The Australian Fashion Chamber is proud to announce the designers selected for Australian Designers Abroad, a four-day working showroom for international buyers and media to be hosted as part of Pairs Spring Summer 16 ready-to-wear Fashion Week. Congratulations to Bassike, Romance Was Born, Camilla and Marc, Strateas.Carlucci, Michael Lo Sordo, Ginger & Smart and Christopher Esber. This diverse lineup consists of both established and emerging Australian designers and demonstrates a broad range of aesthetics.
Selected by a panel of industry professionals including AFC Deputy Chair and Editor-in-Chief of Harper’s BAZAAR Kellie Hush, designer Carla Zampatti and founder of Sass and Bide, Sarah-Jane Clarke. Representing the finest of Australian fashion, the designers were chosen based on their industry skill, strength of their current seasonal collection and potential success in the international market.
"The Australian Fashion Chamber is proud to foster and encourage Australian design talent. Initiatives such as these provide designers with the support and global stage to showcase their designs. It also exposes the Australian fashion industry as a whole to the international fashion community," said Kellie Hush.
The Australian Fashion Chamber will work collaboratively with designers through a mentorship program in the lead-up to the event to ensure that designers are well-prepared to meet the demands of competing in a global marketplace.
Our founding chairwoman Edwina McCann believes, the different profiles and aesthetics of each label will work to everyone’s advantage. Those with existing international stockists will attract buyers who already know them, and who will then discover another group of designers under the one roof, “This is an incredible export opportunity for these designers and has the potential to help expand their businesses globally”.
The showroom will take place at the centrally-located Place des Vosges during Paris Fashion Week, an event regarded as one of the most prestigious stages for ready-to-wear collections. For many designers, the opportunity to showcase their designs in Paris during this key period in the fashion calendar expands the reach of their business to a level that moves beyond the opportunities available in the local market.
We wish all the designers luck in the busy lead up to the showcase and can’t wait to show Pairs some of what the Australian fashion industry is made of.