the impact of AI, our local manufacturing sector, promoting access to technology and skills in fashion, and member-only networking opportunities. 

We're looking forward to showcasing our industry on this global stageBut we need your support! 

To secure our events on the official South x SouthWest Sydney Schedule, we need our community to vote. Public Voting is now open until Monday, April 22nd. 

HOW TO VOTE

  1. LOG IN: Create an account on the SXSW portal here.
  2. FIND OUR EVENTS: Click JUDGE on the nav and search for ‘AFC’ events, or use the VOTE NOW buttons below.
  3. VOTE: Simply click on ‘VOTE’ to cast your vote.

AUSTRALIAN FASHION COUNCIL SxSW SYDNEY EVENTS

IN CONVERSATION: With Jere Calmes, CEO, The Iconic & Jaana Quaintance-James, CEO, AFC

Delve into the synergy between technology and fashion, exploring innovative practices reshaping the industry, what role AI will play and the next iteration of digital retail experiences.

SPEAKERS:

VOTE NOW

PANEL: The world doesn’t need any more designers – Where is our local manufacturing powerhouse of the future? 

How do we drive our local manufacturing sector into a female-powered force of the future? Jaana Quaintance-James of the AFC, Eric Phu of Citizen Wolf, Craig Heckenberg of Epson and Julie Shaw of Maara Collective discuss how brands, suppliers and manufacturers can collaborate to make local manufacturing globally competitive and create sustainable growth for the manufacturing sector.

SPEAKERS:

  1. Jaana, AFC - facilitator
  2. Craig Heckenberg, Epson
  3. Eric Phu, Citizen Wolf
  4. Julie Shaw of Maara Collective

VOTE NOW

PANEL: What would a FashTech Precinct look like for Sydney? 

How do we champion access to technology and skills for the fashion sector? Marianne, Chair of the AFC, Alex Schuman of Carla Zampatti, Timo Rissanen of UTS and Grace Lillian Lee of First Nations Fashion & Design to  discuss how we can bring a creative fashion precinct to life that breaks down the silos, drives collaboration and fosters career pathways for the jobs and skills of the future in fashion.

SPEAKERS:

  1. Marianne, AFC - facilitator
  2. Alex Schuman, CZ
  3. Timo, UTS
  4. Grace, FNFD

VOTE NOW

MEET UP: AFC Member Network Event 

AFC members are invited to join Jaana Quaintance-James, CEO and Marianne Perkovic, Chair and the AFC team for exclusive networking drinks. 

We will workshop the topics most pressing for the fashion and textile industry, ranging from the digital transformation of jobs and skills to the shifting retail landscape and reviving local manufacturing. This meetup will provide industry the opportunity to discuss shared challenges as well as celebrate AFC Member achievements for the year. 

VOTE NOW

Mark your calendars for South x SouthWest Sydney running from October 14th to 20th.
Don’t forget to vote for our events here

Fashion Revolution Week is coming: become a Fashion Revolutionary.

Did you know that Australians, on average, purchase 56 items of clothing each year? Our Global Scan Report & Clothing Data Report reveals that Australians manufacture and import over 1.4 billion units of new clothing annually, primarily from non-sustainable and non-durable materials — with 200,000 tonnes ending up in Australian landfills. 

This year marks the 10th anniversary of Fashion Revolution Week, a global movement advocating for a safe, clean, transparent, and accountable fashion industry. 

Fashion Revolution Week is an annual campaign that unites the world's largest fashion activism movement for seven days of action. This year, from April 15th to April 24th, Fashion Revolution will celebrate its milestone with ten days of action and events worldwide.

HOW TO ENGAGE WITH FASHION REVOLUTION

'I made your clothes' poster

Download and print an ‘I made your clothes’ poster for your producers to hold, and share using #imadeyourclothes

Read the Fashion Transparency Index

A review of the 250 biggest fashion brands and retailers ranked according to how much they disclose about their social and environmental policies, practices and impact.

READ NOW

Host an Event: How to Guide

A digital guide with ideas, tips and tricks for those wanting to host an event (or make one digital) during Fashion Revolution Week 2024.

