How to Best Expand in a Fluid Global Market?

Expanding into new markets presents exciting opportunities but without the right strategy, it can also bring significant challenges. 

To ensure long-term success, brands must build a strong internal foundation, conduct thorough market research, and establish strategic local partnerships. From refining logistics to understanding regional consumer behavior, a well-planned approach can make all the difference.

FashionNet Anton Dell (FNAD) has outlined the essential steps to help you scale sustainably in today’s dynamic global market.

 

1. Strengthen Your Internal Structure Before Expanding

Before diving into wholesale expansion, ensure that your internal operations are solid. Growth naturally puts pressure on resources, so it’s critical to focus on steady and sustainable scaling to avoid overwhelming your systems and processes. 

 

2. Conduct Thorough Market Research

Effective market research is essential to ensure that your brand’s expansion yields the expected results. Analyse new markets by considering:

• Who is your ideal consumer, and do they exist in this market?
• How are your competitors performing in this region?
• Is the entry strategy profitable for your brand?
• What does success look like in this market? How long will it take to achieve, and is the path sustainable for your team and business model?

 

3. Partner With Local Experts For Sustainable Growth

Local partners provide the safest route to long-term success. When selecting agents or distributors, prioritise:

• Shared goals, transparency, and consistent communication.
• Strategic and well-supported points of sale for optimal brand success.
• A diligent selection process with clear expectations to ensure alignment.

 

4. Leverage Local Expertise

Rely on your local representatives for insights into market best practices. Their feedback will help you avoid costly missteps and tailor your approach for maximum impact.

 

5. Optimise Logistics & Supply Chain

Smooth and profitable expansion depends on a well-managed supply chain. To ensure reliability:

• Carefully vet logistics partners and, if possible, visit their facilities.
• Request references and start with a gradual rollout to identify and address potential gaps before committing to long-term partnerships.

 

AFC MEMBER OFFER 

As an exclusive benefit for AFC members, FNAD is offering a free consultation to help your brand expand internationally. 

You’ll receive personalised market entry strategies, access to a wide network of agents and distributors, and an exclusive discount on services. Take the next step in growing your brand globally.

Book your free consultation with Mark Boloten, here, today.