A series of seminars and workshops led our final delegates through a process of understanding the necessary steps to take their business to the next global level.
When it came to Pitching to join us on the Mission to Hong Kong, participants had developed a level of cultural awareness, a keen understanding of their unique business offering and a necessary level of readiness and confidence to venture off shore and represent their brands in new markets.
It's hard to believe the Mission has been and gone with all the months that went into planning and preparing for the event, but we are so pleased with the outcomes. Throughout the week our Australian Fashion Brands were involved in showcasing their work in the Common Threads Showroom at The Fringe Club in Hong Kong's bustling Central district.
After a whirlwind set up (and a few paper cuts) our team was ready to launch the event to government, industry, media, buyers and special guests.
Later in the week we were welcomed to tour Hong Kong Polytechnic University's Institute of Textiles & Clothing and see all that they offer to their textile and fashion students in this world class institute.
Following this, we visited HKRITA and were afforded the opportunity to meet with CEO and generally inspiring individual, Edwin Keh, who shared with us an overview of research and development currently taking place in the area of textiles and fashion. Keh describes himself and his team as "the nerds of fashion" and is clearly very passionate about the work that they do. It was impressive and inspiring to see the advances and innovations happening in this sector in other areas of the world!
We also braved the heat and humidity to venture to Sham Shui Po and explore the array of themed streets selling fashion components, fabrics and accessories.
The week was huge. No doubt we left our Brands exhausted, but also we hope, a little more experienced, inspired and engaged in the next steps forward for their businesses.
Stay tuned for future activities & opportunities as part of this valuable project!