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AFC Fashion X Tech Series | Digital Strategy 101

Join us at HAVAS as we continue the AFC Fashion X Tech Series. The first in a series with HAVAS, the event will bring fresh insights and connect industry members for the exchange of new ideas.

GET YOUR DIGITAL STRATEGY ON TREND FOR SS19/20

Hyper-connected, digitally savvy consumers with a myriad of choices.

Retailers operating in a global, competitive market.

These present key digital challenges for all sectors, and especially the fashion industry.

Consumer expectation increases on a daily basis, technology is complex and expensive to integrate. Data is everywhere but how to make sense of it or use it to sell more?

Buzzwords like RETAILARITY just confuse everyone and avoid discussing and addressing the real issues.

Throw seasonality, a complex retail landscape and decreasing margins in the mix and you have a perfect storm.

How can we make sense of all this to refresh and style your digital strategy?

Let us help you by giving you bespoke, tailored thinking and practical tips. Where to start, how to curate the perfect digital collection and how to make a small digital budget fit for the catwalk.

Introduction

David Giles-Kaye, CEO, Australian Fashion Council

David leads The Australian Fashion Council (AFC) to promote the growth of organisations and people within the fashion & textile industry of Australia. The newly formed AFC, is the result of the 2018 merging of the former Council of Textile &Fashion, and Australian Fashion Chamber, who together share a history of over 65 years of service to the industry.

Our speakers

Rogan Gilhespie, CDO, Havas Helia

Havas Helia covers performance Media, Site development, CRO, CRM and Loyalty and all the technology that supports these disciplines. In his 21 years’ experience in building digital teams for agencies, he has delivered projects that drove data innovation, with a business focus and excellent results for brands. His approach has won a Media Week Gold Award, a Data Strategy Gold, plus Gold wins for Data Innovation from The Global Festival of Media, The Digitals and the Cristal Festival.

Daniel Harrison, General Manager, Customer Experience - Oracle Digital

Dan is responsible for the Oracle Digital CX business for Australia and New Zealand with a view to help organisations improve their customer experience across Sales, Service and Marketing. With over 20 years’ experience in the industry Dan has been responsible for driving sales strategy into various vertical including Retail.

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The Details

WHEN

Thursday 18 July, 5:00pm - 8:00pm

WHERE

The HAVAS Village

Level 6, 121 Harrington Street

The Rocks NSW 2000

RSVP

To Michaela.Aguilar@Havas.com

RSVP is essential as space is limited!


Supported by

Havas_and_Oracle