Media Release: Australian Fashion Council unveils 12 designers for debut Australian Fashion Rooms during Paris Fashion Week.

For immediate release

SYDNEY, AUSTRALIA, 7 SEPTEMBER 2026: The Australian Fashion Council (AFC) today revealed the 12 designers selected for the debut Australian Fashion Rooms in Paris, the AFC’s largest international trade initiative to date.

Launching during Paris Fashion Week Womenswear SS27, AFC’s Australian Fashion Rooms will run from 30 September to 4 October 2026 at Galerie Poggi, placing Australian fashion at the heart of the Paris fashion calendar and creating a dedicated point of discovery for international buyers, media and industry.

Led by the Australian Fashion Council, Australian Fashion Rooms forms part of the AFC’s broader strategy to position Australian fashion within Australia’s trade and economic agenda and create stronger pathways for Australian brands into global markets. The AFC has advocated for fashion to be recognised as an important export industry and for greater government and industry investment in international market development.

The program is supported by Austrade through the Trade Diversification Network and by Create NSW as part of the NSW Fashion Sector Strategy 2025–2028. Together, this support enables the AFC to provide participating designers with a coordinated pathway spanning export readiness, industry engagement and an in-market platform in one of the world’s most influential fashion and buyer markets.

The cohort of emerging, evolving and established brands includes Amy Lawrance, Buai, Caroline Reznik, ESSE, Haluminous, Ilio Nema, Maara Collective, Madre Natura, Miimi & Jiinda, NGALI, Paolo Sebastian, and Romance Was Born, spanning couture, refined and directional ready-to-wear, First Nations-led practice, artisanal craft and experimental design. Half of the cohort have been platformed during Australian Fashion Week through group shows or solo runways.

Australian fashion has developed at a distance from fashion’s traditional centres, giving rise to a culture of creative independence. What distinguishes it is the breadth of perspectives shaping the work. Designers build from their own cultural, geographic and material realities, from Country and cultural knowledge to migration, regional experience, craft traditions and material experimentation. These influences inform highly individual design languages with a clear sense of origin that can travel beyond Australia.

In Paris, Australian Fashion Rooms brings these distinct perspectives together as a collective expression of Australian fashion today.

The program was guided by an advisory panel drawn from across Australian fashion and industry, whose expertise and market knowledge informed the final line-up: Aje, CAMILLA AND MARC, David Jones and 10 Magazine, alongside Dan Thawley, Kellie Hush and Yatu Widders Hunt.

Australian Fashion Rooms will be staged at Galerie Poggi as a considered, gallery-like environment designed to keep product and individual designer identity at the centre. A broader cultural layer is being developed around the showroom, extending the expression of Australia beyond fashion. Australian chef and food stylist Sian Redgrave has developed a menu that reinterprets familiar Australian flavours, childhood references and everyday classics as a series of contemporary, playful bites, alongside coffee from Sydney’s The Little Marionette. Together, these elements bring a contemporary expression of Australian hospitality into the Paris setting.

Ahead of Paris, participating designers are undertaking a structured readiness program covering market-facing brand positioning, wholesale and export preparation, and the presentation of their collections to international audiences.

The program will officially open with a reception at the Australian Embassy in Paris, hosted by Ms Lynette Wood, Australian Ambassador to France, bringing together participating designers with international buyers, media, cultural figures and government stakeholders.

AFC Executive Chair Marianne Perkovic said: "Australian creativity is distinctive, globally relevant and deserves to be seen on the world stage. AFC's Australian Fashion Rooms creates a genuine point of discovery in Paris, connecting 12 Australian designers directly with the buyers, media and industry leaders who can turn international interest into commercial opportunity.

This is part of a deliberate AFC strategy to build sustainable global pathways for an industry that contributes $27.2 billion to our economy and generates $7.2 billion in exports. With the support of Austrade and Create NSW, our ambition is not simply to showcase Australian fashion to the world, but to help our brands build lasting global businesses."

Jay Meek, General Manager for Austrade's Trade Diversification Taskforce said: "This cohort of 12 Australian fashion designers showcases the value of the Trade Diversification Network in action, bringing together Austrade's global reach and the AFC's industry expertise to connect Australian designers with international buyers and new growth opportunities. Austrade is pleased to be working alongside Create NSW and the AFC to take Australian fashion to the world."

Australian Fashion Rooms will be open from 9.30am–7pm, 30 September–4 October 2026, at Galerie Poggi, 135 Rue Saint-Martin, 75004 Paris.

Buyer and industry appointments can be requested via showrooms@ausfashioncouncil.com, with further information available through the AFC website.

-ends- 

 

Download images here or for further information contact:

Prue-ellen Thomas
Head of Marketing and Communications, AFC
pthomas@ausfashioncouncil.com +61 439 882 788

DLX Paris
Romain Gauvin
romain@dlx.co

DLX Paris
Addie Christianson
addie@dlx.co

 

____

 

ABOUT THE AUSTRALIAN FASHION COUNCIL: The Australian Fashion Council (AFC) is a not-for-profit and the peak body for the Australian fashion and textile industry, representing the sector for over 70 years. AFC members are Australian founded or majority owned businesses involved in producing fabric, clothing, footwear or accessories, including individuals that contribute creatively and economically to the Australian fashion and textile industry. The AFC champions and advocates for a prosperous and creative Australian fashion and textiles industry, with the purpose of building a vibrant, inclusive ecosystem for our member community through education, collaboration and innovation.

ABOUT AUSTRALIAN FASHION ROOMS: Australian Fashion Rooms is the international showcase platform of AFC Global Gateways, the Australian Fashion Council’s market development program for Australian fashion. Launching in Paris during Paris Fashion Week 2026, Australian Fashion Rooms brings together Australian designers to connect with international buyers, media and industry through collection discovery, appointments and in-market engagement. The platform is designed to support greater visibility, stronger market relationships and continued international development for Australian fashion over time.

ABOUT AFC GLOBAL GATEWAYS: The AFC's Global Gateways program is Australia's peak body-led international fashion export platform, operating across multiple markets with the support of Austrade's Trade Diversification Network under the $50 million Accessing New Markets Initiative and Create NSW. The program delivers structured in-market activations that combine a dedicated trade showroom, diplomatic engagement, and pre-and post-activation commercial support. Previously activated in Hong Kong, the Paris 2026 activation is the program's largest to date, with additional markets planned for 2027.

ABOUT AUSTRADE'S TRADE DIVERSIFICATION NETWORK: The Trade Diversification Network (TDN) is the delivery model for Austrade's Accessing New Markets Initiative (ANMI), a $50 million program to help Australian exporters diversify into new and emerging markets. The TDN brings together 40 national peak industry bodies and Austrade to design and deliver sector-specific export initiatives that build Australia's long-term trade resilience.

ABOUT CREATE NSW: Create NSW is the NSW Government's arts and culture agency, responsible for developing and delivering policy, programs and funding that support the growth of NSW's creative industries. Create NSW developed the NSW Fashion Sector Strategy - the first government fashion sector strategy of its kind in Australia - to accelerate NSW's position as a global leader in high-quality, innovative and inclusive fashion.

ABOUT THE NSW FASHION SECTOR STRATEGY 2025–2028: The NSW Fashion Sector Strategy 2025-2028 is the first of its kind in Australia, developed in partnership between the NSW Government, Create NSW and the Australian Fashion Council. It sets six strategic priorities for the NSW fashion industry, including establishing international export pathways for NSW designers. Create NSW's investment in Global Gateways: Paris 2026 delivers directly against that priority.

Media Release: Australian Designers Head to Hong Kong as AFC Expands Global Pathways

FOR IMMEDIATE RELEASE

Sydney, Australia: The Australian Fashion Council (AFC) has announced its cohort of Australian designers taking their brands to the world, with ten labels heading to CENTRESTAGE Hong Kong this September as part of AFC Global Gateways: Hong Kong 2026.

Gary Bigeni, Buluuy Mirrii and VAN BRUSSEL, who showcased at Australian Fashion Week 2026, will join Asiyam, Briar Will, MOS the Label, NIAMH GALEA, Permanent Vacation, VICETA WANG and WEST 14TH at the AFC Pavilion, connecting with international buyers, media, consumers and industry, to open new export pathways across Asia. From Australian Fashion Week to Global Gateways, the AFC is building a connected pathway for Australian designers showcasing talent at home, creating opportunities abroad and supporting Australian fashion businesses to compete on the global stage.

Delivered by the AFC with support from the Hong Kong Trade Development Council, the 2026 program is funded through the Australian Government’s Trade Diversification Network, Accessing New Markets Initiative (ANMI). The investment follows sustained AFC advocacy around the economic contribution and export potential of Australia’s fashion and textile sector and the importance of creating practical pathways for Australian fashion businesses into new international markets.

As part of the program, the Australian designers will also be showcased at an Australian Fashion Council Designer Showcase and Reception, hosted by the Consul-General of Australia in Hong Kong, Mr Gareth Williams, at the Australian Residence. The evening will bring together Australian designers, buyers, industry and guests, providing an opportunity to experience the designers’ work and craftsmanship up close.

The announcement comes as the impact of the inaugural AFC Global Gateways: Hong Kong 2025 program is being realised. Australian designer Monika Branagan, who participated in the first Hong Kong cohort, held an exclusive pop-up at Seibu Shibuya department store in Tokyo after making a connection with a Japanese fashion agency through CENTRESTAGE. This milestone provides an early example of what AFC Global Gateways was established to achieve: creating international connections that can translate into genuine commercial opportunities for Australian fashion businesses.

Marianne Perkovic, Executive Chair of the Australian Fashion Council, said: “This is what trade diversification looks like in practice; creating the connections and opportunities that help Australian fashion businesses enter new markets and grow globally.

“From Australian Fashion Week to Global Gateways, we are building a pathway that showcases Australian talent at home and takes it to the world. Monika’s journey from Hong Kong to Tokyo shows what can happen when we open those doors.

“We’re incredibly proud of our 2026 cohort and excited to showcase the creativity, quality and ambition of Australian fashion across Asia.”

Jay Meek, General Manager, Trade Diversification Taskforce, Austrade, said: “Monika's journey from Hong Kong to a Tokyo pop-up is exactly what the Accessing New Markets Initiative was designed to deliver: Australian businesses winning in competitive Asian markets. Backing the AFC and this cohort of designers is a smart investment in trade diversification, and we look forward to seeing the 2026 group build on that success at CENTRESTAGE in September.”

Founder and designer, Monika Branagan said: “The opportunity to present at CENTRESTAGE allowed me to make contact with Smile Code, the Japanese agency coordinating the pop-up at Seibu Shibuya. The experience also opened my eyes to bigger opportunities that I would never have considered had I not been selected.

“I’m so grateful to the AFC for providing this invaluable experience. I’m beyond excited to present my label in Tokyo. I’m interested in the intersection of art, fashion and costume, and there is such a strong culture of self-expression and creativity in Japanese fashion.”

-ends- 


Download imagery here. For further information:
Prue-ellen Thomas, Head of Marketing and Communications, AFC
pthomas@ausfashioncouncil.com +61 439 882 788

Monika Branagan
Phone: +61 415 316 886
Email: monika@monikabranagan.com
Instagram: @monikabranagan
www.monikabranagan.com

Barry Kan, Underxcore Inc.
WhatsApp: +852 9681 6907
Email: jp.enquiry@underxcore.com
Instagram: @smile_code_jp
www.smile-code-jp.com 

____

ABOUT THE AUSTRALIAN FASHION COUNCIL
The Australian Fashion Council (AFC) is the not-for-profit peak body for Australia’s fashion and textile industry, representing and advancing the sector nationally and globally. The AFC provides a unified voice for an industry that makes a significant contribution to Australia’s economy, jobs, creativity and culture. Working across industry, government and education, the AFC advocates for the policies, investment and infrastructure needed to strengthen the sector and create new opportunities for Australian businesses. Our work is focused on four key areas: Trade & Export, Australian Manufacturing, Jobs & Skills, and Sustainability & Circularity. Through initiatives including Australian Fashion Week, AFC Global Gateways, the National Manufacturing Strategy and AFC Academy, we connect and champion Australian designers, brands, manufacturers and the broader fashion and textile ecosystem.

