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Edit Collection.

Presented by the AFC, Afterpay & Vicinity Centres
Refashioning the Future

In collaboration with Australian Fashion Council (AFC), Vicinity Centres and Afterpay, Edit Collection will be a one of a kind retail concept store, helping Australian brands establish themselves within a physical retail space. In partnership with leading designers, this ‘store of the future’ will encapsulate the brand selection criteria and champion Australian fashion.

Edit Collection is aimed to support the future leaders of the Australian fashion landscape and assist them in building a local presence in the physical retail world, whilst building the profile for Australian fashion. The retail space will come fully operational and retail ready, including fully fitted out, rent costs covered, marketing support and educational support for the pop-up period.

Afterpay will bring its creative lens to this program to create a first to market experience that blends technology and fashion in a retail store environment.

Australian brands will be invited to apply in order to be selected. There will be a list of criteria for inclusion. A panel of experts will determine the winners (four brands per year) to be part of this store.

The four successful Australian brands will have the unique opportunity to have a retail space, dedicated just for them, for a period of 8 weeks. The store will be located at Chatswood Chase Sydney. Chatswood Chase is the premium shopping destination on Sydney’s North Shore, one of Australia’s most affluent markets. It is part of the premium portfolio of Vicinity Centres, a leading retail property group in Australia with over 62 shopping centres across the country.

Submissions close for brand applications on July 8, 2021.

Edit Collection presented by
The Brand Selection Criteria:

Sustainable

How sustainable your business’ whole supply chain is through to how your product is packaged & sold.

MINDFULLY CREATIVE

How ‘Original’ your brand’s designs are and how considered you are in relation to social and environmental factors.

AUSTRALIAN CULTURE

How your brand reflects and celebrates Australian culture, values & fashion.

DIVERSITY & INCLUSION

How your business includes representation of people from different backgrounds.

INNOVATION

How your business has shifted and evolved in the last 12 months in all areas.

BUSINESS PRACTICES

  • • Your business strategy
  • • Your business & retail readiness
  • • Your business health
  • • AFC membership status

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