Exporting Your Fashion Brand to the US
From the Anton Dell Fashion Consultancy
WEBINAR | THURSDAY 22 JUNE 2017, 5PM - 6PM AEST
Interested to export to the US but don’t know how to get started? There has been a growing interest from US retailers looking to connect with Australian brands lately, so we designed a webinar solely focusing on exporting your fashion brand to the US. The webinar will help you understand what you need to do to be successful on the US market.
Anton Dell, Founder and CEO of the consultancy bearing his name, has a unique understanding of the do’s and don’ts of fashion exporting. His consultancy is the acknowledged leader in the world helping fashion brands find agents, reps, showrooms and distributors. Over the past 22 years they have helped hundreds of brands in over 30 countries.
With Anton’s experience and insights you will learn the secrets of how to make export work for you, and also about potential stumbling blocks and how to avoid failures. You will also get to learn about the accrued knowledge of the world’s leading fashion matchmakers.
WHAT WILL BE COVERED
- Is your product commercial? Why do some companies do well and others struggle?
- Getting your collection right for the US market
- Tips on some cultural aspects and market research
- Image: online and offline; the values of ‘Made in’
- Distributor vs Sales Rep – who do you chose for your brand?
- Selling in the US
- Financial logistic barriers and how to deal with them
- Competing with low price production
- Selling online: pros and cons
WHO SHOULD ATTEND
- CEOs/ Export and Sales Directors of established fashion brands
- Designers with at least two years commercial experience selling their collections
PRESENTER | ANTON DELL
Anton Dell, Founder and CEO of the Consultancy and a keynote speaker on Best Fashion Export practice, has over 50 years of experience in the Fashion industry. Anton was a manufacturer and agent prior starting the Consultancy in 1994. Apart from building the global network of fashion reps, distributors and brands, Anton also delivers much in demand Fashion Export and Marketing workshops targeted at smaller fashion companies willing to expand, build their brands and sell their collections internationally. Anton Dell has delivered workshops at the events organised by the following governmental organisations: ECA (Australia), Austrade (Austria), EXTENDA and ICEX (Spain), LIAA (Latvia), ADEX (Peru), All India Gems & Jewellery Trade Federation (India), ECCP (Philippines), Modeverband Deutschland (Germany), CAF (Canada), Modint (Netherlands) PerúMODA (Peru), ITKIB (Turkey).
For further information, please contact Anton Dell via email firstname.lastname@example.org.