Meet Elizabeth Abegg, Co-founder and Chief Brand Officer of the Byron Bay label. One half of the creative minds behind Spell & The Gypsy Collective. The story began when two sisters joined each other in the idyllic beachside town of Byron Bay, Australia, Spell is inspired by Far-Off places, vintage treasures and childhood memories. Find out how one customer email started a sustainability journey and established a commitment to embedding sustainability into the brand.