Merino & Co is a proudly Australian-owned lifestyle and apparel company and a global online destination for the world’s most desirable Merino fashion. Celebrating the natural versatility, softness, and sustainability of Australian-grown Merino wool, our brand showcases contemporary designs that blend functional warmth with timeless style.

From everyday basics to luxury layers, Merino & Co offers a curated range of premium apparel, accessories, and homewares for both men and women — all crafted with natural fibres including 100% Merino wool, Possum, and Alpaca. Our collections are ethically made and designed to support conscious living without compromising on comfort or quality.

As a proud partner of the Australian Wool Network (AWN) — the nation’s largest independent wool marketer — we are deeply connected to the full wool supply chain.

Our hero products include Australian-made scarves, knitwear, cardigans, and giftable home items that appeal to:

Eco-conscious and sustainability-driven shoppers