As a brand firmly rooted in community, MumRed weaves its story into the ever growing grassroots fashion revolution, that gives voice to those that have been historically marginalized.

Every creation is a canvas, a powerful statement and a reclamation of self, ensuring that the essence of our culture and identity thrives on the runway and in everyday life. MumRed's history is a remarkable journey that reflects the vibrant spirit and indomitable passion of Samala Thakialee Cronin, a Woppaburra woman who's grandmothers country is the Keppel Islands, east of Yeppoon.

With a worldly perspective gained from traveling to over 30 countries and a lifelong involvement in grassroots activism, Samala has been a passionate advocate since her early years.

Additionally, she is a master weaver, beader and reknowned multidisciplinary artist, skillfully crafting her creations from the love and knowledge passed down through the generations by her Grandmothers.

MumRed embodies a fusion of heritage, artistry, activism with a commitment to preserving culture and identity, making it a symbol of empowerment and inspiration.