READ NOW

FASHION REVOLUTION EVENTS

We’ve compiled a list of top events happening nation-wide to inspire your own engagement and activity in Fashion Revolution Week

MELBOURNE

Ethical Clothing Australia x Fashion Revolution Panel
Saturday  20th April, 2:00 pm - 3:00 pm at Queen Victoria Women’s Centre

Join Ethical Clothing Australia and a host of experts on Saturday 20 April for a panel exploring the rights, stories and future of local garment workers. Moderated by author and sustainability communicator Clare Press, the panel will feature garment workers with lived experience, academics and members of the Textile, Clothing and Footwear Union. 

BUY TICKETS

Mend in Public Day presented by Collarts Fashion
Saturday  20th April, 11:00 am - 3:00 pm at the Collarts Campus 209 Brunswick St Fitzroy 

On April 20th, Fashion Revolution observes its Global Day of Mending, and Collarts, an #AFCMember, is hosting a free event aimed at raising awareness about wear and repair. This event seeks to impart valuable skills in garment mending, encouraging individuals to prolong the lifespan of their clothing and keep them in circulation within their wardrobe for extended periods.

LEARN MORE

SYDNEY

Mend in Public Day at Bondi Beach
Saturday  20th April, 11:0 am - 2:00 pm 

Transition Bondi Mend & Remake group are collaborating to host a public mending workshop at Bondi Beach. Amidst bustling locals and tourists, this workshop will focus on mending torn pockets and broken seams, sparking conversations about ethical fashion. 

LEARN MORE

BRISBANE

Clothing Swap presented by Swap It
Sunday 28th April, 10:00 am - 2:00 pm at Bulimba Community Centre

Swap It is a clothing swap event where participants can thoughtfully part with beloved pieces they no longer wear and exchange them with others. Similar to shopping in a friend's closet, no money is exchanged, and everyone is encouraged to join and bring up to 5 items of high-quality fashion in any size.

BUY TICKETS

DARWIN

Sewing and Styling Workshops presented by Sister Buffalo
Various Workshops are running throughout Fashion Revolution Week

Sister Buffalo is hosting multiple sewing and styling workshops this April, in line with Fashion Revolution Week. Participants will gain hands-on experience in patch repairing broken clothing, crafting bucket hats from scrap materials, hemming garments, and mastering the art of styling rarely-worn pieces.

LEARN MORE

CTA:

Explore Fashion Revolution Week further by discovering additional resources and ways to engage with this year's campaign here

Victoria Revealed as Australia’s $1 Billion Fashion Manufacturing Capital

Last month, the AFC facilitated a thought-provoking panel discussion at the PayPal Melbourne Fashion Festival. The objective was to share never before seen data insights and discuss the future trajectory of clothing manufacturing in Victoria.

Moderated by AFC Chair, Marianne Perkovic, the panel brought together a diverse array of industry experts spanning the clothing manufacturing value chain. This included Dr. Jenny Underwood, Associate Dean of Fashion and Textiles Technology at RMIT, Craig Heckenberg, Managing Director of Epson Australia, and Andrew Quinn, Director of ABMT Apparel.

For the first time, the Australian Fashion Council (AFC) in partnership with Epson Australia, commissioned RMIT to quantify the true value of the Victorian textile, clothing & footwear (TCF) manufacturing sector.

Due for release next month, the full report - ‘Moving the Needle: The State of Play of Victoria’s Textile, Clothing & Footwear Manufacturing Sector’ - revealed Victoria has the industry's most complete supply chain nationally. Initial research shows:

The data highlights the undervalued significance of the sector to the broader economy, exposing the complex nature of this evolving and transforming industry and how parts of it are hidden due to the current ABS classification system.

With its ecosystem of fibre, manufacturing, retail, and wholesale, alongside repair and second-hand retail, Victoria has the most complete clothing supply chain in Australia. Marianne Perkovic, Chair of the AFC, emphasised Victoria's unique opportunity to provide truly sustainable, high-quality products through a ‘farm to front row’ approach.

Beyond the Seams Panel and PayPal Melbourne Fashion Festival

“Victoria can be a global leader in advanced, sustainable manufacturing while boosting jobs and developing skills in an industry that generates a huge $960 million. And this is only the beginning of what this industry can transform into, not only economically but environmentally, accelerating our just-transformation into a circular economy by 2030 and net zero by 2050.” – Marianne Perkovic, Chair of the Australian Fashion Council.

