We were thrilled to announce earlier this year, that we’d be undertaking a new project; AFC Flagship, and that we’d be kicking things off with local Melbourne label Strateas Carlucci! AFC Flagship connects our renowned designers with temporary retail spaces to call their own, and tell their brand story. Thanks to support from the prestigious shopping destination St. Collins Lane, AFC Flagship came to life this March 2019…
We were thrilled to announce earlier this year, that we’d be undertaking a new project; AFC Flagship, and that we’d be kicking things off with local Melbourne label Strateas Carlucci! AFC Flagship connects our renowned designers with temporary retail spaces to call their own, and tell their brand story. Thanks to support from the prestigious shopping destination St. Collins Lane, AFC Flagship came to life this March 2019.
“We’ve been wanting to explore a retail concept for some time now, however being a small independent brand, we have been cautious within this space. So this opportunity with the AFC was a perfect solution for us, where we could set up a retail space for a short period, however still be able to give our customer the full brand experience like we have always envisaged.
It’s allowed us a great opportunity to test retail, and also provide another form of retail, where it’s for a limited time and able to make it more of a retail installation and experience, opposed to just following the norm.”
Being a global brand today is much more accessible and multi-faceted than what it was in the past. Once upon a time, you needed to be based in Paris, Milan or New York to be able to reach global brand awareness and success. However, with the aid in technology and social media platforms, you can be based on the other side of the globe, like us in Melbourne, and still be able to build a global business.
Being based in Paris, of course comes with its advantages as opportunities become more readily available, however it too comes with it’s own set of challenges. For us, the choice has always been simple. We love our home and the city we were born and raised, and every time we travel, although it’s incredible to take in other cultures, history and beauty the rest of the world has to offer, we still call Melbourne our home and find it one of the best cities in the world.
Being a small business, we oversee all our production locally, and we like the fact that we are still supporting the local manufacturing economy. Sustainability is also ingrained into our business DNA, despite our lack of communication within this space. We produce our collections ethically, and we cut all of our sampling in-house, and also majority of our production, to minimise waste. We also work closely with likes of the Woolmark company, and include 100% Australian Merino wool into our collections, which apart from being an amazing fibre to work with, is completely renewable, biodegradable and sustainable.
Being based in Melbourne allows us to stay connected to our industry, and despite its challenges, we hope that we can contribute in a small way.
We are working on our next seasons collection, and also looking into exploring new categories and accessories. Some collaborations may be on the cards, yet too soon to reveal… watch this space 😉
Location | Level 1, St. Collins Lane, 260 Collins St, Melbourne
Contact | firstname.lastname@example.org
Images via Strateas Carlucci, including Collection – DEFECT – Fall 19, with Photography from Ribal Hosn.