Our ambition is to build a stronger, more globally competitive Australian fashion and textile industry supporting Australian businesses to grow, innovate, manufacture, create jobs and take Australian fashion to the world.

ABOUT AFC GLOBAL GATEWAYS
AFC Global Gateways is the Australian Fashion Council’s international market development platform, designed to increase the global visibility and commercial opportunities of Australian fashion businesses.

Working with government, trade and international industry partners, the program connects Australian designers with buyers, media and industry in priority global markets, supporting the sector to diversify exports, build international relationships and grow Australian fashion’s presence on the world stage.

Future Makers: Lee Mathews, Founder & Designer

Before there were stores in Paddington, Mosman and Melbourne, there were "frock sales", clothes made at home and sold from lounge rooms, with customers giving instant, honest feedback on what they wanted to wear. It's an unlikely beginning for a label that would go on to define a certain kind of considered, fabric-first Australian style, but for Lee Mathews, it was never about following the traditional pathway.

In this edition of Future Makers, Lee talks about the quiet, organic decisions that built her business one store at a time, the mentors, from Brana Wolf to Mark Keighery whose lessons still shape how she works, and why knowing your customer matters more than any five-year plan.

 

What was your first start in the industry and can you share your career journey? Was there a pivotal moment in your career that led you or pushed you to where you are today?
I didn’t really start Lee Mathews through the traditional fashion industry pathway. It began very simply, from my kitchen table. I used to make clothes and sell them from my house, or other people’s houses, a bit like an Avon lady - except it was clothes. We called them “frock sales”. There’s nothing like an Avon party to tell you what people want to buy: immediate feedback, right there in front of you. That was the market research.

I knew how to make clothes because my Nanna taught me to sew. I’d also studied home economics at school and learned to embroider, which I loved. I was always drawn to fabric. At the time, I had small children and couldn’t work full time, and this was before e-commerce existed, so I needed to find a way to make and sell things.

I did the frock sales for about a year before Belinda discovered the collection and placed the first wholesale order. She had beautiful multi-brand boutiques across Sydney and Melbourne, and she was an incredible buyer. That was the first moment where it started to become something beyond my home.

Within a year or so, we took over a small space on Barrenjoey Road in Newport. It was originally a workspace, but we cleaned up the windows and allowed people to come in and buy what was hanging on the rack - essentially samples. That was the beginning. The whole business eventually grew from that little arcade: offices behind the store, the cutting room and pattern room behind that.

Then, when the kids went to school five or six years later, we opened more stores - Melbourne first, then Paddington, Mosman and Carlton. I’d call it retail expansion now, but honestly, there wasn’t really a big strategy, budget or rollout plan at the time. A space would become available, it was affordable, and we thought, why not? That was how each store came about.

I wouldn’t say there was one single pivotal moment that led me here. It was more of a gradual evolution - a series of small decisions, opportunities and relationships that shaped the business over time.If anything, collaborating with other designers was a real turning point. Creating collections with other people is a much more enjoyable and rewarding process than doing everything alone, which I did for many years. It changed the way I approach creativity and reinforced the importance of collaboration.

Then COVID changed everything. We had grown quite organically until that point, and suddenly it became about adapting, reassessing and finding new ways forward. It was a challenging period, but it also gave us the opportunity to reflect on what mattered most and how we wanted to continue evolving Lee Mathews

 

Are there any mentors or influential figures who played a key role in your leadership style?
The mentor I’ve had throughout my entire career is Brana Wolf. The way she approaches what she does, the way she thinks and the way she solves problems has been a constant influence on me. She taught me a lot about working through a collection, staying focused and finding a way forward when things aren’t always clear.

But really, it’s all the people you end up working with and learning from along the way. Jane Parker, former design director of Country Road was incredible - she brought a level of discipline and structure that was very different to my natural way of working. And Mark Keighery at Marcs, whose mantra was “never assume”. Anyone who worked with him would remember that. I don’t think there was a conversation about anything in the business where that wasn’t said, and it’s something that has stayed with me.

When you spend so much time at work, and when it’s your own business it becomes your life’s work, you naturally find yourself reflecting on situations all the time: what would they have done? What would they have thought? Does this feel right?

I don’t think leadership comes from one person. It’s shaped by all the people you encounter, the lessons you take from them and the experiences that influence the way you approach decisions, creativity and problem solving.

 

What has been the biggest challenge you have faced on your pathway, and how did you overcome it?
We’re a self-funded business, which is quite unusual these days. I’ve never been someone who has been driven by growth for growth’s sake, I’ve always been focused on making beautiful things and building something meaningful but running a business means you do have to think about the bottom line.

One of the biggest challenges as a founder has been learning to step back from my own personal preferences and listen to the perspectives of others. You become so connected to what you create, so it takes trust to allow other people into that process and to make decisions together, whether that’s around a collection, pricing, or the direction of the business. Sometimes it works, sometimes it doesn’t, but that’s part of learning.

You take a lot of risks in this industry, and they don’t all pay off. There have been seasons that haven’t worked as we hoped, and you have to live with those consequences and keep moving forward. That’s really just learning on the job.

 

Our industry is 77% female, however this is not the case at executive level. Do you believe the Australian fashion industry has evolved over the years, particularly in its support for women leaders? What can we all do to help change this statistic?

I think the industry has evolved, but there is still work to do. I’ve been fortunate to work with many incredible women throughout my career, and I’ve seen how much stronger businesses are when different perspectives are represented.

We all have a role to play in mentoring, supporting and creating opportunities for the next generation of leaders.

 

What's one piece of advice you’d share with someone aiming to follow in your footsteps?
Know who your customer is. Really, really know who your customer is, because if you don’t understand who they are, it’s very difficult to know where to point yourself.

Your customer should guide so much of what you do from the product you create, to how you communicate, to the experience you build around your brand. It doesn’t mean you stop evolving or trying new things, but having a clear understanding of who you are creating for gives you a strong foundation.

Find more about Lee Mathews Here

Let's Tell the ABS to Count Us In: 489,000-Strong and Growing

Census night is Tuesday 11 August 2026. Here's exactly what to write.

TCF is one of the most undercounted industries in Australia's official statistics: not because the workforce is small, but because generic Census answers (machinist, factory worker, designer) get coded into broad catch-all categories instead of TCF-specific ones. That undercount impacts our industry’s  workforce planning and training investment until the next Census in 2031.

Why it matters

Want to help spread the word? We've put together a full campaign kit, an eDM snippet, social tiles and a printable flyer for your kitchen, break room or noticeboard. Pin it up, post it, forward it on. The more people who see it, the better our count.

DOWNLOAD THE EMPLOYER KIT - COUNT US IN

The 4 questions that matter
Q42 Occupation: Your exact job title  e.g. "Sewing Machinist," not "Factory worker
Q43 Duties: What you actually do day to day
Q45 Industry of Employer: What the business does, not the company name
Q46 Goods/services produced: What the employer makes, in 2+ words

 

Q42: Be specific about your occupation 

Instead of this vague answer… Write this specific answer
Factory worker Sewing Machinist – apparel manufacturing, shoemaker
Manager Production Manager – apparel manufacturing, supervising cutting and sewing teams
Designer Textile Designer (fabric/print) or Fashion Designer (garment ranges) — be specific about which
Pattern maker Clothing Patternmaker (write this full title even though it currently codes under Garment Technician)
Sustainability / CSR Sustainability Manager – textile and apparel supply chain
Clothing company Fashion design, Clothing wholesaling, Clothing retailing, or Clothing manufacturing — whichever matches what the business does
Fashion industry Fashion design — "fashion industry" isn't a real classification category; "Fashion design" is

 

Q43: Main duties/tasks

 

Q45: Industry of Employer

 

Q46: Goods/Services Employer provides 

 

Role-by-role cheat sheet

These are illustrative starting points. The goal is specificity, not exact wording.

Role Q42 Occupation (current OSCA title) Q43 Main duties/tasks Q45 Industry of employer Q46 Goods/services employer provides
Fashion designer Fashion Designer  

  • Designing garment ranges,
  • developing seasonal collections,
  • sourcing fabrics and trims
 Fashion Design Designing fashion garments
Production Manager Production Manager – clothing   

  • Managing garment production schedules; supervising cutting, sewing and finishing teams; coordinating with suppliers

 

 Fashion Design or Clothing manufacturing Manufacturing apparel
Garment
Tech		 Garment Technician  

  • Fitting garments, resolving construction and quality issues, 
  • adjusting patterns and grading sizes,
  • working between design and production teams
 Fashion design (design-led business) or 

Clothing wholesaling (if selling mainly to retail stockists)

 Developing and manufacturing apparel ranges
Machinist Sewing Machinist  

  • Operating industrial sewing/overlocking machines to join garment panels and finish seams;
  • quality-checking stitching
 Clothing manufacturing Manufacturing women's clothing (or the specific product, e.g. school uniforms, activewear)
Pattern
Maker		 Clothing Patternmaker*  

  • Interpreting design sketches and specifications to create and grade master patterns;
  • using pattern-making software to build size ranges
  

Fashion Design (design-led business) or

Clothing Manufacturing if working within a production unit

 Designing fashion garments / manufacturing apparel
Pattern/
Fabric cutter		 Apparel Cutter  

  • Marking and cutting fabric layers from patterns for garment assembly
 Clothing Manufacturing Manufacturing apparel / cut-and-sew garments
Textile Designer Textile Designer  

  • Designing fabric prints, weaves and textures for garment or textile ranges
  

Fashion design (or Textile design, if more accurate)

  

Designing printed and woven textiles
Sustainability Professional No dedicated TCF occupation yet — use fullest accurate title (e.g. Sustainability Manager) plus detailed duties  

  • Developing sustainable sourcing and manufacturing practices; 
  • auditing supplier compliance with environmental standards;
  • coordinating circularity and recycling initiatives
  

Fashion design (design-led business) or

Clothing wholesaling (if selling mainly to retail stockists) — see decision guide above

  

Manufacturing sustainable apparel / providing supply chain sustainability advisory services

 

*Why "Clothing Patternmaker"? It no longer exists as its own OSCA occupation, it now sits under "Garment Technician." Write it anyway: it's the truest title, and it builds the case to reinstate it as its own occupation in the next OSCA update (expected March 2027).

Census night: Tuesday 11 August 2026. Count us in.

DOWNLOAD THE EMPLOYER KIT NOW.

Media Release: AFC Launches Australia’s First Clothing Smart Factory Feasibility Study with Three Leading Universities, Backed by Epson Australia and Investment NSW

FOR IMMEDIATE RELEASE

Sydney, Australia: The Australian Fashion Council (AFC) has commissioned a landmark feasibility study to establish a first-of-its-kind Clothing Smart Factory in Australia, a nationally significant step towards rebuilding sovereign capability and creating a new generation of advanced fashion manufacturing. A Clothing Smart Factory is a next-generation, technology-enabled manufacturing facility designed to bring onshore garment production back for Australian brands. The purpose-built manufacturing incubator will allow brands to test ideas, conduct R&D, and run small production at a scale and cost that is currently unviable onshore.

The study is backed by global technology leader Epson, the AFC’s strategic print and projection partner supporting the digital textile printing capability, and supported by Investment NSW through its Fostering Innovation Sponsorship Program. The study brings together a research consortium of three of Australia's leading universities, RMIT, Swinburne University of Technology and University of Technology Sydney and, combining deep expertise across advanced manufacturing, textile technology and the emerging skills needed to power the fashion industry's digital transformation.

