Launched in 2018, MAMA MUSE is a self-funded passion project run by a mum-of-three and former lawyer who always wanted to pursue a career in fashion and entrepreneurship. With a focus on bringing longevity to maternity wear, the brand is a highly edited collection of well-constructed, thoughtfully designed pieces, produced in small quantities and designed to be worn with or without a bump. Timeless styles that are just as relevant years down the line as they are today. It's also a brand that cares about women, and since launching has proudly supported mothers2mothers and their efforts to eliminate paediatric AIDS.