TFIA Common Threads Export Readiness Seminar Series Concludes - Next Stage, The Pitch!

We have now concluded the Export Readiness Seminar Series which was the next step in the Common Threads Project, supported by Austrade as part of the Asian Business Engagement Plan. The series took place in both Sydney and Melbourne with the aim of assisting participants in building some foundation knowledge and understanding relevant to conducting business in Hong Kong as well as equipping labels with the strategies involved with entering this new market.

The first seminar in both Sydney and Melbourne saw the Hong Kong Trade Development Council and Asialink represented by Toni Wade and Nick Henderson respectively. Wade broke down the buying and productions seasons as well as the basics of networking in Hong Kong and the intrinsic power of guangxi, or making connections. Henderson followed with an explicit look at tailoring your brand for retail success in Hong Kong and also touched on the interesting element of ‘Cultural Intelligence’.

In Sydney, the second and third seminars were presented by the Export Council of Australia (ECA) and NSW Trade & Investment. Peter Mace of ECA was supported by Rob Harrison as they articulated the core export components of Developing an Export Plan, Researching for Export and Export Marketing.

In Melbourne, the second seminar was presented by Lawrence Christoffelsz from Logistics Results. Similar to Sydney's session, Christoffelsz clearly outlined details for creating an Export Plan that explicitly delivers on what you want to achieve and when, as well as articulating some of the particular preferences and expectations of the Hong Kong markets, and how you might go about tailoring your operations in order to seamlessly integrate with the local industry.

The final seminar in Melbourne was presented by Debbie Marks, from DuMonde Consulting and on behalf of Victorian Government. In her seminar, Marks lead an engaging workshop for participants to begin identifying achievable goals, and developing their Export Marketing Plan including their Elevator Pitch and brand's Value Proposition.

TFIA Instagram Quote Debbie Marks 2

Feedback on the Export Readiness Seminar Series has been incredibly positive with participants walking away feeling a little bit more prepared for this next big step, or at the very least, clear on what is necessary to get them there. So a huge thank you to all of the knowledgable presenters and partners who contributed over the last few weeks.

A series of "Top Tips" from the seminar series will be available on our website in the coming weeks, so check back for that!

Further support will be offered later this week by way of a Webinar, presented by Austrade in collaboration with our Common Threads Project. This webinar will focus on Export Opportunities in Hong Kong and serve to fill any gaps participants found in the weeks previous, as well as offer further support to become export ready, as we near The Pitch Days. This is also a great opportunity to participate for those who are interested in the project, but were unable to attend the Seminar Series. You can register for the webinar here.

The Common Threads Business Pitch to Export Days will take place on Monday July 27 in Sydney and Wednesday 29 July in Melbourne. Following this, selected businesses will be invited to attend the Capabilities Mission to Hong Kong in August. If you are interested in registering to pitch in Sydney or in Melbourne, please send an email to stating your interest and be sure to clarify which city you'd like to pitch in.

The excitement continues for us as we move forward with the Common Threads Project. It has be absolutely wonderful connecting with you all as members of the textile, clothing and footwear industry, and we appreciate your participation and enthusiasm.

You can find more information on the overall Common Threads project here. Find more information on the Pitch to Export Days here. Find more information on Export Support here.

If you have any enquiries regarding the project, send an email to and we'll get back to you!

Thanks for reading!