The Smart Factory will investigate a Cut, Make and Trim (CMT) facility equipped with digital pattern making, digital textile printing, CNC cutting, automated production line machinery and advanced finishing technologies. The final study will deliver a blueprint to establish a smart factory in NSW, assessing market demand, technical requirements, workforce and skills, financial modelling and opportunities for government and industry co-investment.

The Hon. Anoulack Chanthivong MP, NSW Minister for Innovation, Science and Technology, said: “The NSW Government is proud to support initiatives that keep fashion and textile manufacturing right here in New South Wales. A clothing smart factory has the potential to create skilled local jobs, strengthen our advanced manufacturing base and broaden our innovation ecosystem. This feasibility study is an important step in building the networks across academia and industry to enhance our manufacturing expertise and competitiveness in this sector.”

Sam Delgos, General Manager of the AFC, said  "Australia has extraordinary design talent, but for decades we've watched our clothing manufacturing capability move offshore. If we're serious about building a globally competitive fashion industry, we need the infrastructure to support it. This feasibility study is our blueprint; bringing together industry, government and Australia's leading universities to explore a new model for advanced, on-demand production. We’re building the case for long-term investment in sovereign manufacturing, future skills and local production"

Craig Heckenberg, Managing Director of Epson Australia and New Zealand, said: "Epson is once again proud to support the Australian Fashion Council on another important initiative. Digital textile printing is transforming how garments are designed and made, reducing waste and water use while enabling local, on-demand production. We are delighted we can bring our technology and expertise to a project that will reshape the future of Australian fashion manufacturing."

Dr Alice Payne, Professor and Dean, School of Fashion & Textiles, RMIT, said: "RMIT's School of Fashion and Textiles is proud to bring our expertise in design, enterprise and technology to this nationally significant project. Our staff work at the intersection of practice and research, as designers, technologists and industry leaders, and that experience is central to shaping a smart factory model that is genuinely viable for Australian brands. We're excited to partner with the AFC and our consortium partners to help build a funding model that is sustainable and scalable, and to ensure this facility reflects the ethical, sustainable and regenerative practice our industry needs for the future.”

Professor Blair Kuys, Executive Dean, School of Design and Architecture, Swinburne, said: "On-demand and hyper-personalised fashion represent a significant opportunity for Australia’s creative and manufacturing economies. Swinburne University of Technology is proud to be working with the Australian Fashion Council and the consortium university partners to contribute our expertise in artificial intelligent manufacturing and build on our recent investment in fashion technologies. This study is an important step towards supporting the future of advanced fashion manufacturing in Australia.”

Professor James Bennett, Dean, Faculty of Design & Society, UTS, said: “UTS is committed to supporting our world-leading creative industries grow and innovate through ethical and sustainable practices,  which is why we are proud to partner with RMIT and Swinburne Universities on this project. This is a significant milestone of the NSW Fashion Sector Strategy, and UTS will build upon our expertise to complete the Workforce Analysis.”

The initiative is directly aligned with the NSW Government's Fashion Sector Strategy, which signals strong appetite for investment in the sector and a priority for the state. The AFC's longer-term ambition is a scalable, replicable model that could underpin a national network of smart factories over the coming decade. Together with the AFC's work across Australian Fashion Week, Global Gateways export development, workforce capability and the National Manufacturing Strategy, the Clothing Smart Factory represents another pillar in rebuilding Australia's fashion ecosystem from design through to manufacturing and global market access.

The study is expected to be completed in late 2026, ahead of an AFC industry launch event.

-ends-

Download imagery here.
For further information:
Prue-ellen Thomas, Head of Marketing and Communications, AFC
pthomas@ausfashioncouncil.com +61 439 882 788

 

ABOUT THE AUSTRALIAN FASHION COUNCIL:
The Australian Fashion Council (AFC) is a not-for-profit and the peak body for the Australian fashion and textile industry, representing the sector for over 70 years. AFC members are Australian founded or majority owned businesses involved in producing fabric, clothing, footwear or accessories, including individuals that contribute creatively and economically to the Australian fashion and textile industry. The AFC champion and advocate for a prosperous and creative Australian fashion and textiles industry, with the purpose of building a vibrant, inclusive ecosystem for our member community through education, collaboration and innovation.

ABOUT EPSON AND THE MONNA LISA PRINTER:
Epson is a technology innovation and engineering company whose philosophy of efficient, compact, and precise innovation enriches lives and helps create a better world. The company uses technology and engineering ability to implement real-world solutions in precision innovation, industrial & robotics, office & home printing, and visual & lifestyle. Led by the Japan-based Seiko Epson Corporation, the worldwide Epson Group generates annual sales of more than JPY 1.4 trillion.

Epson is very much at the heart of onshore garment production with solutions such as its Monna Lisa direct-to-fabric series of digital printers that enable print on demand manufacturing that minimises waste, reduces energy use and shortens supply chains – all key goals for an industry striving to meet both environmental and creative challenges. Featuring water-based pigment inks and precision print technology, the Monna Lisa series also enables sustainable on demand manufacturing, reducing waste, uses less water and helps brands become faster and more agile to changing trends while making local production more cost effective.

Future Makers: Fran Maiale, CEO Waverley Mills

Waverley Mills has been making textiles in Australia for 150 years. Leading it into its next chapter is Fran Maiale, a CEO who brings commercial rigour, a deep belief in purpose-driven business, and a leadership style built on authenticity and genuine care for people.

In this edition of Future Makers, Fran talks about earning credibility in rooms where she was often the youngest and only woman, the mentors who shaped her, and why kindness is one of the most underestimated forces in business.

1. What was your first start in the industry and can you share your career journey? Was there a pivotal moment that led you to where you are today?
My career started in the Fast Moving Consumer Goods (FMCG) sector, which gave me a strong grounding in commercial thinking, brand building and understanding how large businesses operate. The pivotal shift came when I moved from large corporates into entrepreneurial businesses and founder-led SMEs. That experience taught me to be more agile, hands-on and resourceful, and ultimately shaped the way I lead today.

I've always been drawn to businesses with a strong sense of purpose, and that's what led me to Waverley Mills. The opportunity to help steward a 150-year-old Australian manufacturer while building a contemporary brand felt incredibly meaningful. It brings together commercial growth, people, product and purpose in a way that few roles can.

2. Are there any mentors or influential figures who shaped your leadership style?
I've been fortunate to work alongside some incredibly capable people throughout my career, and a number of them gave me the confidence to back myself and push further. I've also learned a great deal from leaders whose behaviours I didn't want to repeat — those lessons can be just as valuable.

I've always valued mentor-mentee relationships that feel like genuine exchanges rather than hierarchies. The best leaders remain curious and open to learning from the people around them, regardless of title or experience.

More than anything, I've tried to stay true to who I am. That authenticity has been the most consistent anchor in how I lead.

3. What has been the biggest challenge you've faced on your pathway, and how did you overcome it?
There have been plenty of challenges along the way, but a consistent one early in my executive career was being one of the youngest people in the room and often the only woman. Many of my counterparts were older and more experienced, and it would have been easy to second-guess myself.

Instead, I focused on doing the work, understanding the detail and delivering outcomes. Over time I learned that credibility comes from contribution, not age or title. That approach has stayed with me throughout my career: stay clear, stay outcomes-focused and let the results speak for themselves.

4. Our industry is 77% female, yet this isn't reflected at the executive level. Do you believe the Australian fashion industry has evolved in its support for women leaders? What can we do to change this?
I'm still relatively new to the fashion and textile industry, but I believe there is still work to do. It's important that businesses move beyond good intentions and put real plans in place to support women into leadership roles.

We need to ensure women aren't only represented in creative functions, but are actively encouraged into commercial, operational and strategic leadership positions as well. Visibility matters. When women can see others leading across all areas of a business, it helps broaden what they believe is possible.

At Waverley Mills we're fortunate to have strong female representation across much of the organisation, and it's shown us what's possible when capability and opportunity are the focus. More broadly, businesses need to ensure women's voices are genuinely part of the decisions that shape the future of the industry.

5. What’s one piece of advice you’d share with someone aiming to follow in your footsteps?
Lead with a generous spirit and bring people with you. Some of the most rewarding moments in leadership come from seeing others succeed and knowing you've helped create the environment for that to happen.

Kindness and authenticity are often underestimated in business, but they're not weaknesses. In my experience, they sit behind some of the toughest decisions and strongest teams. People remember how you make them feel, and trust is built over time through consistency, honesty and respect.

If you can combine ambition with genuine care for people, you'll build something that lasts.

Find more about Waverley Mills here.

Media Release: Australian Fashion Council Returns to Hong Kong with an Expanded Export Mission

Sydney, Australia: The Australian Fashion Council (AFC) have announced Global Gateways: Hong Kong 2026, an export mission that will place seven Australian brands in front of Asia's leading buyers and press at CENTRESTAGE, Hong Kong from 2-5 September 2026. Australian brands can apply now, with applications closing Monday 13 July 2026.

The mission forms the AFC's broader Global Gateways strategy, a long-term international export platform for Australian fashion. As the second market in the program, and the AFC's second trade mission to Hong Kong after a successful 2025 trip that resulted in more than 115 buyer connections, it strengthens Australia's presence in Asia while complementing new opportunities in Europe, creating ongoing commercial pathways for Australian brands. For 2026, the mission includes:

Powered by the Accessing New Markets Initiative, Australia’s presence at CentreStage Hong Kong responds directly to the export diversification needs raised by members following recent U.S. tariff exposure, offering a structured, government-backed pathway that helps open durable wholesale channels across Asia and strengthen the sector's export base.

Selection is AFC member-first, across three pathways, with designers assessed on export readiness, commercial viability, collection strength, operational capability, and capacity to convert buyer engagement into wholesale outcomes. Brands participate with virtually no upfront cost, removing the cost-barrier to enter export markets.

Jay Meek, General Manager, Trade Diversification Taskforce, Austrade, said: “Asia presents significant export diversification opportunities for the Australian fashion industry, including Hong Kong. The Trade Diversification Network was built on government and industry working together, using Austrade's global network and the AFC's sector knowledge to open sustained buyer pathways. Global Gateways: Hong Kong does exactly that, bringing structured, commercially focused access to the buyers, retailers and markets that matter most in this region. Australian fashion has the product, and we're pleased to help position it in one of Asia's most important fashion hubs.”

Marianne Perkovic, Executive Chair of the Australian Fashion Council, said: “Hong Kong proved what Global Gateways can do: in-market presence, government backing and a united Australian front turned visibility into real buyer relationships across Asia. In 2026 we are scaling that success, giving more Australian designers a structured pathway into one of the world's most important regions for fashion. This is exactly the kind of export diversification our members have asked us for.”

Apply via the AFC website here by 9am Monday 13 July 2026. Successful applicants will be advised and offered placements in July. 

 

-ends- 

 

Imagery here and for further information:

Prue-ellen Thomas

Head of Marketing and Communications, AFC

pthomas@ausfashioncouncil.com +61 439 882 788

 

____

ABOUT AFC GLOBAL GATEWAYS:

Global Gateways is the AFC's international export program, designed to give Australian designers structured pathways into priority global markets through export education, in-market exposure, buyer matchmaking and government-backed diplomacy. It forms part of the AFC's Commerce and Trade strategic pillar, and now spans both Hong Kong (gateway to Asia) and Paris (gateway to Europe).

