INJURY is an Australian interdisciplinary brand of fashion, music, CG films, digital fashion, and art collectibles merging realities, founded in Sydney by Creative Director Eugene Leung.

INJURY is courageous, soft and enigmatic. Designing a hybrid of everyday classics and avant-garde styles, blending function and fashion to create transformative pieces for individuals.

As a sustainable-conscious brand, the design duo Eugene Leung and Dan Tse cut down carbon emission and wastage during the usual clothing sampling process by 80% by incorporating digital clothing simulation into their design process and create only made-to-order long-lasting pieces with quality craftsmanship.

The Australian label has showcased their runway collections at worldwide on-schedule fashion weeks including Paris, New York, Sydney and Shanghai. Their collections has been worn by the likes of Vera Blue, Lisa (BLACKPINK), Ruel, Genesis Owusu, Mia Rodriguez, Will McDonald, MAY-A, Guy Sebastian, Ronan Keating, RatCat, Nicole Miller, Huang Xiao Ming and Sammi Cheng. The label has been regularly featured in SHOWstudio, Hypebae, VOGUE, Harpers Bazaar, Refinery29, Nowness, GQ Magazine, WAD magazine, WWD, So-en, Mens non-no, Sense, ELLE magazine, Marie Claire etc.

Beyond physical collections, INJURY released sold-out AR Fashion wearable NFTs and audio-visual NFTs on DRESSX, Foundation, Crypto Fashion Week and Culture Vault etc.

They created the first-ever 100% CGI Fashion Show ‘The Butterfly’s Dream’ in the continenent in Year 2021 and their groundbreaking fashion film trilogy marked major milestones in CGI and Metaverse Movements in Australia, earning multiple accolades at international film festivals.

INJURY’s 2023/24 PHY-GITAL Fashion Show at AAFW attracted a full-house of invite-only guests of 500, gaining extensive media outlets like 7News, ABC News, VOGUE, Harpers Bazaar, ELLE, Astrophe Magazine, SHOWstudio.com, HYPEBAE, GQ Australia.