At THE ICONIC we believe it's all about the people.

Our customer focus is matched by the empowerment and support we give our employees and partners who make what we do possible.

Our strategy has three key pillars:
- Growing assortment choice with a focus on following our customers' life stages
- Delivering world class, seamless and inspiring shopping experiences
- Investing in our progress towards being People & Planet Positive

THE ICONIC is part of the Global Fashion Group, the world's leader in online fashion for emerging markets.