ABOUT THE AUSTRALIAN FASHION COUNCIL:

The Australian Fashion Council (AFC) is a not-for-profit and the peak body for the Australian fashion and textile industry, representing the sector for over 70 years. AFC members are Australian founded or majority owned businesses involved in producing fabric, clothing, footwear or accessories, including individuals that contribute creatively and economically to the Australian fashion and textile industry. The AFC champion and advocate for a prosperous and creative Australian fashion and textiles industry, with the purpose of building a vibrant, inclusive ecosystem for our member community through education, collaboration and innovation.

 

ACCC Flags Compliance Responsibilities for Disperse Blue Dyes in Textiles

Australia's industrial chemicals regulator has recently identified potential health risks associated with certain disperse blue dyes used in textile manufacturing. Businesses involved in the sourcing, manufacture or supply of textile products should be aware of these findings and their implications. We’re sharing this information with members to ensure you are aware of these findings and have context to consider any potential implications for your business and supply chain.


What has been identified?
In December 2025, AICIS released an evaluation (EVA00166) of six disperse blue dyes used in textile fabric dyeing and printing inks: Disperse Blue 82, 96, 102, 106, 124 and 360. These dyes can be found in a broad range of products, including clothing, footwear, nappies, seatbelts and furniture made from synthetic fabrics or leather.

The evaluation found that health risks arise primarily through skin contact with dyed fabrics and garments. The most significant concern is skin sensitisation, with these dyes identified as extremely potent sensitisers based on both clinical and animal evidence. A well-documented link between exposure to these dyes and allergic contact dermatitis has been established, and Australian exposure has been confirmed through patch test studies identifying sensitisation to Disperse Blue 106 and 124.

A key challenge is that reactions can occur at concentrations well below the detection limits of standard textile testing methods. This means businesses cannot rely on compliance testing alone to manage risk, and no safe threshold has been established for these dyes in products worn or used in prolonged contact with the skin.

Beyond skin sensitisation, the evaluation also identified:

 

The Australian Context
None of these disperse blue dyes are currently restricted in Australia. Disperse Blue 360 is in active commercial use in textile printing inks, and products containing any of these dyes may continue to be imported and supplied to the Australian market.

Internationally, these chemicals are attracting increasing regulatory attention. Several are already included on European restricted substance lists, and further restrictions on Disperse Blue 102, 106 and 124 are proposed under the European Union's REACH Regulation.

AICIS has recommended that the ACCC consider options under the Australian Consumer Law (ACL) to address the risks these chemicals may pose in consumer goods. The AFC will keep members informed as the regulatory landscape evolves.

What does this mean for your business?
These obligations apply to every business in the supply chain: manufacturers, importers, distributors and retailers.

For More Information

Media Release: Australian Fashion Council announces Paris showroom for Paris Fashion Week 2026

Supported by Austrade's Accessing New Markets Initiative and Create NSW, the AFC will open a dedicated Australian showroom at Paris Fashion Week in September, with applications open to emerging, established and First Nations designers from NSW and across Australia.

SYDNEY, AUSTRALIA, [5th June, 2026]: The Australian Fashion Council (AFC) together with NSW Government and Austrade today announced it will deliver its most significant international trade mission to date, establishing a dedicated Australian showroom at Paris Fashion Week Womenswear SS27 (28 September - 6 October 2026) as the next milestone in its Global Gateways export program.

The announcement follows a landmark week for AFC Australian Fashion Week 2026 presented by Shark Beauty, held 11-15 May at the Museum of Contemporary Art Australia, delivering 51 events including 32 runway shows from 39 Australian designers, alongside an international buyer and press delegation representing some of the world's most significant retail and media platforms. Australian fashion contributes $27.2 billion to the national economy, employs approximately 489,000 Australians (77 per cent of them women) and generates $7.2 billion in exports annually.

AFC’s Global Gateways: Paris 2026 will take up to 15 Australian designers to a centrally located showroom at Paris Fashion Week, supported by a structured pre-departure export readiness program, engagement at the Australian Ambassador's Residence, and a cocktail reception bringing together international buyers, press, and Australia's leading designers active in the Paris market during the week. The program is delivered with the support of Austrade through the Accessing New Markets Initiative's Trade Diversification Network, and Create NSW as part of the NSW Fashion Sector Strategy 2025-2028.

Minister for the Arts John Graham said:

“Australian Fashion is both a celebration of creativity and a very serious economic driver. In NSW, the fashion industry contributes $9.7 billion to the state economy and employs more than 174,000 people.

“That is why we were pleased to partner with the sector to develop the country’s first ever fashion sector strategy. During that process the number one priority industry put to us was the need for industry and governments to work together to grow export pathways for Australian designers. 

“Australian designers, with their iconic and fresh styles are already internationally sought after, but the truth is, we have more talent to share.”

Applications will open to designers and AFC members nationally across two pathways: an AFW Track for designers who presented at Australian Fashion Week in 2025 or 2026, and a national competitive application open to the broader AFC membership. The cohort will include both emerging and established designers, with dedicated places for First Nations designers. NSW designers are specifically supported through Create NSW's investment in the program, with places available for designers from across Australia through Austrade's Trade Diversification Network.

AFC Executive Chair Marianne Perkovic said the Paris activation marks a structural step-change for how Australian fashion engages with global markets.

"Australian fashion has always had the talent. What has been missing is the infrastructure - the kind of coordinated, government-backed presence that takes designers beyond individual market forays and into sustained international relationships. Global Gateways: Paris 2026 is that infrastructure.

"AFC’s Australian Fashion Week, presented by Shark Beauty, saw international buyers from Al Tayer, Browns, Liberty, Net-A-Porter, Revolve and Selfridges saw what Australian fashion can do on home ground. In September, we take that offer to Paris - the single most concentrated buyer market in the world - and we do it as a national industry. This will be a significant moment for Australian fashion on the world stage and we look forward to working with our partners at Austrade and Create NSW to support the global growth of the Australian fashion sector.”

The program is supported by Austrade through the Accessing New Markets Initiative (ANMI), the Australian Government's $50 million export diversification program jointly delivered by Austrade and industry. The AFC is one of 40 national peak industry bodies selected to participate in ANMI's Trade Diversification Network, through which government and industry work together to design and deliver sector-specific export initiatives. The national reach of the Trade Diversification Network enables emerging, established and First Nations designers from across Australia to apply.

Australian Trade Minister Don Farrell said Australian fashion is a top export industry, supports nearly 500,000 Australian jobs, and that this is exactly the type of initiative the Trade Diversification Network was designed to enable during a challenging period in the global trading environment.

“Australia has just secured a landmark deal with the European Union, which opens up a market of around 450 million people, across 27 countries, to Australian designers.

“We want to see more Australian fashion on the streets and in stores across the globe. Getting more Australian designers in front of international buyers is not just good for the industry, it’s good for Australian jobs and the Australian economy.”

Jay Meek, General Manager, Trade Diversification Taskforce, Austrade, said: "The Trade Diversification Network was built on a simple premise: government and industry working together, using the combined reach of Austrade's global network and the sector knowledge of peak bodies like the AFC, to get more Australian businesses into more markets. Global Gateways: Paris is precisely the kind of activity the program was designed to deliver - structured, commercially focused, and built on a clear understanding of where global buyers are and what they need to see. Australian fashion has the product and the ambition, and we’re pleased to support its continued growth.”

Create NSW's investment in Global Gateways: Paris 2026 delivers directly against the NSW Fashion Sector Strategy 2025–2028, Australia's first government fashion sector strategy developed in partnership with the AFC. Establishing international export pathways for NSW designers is a core strategic priority of the Strategy, with $250,000 allocated specifically to support emerging designers to grow their export markets. Funding in the Paris program is ring-fenced for NSW designer participation, with dedicated places for emerging, established and First Nations designers.

Applications are now open for Global Gateways: Paris 2026 on the AFC website here. The final cohort will be announced in July 2026, with the pre-departure export readiness program commencing immediately. The Paris showroom will run from 28 September to 6 October 2026.

-ends- 

International Women's Day Edition of Future Makers: Lisa Lake, Director of the Centre of Excellence in Sustainable Fashion + Textiles

For our final International Women's Day feature, we're proud to spotlight Lisa Lake, Director of the Centre of Excellence in Sustainable Fashion & Textiles. With a career built on purpose, research and a deep commitment to climate action, Lisa has spent nearly two decades working to shift the Australian fashion industry toward a more sustainable future. 

Read on to learn about the journey that brought her here.

 

1. What was your first start in the industry and can you share your career journey? Was there a pivotal moment in your career that led you or pushed you to where you are today?

 I started in this industry as a sustainable fashion activist, and my environmental passion has shaped my career in the industry. My early professional life was in marketing and branding in the US and Australia, but I quickly felt I needed change and started looking for greater purpose. For nearly two decades, I have been driven to work towards climate action, and it is that internal driving force that has led me to use my unique skills, relationships and opportunities to aid in the sustainable transition of the Australian fashion industry.

Thinking of key moments, 2009 was a big year for me – I had my environmental “awakening” thanks to the film An Inconvenient Truth, completed a master’s degree where I studied – among other things - culture and environmental behaviour change, and started to work for the Green Building Council of Australia (GBCA). While working at GBCA I wrote my book Sustainability with Style (2012), an eco-memoir documenting my lifestyle changes including fashion, beauty, food choices and more. Thanks to the book, I connected with incredible sustainable fashion pioneers in Australia and around the world, and together with three of them (Carlie Ballard, Kelly Elkin, and Yatu Widders Hunt) founded Clean Cut, producing the first sustainable fashion show on the Australian Fashion Week program in 2014. Putting on the show was a huge labour of love – we all had full time jobs, and called in all the favours imaginable, including with our amazing PR partner at New Future, Elena Silverwood. The show featured eight sustainable fashion labels from around the world (including my current colleague Rachael Cassar and New Zealand brand Kowtow). It was incredibly challenging, incredibly fulfilling, and well received by industry and media.

Just as the fashion show was coming together, I also embarked on my PhD, which allowed me to focus deeply on transitioning the Australian fashion industry toward sustainability. Following completion of my PhD, I had a few years of contract sustainability work and had a couple babies, and then started my role in late 2021 with the Centre of Excellence – it has been an ideal opportunity to support industry transformation as it brings educational expertise and research excellence into collaboration with industry. Looking back, my path in the industry has not been linear, but it’s always been values- and purpose-driven, which feels like a true privilege.

 

2. Are there any mentors or influential figures who played a key role in your leadership style?

I’ve been fortunate to have many mentors - academically, professionally, and personally. As I reflect on them now, I can see they all share traits I deeply value: integrity, intelligence, compassion, and a commitment to leading with values over ego. I try to bring these qualities into my own leadership, which is certainly still evolving.

My time at GBCA was especially formative and I had the privilege of working directly with then-CEO Romilly Madew AO, a natural leader who demonstrates values-based leadership. I witnessed how she could hold her own in an historically masculine industry, command a room of thousands when she spoke, and also nurture a growing team, supporting a culture that made space for employees to thrive. Romilly supported my working part-time while writing my book because she wanted to create a workplace where women could achieve all their dreams, and my role was the first in the organisation to become a job-share, which I shared with a working mum. Rom’s unique blend of extreme talent, work ethic and compassion has greatly influenced my leadership style – and I also think of her every time I’m in the office early and turn on classical music, as I heard her do countless times over the years in those early hours, enjoying the calm before the chaos of the day.

Academically, I’ve been shaped by my PhD supervisor, Professor Natalya Lusty. She is wickedly clever, precise, curious, warm, and direct. She saw potential in my academic work when nearly no one else in our field did, and bolstered me when others challenged the importance of addressing sustainability in fashion. I often reflect on Natalya’s enthusiasm and optimism about the work we all do, and am pleased to also call her my friend. Last but certainly not least, my colleague Associate Professor Timo Rissanen inspires me daily through his compassion, brilliance, wit, and unwavering commitment to meaningful work. It’s a real pleasure when your colleagues are also your mentors.