The report will also propose optimising microfactories, showcasing not only the sector's flexibility but also heralding a new era for sustainable production. Thanks to microfactory technology, the industry has seen a surge in small-scale, on-demand, and rapidly deployable product offerings, injecting a fresh burst of energy into the market.

AFC Chair, Marianne Perkovic, Dr. Jenny Underwood, Associate Dean of Fashion and Textiles Technology at RMIT, Craig Heckenberg, Managing Director of Epson Australia, and Andrew Quinn, Director of ABMT Apparel.

“By embracing the latest digital printing technology with localised, demand-driven manufacturing, these nimble entities significantly reduce waste and enhance efficiency, aligning perfectly with the principles of the circular economy while delivering speed to market,” – Craig Heckenberg, Director of Epson Australia and New Zealand.

Thank you to everyone who joined us. Gain access to the full report by signing up to our database.

Recycling Textile Waste into Yarn: Get to know Guy Dempster

Last month, eBay Australia, supported by the Australian Fashion Council, proudly announced Dempstah as the recipient of eBay’s 2024 Circular Fashion Fund, marking a significant leap forward in advancing circular fashion within Australia.

Dempstah, an innovative textile recycling business, breathes new life into textile waste by recovering the fibres and spinning them into new yarn for knitwear. In this interview, Dempstah co-founder Guy Dempster takes us on a journey through his background, detailing his experiences from studying fashion in New York to working in the heart of textile manufacturing in Hong Kong and China.

His dedication to sustainability and circularity is evident as he discusses his vision for a future where textile waste is recycled and therefore transformed into a valuable resource. Furthermore, he shares his exciting initiative to establish a fibre recovery micro mill in North West Tasmania.

Could you share some insights into your background and the journey that led you to start Dempstah?

My background is in textile design and manufacturing. I’m from Sydney originally but moved to New York when I was 19 to study fashion at the Fashion Institute of Technology, and then on to Nottingham Trent University in the UK to specialise in knitwear and knitted textiles.

Pretty early on in my working life I started to feel like my understanding of our industry was precariously lopsided, especially as the conversation around the toxicity of the fashion industry grew louder. I was keen to better understand how textiles were really made. How did a modern mill or factory work? What were the industrial implications of our design choices? The true environmental cost and resource footprint?

In pursuit of greater insight I moved to Hong Kong in 2014, where I began working for a textile manufacturer with integrated dyeing and spinning facilities in Zhuhai, Guangdong, China. Visits to these facilities gave me the chance to work on the factory floor, receiving introductory training in manufacturing tech to inform my design of yarns and fabrics. From there I moved on to work for a knitwear manufacturer with facilities in nearby Dongguan.

My time in Hong Kong and Southern China was the most crucial of my career. I was awed by the ingenuity and skill of the practitioners I worked with, but also concerned with how our economic system incentivised overconsumption, and how few solutions there were to contend with the waste fallout.

My partner Otis and I eventually moved back to Australia, but a few years later the parent company of one of my former employers established The Billie System– a waterless, highly automated facility to mechanically recover fibre from textile waste, which could then be re-spun into new yarn and knitted or woven into new textiles.

I was enthralled by this tremendously resource-lite approach to recycling– especially its waterlessness, which I felt was pertinent to Australia. Dempstah began as an experiment to test the capacities of this fibre recovery process, and my interest in the practice has only deepened since.

What drives your commitment to circularity and sustainability?

I believe that reducing our consumption and collective footprint is the only healthy way forward to protect our planet, and transitioning to a more circular economic system that prioritises quality over quantity, resource reuse and biodegradability is a key part of that.

Second to this moral obligation, I’m driven by how intellectually and practically fascinating this frontier is. There is no shortage of need for the development of new systems and solutions, and new philosophical approaches to design and product lifecycle. It’s at once a crucial change we must race towards to save ourselves, but also a kind of thought renaissance.

