Country Road is excited to announce a new collaboration with HoMie, launched Tuesday 3 September. This partnership sees a limited run of iconic past-season Country Road garments reimagined into unique designs at local facility ABMT in Melbourne.

A streetwear label and social enterprise based in Melbourne, HoMie supports young people affected by homelessness or hardship.

Through its REBORN program, it is exploring reuse in the fashion industry by upcycling existing garments into unique pieces. Past-season Heritage Sweats have been reimagined through a unique process. After being sorted into size batches and colour groups, five different design blocks were chosen to cut and mix various panels like a puzzle to minimise waste.

For the logo, HoMie REBORN collaborated with illustrator Nick Campbell, with the brief and concept tagline “from the Country Road to the city streets”. A puff print ink was chosen to elevate the final design.

Speaking to this pilot collaboration, HoMie’s creative director, Marcus Crook, said:

“HoMie is thrilled to be partnering with one of Australia’s most loved and iconic brands in Country Road, so HoMie’s impact can stretch all the way from the Country Road to the city streets.

This limited-edition collection will feature 230 units. 

The sweats will be available in four select stores: Brighton, Chadstone, South Yarra, and Warringah Mall.

Shop HERE.