LANE CRAWFORD ANNOUNCES WINNERS FROM SUCCESSFUL CREATIVE CALL OUT EVENT IN SYDNEY!
Lane Crawford, Asia’s iconic luxury department store, have proudly announced Tom Fereday Design as the winner of their Creative Call Out, alongside 12 other runner-ups, hand selected by a panel of judges in Sydney earlier this May.
The Creative Call Out is Lane Crawford’s commitment to identify and nurture the best talent in fashion and lifestyle across the globe. The Sydney event was the eighth round of it's kind, with previous events held in Los Angeles, Shanghai, Beijing, Chengdu, and Hong Kong.
240 APPLICATIONS. 24 FINALISTS. 12 RUNNER-UPS. 1 WINNER.
Hosted at The Woolmark Company’s head office in Sydney, 24 finalists were selected from more than 240 applications across Fashion, Lifestyle, and Creative categories. The finalists were selected to present their collections and portfolios to a panel of Lane Crawford’s representatives and industry experts including Edwina McCann, editor-in-chief of Vogue Australia and board co-chair of Australia Fashion Council; Alison Veness-McGourty, publisher and editor of 10 magazine; Damien Woolnough, editor-in-chief of Marry the Man; Mikey Nolan, creative director/ founder of Double Rainbouu; Maurice Terzini, creative director of 10 Pieces and Icebergs; Karen McCartney, interior and design author; Emma Elizabeth, designer, Leonard Hamersfeld, director and founder of Buzz Products, and Stuart McCullough, managing director of The Woolmark Company, chief executive of AWI.
“We were excited to meet so many creative talents in Sydney. Since our launch of the Creative Call Out, we continue to be inspired by the individuals behind every design, hearing in person their own stories,” said Ms. Joanna Gunn, Chief Brand Officer.
THE WINNER | TOM FEREDAY DESIGN
The winner, Tom Fereday Design was selected for his principles of honest design, conveying a design process which celebrates the materials and manufacturing processes by collaborating with local makers.
“We believe that Tom’s creativity will appeal to our customers in Greater China, not only are his designs intelligent and thoughtful yet incredibly enduring. We look forward to taking Tom on the Greater China journey, where he will have the opportunity to showcase his creative products to a new growing customer base that shares in his philosophy of shared responsibility,” said Ms. Kelly Wong, Director of Fashion, Lane Crawford.
Tom Fereday will be awarded an 18-month partnership which includes a business development investment of HK$500,000 (AUS$83,000) and investment into his collections. As part of the partnership, it will include access to Lane Crawford’s retail platform, mentorship and development from a team of internal retail specialists.
“The Creative Call Out really allows us to make a difference to designers to help their businesses grow and to expose their products to a new customer base in China, we would like to thank all of the finalists for taking the time and effort to apply. The energy and creativity has been incredible and truly inspirational.” said Ms. Joanna Gunn.
THE RUNNER UPS
Twelve runner ups were also selected to launch their collections up to two seasons, with onboarding services, mentorship and business advice and the opportunity to feature in Lane Crawford's key marketing campaigns.
The twelve selected were; a.c.v studio, Chris Ran Lin, Christian Kimber, Electric Confetti, Jonathan Liang, Nagnata, Noncense, Painted Pashion, Rachel Burke, Skeehan Studio, Studio Henry Wilson, and Thomas Puttick.
WANT TO KNOW MORE?
Congratulations to all those who applied, and the finalists! We look forward to seeing their journey with Lane Crawford. For more details follow the link below.