Circularity feels like a very modern concept, but I often think back to the fact that prior to the industrial revolution human society was largely circular by default. Before synthetics, the fibres composing our clothes were all natural and biodegradable, and because we didn’t have the technology or logistical capabilities to pump out new textile products by the tonne, they required far more time and labour to produce, and accordingly were vastly more expensive and treated with a lot more care and respect; diligently maintained, repaired and reused.

The issue was that the labour to create textiles was so burdensome they were always scarce, and were inequitably unaffordable for most. Kate Raworth’s book ‘Doughnut Economics’ has really helped me better frame the idea of a sweet spot, in which we produce to meet our society’s fundamental needs, but stop short of depleting resources and exceeding our planetary boundaries.

I’ve also been inspired by reading ‘Glimpses of Utopia’ by Jess Scully– the former Deputy Lord Mayor of Sydney. Her writing has got me thinking not just about sustainability and circularity, but new organisational and business governance structures in which these values are held up as immutably equivalent to the pursuit of revenue or profit.

Congratulations for being named as the winner of eBay’s Circular Fashion Fund, can you tell us a bit about what’s next for Dempstah?

The funds, mentoring and industry inroads offered by the eBay Circular Fashion Fund will be put towards our core goal of developing our own mechanical fibre recovery capacities onshore.

This will take the form of a fibre recovery micro mill in North West Tasmania.

We own some land there currently, and early last year submitted a successful development application to expand the existing shed into a home-agri scale facility, suitable to house a sorting station, storage and the necessary fibre recovery milling machinery (the process has many names depending on where you are in the world, including garnetting, fiberisation and shoddy/mungo-making).

Initially we’re keen to keep this operation very lean, sourcing just the basic equipment to turn locally collected textile waste back into spinnable fibre at small-scale, but it would still provide us with a crucial means of developing our own practical understanding and expertise in this unique milling process, and the chance to knowledge share all that we learn with industry, unis and stakeholders.

Later this year Otis and I hope to embark on a bit of a learning and sourcing world tour to visit several other mills we’ve identified who practice various iterations of mechanical fibre recovery (including in Lahore, Pakistan, Guatemala City, Prato, Italy and Yorkshire in the UK), as well as a selection of machine manufacturers who can supply the necessary equipment.

How about your long term goals?

We’ll continue to work with our international mills and manufacturers, and have several exciting projects in the pipeline with them, but we’re also acutely aware that the lack of equivalent domestic recycling capabilities is keeping Australia stuck on unhealthy stopgaps like landfill and export dumping.

And while it’s imperative we seek to learn about recycling alternatives from international partners, relying on them alone to contend with our own waste puts Australia in a precarious position– the past few years have shown us all how dramatically global supply chains can be disrupted (by Covid lockdowns and global conflicts), and how legislation controlling the global trade of waste can shift overnight with seismic consequences (think China’s 2017 nation-wide ban on plastic waste imports).

There is no technological silver bullet or panacea for our waste crisis, and there is no sidestepping the biggest battle of all: a cultural shift away from overconsumption.

However improved resource recovery can still play a crucial role in the evolution of a circular economy, and our micro mill is a hopeful first step in discovering what role mechanical fibre recovery may play in what should be a diverse landscape of waste solutions across the country.

If you could impart one piece of advice to someone aspiring to delve into the realms of sustainability and circularity, what would it be?

Please please go for it! The more brain power we have going towards resolving the issues our industry faces the better.  

The one thing I would warn against is becoming too moralistic or dogmatic about your progress. I find myself constantly oscillating between two mindsets: ‘perfect is the enemy of good’ and ‘better is not best’. The former reassures that any progress, no matter how unrefined, is worthy, while the latter demands nothing but the ideal.

Working on Dempstah over the years, at times I’ve gotten stuck on the latter and languished, bogged down by a deep mistrust of our current systems, a cynicism towards proposed solutions, and a feeling like no path forward is without compromise so I’m better off sitting on the sidelines and avoiding the fray.

What I feel now is that you alone cannot fix every facet of every problem we face, and you shouldn’t have to. Ideally, you should be able to rely on a community of players who are improving their slice of the pie– whether it’s a specific point in a supply chain or a service you might rely on– allowing you to focus on yours. But in this you must also accept that progress is neither linear nor uniform, and that for every issue that has found a real solution, there are others that stubbornly lag behind.

