BUILDING GLOBAL PRESENCE FOR AUSTRALIAN DESIGNERS

The Australian Fashion Chamber Chair, Edwina McCann signed a Memorandum of Understanding (MoU) alongside the Minister for Foreign Affairs, the Hon Julie Bishop MP, at a joint announcement, held at the University of Technology, Sydney. The MoU between the Department of Foreign Affairs and Trade (DFAT) and the Australian Fashion Chamber (AFC) demonstrates the Government is committed to working closely with the industry to ensure that it continues to drive economic growth and to reinforce Australia as being a world-class innovative and creative nation, which will, in turn, open doors to further trade and investment.

Australia has world-class fashion expertise, creative talent and high quality primary resources. The Australian fashion industry makes a significant contribution to Australia’s economy—around $12 billion annually—and employs approximately 220,000 people.

Through this MoU, DFAT and the Australian Fashion Chamber will work together to further strengthen, promote and develop Australian fashion and design. Together we will enhance global recognition of the Australian fashion industry, leverage business development, trade and investment opportunities, and achieve effective and sustainable development outcomes in the Indo-Pacific Region.

The AFC is the peak body for fashion designers and works to strengthen, protect and nurture the originality, influence and success of Australian fashion, both domestically and globally. The MoU signing marks the start of the official relationship between the Australian Government and the AFC, which will promote the Australian fashion industry in line with Australia’s economic diplomacy agenda.

“The agreement will help to enhancing global recognition of Australian fashion and further the AFC’s ambition to strengthen, promote and develop Australian fashion and design,” said AFC Chair Edwina McCann.

Through the MoU, DFAT and the Australian Fashion Chamber will work together to maximise the economic, cultural and development potential of Australian fashion.

AFC General Manager, Courtney Miller said “We are privileged to have the strong support of the Australian Government and to be able to nurture our future fashion leaders while leveraging business development, trade and investment opportunities.”

Members of the Australian fashion industry, along with AFC members, attended the MoU signing. Australian designers were showcased by four dancers from the Sydney Dance Company, costumed by Toni Maticevski, Dion Lee, Akira and Josh Goot, as well as models wearing macgraw, Aje, Bianca Spender and By Johnny. The AFC is possible thanks to the ongoing support provided by AMP Capital Shopping Centres, The Woolmark Company, Toni & Guy, MAC Cosmetics, Australian Reliance and Qantas, all companies recognising the importance of Australian fashion and the strong potential of Australian designers. We were also lucky to have Cape Grim as an event sponsor serving up the purest water in the world.