 

3. What has been the biggest challenge you have faced on your pathway, and how did you overcome it?
My biggest challenge is that I don’t always fit in - whether that’s being one of few women in male-dominated leadership spaces, talking about fashion when others were talking about the built environment, entering fashion as an activist, or navigating a hybrid academic-industry role. At times this has meant not being taken seriously, missing opportunities because I framed ideas differently, or facing delays or relationship setbacks because I was challenging established norms. (And let’s be honest, when you’re actively challenging standard business practices to prioritise the planet and people rather than solely profit, sometimes your phone calls just go unanswered).

For me, the key to overcoming this challenge has been to turn it into my superpower. I know that my varied background helps me see problems from different angles. I also ask a lot of questions, put in the time to understand the issues, and treat challenges as an opportunity to approach the work from a new perspective. Due to my time in different industries, I also have a large network of colleagues I can call upon for advice or collaboration – relationships are so important to making a meaningful impact and I deeply value the connections I’ve made along the way. On a practical level, I’ve also taken leadership training to identify my unique strengths, understand different personality types and how to best work together, support a high-performing team, and gained strategic tools that provide structure to challenging, impactful work. Leaning into difference – rather than trying to erase it – has been uncomfortable at times but has been key to navigating many challenges.

 

4. Our industry is 77% female, however this is not the case at executive level. Do you believe the Australian fashion industry has evolved over the years, particularly in its support for women leaders? What can we all do to help change this statistic?
The statistics on women’s leadership are disheartening, but unfortunately not unique to our industry. Women remain underrepresented in leadership positions across all sectors despite high education and workforce participation rates. I can’t speak to how it has evolved in the fashion industry, but I do see clear opportunities for progress.

First, structured mentorship and leadership training tailored to women – not designed to make us like businessmen – is critical. Next we need more realistic expectations around work hours and travel, especially since women still take most caregiving responsibilities for children and aging parents.  Childcare support and paid parental leave for all genders matter, as does continued cultural change, but in this moment in time, so do honest conversations with aspiring female leaders about how leadership roles can work around real lives. By the time a woman has enough experience to enter a leadership position, she is often also considering a family or already has one, and we should not ignore this complexity.

Without becoming too binary or stereotypical in our definitions of gender, we should also be welcoming traditional ‘feminine’ traits  - like empathy, creativity, and multi-tasking – and learning how to use them to the benefit of our organisations. In addition, success should not be measured by speed or burnout, both too common in our industry. Collectively we can change expectations of what success looks by slowing down, reshaping timelines, and genuinely prioritising staff wellbeing as a marker of organisational success. Finally, businesses can work to ensure representation on their boards and leadership teams reflect the gender and diversity make-up of the industry – yes, that means more women than men on boards and leadership teams. But if fashion can’t lead on representation, which industry can?

 

5. What's one piece of advice you’d share with someone aiming to follow in your footsteps?

Listen to your internal voice and don’t back away from doing the hard work. Creating change – especially in complex areas like climate action, social inequality, or shifting long-standing industry systems – is difficult and unpredictable. Your career won’t follow the path you expect, no one ever does. But if you are true to yourself, act with integrity, and take the time to do things properly, you’ll create a positive impact in ways you may not even foresee.

Find more about Centre of Excellence in Sustainable Fashion + Textiles

 

Thank you to Katie-Louise, Lilian, Ebony and Lisa for sharing their stories with us this International Women's Day. Their vision, courage and commitment to building a better industry is exactly what balancing the scales looks like in practice.

International Women's Day Edition of Future Makers: Ebony Booth, Co-founder of Eupheme

Today we spotlight Ebony Booth, co-founder of Eupheme, who left a career spanning BCG and Diane von Furstenberg in New York to build the womenswear brand she knew Australia was missing. Join us as we dive into her story, her vision, and the values at the heart of everything she creates.

 

1. What was your first start in the industry and can you share your career journey? Was there a pivotal moment in your career that led you or pushed you to where you are today?

My first major role in the fashion industry was at Diane von Furstenberg in New York, where I was exposed to every facet of a global fashion business. Prior to that, I worked at BCG advising large consumer companies, which gave me a strong commercial foundation and an understanding of how brands are built with clarity and scale. At DVF, I was drawn to the vision of building a brand for women through the perspective of a woman.

The pivotal moment came when my sister, now my co-founder, Ashlee, and I returned to Australia after living in the US and Europe and recognised a clear gap in the market: a brand that approached women’s tailoring with the same seriousness, beauty and rigour long afforded to European luxury menswear. That became Eupheme.

 

2. Are there any mentors or influential figures who played a key role in your leadership style?

Definitely Diane and Paolo Riva, who was the CEO of DVF at the time, both in very different ways. Diane built a brand with a strong sense of purpose around women, while Paolo taught me how to think about brand and product as distinct disciplines that must still work together in harmony.

I have also been influenced by the European luxury tradition, particularly businesses where craft is protected, product is respected, and growth is approached patiently. I tend to lead with high standards, a strong sense of responsibility and stewardship, and a long-term view.

Becoming both a founder and a mother has also shaped me. It has made me more decisive, more empathetic, and more aware that leadership is not about performance, but about steadiness and consistency.

 

3. What has been the biggest challenge you have faced on your pathway, and how did you overcome it?

One of the biggest challenges has been building a business at a very high product level without the capital structure many brands rely on. When you are working with exceptional fabrics and makers, the commercial pressure is real, and you are constantly balancing ambition with sustainability.

Another challenge has been the tension between scale and integrity. There is often pressure to grow quickly, but I have always wanted to build something with depth and longevity.

I have overcome that by leaning into my working partnership with Ashlee. The tension between creativity and financial discipline exists in our business every day, and I think that has helped protect the brand. Constraint has been useful. It has forced me to edit, to focus, and to become very clear about where energy goes. I have learnt that building something enduring often requires saying no more often than saying yes.

 

4. Our industry is 77% female, however this is not the case at executive level. Do you believe the Australian fashion industry has evolved over the years, particularly in its support for women leaders? What can we all do to help change this statistic?

There has been progress, but not enough. Fashion depends heavily on female labour, taste and spending power, yet leadership and capital still do not flow back to women proportionately. That is certainly visible in Australia.

If we want to change the statistic, we need to address the conditions underneath it: better access to capital, more pathways into senior commercial and operational roles, greater flexibility around caregiving, and more intentional sponsorship of women. We also need to value a broader range of leadership styles, rather than rewarding only traditional models of power.

 

5. What’s one piece of advice you’d share with someone aiming to follow in your footsteps?

Start by becoming very good at one thing, or developing one clear point of view, then keep going. Protect your standards and do not rush.

It is very easy in fashion to become reactive and to confuse movement with progress. But the people who build lasting work usually know what they stand for. Your taste, judgement and consistency matter more than trying to please everyone at once.

And finally, do not wait for someone else to legitimise your ambition. If you have a clear vision, begin.

Find out more about Eupheme here.

 

Finally, we sit down with Lisa Lake, Director of the Centre of Excellence in Sustainable Fashion & Textiles, on nearly two decades of driving sustainable change in Australian fashion.

 

International Women's Day Edition of Future Makers: Katie Louise & Lilian-Nicol, Fashion Designers of Nicol & Ford

International Women's Day is here, and we're kicking off the celebration with a special edition of our Future Maker Series. 

First up are Katie Louise and Lilian Nicol-Ford, the creative duo behind Nicol & Ford, a design practice built on storytelling, cultural authenticity and craft. Read on to hear about their journey and what drives them to create with purpose.


1. What was your first start in the industry and can you share your career journey? Was there a pivotal moment that led you to where you are today?

Katie‑Louise
I studied across both fashion and costume, and for a long time I felt like I didn’t quite fit neatly into either world. Fashion felt too commercially driven, and costume felt too contained. I was always sitting somewhere in between, trying to work out where I belonged.

The turning point was realising that being in between was actually the point. The mix of conceptual thinking from costume and the technical and industry knowledge from fashion gave me a really unique skill set. Once I stopped trying to choose one path and instead started applying both, it opened up an entirely new way of working and ultimately led to Nicol & Ford.

Lilian Nicol‑Ford
My background is very much rooted in research, I studied art history and theory at University and have a strong interest in social history. I’ve always been fascinated by how people tell stories about themselves through objects, images and dress.

That research mindset really shapes everything we do at Nicol & Ford. Fashion, for me, isn’t about trends. It’s about narrative, memory and identity. My pathway into the industry was less traditional, but it’s exactly what allowed us to build a practice that’s deeply story‑led and culturally grounded.

 

2. Are there any mentors or influential figures who played a key role in your leadership style?

Katie‑Louise
Honestly, one of my biggest influences is my wife, Lilian. Building a business together means constantly learning how to communicate, trust and grow alongside someone else. Creatively, I’ve always looked to Jenny Kee and Linda Jackson, true trailblazers of Australian design who carved out space by being unapologetically themselves. More recently, Luke Sales and Anna Plunkett of Romance Was Born have been huge inspirations. Their ability to tell stories and both celebrate and challenge notions of Australian identity through couture‑level technique is unmatched in Australia, and they’ve shown that you can lead with creativity and depth without compromise.

Lilian Nicol‑Ford
I was fortunate to work for Gallerist, Collector and Philanthropist Dr Gene Sherman AM for six years. For me, Gene modelled what an uncompromising vision really took, and taught me to trust in myself even when others can’t see the vision.

Beyond that, my parents have run a small business together for over 20 years. Watching them build something side‑by‑side — through challenges, change and shared purpose — deeply shaped how I think about leadership, partnership and longevity. It also gave me a blueprint for working with your life partner toward a common goal.

 

3.What has been the biggest challenge you’ve faced on your pathway, and how did you overcome it?

Katie‑Louise
One of the biggest pressures we’ve faced is the push to commercialise too quickly and the fear of losing creative integrity in the process. In 2022, when we first showed at Australian Fashion Week, we made a really conscious decision to step back and reassess. Instead of chasing immediate commercial outcomes, we refocused on conceptual and technical design - on the stories we actually wanted to tell. That period was about laying strong foundations, knowing that commercialisation can come later, but integrity has to come first.

Lilian Nicol‑Ford
As one of the very few visible trans women in Australia’s fashion industry, I am incredibly proud that our work through Nicol & Ford has given me the space to embrace that path openly.

Fashion has been a powerful tool for me to step into my authentic self. Carving out space for our community, clothing my own and others diverse bodies, and personally physically changing before our audiences’ eyes has reinforced why representation and storytelling matter so much.

 

4. Our industry is 77% female, yet this isn’t reflected at executive level. Do you think the Australian fashion industry has evolved in its support of women leaders?

Katie‑Louise
There’s no denying the executive level is still heavily skewed towards male CEOs. That said, I think it’s also important to acknowledge the women who came before us — Carla Zampatti AC, Linda Jackson AO, Jenny Kee AO, Vivienne Chan‑Shaw and so many others. They didn’t just lead businesses, they built identities grounded in authenticity, style and cultural confidence. Their leadership created space for designers like us to exist today, and that legacy shouldn’t be overlooked when we talk about progress.

Lilian Nicol‑Ford
While we absolutely need more women in executive leadership, I think we also need to broaden the conversation. True equity means inviting diverse perspectives across race, gender identity, lived experience and specialisation. At this pivotal moment of change in our industry, empowerment shouldn’t be about replacing one narrow leadership group with another. It should be about creating room for many voices and ensuring that uplifting women doesn’t come at the exclusion of others.

 

5. What’s one piece of advice you’d share with someone aiming to follow in your footsteps?

Katie‑Louise
Study. Study. Study. Education is powerful, and it compounds over time. It took me about 15 years before I was recognised in any meaningful way within the industry, and that’s okay. Be patient, keep learning, and trust that the work will catch up to you.