Thankfully, the landscape of conscientious players and support for sustainable and circular solutions continues to grow, especially in Australia– eBay’s Circular Fashion Fund, Country Road’s Climate Fund, the Seamless Clothing Stewardship Scheme and the work of the Australian Fashion Council all attest to this.

And while we absolutely need top-down reforms and incentives from government and big private sector players, we also need bottom-up grassroots, community driven efforts to highlight and build cultural momentum.

No effort is too small. Start where you can. Even a goliath ocean liner needs a small, nimble tugboat to guide it into harbour.

Discover more about eBay's Circular Fashion Fund here, or stay informed about Dempstah's progress through their social media channels or official website.

Media Release: AFC announces Jaana Quaintance-James as its new CEO

The Australian Fashion Council (AFC) is delighted to announce the appointment of Jaana Quaintance-James as its new Chief Executive Officer, commencing in the role today. 

A leader with a strong track record in commercial strategy delivering market advantage through sustainable practices and innovation, Ms Quaintance-James has dedicated her career to driving impactful change across the Fashion and Textile Industry both domestically and internationally. 

Ms Quaintance-James was most recently the Chief Sustainability and Sourcing Officer at Global Fashion Group which operates fashion and lifestyle eCommerce platforms in LATAM and South-East Asia including THE ICONIC in Australia and New Zealand. Prior to this she was Head of Sustainability at THE ICONIC and Ethical Sourcing Manager at David Jones, following a decade-long consulting career in consumer goods.

Marianne Perkovic, Chair of the AFC said, “Ms Quaintance-James joins us at a time when the Australian Fashion and Textile Industry is navigating challenges in the retail and trading environments at a local and global level, inflationary pressures, technology changes and shortages of skilled workers and materials.” 

“There was a high level of interest in this position. We were ultimately impressed by Ms Quaintance-James’ strategic leadership and strong financial, and operational skills. Her industry knowledge and drive for business transformations that improve profitability and sustainability will ensure our industry continues to thrive.”

Ms Quaintance-James said, “I am excited to champion and support our members as they manage change and innovate. Behind the incredible Australian fashion brands are businesses and their employees supported by consumers. Together we create opportunities to accomplish more and continue to grow the economic contributions of the Australian Fashion and Textile Industry”.

-ends-

FOR FURTHER INFORMATION AND INTERVIEWS
Prue-ellen Thomas, Head of Marketing and Communications, AFC
pthomas@ausfashioncouncil.com 

International Women’s Day Focuses on a more equal future

Our industry employs over 489,000 people, with women making up a significant 77% of our workforce. Despite our presence and substantial contribution of $27.2 billion to the economy, our industry still grapples with equality challenges, particularly the underrepresentation of women in higher-paid executive roles.

As we commemorate International Women’s Day, it serves as a moment to reflect on the ongoing journey towards gender equality and how this year’s theme, “Count Her In: Invest in Women. Accelerate Progress can effect change in our industry:

Gender Pay Gap

Most recently, the WGEA Gender Pay Gap Report shed light on the ongoing disparity in pay between men and women. Australia’s total remuneration average gender pay gap stands at 21.7%, translating to women earning just 78 cents for every dollar earned by men.

Despite our industry boasting a 77% female workforce, the underrepresentation of women in high-level executive positions remains a concerning reality, contradicting the industry's dedication to its predominantly female clientele.

However, amidst these challenges, it's inspiring to see a number of AFC Members, including Country Road, Camilla & Marc, Zimmermann, and The Iconic, who are at the forefront of this issue. Their commitment to pay equity, as highlighted in the report, is encouraging to see. 


Invest in Women: Funding the Future Workforce & Building Jobs

There are many factors to the current state of play in our industry and action from both business and government is essential. In our recent 2024/2025 Pre-Budget Submission to the federal government, we emphasise the urgent need for targeted funding to address skill gaps and workforce shortages.

This involves creating tailored educational and career pathways specifically designed to meet the evolving needs of Australia's female workforce. It's a crucial step toward bolstering economic security and fostering greater gender diversity in leadership roles. 

