Registering designs and trademarks to protect your IP | Phillips Ormonde Fitzpatrick
PROTECTING YOUR CREATIVE ASSETS THROUGH REGISTERED DESIGNS AND TRADEMARKS
Whether you are in the fashion, furniture or industrial design business IP is a powerful tool to help develop, grow and protect your investment. In this webinar, the team from Phillips Ormonde Fitzpatrick (POF) will discuss how registered designs can be used to protect your unique and exclusive product and deter copycats. POF will also discuss how to protect your trade mark and look at the different ways creatives can use them to secure rights to more than just their brand name.
The duration of this webinar will be approximately 1 hour. - REGISTER HERE
RSVP by Friday 26 November 2021
Upon registering, you will receive a confirmation email with a calendar invitation attached. If you experience any difficulties when registering, please email marketing@pof.com.au
This webinar will be delivered using Microsoft Teams. Please note that Microsoft Teams does not work on all browsers. POF recommends that you use either Microsoft Edge or Google Chrome. Alternatively, Microsoft Teams is also available as a free app on Windows, Mac, iPhone and Android.
SPEAKERS INCLUDE:
Davin Merritt – Principal Phillips Ormonde Fitzpatrick
Davin leads both the designs and sustainability & clean technologies teams. He joined Phillips Ormonde Fitzpatrick in 1992 and gained several years’ experience in patent and design searching in our information systems department. Davin does a lot of work with manufacturing clients, from individual inventors through to large corporate entities both in Australia and internationally.
Anita Brown – Principal Phillips Ormonde Fitzpatrick
Anita develops strategies for the protection, commercialisation and enforcement of intellectual property rights of both large and small Australian and foreign companies across a range of industries including life sciences, fashion, manufacturing, cleantech and information technology. Anita also sits on the board of a not-for-profit, and as a recent Graduate of the Australian Institute of Company Directors, has the expertise to deliver sound commercial and legal solutions for her clients.
Setting Up eCommerce in China | Program Opportunity & Info Webinar
The AFC and Gateway O invite you to an info session on a full service social commerce solution to support brands with entry into China.
The AFC and Gateway O invite you to an info session on a full service social commerce solution to support Australian fashion brands with entry into the Chinese market.
The world is changing rapidly and fashion businesses need to consider alternative revenue channels for continued business and survival. While China continues to provide exciting opportunities and play a leading role in the global fashion industry, the market is proving extremely hard to crack.
Realising the complexity of the Chinese market and that traditional approaches are rarely successful, the AFC and Gateway O have developed an accessible and feasible approach for Australian fashion brands.
Join this info session to find out more about the program set up, how it works and what it includes from running a multibrand store, marketing and organising your logistics.
Taco Ubbink | Gateway O
An experienced fashion and retail expert who has held various management positions for a number of fashion companies, from small to large and from high end to mainstream. Taco has a proven track record in effectively translating a single concept into a shared success and is experienced with bringing companies to China and growing their business.
Gateway O was founded in 2018. Gateway O is offering fashion and design companies a full service ‘social commerce’ solution to market and sell their products in China via the successful app WeChat. The company is a subsidiary of Greenway logistics, one of the initiators of the company. It services cover the entire spectrum of entering the Chinese market; from marketing, to selling, to shipping, to paying.
Greenway Logistics was founded in 2008 in The Netherlands. Greenway logistics is working exclusively for industry associations in the fashion & lifestyle industry and its members worldwide. It services are logistic advice, collective contracts and benchmarks for companies; as well as developing cost saving innovations in logistic processes, CO2 reduction and worldwide trade enabling. Greenway logistics has own offices in a number of countries, and makes use of an extensive partner network which makes it possible to ‘deliver the world to the world’. In cooperation with the International Apparel Federation, Greenway is partner in Gateway O, helping brands into the Chinese market.
AFC Curated Panel: Meet the Makers Focusing on Bespoke Design Practices
AFC Curated Panel: Meet the Makers Focusing on Bespoke Design Practices
Join the Australian Fashion Council at the AFC Curated pop-up store to hear from a panel of designers and makers who are building their brands on bespoke design.
