TG Strategy Co is a fractional merchandising and product strategy consultancy for founder led fashion, apparel and lifestyle brands. I spent close to ten years at Culture Kings helping scale the business through a major growth period.
I now set up the product and operational structure founders need as they scale. Range architecture, margin pressure, stock problems and product decisions that are still sitting with the founder instead of a senior product function. The work covers range strategy, trade rhythm, supplier management and go to market planning, delivered as short diagnostic engagements or fractional Head of Product and Head of Merchandise support, one to two days a week inside the business.
I work best with brands that are past the early stage, growing fast, where the founder is still making too many product calls alone. My focus is building the commercial systems that let the business keep scaling without losing what made it work in the first place.