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MFW | Industry Strategies for Growth




CTF are excited to be supporting this industry seminar as part of MFW's Industry program. Presented by Creative Victoria, the seminar will focus on the strategies required for designers and retailers to grow their brands and get ready for export.

The half-day program features a keynote address from Marita Burke, Creative Director of MECCA Brands; panel discussions; as well as an opportunity for attendees to network while enjoying canapés and drinks. Receiving key tips from industry experts, attendees will walk away with valuable insights into brand expansion.

Are you a CTF Member? Email us at for a private link to receive your member discount!



KEYNOTE ADDRESS | Marita Burke, Creative Director of MECCA Brands | 2 – 3pm

Marita Burke is the Creative Director of MECCA Brands. Burke manages all exclusive brand acquisitions, creative media and marketing initiatives, store concept design, customer engagement strategies and MECCA Signature Line brands, including MECCA MAX. Since launching two decades ago, MECCA now has 81 stores across the country and has quickly established itself as one of the country’s finest retailers, with a steadfast commitment to creating an immersive, inspiring retail experience.


PANEL | Being Export Ready | The Nuts and Bolts for Australian Fashion Brands & Retailers | 3.25 – 4.25pm

So you’ve set your sights on international markets – but is your business ready? Panellists will discuss strategies for preparing your brand for export, from IP and legal perspectives through to your supply chain and logistics.

  • Facilitator | Kiri Delly, Deputy Head Industry Engagement, School of Fashion and Textiles, RMIT University
  • Marine Guillou, Senior Associate, Phillips Ormonde Fitzpatrick
  • Gonül Serbest, Executive Director, Trade Victoria
  • Monica Lim, Founder, Alice is Back


PANEL | Melbourne Makers | Local Designers & Managing the Supply Chain | 3.25 – 4.25pm

‘The Industry Is dead’… BUT is it really? The local fashion and textile manufacturing landscape has certainly changed, but what we are witnessing is a thriving community of niche, quality makers – from textile and clothing producers, through to emerging designers and major retailers. Panellists will discuss supply chain management in Melbourne; delving into the strengths, capability and skill gaps within the local industry; and opportunities for businesses to adopt better practices.

  • Facilitator | David Giles-Kaye, CEO, Council of Textile and Fashion
  • Lois McGruer-Fraser, Founder and Director, Lois Hazel
  • Glen Rollason, Co-Founder and Director, Rollason Bowring Design
  • Carla Woidt, GM Design Operations and Innovation, Country Road


PANEL | Export Markets | Navigating the Asian Market for Australian Fashion | 4.40 – 5.40pm

Asia holds huge opportunity as a market for Australian brands and retailers. We’ve seen a desire from the Asian market for Australian-made Australian design, from consumer goods through to fashion. The panel will discuss navigating the Asian market and how to best connect to the consumer, from lifestyle and spending habits, through to online sales and social channels. You'll hear from people who have done it before and identify key barriers to entry as well as best ways to overcome these.

  • Facilitator | David Giles-Kaye, CEO, Council of Textile and Fashion
  • Ned Scholfield, Sales Manager, Crumpler Australia
  • Renee Lodens, Founder and Chief Experience Officer, Travelshopa
  • Michael Hudson, Director Strategy Screen and Design, Creative Victoria


PANEL | Ethics & Sustainability | Challenging the Current Fashion System |  4.40 – 5.40pm

Ethics and sustainability are a big focus in the fashion and textiles industry as consumer awareness continues to grow, and our industry becomes more accountable for their business activities. This session will question what accountability looks like in practice. How far down the value chain is far enough and what are the barriers for labels trying to do the right thing?

  • Facilitator | Melinda Tually, Director, Ndless: The New Normal and Co-ordinator for Fashion Revolution (Australia and New Zealand)
  • Elizabeth Levinson, Legal Counsel & CSR Manager, Hanes Brands Australasia
  • Courtney Holm, Founder, A.BCH
  • Michele O'Neil, Ethical Clothing Australia, National Secretary of the Textile Clothing and Footwear Union of Australia (TCFUA)

Earlier Event: 1 September
Curated x M/FW 2017