From honing traditional techniques through to innovative approaches to customisation. From an attention to detail, quality finishes and materials, through to the concepts and personal touches that are woven through each piece.
They’ll be sharing their stories and challenges, discussing their craft, and the value of bespoke in today’s fast paced industry.
Facilitated by Michelle Shepherd from Creative Victoria
Panelists:
Joel Cooper | Frank & Dollys
Hayley Smith | Serpent & the Swan
Simone Agius | simétrie
There will be an opportunity for Q&A followed by networking drinks and the chance to meet with the designers and have a look through their collections up close.
During VAMFF this year, you’ll find a curated collection of Australian fashion labels from across the country at Emporium Melbourne as part of AFC Curated. A unique opportunity to get behind local businesses, meet the designers in person and shop their incredible ranges.
AFC Curated is a pop-up retail space and broader business development program built to support Australia’s emerging and independent fashion labels.
This event is brought to you by the Australian Fashion Council and presented by Vicinity Centres, and proudly promoted by Virgin Australia Melbourne Fashion Festival as part of the Independent Program.
AFC Session | Global Consumer Insights with Afterpay
As part of the AFC’s Export Development series, supported by City of Sydney.
In partnership with Afterpay, we’re delighted to invite you to an exclusive session to explore the latest global consumer insights, as part of the AFC’s Export Development series supported by City of Sydney.
We will explore the current shift in consumer spending patterns and behaviours when it comes to fashion and retail, changing shopping patterns of young people - and what it means for the industry.
Hear from Michael Saadat, Senior Director, Public Policy & Regulatory Affairs at Afterpay, and Leila Naja Hibri, CEO of the Australian Fashion Council.
When: Thursday 13 May, 5:30pm - 7:00pm
Where: Afterpay Head Office, 267 Cleveland Street, Redfern
Register: Spaces are very limited, so RSVP now to save your place.
AFC In Conversation: Building an Australian Brand
AFC In Conversation: Building an Australian Brand
The Australian Fashion Council (AFC) invites you to join us for the discussion on what makes a brand Australian.
Facilitated by David Giles-Kaye, AFC's previous CEO, currently working with Darwin Aboriginal Art Fair Foundation, the discussion will delve into the movements in the current local fashion landscape, pinpointing some of the iconic elements of Australian design DNA, and identifying what it is that sets Australian fashion apart globally.
Providing industry insight, Jade Sarita Arnott - founder of Arnsdorf and Lois Hazel - founder of Lois Hazel will be shedding some light on the opportunities for emerging Australian designers and what it takes to build a truly authentic brand in today’s world.
We will then open the floor to the audience for some Q&A. The panel will be followed by networking drinks and the opportunity to meet with the panellists and have a look through a curated collection of Australian fashion labels from across the country as part of AFC Curated. A unique opportunity to get behind local businesses, meet the designers in person and shop their incredible ranges.
AFC Curated is a pop-up retail space and broader business development program built to support Australia’s emerging and independent fashion labels.
This event is brought to you by the Australian Fashion Council and presented by Vicinity Centres, and proudly promoted by Virgin Australia Melbourne Fashion Festival as part of the Independent Program.
AFC Curated | Industry Launch: The State of Fashion 2020
The Australian Fashion Council and Vicinity Centres in collaboration with McKinsey & Company invite you to the exclusive industry launch night for AFC Curated 2020.
Join us as we dive into the latest industry insights from McKinsey and Business of Fashion’s The State of Fashion 2020 report, with Jenny Cermak, Partner, McKinsey; Leila Naja Hibri, CEO, Australian Fashion Council; and Clare Press, Sustainability Editor at Large, Vogue Australia, author and presenter of Wardrobe Crisis.
You’ll also get a behind the scenes preview of the AFC Curated pop-up space, with an opportunity to meet the designers and shop their ranges before they open to the public during this year's Virgin Australia Melbourne Fashion Festival (VAMFF).
