The AFC’s first Global Gateways mission put Australian fashion on the world stage, with seven designers connecting directly with top buyers and media in Hong Kong.

In Hong Kong, the AFC delivered the first mission of Global Gateways - our new export program designed to drive growth in high-value markets - with seven incredible Australian designers leading the way.

The reception we received was extraordinary and across the week, our delegation shone on two stages:

First at a fashion diplomacy reception co-hosted with Australian Department of Foreign Affairs and Trade and Australian Consul-General in Hong Kong and Macau, Gareth Williams, where fashion’s convening power brought together government, business, buyers and media to spotlight Australia’s creativity and capability.

Then, at Centrestage, Asia’s premier fashion showcase, where the AFC Pavilion connected designers with global buyers from the likes of Lane Crawford, Harvey Nichols, Sugar (Italy), Beaker (Korea), Hankyu Hanshin (Japan), BEAMS (Japan), Galeries Lafayette China, ANCHORET (China), WDLT 117 Apparel Inc. (Canada) and more.

We also secured fantastic media coverage for our Australian designers in the likes of Vogue Hong Kong, South China Morning Post SCMP, ELLE HK, Cosmopolitan HK and Tatler HK, with strong engagement from KOLs across Hong Kong, China and Japan.

Our objective for Global Gateways is clear: to supercharge and create new export diversification opportunities for Australia’s $28 billion fashion and textile industry, which already exports $7.2 billion annually (more value than wine and beer combined).

Our week in Hong Kong not only confirmed the global appetite for Australian fashion - it reinforced that when government, industry and designers work together, cultural capital can be converted into commercial growth.

A huge thank you to our designers - BONDI BORN, Maara Collective, The Bond-Eye Australia Group, WEST 14TH, Re/lax Remade, Monika Branagan and Neuono - for representing Australian fashion with strength, and showcasing your ambition and formidable creativity.

To our partners - Investment NSW, Hong Kong Trade Development Council, Australian Department of Foreign Affairs and Trade and Hong Kong Airlines - thank you for helping put Australian fashion on the global stage. And finally, thank you to our production partner, At Liberty, for helping to bring our Australian vision to life.

This is just the beginning. Through Global Gateways, the AFC will continue opening doors for Australian designers in markets around the world - we can’t wait to see what’s next.