We caught up with Davyn de Bruyn, managing director of Thread Harvest, to hear a bit about where he sees the industry changing, and how Thread Harvest is constantly adapting to offer the best product to their customers while advocating for a more transparent and socially conscious fashion industry.
Discover the unique space from A.BCH as part of AFC Flagship, featuring 'Momentary Field', an installation collaboration with Art Director, Marsha Golemac. UN – DYED is both a temporary store and exhibition and will be open to the public for a limited time, from June 23-30, 2019 at Emporium Melbourne.
This year’s MBFWA saw an innovative showcase from AFC members Pared Eyewear in collaboration with Handpicked Wines! Hosted at the iconic Handpicked Cellar Door in the heart of Sydney, the event saw the launch of a number of exclusive designer collaborations for the Australian duo Samantha Stevenson and Edward Baker…
In partnership with Bluestone Lane, we are excited to announce the opening of their ‘Beach Collective’ retail activation in Mountauk, New York! Now in its second year, the Australian hospitality brand will offer, along with its famed Melbourne-style coffee and healthy café fare, a curated selection of nine Australian-born fashion brands to join them in their combined retail and café space in Montauk, NY…
We were thrilled to announce earlier this year, that we’d be undertaking a new project; AFC Flagship, and that we’d be kicking things off with local Melbourne label Strateas Carlucci! AFC Flagship connects our renowned designers with temporary retail spaces to call their own, and tell their brand story. Thanks to support from the prestigious shopping destination St. Collins Lane, AFC Flagship came to life this March 2019…
AFC CASE STUDY
iDA Australia & Helen Kaminski
World Mode Holdings (WMH) group is a total solutions company for the fashion and cosmetics industry in Japan, and has the largest market share of fashion and cosmetics retail job placements in Japan.
In 2018, WMH established a subsidiary in Australia called ‘iDA Australia’ to focus on recruitment in the Australian fashion market. iDA provides high quality, well-trained and hard-working staff to Australian fashion businesses.
Read about iDA’s successful work with the Helen Kaminski brand below…
“Here is our candidate Yuri who has been working at Helen Kaminski since October 2018, after being introduced through iDA.
Yuri had been working at clothing store in Japan for 9 years before she came to Australia. She was an area manager, and she loved where she was. But she also wanted to challenge herself with something new, so she decided to move to the Gold Coast to study English in 2017. After completing an 8 month English course, she wasn’t completely satisfied with the life in Australia, as she couldn’t seem to get any retail jobs on the Gold Coast. There were no chances to apply her skills and the study she had completed in her real life.
After receiving an email from iDA Japan, who were looking for candidates to work in Australia, Yuri applied for the program. Once she passed an English test checked by iDA, Yuri had a Skype interview with the manager at the Helen Kaminski Sydney store. She researched in advance and practiced a lot. Due to her effort, she got the job! She received positive reviews from the manager in terms of her experience, her attitude and her English level. She was really excited to join the project to build her career in Australia.
Once she started working at Helen Kaminski in Sydney, she was surprised that the Australian customer service was completely different from the Japanese way. She witnessed many Japanese tourists at the store, so she applied Japanese hospitality when she served Japanese customers and applied Australian way to other customers. Her attitude is always Japanese style such as punctual, hard-working and polite. After a few months, she has been highly evaluated by the store manager and all of other staff members, which lead them to extending her contract for 3 more months!
The following is Yuri’s interview, where she talked about her experience;
“Firstly thank you so much for giving me such a great opportunity. The whole experience has allowed me to grow a lot. I couldn’t be happier that I work at Helen Kaminski in Sydney!
I became confident around dealing with customers from all over the world. And now I know Australian culture and fashion. I would like to contribute to both the Japanese fashion industry and the Australian fashion industry in the future by making use of this experience. To begin with, I want to learn more about fashion management. I am especially interested in staff education and trainings for growing high skilled global talents!
My plan after going back to Japan is to get a manager job through iDA Japan, and build my career in the fashion industry!”
WANT TO KNOW MORE?
To find out more about IDA’s recruitment project and whether you can be involved as a retailer, reach out to Sayoko Hiruma (Manager at iDA Australia) at firstname.lastname@example.org.
Last December saw a delegation of Melbourne fashion and design businesses showcase at Hong Kong’s Business of Design Week, coming together to form the Melbourne Fashion Showcase, thanks to Creative Victoria. The AFC were thrilled to be part of the trade mission, and see so many of our amazing members represented and recognised by an international audience. A big thank you to all who made it possible and a shout out to our friends in Hong Kong who made it such a memorable experience. Here are some of the highlights!
Now firmly entrenched on the Australian apparel and fashion sourcing calendar, the 9th edition of the event, co-located with Footwear and Leather Show 3rd edition and China Clothing Textiles Accessories Expo 18th edition, attracted major brands and buyers from across Australia and New Zealand, and the broader region.
With 8 retail stores across Victoria and NSW, including their newly opened Chapel Street concept store in Melbourne, we caught up with Nique’s Creative Director, Nadia Jones!
Get to know the finalists for this year’s Student Award at Melbourne Fashion Week; Hannah Berry, Lucy Broomhall, Navarone Johnson, Nigel Vogler! The award acknowledges the top five student collections which demonstrate excellence in research and development of fashion design, innovation, construction and potential to contribute to the future growth of the industry. We're thrilled to support the award alongside the City of Melbourne and búl.