Lilian Nicol‑Ford
Find incredible people who share your passion and want to come along for the ride. Trust that others will often know more than you in certain areas and don’t shut out different perspectives. And most importantly, don’t do it alone. Find someone to build with.

Find out more about Nicol & Ford here.

 

Next, we hear from Ashlee Booth, co-founder of Eupheme, on building a womenswear brand rooted in purpose and a distinctly Australian vision.

 

 

Media Release: AFC Announces The Museum of Contemporary Art as the New Home of Australian Fashion Week 2026

Sydney [19 February 2026] The Australian Fashion Council (AFC) in partnership with Strategic Partner Destination NSW today announced the Museum of Contemporary Art Australia (MCA) as the central hub for AFC Australian Fashion Week (AFW) 2026, marking a bold new chapter for the country’s premier fashion event.

Taking place 11–15 May 2026, AFW will return as a city-wide platform anchored at the MCA and supported by satellite activations across Sydney designed to elevate Australian fashion globally while strengthening its cultural and commercial impact.

The MCA will host a purpose-built runway and presentation environment, industry talks and cultural programming, media and buyer facilities, and curated brand activations — positioning AFW at the intersection of fashion, art and contemporary culture.

AFC Executive Chair Marianne Perkovic said the move signals a defining evolution for Australian Fashion Week.

“Bringing Australian Fashion Week to the Museum of Contemporary Art marks an exciting new chapter for the event and for Australian fashion more broadly. The MCA provides an iconic Sydney backdrop that reflects the creativity, cultural relevance and global outlook of our designers, while enabling a more open, connected and internationally compelling format.”

“AFW 2026 is designed not just as a runway schedule, but as a national industry platform and a cultural moment for the city.”

MCA Director, Suzanne Cotter, said: “Contemporary art and fashion go hand in hand. There is a long history of artists and designers working together to create memorable works of fashion and art. The MCA’s iconic location and spaces, along with its Collection dedicated to the work of living Australian artists, make it a perfect canvas for designers to show their collections for Australian Fashion Week.”

MCA Chair, Lorraine Tarabay says: “The MCA could not be more delighted with this new partnership with Australian Fashion Week to showcase the best of Australian talent against the backdrop of contemporary art and the city itself.”

AFW 2026 will feature runway shows from established, emerging and First Nations designers, alongside a dedicated graduate runway celebrating the next generation of Australian design talent. Beyond the runways, AFC will host designer talks, experiences and other special events. Together, these elements strengthen AFW’s role as a national industry platform and a vibrant cultural event for all Australians.

AFW provides critical commercial opportunities to drive business growth for designers and brands and offers an invaluable platform for designers to showcase their collections to leading international media and buyers.

Building on the success of the 2025 event, AFW 2026 will be delivered under the AFC’s dedicated subsidiary, AFC Fashion Events (AFC FE), established to provide a strengthened governance, leadership and delivery model that reflects the scale, ambition and national importance of Australia’s fashion industry.

AFW is overseen by an experienced Executive Board comprising Marianne Perkovic, Executive Chair of the Australian Fashion Council and AFC Fashion Events; Professor Robyn Healy, Associate Deputy Vice Chancellor, Learning, Teaching and Quality, DSC at RMIT University; Alex Schuman, CEO of Carla Zampatti; Renuka Kimber, Co-founder of Christian Kimber; Bridget Veals, Executive General Manager, Womenswear, Footwear and Accessories at David Jones; and Adrian Norris, Co-founder and Co-CEO of Aje.

In addition to the Board, the AFC is pleased to confirm the return of Kellie Hush as Fashion Director for AFW, overseeing designer and industry relations.

AFW is supported by the NSW Government through its tourism and major events agency Destination NSW.

Minister for Jobs and Tourism Steve Kamper said: “As the nation’s fashion capital this is exactly the kind of bold, iconic experience we want to see in Sydney – there is no better example of our city’s unique combination of natural wonder and cultural vibrancy than Fashion Week on the harbour, at one of our most recognisable cultural institutions. The NSW Government is proud to partner with the Australian Fashion Council to deliver Australian Fashion Week 2026 at the MCA and across the city, showcasing Sydney as a world-leading destination for fashion, creativity and cultural experiences.”

In addition to Destination NSW, AFW is made possible through the support of Partners Create NSW, City of Sydney, Afterpay, Canon, DHL, eBay, Hisense and Nivea.

Visit australianfashionweek.org and follow @afcaustralianfashionweek for more.

Please see imagery here.

-ends-

ABOUT THE AUSTRALIAN FASHION COUNCIL:
The Australian Fashion Council (AFC) is a not-for-profit and the peak body for the Australian fashion and textile industry, representing the sector for over 70 years. AFC members are Australian founded or majority owned businesses involved in producing fabric, clothing, footwear or accessories, including individuals that contribute creatively and economically to the Australian fashion and textile industry. The AFC champion and advocate for a prosperous and creative Australian fashion and textiles industry, with the purpose of building a vibrant, inclusive ecosystem for our member community through education, collaboration and innovation.

ABOUT AUSTRALIAN FASHION WEEK:
Australian Fashion Week (AFW) in Sydney is the country’s premier platform for showcasing Australian fashion to global audiences and, since 1996, has played a critical role in launching and sustaining some of Australia’s most recognisable fashion brands. The event presents leading Australian designers to domestic and international buyers, facilitating trade and export opportunities while fostering meaningful connections across designers, retailers, media and industry leaders. Focused on delivering tangible outcomes for the Australian fashion and textile ecosystem, AFW elevates local talent, drives dialogue on the future of fashion, and positions Australia as a global leader in fashion, creativity and innovation. Since 2025, AFW has been part of AFC Fashion Events, a subsidiary of the Australian Fashion Council.

For further information contact:
Nikki Andrews
NAC Media Group
nikki@nacmedia-group.com  +61 412 647 980

Mitchell Harcourt
NAC Media Group
mitchell@nacmedia-group.com +61 421 197 114

Future Makers: Tara Moses, Chief Operating Officer of R.M.Williams

From discovering her passion for manufacturing at just 12 years old to over 25 years in leadership, Tara Moses, COO of R.M.Williams, has built a career grounded in impact, resilience, and innovation. She reflects on the experiences, pivotal career moments, and mentors who have shaped her approach, and shares the lessons that continue to guide her leadership in the evolving Australian fashion and textiles industry.

1. What was your first start in the industry and can you share your career journey?
I started my career journey when I was 12 years old and went to a "Women in Science and Engineering" Event at the University. I remember clearly listening to the woman explaining her job as an Industrial Engineer. I loved that she was helping to make factories better for the workers through ergonomics and efficiency. I was hooked from then on with manufacturing!

2. Was there a pivotal moment in your career that led you or pushed you to where you are today?
There are so many pivotal moments and they generally solidify in job changes within an organisation and moving from one company to another. I have been driven by making things better, by capitalising on the potential in any space.

3. Are there any mentors or influential figures who played a key role in your leadership style?
One influential mentor for me was a Chief Marketing Officer, Mary. I was able to observe her in many executive meetings and ask her questions on her mindset and approach. One particular thing resonates with me today. I noticed she was always engaged in the topics regardless if marketing was impacted or involved.

She asked curious questions and was genuinely interested. I told her this observation in one of our sessions and she said "Tara, I hold a "C-Level" position and that is my job to know, learn and engage in all aspects of the business and I feel everyday that I'm doing that". It was and is a good example of a great leader.

4. What has been the biggest challenge you have faced on your pathway, and how did you overcome it?
I am grateful that I've had over 25 years of experience to know that my biggest challenges and barriers have come from my own internal limitations and expectations of myself and others. I have at times not seen my gifts and stayed small, I have not communicated clearly and created tensions for myself and others.

5. Our industry is 77% female, however this is not the case at executive level. Do you believe the Australian fashion industry has evolved over the years, particularly in its support for women leaders? What can we all do to help change this statistic?
At R.M.Williams,  67% of the executive leadership is female and I'm so honoured to be a part of this diverse group. I have seen and experienced outside of R.M. amazing female leaders and executives. Australia is not lacking in fantastic female leaders! We all need to support, encourage, seek out, and promote female leaders. In a fashion industry where most employees are female and most customers are also female the more women that are at the table, the better.

6. What's one piece of advice you’d share with someone aiming to follow in your footsteps?
My advice, the thing I whisper to my younger self, is to build strength. The strength needed to be out in front where the wind hits hard, the strength to make the tough decisions, the strength to realise you might be causing the problem, the strength to have the hard conversations, the strength to speak up, the strength to think BIG, and the strength to carry forward no matter what. 

 

Find more about R.M.Williams here

 

Australian Fashion Council (AFC) Joins Austrade’s Trade Diversification Network (TDN)

Sydney, Australia - 13th January 2026: The Australian Fashion Council (AFC) has today announced its membership of Austrade’s Trade Diversification Network (TDN), following the announcement by Senator the Hon. Don Farrell, Minister for Trade and Tourism, earlier this morning.

The Trade Diversification Network forms part of Austrade’s Accessing New Markets Initiative (ANMI), a $50 million surge program jointly delivered by Austrade and industry to help Australian exporters diversify into new and emerging markets, and capitalise on global growth opportunities. Through the TDN, national peak industry bodies will partner with Austrade to design and deliver sector-specific export initiatives that support long-term trade resilience.

As Australia’s peak industry body for fashion and textiles, the AFC represents a $28 billion industry that employs almost 500,000 Australians - 77 per cent of whom are women - and generates $7.2 billion in exports annually, exceeding the combined value of Australia’s wine and beer exports.

As a member of the TDN, the AFC will work alongside Austrade to advance new and priority international markets for the sector, building on existing export momentum through its Global Gateways program and driving diversification through tailored, sector-specific initiatives that reflect the depth, capability and ambition of the Australian fashion and textile industry.

Marianne Perkovic, Executive Chair of the Australian Fashion Council, said the AFC’s participation in the TDN further strengthens its ability to support members navigating an increasingly complex global trade environment, while reinforcing the industry’s position as a globally competitive export sector. 

“Joining Austrade’s Trade Diversification Network is a significant step forward for the Australian fashion and textile industry. It strengthens our ability to support members in navigating global complexity, while positioning fashion as a serious, competitive and resilient export sector for Australia. This partnership builds on the success of AFC’s Global Gateways initiative and strengthens AFC Australian Fashion Week’s role as a platform for international trade, not just visibility.” Ms Perkovic said.

Commenting on the Trade Diversification Network, Senator the Hon. Don Farrell, Minister for Trade and Tourism, said: “Australia is a trading nation and we want to see more Australian exporters doing more trade with new and emerging partners across the globe in places like the Middle East and Southeast Asia. The Trade Diversification Network is a great example of government and industry working together to achieve a common goal: seeing Australian businesses diversify, grow, and build resilience. With one in four Australian jobs connected to trade, by helping our exporters we are securing jobs, building communities, and benefiting the Australian economy.”

The AFC’s membership of the TDN builds on the demonstrated success of its Global Gateways program, with the September 2025 Hong Kong pilot connecting seven Australian designers with international buyers and media through a high-impact, targeted in-market engagement. Through the TDN, the AFC will scale Global Gateways into new markets, working with Austrade to deliver export opportunities aligned to the commercial and creative dynamics of the fashion and textile sector.

Alongside the TDN, the AFC reaffirmed the role of Australian Fashion Week as Australia’s national platform for international trade and export engagement, providing a critical opportunity to showcase Australian design and creative excellence to global buyers, partners and media.

Over the coming weeks, the AFC will work closely with Austrade to progress trade diversification priorities under the Trade Diversification Network, including advancing and refining international opportunities and pathways for Australian fashion and textile businesses. This work will directly inform the next phase of the AFC’s 2026-27 Global Gateways program, which will support more members in building export capability, deepening international connections, and capitalising on global growth opportunities across priority markets.

