RECAP | The Australian Lifestyle Expo Info Session
A big thank you to all who came along to last month's Information Session. In case you missed out, The Australian Lifestyle Expo team have kindly put together a recap of the event!
FROM THE AUSTRALIAN LIFESTYLE EXPO TEAM:
Last Thursday, 18th March, we held an inaugural information session at Richmond’s Textile and Fashion Hub. David Giles-Kaye, CEO of The Council of Textile & Fashion Industries of Australia (TFIA), started the information session, presenting an introduction to TFIA, and Australian fashion in China.
Jade Jin then presented attendees with an overview of the Chinese market, retail industry trends, and Chinese consumer behaviors. Li Zhang finished off the session, providing more information about the Australian Lifestyle Expo team and the upcoming Expo, and also gave companies some strategic recommendations for branding and marketing.
We’d like to thank all those who attended for their contributions, and remind those who couldn’t attend to get in touch if you’d like more info.
SOME KEY TAKE-AWAYS FROM THURSDAY'S SESSION
The Ease of Business with China
- Every day, there are 41 flights between Australia and China
- East Coast: 3hrs time difference
- West Coast: 2hrs time difference
- 1 million Chinese living in Australia
- Cultural similarities with Vietnam, Indonesia, Malaysia and Singapore
However, less than 10% of Australian companies do business with China.
CHINESE CONSUMER SURVEY :
KNOWN COMPETITORS :
THE AUSTRALIAN LIFESTYLE EXPO'S UNIQUE RESOURCES :
ABOUT THE AUSTRALIAN LIFESTYLE EXPO :
The Australian Lifestyle Expo is a first-ever marketing initiative, bringing Australian brands and Chinese consumers together for 3 exciting days of networking opportunities and industry events.
The Expo aims to help premium Australian brands enter into China’s promising market, giving them the opportunity to expand their brand, increase their market and liaise with Chinese consumers and trade professionals.
As well as presenting you with this special opportunity, the Expo will provide you with mentoring assistance and guidance for your entry into the Chinese market, at every step of the way. Our team has a wealth of experience in international trade and marketing, and the expert knowledge you need to know about Chinese consumers. We will also support your product selling into China through our e-commerce channel.
KEEN FOR MORE INFORMATION?
You might also like to read more about the Expo, and some interesting facts about China’s current market, in our recent interview with Ragtrader – Australia’s oldest and most reputable fashion industry media platform.