This month in our Future Makers series, we speak with Marnie Goding, Co-founder and Creative Director of ELK, the Melbourne-based BCorp-certified fashion brand known for its thoughtful design, ethical production and unwavering commitment to sustainability. 

In this conversation, Marnie reflects on the pivotal moments that shaped her journey, the values that continue to guide ELK and the importance of inclusive leadership in fashion.

1. What was your first start in the industry and can you share your career journey? Was there a pivotal moment in your career that led you or pushed you to where you are today?

Adam and I founded ELK in 2004. Adam was a master craftsman making high-end bespoke jewellery, and I worked in events and marketing. While he was creating beautiful, one-of-a-kind pieces, I could see there was an opportunity for something different - a way to bring fashion-driven, handcrafted designs to a broader audience in a more accessible and affordable way. It became clear there was a real demand for unique, considered designs that didn’t have to be bespoke or high-end. That was the pivotal moment when we realised, we could build something special together. From there I joined his business, learnt to silversmith, learnt to design and to work with producers. ELK then grew organically into the brand it is today from an accessories business to a full fashion brand.

 2. Are there any mentors or influential figures who played a key role in your leadership style?

Adam and I were both lucky to grow up with parents who ran their own businesses, so from an early age, we understood what it meant to work for yourself; the risks, the hard work, but also the deep sense of satisfaction. That shaped our desire to build something together and helped us develop a strong, values-led approach to business. We have learned so much from the people around us - our suppliers, friends and peers, our team, and the whole industry. ELK has always been built on respect, ethical responsibility, and creativity, and we have drawn inspiration from traditional fashion houses that prioritise longevity over trends. Along the way we have looked to advisors rather than mentors for specific needs such as for people and culture, for business operations or brand building. The broad and open mindset has been key to shaping how we lead and continue to grow the business.

 3. What has been the biggest challenge you have faced on your pathway, and how did you overcome it?

One of the biggest challenges has been navigating our sustainability goals. When we started, the industry was far less transparent, and solutions to the problems we knew we needed to solve simply did not exist. It took a lot of time and research to build an ethical supply chain that aligned with our values. We have had to challenge suppliers, rethink materials, and set clear sustainability goals, all while making sure we remain commercially viable. It hasn’t been easy, but we are incredibly proud of the progress we have made. Our transparency reports, long design lead times, and commitment to reducing our environmental footprint are all part of ensuring that ELK stays true to what we believe in. We are also very proud to have recently achieved our BCorp Certification, a major milestone in our commitment to conscious fashion and responsible business.

4. Our industry is 77% female, however this is not the case at the executive level. Do you believe the Australian fashion industry has evolved over the years, particularly in its support for women leaders? What can we all do to help change this statistic?

There has been progress, but there is still a long way to go. As a female Co-founder, I know first-hand how important it is to create opportunities for women at every level of business. A big part of the change needs to come from within companies themselves - ensuring there are clear leadership pathways, mentorship programs, and flexible working arrangements so that women can step into executive roles without barriers. Pay equity and transparency are also key. We need to keep challenging outdated industry norms and actively support policies that empower more women to lead. This is also an integral consideration for us in selecting which suppliers we work with. Research shows that by supporting women in developing countries with living wage and childcare support, whole communities benefit. In Australia we have so many incredibly creative, influential female leaders to look to for inspiration. So many have carved a path in our market and I am so grateful to have met many along my own journey who I gain great strength from.

 5. What's one piece of advice you’d share with someone aiming to follow in your footsteps?

Stay true to your vision and values. It is easy to get caught up in trends, short-term gains or bow to commercial pressures, but longevity comes from consistency, quality, and purpose. For us, that has meant focusing on timeless design rather than fast fashion, making thoughtful choices about materials and production, and always putting our customers and values at the heart of what we do. Also, don’t be afraid to evolve, innovation and sustainability are key to staying relevant in this industry. If you are clear on your purpose and willing to do the hard work, you will build something that lasts that can benefit many.

Marnie’s story is a powerful reminder that meaningful change in fashion starts with intention, courage and a commitment to doing things differently. Through ELK, she continues to lead with purpose, proving that a values-led approach can not only build a successful business but also leave a lasting, positive impact on people and the planet.

Find out more about ELK.