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AFC Curated | PMQ Hong Kong

  • PMQ Building 35 Aberdeen Street Central, Hong Kong Island Hong Kong (map)

AFC Curated | PMQ Hong Kong


The Australian Fashion Council (AFC) are thrilled to be partaking in the Victorian Government trade mission to Hong Kong Business of Design Week 2018. Thanks to Creative Victoria, 7 Melbourne based labels from our AFC Curated program will be popping up at Hong Kong’s PMQ building for a week long of retail alongside 3 local HK labels.

The pop-up space at PMQ runs simultaneously to the AFC Curated showcase at Mallory Street as part of the Melbourne Fashion Showcase for the HK BoDW’s broader City Programme.



WHEN | 3-9th December (Opening hours; 12pm-8pm)

WHERE | PMQ Building, 35 Aberdeen St, Central, Hong Kong - (HG13 + HG20)

THE LABELS | A.BCH, Gehrich, Guerilla Theatre Brand, Lois Hazel, Maude Studio, Mndatory, and Vincent Li, alongside 3 Hong Kong based labels; A.C.F, and 2 TBC.



Meet Independent Fashion Labels from Melbourne and Hong Kong!

AFC Curated is a unique program from the Australian Fashion Council, supporting emerging and independent local designers. This is the program's first ever international pop-up shop, and is set to see a mix of local labels from both Melbourne and Hong Kong.

Meet the designers, hear their stories and get to know the future faces of fashion.

Inside the shop you'll find pieces from Melbourne based labels; A.BCH, Gehrich, Guerilla Theatre Brand, Lois Hazel, Maude Studio, Mndatory, and Vincent Li. The collections are a celebration of Melbourne design, from locally sourced and made, to bespoke tailoring, to sustainably minded textiles, to intricate hand embellishments and artist collaborations.

The shop will also be home to Hong Kong based labels A.C.F and two more to be announced shortly.



Earlier Event: 1 December
Melbourne Fashion Showcase | Hong Kong
Later Event: 9 February
Fashion Exposed Now 2019