The name Frayed comes from the idea of unravelling a garment to understand its complexity.

At Frayed we aim to unravel the stories behind each of our pieces through transparency. We hope that knowing exactly where your garment has come from and the process it went through before landing in your wardrobe, will help to restore the value we see in our clothing.

We truly believe that the process of creating fashion can be used as a force for creating positive change. We aim to be transparent in all that we do, educate our customers on the reality of the fashion industry and how we can change it and to constantly evolve and better ourselves as a brand. We are committed to being a part of rebuilding the industry to positively impact the planet and its people without compromise.