Established 2016, Melbourne, Australia.

DIIDA the label is a celebration of female achievement, strength and beauty. The designs and collections focus on elevated essentials, often showcased with a statement piece for a special occasion. DIIDA effortlessly decorates the female silhouette; with attention to detail; high quality prints and fabrics; and just the right amount of shimmer. Versatility is the thread that brings the DIIDA collections together: separates ready to mix and layer; dresses designed to get you through the seasons; and a sense of ease that is needed in the times of ‘now’.

Committed to local manufacturing, Diida believes in the talent and high-quality workmanship of our local industry professionals. DIIDA collections are proudly made in Melbourne, Australia.