Future Makers: The Women Shaping Australian Fashion with the co-founder of bassike.
As the co-founder of bassike, Deborah Sams has redefined modern style with her timeless, sustainable designs. Loved worldwide for their understated luxury, bassike’s pieces have become wardrobe staples for fashion enthusiasts.
We were inspired by Deborah’s journey, her insights on leadership, and her perspective on the role of women leaders in the Australian fashion industry.
1. What was your first start in the industry and can you share your career journey?
I began my journey in the fashion industry by working in retail at Esprit and Marcs. I later transitioned to General Pants as a buyer, where I advanced in my career, built strong connections with peers, and gained valuable insights into the industry.
2. Was there a pivotal moment in your career that led you or pushed you to where you are today?
I was working for other brands and noticed a gap in the market for a minimal jersey line. This was the beginning of bassike, which was created to fill this void in the market. We wanted to create wardrobe essentials that were ethically and sustainably made in Australia from organic cotton.
3. Are there any mentors or influential figures who played a key role in your leadership style?
Working with our CEO Billy Voss for over 14 years has really helped refine my style and has inspired me as a person and my leadership skills.
4. What has been the biggest challenge you have faced on your pathway, and how did you overcome it?
There have been many tough times and challenges along the way. I’ve been able to navigate and overcome these times and by leaning on my team and maintaining a clear focus on my work.
5. Our industry is 76% female, however this is not the case at executive level. Do you believe the Australian fashion industry has evolved over the years, particularly in its support for women leaders? What can we all do to help change this statistic?
We’ve been fortunate to have incredible female leaders pave the way in our industry. I believe that by supporting and encouraging the younger generation and other emerging female leaders, this positive movement will continue to grow. We can do this by ensuring women not only have a seat at the table, but also have a voice. It's essential to foster an environment and culture where women feel empowered to share their thoughts, present innovative ideas, and push boundaries.
Stay tuned for next month's Future Maker, featuring another trailblazer shaping the future of Australian fashion.