Please note this event is by invitation only, and spaces are limited. RSVP here by Friday 28th February.
THE DETAILS
TUE 3 MAR | 6 - 8.30pm
Formalities kick off at 6.30pm
EMPORIUM MELBOURNE | LEVEL 3
Shop 3-017, 295 Lonsdale Street, Melbourne (besides the Myer bridgelink)
ABOUT
AFC Curated | Brought to you by the Australian Fashion Council, and presented by Vicinity Centres, AFC Curated is a collaborative, retail and business development platform, supporting Australia’s emerging and independent fashion labels. The March pop-up space at Emporium Melbourne is the first for the year, and welcomes a new line-up of designers, hand selected from across the country. MORE HERE >>
The State of Fashion 2020 is the fourth annual report, from McKinsey in collaboration with The Business of Fashion (BoF), analysing the international fashion economy and the major themes and dynamics driving the industry. It includes insights gained from surveys of 290 global fashion executives and interviews with thought leaders and pioneers, and identifies the 10 key themes that will set the agenda in the year ahead. MORE HERE >>
THE SPEAKERS
Jenny Cermak leads McKinsey’s Consumer Packaged Goods and Retail practices in Australia and New Zealand, and works with consumer-facing clients to drive growth in today’s disruptive and fast-changing consumer environment. She has more than 12 years of experience in marketing and sales, including experience leading end-to-end transformations, redesigning operating models, developing global growth plans, redesigning store formats and developing omnichannel strategy. Jenny serves clients across a broad set of consumer-facing sectors, including retail, consumer packaged goods, media, service logistics, and telecommunications. MORE HERE >>
Clare Press is Vogue’s Sustainability Editor, and the presenter of the Wardrobe Crisis podcast. She is the author of Wardrobe Crisis, How We Went from Sunday Best to Fast Fashion, which examines the fashion industry’s effects on people and planet. The latest, Rise & Resist, explores movement building and activism. She is currently writing her fourth book about the future of fashion. MORE HERE >>
Leila Naja Hibri was appointed as CEO of The Australian Fashion Council (AFC) in February 2020, having been actively involved with the AFC since its inception, and invited to join it's Board of Directors in 2018Naja Hibri, who until recently, was the General Manager at Australian fashion accessories label Helen Kaminski and a Member of the Board of Directors of HKJC - a Tokyo based joint venture company, has a background in Economics and over 15 years’ experience in luxury and premium fashion brand management and development across APAC, Europe and North America.
FOLLOW THE STORY
Stay tuned for exciting in-store events and pop-ups throughout the year.
W | afccurated.com IN | @afc_curated #afccurated
Feature Image by Aura Studios
War on Copy Cats | Industry Panel on Fashion IP with AFC & POF
War on Copy Cats | Industry Panel on Fashion IP with AFC & POF
Australian Fashion Council (AFC) and Phillips Ormonde Fitzpatrick (POF) invite you to join us for an Industry Panel and Networking session on Thursday, 21 November in Melbourne.
Facilitated by AFC’s CEO David Giles-Kaye, we’ll be delving into the topic of 'copy cats' in the Fashion Industry.
To tackle this, we'll be joined by speakers from iconic fashion brands including; Sai-Wai Foo – HR & Operations Manager at Toni Maticevski, and David Annals – Brand Protection Manager at Nike Pacific. POF Partner, Adrian Crooks will also be there to provide Intellectual Property Law expertise.
The key areas we will cover include:
Challenges faced by designers with copycats
How successful brands combat knockoffs
How the legal system can be used to protect designers
Where the gaps are...
We will then open the floor to the audience for some Q&A. The panel will be followed by networking drinks and the opportunity to meet with the panellists and fellow industry members.
WHAT | Industry Panel & Networking Drinks
WHEN | Thursday 21 November. 5.30pm arrival, 6:00pm start – 8.30pm
WHERE | Phillips Ormonde Fitzpatrick, Level 16, 333 Collins St, Melbourne
RSVP | Via Eventbrite