Invest in Women: Empower Female Leadership

We encourage businesses to see investing in women not just as a moral duty, but as a strategic move to enhance equality in leadership and decision-making roles. This involves prioritising transparent hiring and promotion practices, ensuring equal access to development opportunities, supporting work-life balance, and championing diversity in leadership within our industry. 

A New National Strategy

At the same time, we applaud the introduction of the 'Working for Women' national strategy by the federal Minister for Women, Katy Gallagher. This thorough initiative delineates essential focus areas aimed at improving women's welfare, notably including a vital pledge to provide superannuation coverage for Commonwealth Paid Parental Leave.

In the context of the manufacturing sector, transparency and accountability across supply chains are paramount for safeguarding the safety and human rights of all individuals involved, particularly women in pivotal roles such as pattern makers, machinists, and customer-facing positions.

By empowering and advancing women in leadership, we unlock the full potential of our workforce and pave the way for a more inclusive and prosperous future.  We are proud to be leading the key AFCs initiatives to achieve this.

Revealing the Future: Insights into Victoria's Clothing Manufacturing Sector

Join the Australian Fashion Council as we share never before seen data insights and discuss the future of clothing manufacturing in Victoria.

The AFC, thanks to PayPal Melbourne Fashion Festival and Museums Victoria, presents ‘Beyond the Seams’ as part of their Fashion Talks series. We’ll be diving into the current state and future possibilities of clothing manufacturing in Victoria and revealing never before seen economic and environmental insights for the sector.

Led by AFC Chair Marianne Perkovic, our esteemed panel of industry experts, including Andrew Quinn, Director of ABMT Apparel, Craig Heckenberg, MD of Epson Australia, and Dr. Jenny Underwood, Associate Dean of Research and Innovation at RMIT School of Fashion and Textiles, will unveil transformative trends and innovative strategies from across the clothing value chain. These insights will highlight its future possibilities and its potential to emerge as a globally competitive sector.

Event Details

4:00 PM on Tuesday, March 5th. Treetops Melbourne Museum.

REGISTER FOR TICKETS

Introducing our Esteemed Speakers

Marianne Perkovic, AFC Chair

Marianne Perkovic brings deep commercial and technical experience across business strategy and execution to the Australian Fashion Council. Her strong financial management skills, coupled with a focus on change management and compliance make her a driving force for sustainable transformation with a positive environmental and social impact. Marianne is also the author of ‘Pivotal Career Moments’.

Andrew Quinn, Director of ABMT Apparel 

Andrew Quinn is a Director of ABMT Apparel, a fully vertical manufacturer based in Melbourne. ABMT Apparel manufactures clothing for a diverse range of Australian brands with a completely transparent supply chain audited by ISO, ACO, Woolmark, and Ethical Clothing Australia. With 15 years of experience overseeing local production, Andrew champions high-quality, environmentally responsible, and ethically sound fabrics and garments.

Craig Heckenberg, Managing Director of Epson Australia

With a robust background in leadership roles, Craig brings nearly three decades of experience in digital imaging to his current role as Managing Director of Epson Australia and New Zealand. Craig has demonstrated expertise in sales and marketing, playing a pivotal role in advancing both business and industry through the implementation of cutting-edge technology solutions. His unwavering commitment to innovation and strategic vision has been instrumental in successfully navigating the dynamic landscape of digital imaging for the past 30 years.

Dr Jenny Underwood, Associate Dean, Research and Innovation at RMIT School of Fashion and Textiles

Dr Jenny Underwood is the Associate Dean of Research and Innovation, in the School of Fashion and Textiles at RMIT University. With over 15 years of experience as an educator and researcher, her research is concerned with methods for material circularity, responsible design innovation, and systems-based approaches to sustainability for fashion and textiles.

REGISTER FOR TICKETS

The AFC and Epson Australia have partnered on a study to explore the current state and future potential of clothing manufacturing, aiming to build a business case for increased investment to boost jobs and ‘right-shore’ select local manufacturing capabilities. The findings will be released in April.

Join our mailing list to be the first to receive updates when the report is released in April.

