Last year, the AFC ran a survey to gain industry-wide input and understanding around the future of Fashion Week in Australia.
260 people completed the survey, demonstrating strong support for an AFC-led, industry-driven Fashion Week. The survey results have and will continue to play a crucial role in shaping a reimagined fashion week, setting the stage for a refreshed and industry-led chapter.
HIGHLIGHTS FROM THE REPORT
Respondent Profile
With responses from across the sector and Australia, the highest response rate came from Brands (34.1%), followed by Service Providers (22.1%). Most were from within NSW (53.9%).
60.1% of respondents were not AFC Members, giving a true representation across the industry.
Delivery & Objective
A total of 71.7% selected the AFC as being best positioned to deliver Fashion Week 2025.
Respondents indicated the main objectives for Fashion Week should be International orders & buyers (17%), Domestic Orders & Buyers (17%), PR (15.5%), Networking (13.9%).
Audience & Timing
Industry was named as the most important audience for Fashion Weekwith a response of 45.9% and May the best timing (39.8%).
Obstacles & Supporting Emerging Designers
A total of 56.2% responded that high costs are the biggest obstacle to show at Fashion Week, and limited opportunity for emerging brands was the second biggest obstacle at 13.3%.
Showroom Componen & International Buyers
A total of 86% of respondents want to see a Showroom component at Fashion Week and 84.1% of respondents place importance on a greater focus on securing international buyers.
Together, with the insights gathered from the industry, the AFC is committed to building a unified vision for a reimagined Fashion Week 2025 that truly reflects and champions our vibrant, creative and innovative Australian fashion industry.
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