Haulo is Australia's first live shopping platform, bringing the excitement of live commerce to local fashion and beauty. Our app connects three sides of the marketplace: brands supply the products, creators showcase them through live video, and audiences shop what they see in real time.

The model is simple. Sellers go live, demonstrate and style products from Australian brands, and their viewers purchase directly within the stream. Sellers earn commission on every sale without holding inventory or managing fulfilment. Brands get a new sales channel with zero upfront cost, paying only a commission on completed transactions.

Live commerce has already reshaped retail in Asia and is growing rapidly in the US, yet Australia has no local platform serving this market. TikTok Shop has not launched here, leaving a gap for creators and brands who want to sell through live video. Haulo fills that gap with a platform built specifically for the Australian market.

We are launching in Sydney in May 2026, timed with Australian Fashion Week, with a curated group of fashion and beauty creators. Our focus categories at launch are affordable fashion, beauty, and skincare, targeting the engaged audiences that already drive purchasing decisions on Instagram and TikTok.