Dempstah, The Very Good Bra & Rcycl announced as winners of eBay Circular Fashion Fund

Yesterday, eBay Australia, in collaboration with the Australian Fashion Council (AFC), proudly announced Dempstah as the recipient of eBay’s 2024 Circular Fashion Fund, marking a significant stride in advancing circular fashion in Australia.

With every Australian buying 56 items of new clothing a year and throwing away 200,000 tonnes into landfill each year, eBay’s Circular Fashion Fund was established to help scale and develop the circular fashion economy by supporting innovation and aligning with the fashion industry’s goals to achieve circularity by 2030.

Dempstah, an innovative business, has been awarded the prestigious prize fund of $100,000 AUD. Additionally, the runners-up, RCYCL and The Very Good Bra, have each received $50,000 AUD to bolster their circular business solutions.

Guy Dempster, Founder of Dempstah, said “We’re grateful to eBay and the Australian Fashion Council, who are actively investing and driving circularity in the fashion industry. The Fund will go towards establishing a micro mill in North West Tasmania, which will allow us to house and operate fibre recovery machinery and develop greater insight into this milling process. We’re thankful for the opportunity to find more mentors with experience in small-medium scale industrial domestic manufacturing.”

eBay Circular Fashion Fund Winners

Speaking at yesterday's event, held in collaboration with the AFC, the Hon. Tanya Plibersek MP delivered a compelling speech, emphasising the significance of circularity, urging for prioritisation of reuse, recycling, and repair over disposal methods such as burying and burning. She called upon the industry to elevate their commitment and emphasised the imperative for companies to take responsibility for their products throughout their lifecycle, extending beyond the point of sale.

Marianne Perkovic, Chair of the AFC Board, said “It’s incredibly inspiring to see the creativity and innovation across 2024 eBay Circular Fashion Fund Finalists. Along with government support and industry collaboration, programs like this are essential to expedite our efforts towards our goal of a circular economy by 2030 and net zero by 2050.”

About the Winners:

In addition to the funding received, the three recipients will enter into a three-month program of mentoring, networking and workshops to learn how to market and scale their business.

Congratulations to the 2024 winners and stay tuned for the announcement of the 2025 eBay Circular Fashion Fund

AFC's Pre-Budget Submission to Treasury for 2024-25

The Australian Fashion and Textile Industry is facing both significant opportunities and challenges. Inflationary pressures, shortages of skilled workers and materials, and the imperative need for sustainable business models are key issues demanding attention.

This year, the AFC’s Pre Budget Submission outlines our request for a $10 million investment in the Australian Fashion and Textile Industry. This investment aims to:

The submission highlights the pivotal role of the Fashion and Textile Industry as a primary employer, particularly for women and migrants, making a substantial $27.2 billion contribution to Australia's economy. 

It delineates the industry's challenges, encompassing shifts in retail landscapes, inflationary pressures, and the transformative effects of technological advancements on jobs and skilled workers.

Following our last budget submission, the AFC successfully launched the design and roadmap for Seamless, a national clothing product stewardship scheme aimed at transforming how clothing is made, used, reused and recycled in Australia. The effectiveness of initiatives, like Seamless, demonstrates the efficient use of funding.

In the current economic climate and amidst the cost-of-living crisis, job creation is crucial. Our industry sustains over 489,000 jobs, with a significant number held by individuals from migrant communities, and supports over 376,000 women, contributing to their economic security and Australia's productivity

Recommendations

The investment request to tackle these challenges comprises three key priorities:

Priority 1: Build sovereign manufacturing capability of ‘Fibre and its Derivatives’ (from fibre to yarn, textiles to fashion and uniforms, etc) to boost jobs, the economy, exports and close the supply chain loop.

Priority 2: Develop skills and career pathways – to address current and future skills needs, create jobs, and boost the economic security of the industry’s women-empowered workforce.

Priority 3: Promote the Australian Fashion trademark to grow domestic and global demand for design-led brands committed to responsible practice, to be known for creative sustainable, and innovative design, making Australia an attractive tourist destination for its fashion culture.

Industry Advocacy

In the lead-up to the 2024-25 Federal Budget, we are now calling for expressions of interest from members who would like to play an active role in our advocacy efforts, from media opportunities to government engagement, social media, and more. 

