We can advise you at all stages of your business’ lifecycle and our highly skilled attorneys and lawyer will work closely with you in developing a strategy to ensure your commercial objectives are met and your unique designs and products are well protected and enforced. An effective IP strategy is crucial to securing your competitive advantage in an increasingly crowded marketplace.
We also have a dedicated anti-counterfeiting team with extensive experience helping IP owners take action against the importers and distributors of counterfeit products. As the exclusive Australian and New Zealand partner of REACT, a leading global anti-counterfeiting organisation headquartered in Europe, we can also facilitate the enforcement of your IP rights in Europe.

Marque is a purpose-led business and a B Corp, with the simple but profound mission of using law for good. As a Partner of the AFC, Marque is excited to be doing just that for our friends in fashion.

The CULTURAL INTELLECTUAL PROPERTY RIGHTS INITIATIVE® is designed to be a worldwide movement supporting the recognition of Cultural Intellectual Property Rights® for craftspeople who are the custodians and transmitters of traditional garments, traditional designs and traditional manufacturing techniques.
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This Initiative was born in April 2018 from the need to eliminate culturally appropriative behaviour in the fashion industry with a vision to create a system that nurtures, sustains and protects Traditional Knowledge (TK) and Traditional Cultural Expressions (TCEs).

The Initiative's mission is to act as a mediator in relationships between different stakeholders in the fashion and craft ecosystem, and to support Cultural Sustainability as a form of education and promotion of cultural heritage and Traditional Cultural Expressions (TCEs).

Our fashion law experts have been involved in some of Australia's largest fashion transactions including acting for Advent Capital on its acquisition of a majority stake in the Australian luxury fashion brand ZIMMERMANN in 2023. Our fashion sector team includes specialists in private equity deals, brand, intellectual property, employment, board advisory, consumer, retail and supply chain issues including ESG. We have deep experience in luxury goods, with our team members having worked in luxury fashion and retail, both internationally and within Australia for decades. The Australian fashion industry has shown remarkable growth and resilience, positioning itself as a major cultural force and contributor to the national economy. We are ideally placed to assist clients to capitalise on the growth and opportunities in this sector. We have been and continue to be a trusted advisor to many well-known domestic and international brands including Country Road, Ralph Lauren and Rolex.

Pointon Partners offers the expertise and experience of a top tier law firm, coupled with the personal service and attention that can only be offered by an expert, smaller firm. Our lawyers are technically excellent in their areas of expertise, but more importantly for our clients, they are genuinely concerned with the application of the law in the ‘real world’ to achieve results. We are outcome-focused and commercially-minded, helping clients achieve their goals or solve their problems in the most effective and efficient manner is our key objective.

Our clients comprise some of the largest and best known Australian companies, publicly listed companies, small to medium businesses, private clients and individuals.

“By George” is the expression you utter when something falls into place with ease or the solution to your problem becomes clear.

By George offers intellectual property solutions. We are creative thinkers and problem solvers.

We have decades of experience working in intellectual property in Australia and overseas. We’ve taken the grounding and technical excellence that we picked up in top tier law firms, added crisp communication and packaged it all up with a flexible fee structure.

The result: high-quality, commercially astute advice and robust legal representation.

We don’t pretend to be a full-service law firm. We are fully focussed on doing what we do really well. We’re not trying to be the biggest. Like our clients, we’re focussed on being the best.

We help market leading, privately held businesses to maximise their value. Our clients come from diverse industries including retailing, manufacturing, hospitality, food and alcohol, fashion, film and TV, music, broadcasting, education and professional services. Our clients are market leaders who recognise the strategic value of IP and how to use it with impact.

By George Legal is focussed on delivering high quality, results orientated advice and working on great projects.

The world of fashion raises legal issues that can be as intriguing as the designs that glide down runways. As a global law firm that advises the fashion sector, our lawyers have a strong understanding of the issues faced by the industry and are ready with integrated, detailed, and creative solutions to address these challenges.
From intellectual property matters to commercial contracts, collaborations, employment issues and matters relating to real estate, we can assist and advise on a myriad of matters affecting fashion businesses from startups right through to established fashion houses. We also advise on issues relating to e-commerce platforms.
To learn more, subscribe to our Fashion Law Watch blog (www.fashionlawwatch.com) or view our website: www.klgates.com/luxury-products-fashion.