Designers Abroad Spotlight | Beach Collective 2019

In partnership with Bluestone Lane, we are excited to announce the opening of their ‘Beach Collective’ retail activation in Mountauk, New York! Now in its second year, the Australian hospitality brand will offer, along with its famed Melbourne-style coffee and healthy café fare, a curated selection of nine Australian-born fashion brands to join them in their combined retail and café space in Montauk, NY…

by The AFC

12 June 2019

Designers Abroad Spotlight | Beach Collective 2019

In partnership with Bluestone Lane, we are excited to announce the opening of their ‘Beach Collective’ retail activation in Montauk, New York!

Now in its second year, the Australian hospitality brand will offer, along with its famed Melbourne-style coffee and healthy café fare, a curated selection of nine Australian-born fashion brands to join them in their combined retail and café space in Montauk, NY…

The Beach Collective will feature swim, sports, leisure, ready-to-wear fashion, skincare and accessories; drawing every personality type to the best collective of brands to love in summer. Australian labels have had an undeniable influence on the US fashion scene, and now, via the Beach Collective pop-up-style shop, you can find the most popular Aussie brands all in one place.

Selling the best from their collections, Bluestone Lane are excited to introduce MATTEAU, THE UPSIDE, Pared Eyewear, State of Escape, Hansen & Gretel, P Johnson, Mara & Mine, Desmond & Dempsey and Dr Roebuck’s.

“The success of Australian labels internationally is based on having great networks. The collaboration with Bluestone Lane provides a unique opportunity for our designers to connect with the US fashion community and consumers, where long-term relationships can be built”

David Giles-Kaye, Australian Fashion Council CEO.

Since launching the Beach Collective concept in May 2018, Bluestone Lane has been internationally recognised for creating a place where Australian labels can seed their brands in the USA.

As the official sponsor, the AFC is collaborating with Bluestone to give these brands a larger platform to promote their presence in the US market.

*“We had such a wonderful response from the first Beach Collective pop-up, that we decided to partner with the AFC and work together to put these Australian brands on the map”*

*Andrew Stone, Bluestone Lane Brand VP*

This is the first time that some of these boutique, digitally-born brands are launching in a market like Montauk, creating huge excitement amongst the Australian community, and brand followers alike.

The Beach Collective will operate for the entirety of the summer (May 25-October 14), trading seven days a week from 8am-6pm on weekends, and 9am-4pm during the week.