ANNOUNCING Our Successful Common Threads Capability Mission Labels!

Recently textile and fashion businesses from across Australia pitched in Sydney and Melbourne to join our Common Threads Capability Mission to Hong Kong later this month. The Pitch Days followed extensive workshops and seminars that aimed to build and improve on local brands' export knowledge and capabilities. Brands pitched to a panel of industry experts who were impressed with the local talent and business savvy demonstrated by all of the labels and felt they all demonstrated an understanding of the Hong Kong Market and a readiness to export. Final participants have been selected and we are thrilled to announce the brands who will be joining us in Hong Kong...


B.Sirius is a Melbourne based, accessories company that has a passion for print, colour and texture. They are always evolving fresh and functional products, using prints that are designed in house. Their mission is to inspire happiness with high quality products that create a feel good experience.


Basquesse is a women's ready-to-wear and couture design house based in Sydney, that specialises in creating unique and exclusive garments, that are timeless, whilst often ahead of trend, and that utilises premium boutique mill fabrics from around the world.


Katie Perry shares a collection focused on making women feel more confident , more stylish and more comfortable in their own skin; for a woman at work, relaxing on the weekend, lounging at a resort, or travelling the world. It's all about a lifestyle of comfort without having to sacrifice style. Every piece is made in Australia using natural fabrics such as soft Jersey, Silk and Merino Wool that breathe and move with a woman's body.


Livia Arena is a contemporary women’s ready-to-wear brand designed and made in Melbourne. A belief that casual clothing still warrants a luxury fabrication and finish is at the core of the label, producing covetable items that have a contemporary ease to them on the surface, yet are underpinned by technical expertise and thoughtful design on the inside. A designer who is determined to know her craft and refuses to take the easy way out, Arena’s collections still maintain grounding in wearable simplicity -with just a hint of wit to them and their curve-ball influences.


MM Söhn is a Melbourne, based women’s fashion label established by Maureen Sohn and launched at a retail level with the Autumn Winter 2007 collection. Drawing on her passion for textiles and knitting, Maureen develops a range of original design concepts for each collection creatively employing and utilising the technology of knitting to produce luxurious textures and intricate structures which are then transformed into distinctive and individual garments. The collection designs are informed and inspired by the fabric of wool which feature a modern edge, whilst incorporating hand finished artisanal details: each element contributing to the signature of Maureen’s innovative design work.


Morgan Marks is an established Australian designer brand from Perth that is directional, wearable, modern yet functional. Their garments, accessories and jewellery are a fusion of European and Asian aesthetics; designed for the confidant, style conscious woman. They specialise in contemporary knitwear, high quality fabrics and manufacturing.


OK OK is a Melbourne based socks and tights label. Designed by the business’s resident everything girl and sock fanatic, Emina Dzananovic, OK OK has successfully covered women’s legs since 2009. Delivering 2 distinct seasons per year with a bent on seasonal trend driven colours, OK OK has become a coveted fashion item with the savvy boutique set in Australia, New Zealand and Japan.


Ugg Australia has been dedicated to making superior quality Australian Merino Sheepskin products for over 34 years. Successfully selling products to customers around Australia, they wanted to create this brand to share their products with everyone, all over the world. They decided on Roman & Ludmila, from the namesake of their founders who emigrated to Australia from the Ukraine in 1980. They brought with them their history and craftsmanship. There is an old Russian Tale of Ruslan and Ludmila, two lovers who fought all odds and persevered until love championed, despite the many obstacles they faced. Their story is much like the founders of this company who journeyed to a new land, worked their way through many challenges with passion, love and dedication to each other, and persevered in their craft of making Australian Merino sheepskin products right here in Australia.


The label evolved from Tatyana’s own desire for a sensual, opulent, warm and elegant robe for her honeymoon. Having been involved in the fashion industry for the last 35 years, Tatyana has gathered her experience and knowledge to develop the brand and offer these gowns more broadly. The label now provides alluring, opulent and comfortable nightwear, combining old world artistry with new world style. Who said style has to end at dusk?


Vigorella brings you to life with layers of softness and comfort that wrap effortlessly around your body. There are many layers to your day, many layers to your personality, and the Vigorella “layers for life” concept allows you to select from the classic, the timeless, the innovative and the seasonal to create what works best for you and your lifestyle.


WELFE is a Melbourne based jewellery label specialising in unique handmade contemporary jewellery. They create seasonal ranges as well as fine custom jewellery for special occasions such as engagements and weddings. They are known for our unique textures, designs and interesting combinations of precious metals and natural gemstones. All WELFE jewellery is designed, made and finished by hand in their Melbourne city workshop. They work is new, yet timeless. An expression of the consumers’ own individualism, allowing the buyer to be iconic and stand out amongst their peers.

We will visit Hong Kong from Monday 24 August to Friday 28August, 2015. The week will see our brands meeting and pitching to media, PR and buyers, showcasing their products and their brands. They'll also have the opportunity to meet and network with local fashion and textile businesses and take part in a number of tours.

We are so excited and will be updating you all on the progress as we go!

While we're away, you'll be able to keep up to date with behind the scenes insights via facebook, instagram and twitter.

Thanks for reading!