We Wear Australian is an initiative to raise awareness for those in the Australian fashion industry who have been deeply affected by the global situation at hand, and are drawing together to contribute to the rebuild of our community…
We Wear Australian is an initiative to raise awareness for those in the Australian fashion industry who have been deeply affected by the global situation at hand, and are drawing together to contribute to the rebuild of our community.
The sudden and unplanned closure of bricks and mortar retail and the cancellation of many wholesale orders has left many designers with empty stores and warehouses full of stock. We Wear Australian is a three week initiative to drive awareness and sales to Australian designer’s e-commerce sites. Each designer will be offering special offers on their new season merchandise.
We Wear Australian participating brands will make a cash or clothing donation to support two Australian Charities, Dress for Success who assist women wanting to return to the workforce and Thread Together who takes excess new stock from designers and manufacturers and redistributes to vulnerable people, while at the same time ensuring it stays out of landfill.
By buying Australian brands you are supporting our fashion industry right now when it needs you, and in turn, ensuring we still have a thriving industry once we get to the other side.
Participating Brands include: A-j-e, Bassike, Camilla, Carla Zampatti, Ellery, Esse Studios, Ginger & Smart, Kit-X, Manning Cartell, Matin Studio, Matteau, MJ Bale, Morrison, Nique, Nobody Denim, R.M.Williams, Sir The Label, Strateas Carlucci, Ten pieces, The Daily Edited, The Upside, Rebecca Vallance, Viktoria & Woods, We Are Kindred, Wolfgang Scout… and more!
We Wear Australia will run from Thursday 9th April – Thursday 30th April, 2020.
Shout out to the amazing team of contributors for pulling this initiative together; Richard Poulson from Showroom-X, Pierre Toussaint (supplied imagery), Clementine Maconachie (Artistic Visual Renders), George Vavakis (Creative Graphics), Entente Agency (Marketing and Communications), Kellie Hush and Kelly Atkinson.