ENDS

For further information, please contact:

Elizabeth Anderson

Head of Policy and Communications, AFC

eanderson@ausfashioncouncil.com | +61 424 991 231

 

_

ABOUT THE AUSTRALIAN FASHION COUNCIL:

The Australian Fashion Council (AFC) is a not-for-profit and the peak body for the Australian fashion and textile industry, representing the sector for over 70 years. AFC members are Australian founded or majority owned businesses involved in producing fabric, clothing, footwear or accessories, including individuals that contribute creatively and economically to the Australian fashion and textile industry. The AFC champion and advocate for a prosperous and creative Australian fashion and textiles industry, with the purpose of building a vibrant, inclusive ecosystem for our member community through education, collaboration and innovation.

 

Looking Ahead: Key Insights for PR and Marketing in 2026 with Gum Agency, Co-Founder Mia Hardman

We asked Mia Hardman, the co-founder of creative communications agency, Gum to share her insights on what’s next for PR and marketing in 2026.

With the current landscape with AI & technology & shifting audience expectations. We wanted to hear her perspective on how brands can stay intentional, relevant, and effective in the year ahead.

 

Mia Hardman, Co-Founder, Gum

I am honoured that AFC invited me to share my perspective on what I think will shape the industry next year. It is hard to ignore just how much the landscape has changed for both brand and agency alike. Between advancements in AI and technology, ever mounting environmental and political pressures, and an algorithm that has completely flattened culture, we are all now operating in a far more condensed environment. 

As I began writing this piece, what really stood out to me was a unifying theme for 2026: intention and course correction. The brands that will win next year won’t be the ones that are doing more, they will be the ones with a bulletproof strategy that they execute with extreme precision. 

So with that, my top 5 predictions…


1. Integration will be key
Traditionally, marketing and PR have operated separately - different teams, goals, objectives and campaigns. Now thanks to shrinking media pools, competitive social landscape and tighter budgets the lines have started to blur and we are witnessing a shift to paid, earned and owned operating within the same ecosystem.

This excites me, as I believe this level of integration is vital to modern brand building. Customers are no longer experiencing your brand in just one place - every touch point for the brand from the physical product or service, to socials, EDMs, influencers or brand partners you work with, the media you show up in, and your ads all influence a customer's decision to shop with you (or not). 

But for any type of integration to work, you first need to have a clear strategy. You have to know and set the direction you are going, and equally understand the roles that each function plays in getting you to this destination.

Strategy doesn’t need to be complex, you just need to have the answers to these questions:

Brand, comms & marketing may be intertwined, but they each play a different part in the overall strategy. Brand should set the what & why, comms leads the right customers through awareness, credibility and desire, and marketing turns that attention into action. 

Without a strategy, you run the risk of wasted money and underperforming campaigns not because the tactics were wrong but because the direction was unclear. 

The most successful campaigns in 2026 will be the ones that are deeply integrated and with a clear strategy, getting the very best from both marketing and communications to ensure resonance with their audience. 


2. Visibility will no longer be enough

In the race of excess reach, clicks, engagement, brands have been under pressure to constantly churn out new content, new talent, new products, new news. The amount of content that consumers are faced with has meant that it is all blurring together and leaving a complete sense of overwhelm. A friend of mine once likened scrolling her social media feeds like watching TV where only the ads play. 

And because of that, audiences have learned how to tune out.

In Deloitte's recent Media & Entertainment Consumer Insights Report, overall media consumption trended downwards for the third year in a row. It is now sitting at 42 hours per week (compared to 44 hours in 2024, and 48 hours in 2023) with social media in particular taking a massive hit, declining by -17%. This is telling us that audiences are becoming more intentional and curated when it comes to what content they are engaging with, and that quality matters. 

My prediction for next year is a forced shift towards restraint. To go beyond just visibility and vanity reach, and a return to aligned storytelling with purpose. Less noise, fewer campaigns but a far higher quality output and better results for brands. 


3. You won’t find inspiration in the algorithm

I recently read about someone's take on the ‘Canva-fication’ of design - something I have been thinking about a lot, but now I have a name for it. Tools like Canva, Pinterest, Chat GPT and the growing suite of AI programs out there have completely democratised creation. 

Don’t get me wrong I think this level of innovation can be amazing, but the issue lies when it is used as a substitute for individual creativity instead of enhancing it. What’s more, it has birthed a new challenge: living in a sea of sameness. 

I touched on it above, how audiences are automatically checking-out of content they see, the antidote for this is originality, or at the very least a point of view. Part of this is making sure you are sourcing inspiration from places that others may not be, so you do not fall victim to the algorithm who is probably serving you and a million other people the same ideas. Second hand book stores, old print magazines, art, film, even switching up your normal commute can offer up inspiration for new ideas. 

Furthermore, I predict that we will see authentic creatives, designers, artists and writers… even strategists who are not afraid to create and challenge ideas to reclaim space. AI can mimic, but it will never be able to replicate the physical and very real emotions, relationships and experiences that make us human. 

 

4. Social anonymity becomes cool 

As audiences continue to battle the feelings of being overwhelmed with content and the digital world, I have been observing a quiet rejection of being ‘known’. 

There is something incredibly mysterious and compelling when you meet someone who doesn’t have social media. Even the New Yorker noted this shift in a recent piece ‘It’s Cool To Have No Followers Now’ pointing to a certain status that comes with opting out of the usual markers of success online.

For brands, this idea does create some tension. Typically, a brand's ability to build a community on social media is tied closely to profitability and success. What I find most interesting about this is that I don’t think it means disappearing entirely, obviously social media is a huge revenue driver for many brands (more on that in the point below) but what brands can take from this is an opportunity to show up in more considered and deliberate ways. 

Think of this as an invitation to grow communities the old-fashion way: in person. You could take it one step further and encourage each guest to stay present by making it a phone-free event that will exist as memories purely for those in that room. Or it could be a renewed focus on the craft; working with individuals that have deep relevance with their communities as opposed to 6 figure followings, impeccable long-form writing in the form of newsletters, embracing a little friction in discovering. 

This is an exciting time for brands at any stage, as it means relevance is increasingly earned in rooms, not solely on our feeds. 


5. The new rules for ads 

Your ads aren’t ‘not’ working. It is your awareness and probably your content. 

I kicked this article off by talking about how brand, comms and marketing have converged, so it felt important to have ads firmly a part of this conversation. 

Many of the e-comm giants we know today scaled up in the era where ads worked regardless of whether the creative was good, the website was optimised or the product branding was good. That era is now over. 

Ads work. They absolutely do. But they don’t do the heavy lifting on their own. Their role is to amplify, not to compensate or be treated as the sole driver for sales. 

If you don’t have strategy, taste, community or any type of relevance, your ads are going to expose you. Ads are there to scale demand, not create it. 

2026 will be the year of thoughtful and intentional ads creative, and treating ads with the same level of respect that you would a campaign. 

 

AFC MEMBER OFFER
As an exclusive benefit for AFC members, Gum is offering a Discovery Call with Mia Hardman - a 30 minute call designed to help AFC members assess where their brand or business currently sits from a communications and relevance perspective. 

The aim of the call is to understand the current business problem or challenge and what has been done to date. 

Following the call, members will receive a relevance audit that will give brand founders and marketing/comms teams clarity around any current misalignments, and outline what would be a priority from a communications standpoint.

To access your member offer, click the link here. Available for a limited time.

 

Jobs & Careers in the Australian Fashion & Textile Industry: November

Ready to elevate your career in Australia’s fashion and creative industries?

Discover exciting roles, unlock new opportunities, and take your next bold step forward.

Brigid Mclaughlin - Sales, Visual Communications And Digital Marketing Manager - NSW
Apply Here.

Viktoria & Woods - Graphic Designer - VIC
Apply Here.

R.M. Williams  - Customer Experience Ambassador - NSW
Apply Here.

Acler - Wholesale Coordinator - SA
Apply Here.

Lorna Jane - Product & Styling Specialist - QLD
Apply Here.

BlockTexx And Asia Pacific Fibers Collaborate To Bring A Circular Future For The Global Textile Industry Closer To Reality

BlockTexx, an Australian clean-tech leader in textile resource recovery, has partnered with integrated polyester manufacturer Asia Pacific Fibers to accelerate the commercialisation of Textile-to-Textile recycled polyester filament yarns. This collaboration signals an important step for the industry: the move from small-scale innovation toward reliable, scalable circular inputs that can integrate directly into existing global supply chains.

The road to sustainability is a massive challenge for the fashion and textile industry with less than 1% of the global fibre market sourced from pre- and post-consumer recycled textiles. Global fibre production reached 124 million tonnes in 2023 and is projected to rise to 160 million tonnes by 2030 (Textile Exchange Materials Market Report 2024).

Polyester and cotton remain the most widely produced fibres, accounting for 77% of global fibre production. When blended these fabrics become harder to recycle and reuse as they must first go through a separation process.

BlockTexx uses its S.O.F.T.™ (separation of fibre technology) process to extract high value raw materials from post-consumer unwanted blended textiles and clothing to create PolyTexx® and CellTexx® for remanufacture into new products including fibre, fabric and trims.

Mr V. Ravishankar - CEO of Asia Pacific Fibers said the partnership with BlockTexx further reflects the company’s belief in the promise of a sustainable future.

“Our flagship product Re-petitive, made from PolyTexx® rPET exemplifies our commitment to sustainability, offering our value chain partners a truly circular solution that minimises water usage, chemical pollution, and landfill waste.” Mr. V. Ravishankar said.

“By closing the loop on end of life textiles, we empower our customers and brands to meet their environmental goals while maintaining uncompromising standards in design and performance.”

Through its end-to-end ecosystem for unwanted textiles and clothing, BlockTexx is actively driving a global movement towards a more circular economy for its partners and customers.

Graham Ross, Co-founder of BlockTexx said, “BlockTexx’s mission has been to develop low emissions technology to deliver commercial scale recycled products that are price comparative to virgin products.”

“We value the technical development expertise of the team at Asia Pacific Fibers and we appreciate their commitment to being an industry driver of Textile-to-Textile products. We are delighted to showcase these fabrics in Europe in October.”

Re-petitive yarns are available in raw white, dope dyed and with inherent functional features such as stretch, moisture management, anti-UV, anti-microbial, anti-dust mite and biodegradability. Made from 100% recycled polymers, the yarns can be curated to include 10% to 50% textile-waste content, depending on customer requirements. They are certified under OEKO-TEX, GRS and RCS standards as part of sustainability compliance.

Blocktexx and Asia Pacific Fibers will work together to develop a variety of commercially ready filament yarns and co-market these products to the global fashion and textile industry.

Blocktexx is actively working with global fashion and textile brands but excited to make Textile 2 Textile product available to Australian fashion and retail brands. Contact di@blocktexx.com for an introduction to Re-petitive yarns.

Future Makers: Bianca Spender, Founder & Creative Director of Bianca Spender

Bianca Spender’s name is synonymous with considered design, creative integrity, and leadership that inspires. From her early days honing her craft at Carla Zampatti’s studio to launching her own eponymous label, Bianca has carved a path defined by purpose, courage, and an unwavering commitment to authenticity.

As this month’s Future Maker, Bianca shares the moments that shaped her journey, the challenges that strengthened her resolve, and the insights that guide her as a designer, founder, and advocate for women in leadership.

