You’re invited to our upcoming webinar, The Art of PR: How to Stay Visible, Relevant and Impactful.

In a crowded, content-saturated and fast-moving world, the products you sell aren't always enough - it's how you connect with your customers that truly matters. 

At the heart of creating connections is PR. The media landscape has changed, making way for social platforms and ever-evolving algorithms, making the fundamental principles more important than ever. 

Join us for a deep dive into what purposeful, effective PR looks like today, with creative communications agency, Gum. 

You’ll also hear from a panel of PR experts and in-house teams, sharing strategies behind strong storytelling, turning your customers into loyalists, and the long game of brand reputation.

WHEN: 4PM - 5PM, 22nd July 2025
WHERE: Online, via Zoom
TICKETS: Free for AFC Members / $50 + booking fee for Non-Members

In this webinar we will explore:

• How to clarify what your brand stands for
• How to understand your communications landscape
• How to choose the right channels to reach your audience
• How to build strategic, long-term storytelling that cuts through

Join us for an insightful conversation that will equip you with the tools to tell your brand’s story with impact.

REGISTER HERE