The Australian Fashion logo and campaign will uniquely identify Australian Fashion brands on the global stage and drive demand for Australian fashion locally and internationally.
Industry led and government enabled, the Australian Fashion logo and campaign is a result of extensive research and collaboration between Austrade, the Australian Fashion Advisory Panel and the industry at large, as well as all levels of government.
This is a world-first campaign that will define Australian fashion, selling our unique vision and progressive values to the world. Instantly recognisable, it will help customers discover, explore and buy Australian fashion.
The time is now to stand together to raise the bar, reignite our industry and make our mark on the world.
More than a trade mark, the Australian Fashion™ is a platform that supports the best of Australian fashion talent, raising the bar on People, Planet and our collective Prosperity. It's time for Australian fashion to captivate the world.
Vicinity is one of Australia's leading retail property groups, reimagining the way Australians live, work and play. They are the second largest listed manager of Australian retail property. From small community shopping centres to world-class destination centres like the iconic Chadstone in Melbourne and Queen Victoria Building in Sydney, their centres have been serving their communities for as long as 60 years.
Being Australian owned, Vicinity understand the importance of championing local business and are passionate about supporting existing and emerging designers and start-ups grow their brands through physical retail.