Think – Collaborate – Create
Melbourne’s Business of Design Week Hong Kong Program Revealed
The largest-ever international presentation of Victorian design will be showcased at Asia’s premier design event, Hong Kong Business of Design Week (BODW) this December 2018, and the Australian Fashion Council is thrilled to be a part of it!
MELBOURNE, THE PARTNER CITY…
Melbourne is the event’s first Southern Hemisphere Partner City and follows Italy’s 2017 showcase as Partner Country. From 3 to 8 December 2018, BoDW will offer an invaluable platform for the Victorian design community to exchange ideas, network and explore new business and trade opportunities with international design leaders and influential business figures.
Under the theme “Think · Collaborate · Create”, Melbourne’s program involves over 170 designers, design organisations and institutions, supported by the Australian Fashion Council, Australian Graphic Design Association, Australian Institute of Architects and the Design Institute of Australia.
THE OPPORTUNITY IN ASIA…
The Victorian design sector contributes more than $5 billion to the Victorian economy including $400 million in design-related exports. China is the largest export market for Australian design services with 28% of all exporting Victorian design firms having clients in mainland China.
Victoria’s Minister for Creative Industries, Martin Foley said Melbourne’s significant strengths in design will come to life in Hong Kong providing opportunities for both established names and rising talent.
“From globally recognised success stories to our rising new design talents, Victoria has so much to be proud of and this program represents our largest ever design-focused international trade mission… This is an incredible platform to showcase Melbourne’s design strengths to an audience of potential collaborators and trade partners and we are proud to be backing our designers to take on the world,”
Victoria’s Minister for Creative Industries, Martin Foley
SOME OF THE HIGHLIGHTS…
DesignInspire Melbourne Pavilion
A major exhibition and trade show at the Hong Kong Convention and Exhibition Centre, the Melbourne Pavilion will showcase Victoria's design strengths and draw people together for meetings, events and networking.
Curated by NGV Senior Curator of Contemporary Design and Architecture, Ewan McEoin, and designed by local architectural and interior design practice, DesignOffice, the Melbourne Pavilion will feature approximately 90 Victorian designers and five Victorian universities.
BODW SPEAKING PROGRAM
The Victorian approach to design will be celebrated with more than 20 speakers from Melbourne, across a variety of creative disciplines…
DESIGNINSPIRE BUSINESS SHOWCASE
Accompanying the curated exhibition in the Melbourne Pavilion, a well-crafted representation of Melbourne design businesses interested in trade and export will participate in a Business Showcase.
MELBOURNE FASHION SHOWCASE
Incase you hadn’t already guessed, this is the one we are really excited about!
Victoria’s largest-ever international fashion design program will also be on show in Hong Kong celebrating the depth, diversity and creativity of Victorian fashion.
The program includes an exhibition of luxe and bespoke fashion by stylist and creative, Virginia Dowzer; a First Peoples’ fashion showcase and film curated by style impresario, Philip Boon; and a collection of Victoria’s independent fashion labels, through your’s truely, with the AFC CURATED program.
In addition, Fashion Asia, a BoDW satellite program, will feature Melbourne Fashion Festival CEO, Graeme Lewsey, facilitating two panels with representatives from Australia’s fashion industry.