Read the complete Pre-Budget Submission here, and if you're interested in participating, reach out via email at info@ausfashioncouncil.com.

Womenswear giant Sussan Group joins Seamless Foundation Members

The Australian Fashion Council is proud to share that the Sussan Group (Sussan, Sportsgirl & Suzanne Grae) have proudly signed on as a Foundation Member of Seamless, Australia’s national clothing stewardship scheme that aims to make Australian fashion and clothing truly circular by 2030.

The landmark scheme has been set up to change the way Australians consume and recycle their clothes and reduce the 200,000 tonnes of clothing that goes to Australian landfill each year.

The Sussan Group is delighted to join fellow Foundation Members David Jones, Big W, Rip Curl, RM Williams, Lorna Jane and The Iconic. “Together we are working towards shaping a sustainable future for the fashion industry,” Group Retail CEO Rebecca Hard said.

“The Sussan Group is looking forward to helping shape the conversation and recommendations for the proposed scheme. We are excited to be working alongside our Seamless partners on potential solutions to solve the issue of textile waste,” Ms Hard continued.

"It is so pleasing to see Sussan Group stepping up as a leader in our industry by becoming a Seamless Foundation member and making a genuine commitment to the future of the Australian fashion industry,” said Danielle Kent, Project Director of Seamless. “These organisations will play a pivotal part in building the foundational elements of the scheme and ensuring it has the best chance of success.”

The National Clothing Product Stewardship Scheme design and the Roadmap to Clothing Circularity will drive the industry towards clothing circularity by 2030 through:

Register your interest for Seamless

AFC supports Yes with #FashionForYes

The Australian Fashion Council (AFC) proudly announces its unwavering support for the Voice to Parliament and launch of #FashionForYes, taking a decisive step towards fostering recognition for the Aboriginal and Torres Strait Islander peoples.

This campaign follows the ‘AFC Talks, Voice to Parliament’ event where AFC Director, Yatu Widders-Hunt hosted a panel of powerful Indigenous and industry voices: Rachel Perkins, filmmaker and Co-Chair of Australians for Indigenous Constitutional Recognition, Laura Thompson Founder of Clothing the Gaps, and Elle Roseby Managing Director of Country Road.  

The panel engaged in an open and courageous conversation on the meaning and purpose of the Uluru Statement from the Heart, as well as unpacking some of the noise behind the Voice and why fashion brands should find their voice in support of this historic moment.

PANEL'S CALL OUT TO INDUSTRY:

BE ACTIVE (Rachel)     BRING YOURSELVES TO THIS (Laura)    BE BRAVE (Elle)

OTHER KEY TAKEAWAYS FROM THE PANEL:

JOIN #FashionForYes

The AFC proudly supports the Yes campaign and will share a #FashionForYes toolkit for brands or individuals to use across eDM & Socials.

DOWNLOAD THE #FASHIONFORYES TOOLKIT

If you are creating your own communications, we encourage you to include #FashionForYes in your creative and/or captions for us to share and amplify. 

 

TOGETHER, WE CAN HELP MAKE HISTORY

This is our chance to ‘walk the talk’ and act on our industry’s commitment to diversity and inclusion.

 

BE ACTIVE. BRING YOURSELF TO THIS. BE BRAVE. 

#FashionForYes

AFC Talks, Voice to Parliament

On October 14, Australians will be asked to vote Yes or No on a proposed law to enshrine an Indigenous representative body in the Constitution.

The referendum on the #VoicetoParliament will provide a historic opportunity for Australians to recognise the First Peoples of Australia by establishing an Aboriginal and Torres Strait Islander Voice.

The AFC invites our community to an open conversation to unravel the facts behind the noise.

Join us as Yatu Widders-Hunt, General Manager at Cox Inall Ridgeway and AFC Board Director, leads a panel discussion with distinguished guests:
- Rachel Perkins, Multi-award-winning filmmaker and Co-Chair of Australians for Indigenous Constitutional Recognition
- Laura Thompson, Co-Founder - Clothing The Gaps
- Elle Roseby, Managing Director - Country Road Group

AFC Talks, Voice to Parliament
4pm AEST, Wednesday 6 September 2023

REGISTER FOR WEBINAR HERE