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#WEWEARAUSTRALIAN

We Wear Australian is an initiative to raise awareness for those in the Australian fashion industry who have been deeply affected by the global situation at hand, and are drawing together to contribute to the rebuild of our community…

by The AFC

8 April 2020

WE WEAR AUSTRALIAN

Creativity Is Critical To Culture And Humanity

We Wear Australian is an initiative to raise awareness for those in the Australian fashion industry who have been deeply affected by the global situation at hand, and are drawing together to contribute to the rebuild of our community.


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The sudden and unplanned closure of bricks and mortar retail and the cancellation of many wholesale orders has left many designers with empty stores and warehouses full of stock. We Wear Australian is a three week initiative to drive awareness and sales to Australian designer’s e-commerce sites. Each designer will be offering special offers on their new season merchandise. 

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The Australian fashion industry has never experienced tougher times, but we are a creative and resilient industry, by uniting and putting a spotlight on the industry impact and response we are able to support each other and contribute to the rebuild of Australia.
— Richard Poulson, Co-Founder of Morrison and CEO of new eCommerce environment Showroom-X, who has led the We Wear Australian initiative.

We Wear Australian participating brands will make a cash or clothing donation to support two Australian Charities, Dress for Success who assist women wanting to return to the workforce and Thread Together who takes excess new stock from designers and manufacturers and redistributes to vulnerable people, while at the same time ensuring it stays out of landfill.

By buying Australian brands you are supporting our fashion industry right now when it needs you, and in turn, ensuring we still have a thriving industry once we get to the other side. 

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Despite the havoc of these unprecedented times, it is so wonderful to see the Australian Fashion community step up and come together. For those who can, please support your favourite Australian designer by buying Australian and wearing Australian. Help Australian Fashion unite, help Australian Fashion survive.
— Leila Naja Hibri, CEO of The Australian Fashion Council

Participating Brands include: A-j-e, Bassike, Camilla, Carla Zampatti, Ellery, Esse Studios, Ginger & Smart, Kit-X, Manning Cartell, Matin Studio, Matteau, MJ Bale, Morrison, Nique, Nobody Denim, R.M.Williams, Sir The Label, Strateas Carlucci, Ten pieces, The Daily Edited, The Upside, Rebecca Vallance, Viktoria & Woods, We Are Kindred, Wolfgang Scout… and more!

We are #BetterTogether

We Wear Australia will run from Thursday 9th April – Thursday 30th April, 2020. 

Shout out to the amazing team of contributors for pulling this initiative together; Richard Poulson from Showroom-X, Pierre Toussaint (supplied imagery), Clementine Maconachie (Artistic Visual Renders), George Vavakis (Creative Graphics), Entente Agency (Marketing and Communications), Kellie Hush and Kelly Atkinson.


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