 

1. What was your first start in the industry and can you share your career journey? Was there a pivotal moment in your career that led you or pushed you to where you are today?
I grew up surrounded by creativity, so entering the industry felt like a natural extension of my world. My first formal step was working within Carla Zampatti’s business for many years, learning the foundations of craft, process, and the realities of running a fashion company. The pivotal moment for me was deciding to build my own label. It was both a creative calling and an act of independence. I wanted to articulate a point of view that felt deeply personal. Taking that leap, and backing myself to shape a brand defined by integrity and considered design, set the course for where I am today.

 

2. Are there any mentors or influential figures who played a key role in your leadership style?
I’ve had the privilege of learning from remarkable women throughout my life. My mother showed me what it means to lead with conviction while staying open, curious, and human. She never taught leadership in a formal sense. It was something I absorbed from watching her navigate complexity with grace. I’ve also been influenced by peers and collaborators across the industry who challenge traditional ways of working. Their perspectives have shaped my desire to lead through collaboration, clarity, and purpose. Ultimately, my leadership style has evolved from observing people who create space for others to thrive.

 

3. What has been the biggest challenge you have faced on your pathway, and how did you overcome it?
Balancing creativity with commercial realities is always an ongoing challenge. As a designer, your instinct is to push boundaries, but as a founder you must make decisions that ensure longevity. I had to learn how to honour both and how to protect the integrity of the design process while building a resilient business. I overcame this by surrounding myself with a strong team and trusting in collaboration. The more I leaned into communication and transparency, the more sustainable our growth became. It’s a continual practice, but it has strengthened the brand and my perspective as a leader.

 

4. Our industry is 76% female, however this is not the case at executive level. Do you believe the Australian fashion industry has evolved over the years, particularly in its support for women leaders? What can we all do to help change this statistic?
The industry has absolutely evolved, but there is still meaningful progress to be made. Fashion is built on the contributions of women at every level, yet the structures that determine leadership and financial decision-making don’t always reflect that reality. We can shift this by championing transparency around pay, advancement pathways, and governance, and by ensuring women have access to the capital, resources, and mentorship required to scale businesses. As leaders, we also need to model flexibility and inclusivity in how we work. Creating environments where diverse voices are not only present but genuinely influential is essential to closing that gap.

 

5. What's one piece of advice you’d share with someone aiming to follow in your footsteps?
Stay anchored in your purpose. Trends change, the industry moves quickly, and the pressure can be immense but if your work is grounded in an authentic point of view, it will carry you. “Be curious, be resilient, and surround yourself with people who challenge and elevate you. And remember that building a brand or a career is a long game. Progress is rarely linear, but every step, whether creative or challenging, becomes part of your narrative as a designer.”

 

Find more about Bianca Spender here

Notice of 2025 Annual General Meeting - Australian Fashion Council (AFC)

Official Notice of AGM

Australian Fashion Council (AFC) 2025 Annual General Meeting (AGM) 

Notice is hereby given that the Australian Fashion Council (AFC) will hold its 2025 Annual General Meeting (AGM) online on Thursday, 11th December 2025 at 1:00pm AEDT.

The Board has determined the meeting will be conducted via Zoom webinar, with live voting on the resolutions facilitated by TrueVote. Members unable to attend may vote by proxy, with forms required to be submitted no later than 1:00pm Wednesday, 10th December 2025 (24 hours prior to the meeting).

The AFC Board encourages all members to attend and participate in this year’s meeting, which will provide an opportunity to:

Questions to the Board are welcome during the webinar session or in advance via info@ausfashioncouncil.com.

Please see full details about the AFC AGM, registration information, AGM support materials and briefing sessions below.
AGM Information
Date: Thursday, 11th December 2025
Time: 1:00pm - 3:00pm AEDT
Format: Virtual webinar via Zoom. Live voting facilitated by TrueVote. Voting by proxy is permitted.

AGM Registration
Members are encouraged to register in advance by Tuesday, 9th December 2025, however, registrations will remain open until the start of the AGM.
REGISTER HERE

Once you register, you will receive a Zoom calendar invitation with the Zoom link.

AFC AGM | Business of the Meeting

  1. Executive Chair Report 
  2. AFC FY25 Financial Report
  3. Ordinary Resolution: Re-election of Board Directors
    • Bridget Veals
    • Renuka Kimber
  4. Special Resolution: Adoption of a new Constitution
  5. Close of Meeting 


Voting & Proxies

 

AGM Support Materials
We encourage all members to review the following attached documents ahead of the AGM:

 

Member Information Sessions
To support members’ understanding of the proposed Constitution and voting process, we will host two short online Information Session as per the below schedule.

Please register for your preferred session using the links below.  As each session will cover the same content, attendance at one session only is required. Once registered, you will receive a Zoom calendar invitation with full access details. 

If you have any questions or issues regarding registration, proxy voting or understanding of materials, please contact us at info@ausfashioncouncil.com.

We look forward to your participation.

Australia’s Largest Apparel and Textiles Sourcing Event Returns to Melbourne

The China Clothing Textiles & Accessories Expo (CCTAE) is back at the Melbourne Convention & Exhibition Centre from 18–20 November 2025, marking 25 years of connecting Australian brands with leading international manufacturers. 

Now in its 25th year, CCTAE continues to be a cornerstone event for designers, sourcing specialists, and production teams seeking reliable, scalable, and sustainable partnerships. This year, the Expo will feature over 490 exhibitors from China across 516 booths, with 40% participating in Australia for the first time.

Co-located with the Global Sourcing Expo, CCTAE forms Australia’s largest international sourcing event, giving attendees access to more than 800 suppliers from over 15 countries and regions with a single free registration

Event Details
When: Tuesday 18 – Thursday 20 November 2025
Where: Melbourne Convention & Exhibition Centre
REGISTER HERE

 

Here’s why you should mark your calendar:

1. Access the Industry’s Biggest Global Sourcing Hub

CCTAE 2025 brings over 490 Chinese exhibitors across 516 booths, with 40% showcasing in Australia for the first time. Co-located with the Global Sourcing Expo, the event gives attendees access to more than 800 exhibitors and 900 booths in a single registration. 

Suppliers from Jiangsu, Zhejiang, and Guangdong Provinces will showcase everything from apparel production to accessories and trims—all in one place.

 

2. Discover the Latest in Innovation and Sustainability

The fashion and textile industries are evolving fast, and CCTAE keeps you ahead. Explore:

 

3. Strengthen Your Sourcing Strategy

For brands, retailers, and production teams, this is more than a trade show. CCTAE is a strategic platform to meet suppliers face-to-face, evaluate capabilities, and discover new materials and technologies, all without leaving Melbourne.

Key Industry Exhibitors

Notable participants include:

4. Strengthen Your Sourcing Strategy

Running alongside the Expo is the Global Sourcing Seminar Series, featuring daily talks from industry experts on Future-Ready Strategies, AI, sustainability, and digital commerce. Highlights include:

 

4. Free Access to All Visitors

Attendance at CCTAE is completely free, with registration required to secure entry. The event welcomes all professionals, buyers, and industry stakeholders to explore the full breadth of international suppliers and innovations.

 

Register to attend for free HERE.
For more information: www.chinatextiles.com.au

Don’t miss this opportunity to connect with leading global suppliers, explore the latest innovations, and strengthen your sourcing strategy at CCTAE 2025.

Global Gateways Hong Kong 2025

The AFC’s first Global Gateways mission put Australian fashion on the world stage, with seven designers connecting directly with top buyers and media in Hong Kong.

In Hong Kong, the AFC delivered the first mission of Global Gateways - our new export program designed to drive growth in high-value markets - with seven incredible Australian designers leading the way.

The reception we received was extraordinary and across the week, our delegation shone on two stages:

First at a fashion diplomacy reception co-hosted with Australian Department of Foreign Affairs and Trade and Australian Consul-General in Hong Kong and Macau, Gareth Williams, where fashion’s convening power brought together government, business, buyers and media to spotlight Australia’s creativity and capability.

Then, at Centrestage, Asia’s premier fashion showcase, where the AFC Pavilion connected designers with global buyers from the likes of Lane Crawford, Harvey Nichols, Sugar (Italy), Beaker (Korea), Hankyu Hanshin (Japan), BEAMS (Japan), Galeries Lafayette China, ANCHORET (China), WDLT 117 Apparel Inc. (Canada) and more.

We also secured fantastic media coverage for our Australian designers in the likes of Vogue Hong Kong, South China Morning Post SCMP, ELLE HK, Cosmopolitan HK and Tatler HK, with strong engagement from KOLs across Hong Kong, China and Japan.

Our objective for Global Gateways is clear: to supercharge and create new export diversification opportunities for Australia’s $28 billion fashion and textile industry, which already exports $7.2 billion annually (more value than wine and beer combined).

Our week in Hong Kong not only confirmed the global appetite for Australian fashion - it reinforced that when government, industry and designers work together, cultural capital can be converted into commercial growth.

A huge thank you to our designers - BONDI BORN, Maara Collective, The Bond-Eye Australia Group, WEST 14TH, Re/lax Remade, Monika Branagan and Neuono - for representing Australian fashion with strength, and showcasing your ambition and formidable creativity.

To our partners - Investment NSW, Hong Kong Trade Development Council, Australian Department of Foreign Affairs and Trade and Hong Kong Airlines - thank you for helping put Australian fashion on the global stage. And finally, thank you to our production partner, At Liberty, for helping to bring our Australian vision to life.

This is just the beginning. Through Global Gateways, the AFC will continue opening doors for Australian designers in markets around the world - we can’t wait to see what’s next.

Future Makers: Juanita Page, Co-founder of Joseph & James

Meet Juanita Page, the creative force behind JOSEPH & JAMES and one of Australia’s most exciting emerging voices in menswear. With a keen eye for storytelling and a deep connection to her First Nations heritage, Juanita is transforming menswear into a space where identity, culture, and self-expression intersect.

Her work challenges conventions, blends tradition with contemporary design, and invites men to wear garments that carry meaning, purpose, and care. In this edition of Future Makers, we explore how curiosity, resilience, and vision have shaped her remarkable journey.

 

1. What was your first start in the industry and can you share your career journey? Was there a pivotal moment in your career that led you or pushed you to where you are today?

Starting out as an intern in a design agency while studying, I didn’t set out to design menswear because I saw a gap in the market, though there is one. I was drawn to it because it felt like an open field. So much of Australian fashion is defined through womenswear, it’s where most of the attention, investment, and cultural weight lives. Menswear, by contrast, felt like a blank canvas, a space where I could explore ideas without the noise of what’s already been done. As a First Nations designer, I’ve always been interested in how clothing can hold identity - not just personal, but cultural and in Australian menswear, that conversation is still in its early stages. JOSEPH & JAMES grew from that curiosity to see what happens when we look inward, when men are invited to express themselves through garments that still feel grounded, but carry a sense of story and care.

 

 2. Are there any mentors or influential figures who played a key role in your leadership style?

I don’t necessarily see myself as a leader, JOSEPH & JAMES is just me and my partner, Ashford, so in many ways we’re only leading ourselves. But from an industry perspective, I can see how my work might contribute to leadership in a different sense, by helping shape the conversation around what a First Nations voice in menswear can look like. I take pride in showing that mob are not a monolith when it comes to cultural storytelling through fashion, and that our stories can be expressed through a contemporary lens with depth, care, and nuance.

My family has been central to that. I’m able to lead in this way because they showed me how through example rather than instruction. From them, I learned that leadership isn’t about hierarchy; it’s about how you hold space for others, listen deeply, and move with integrity. In the industry, I’ve also been inspired by creatives who’ve built their own paths while staying grounded in their values, people who lead with authenticity rather than ego. That’s the kind of example I try to follow.

 

 3. What has been the biggest challenge you have faced on your pathway, and how did you overcome it?

Sustaining an independent label in Australia is incredibly challenging, particularly balancing creativity with financial realities. For me, one of the biggest hurdles has been breaking into local retail. When we reach out, the responses are often warm but cautious. Many buyers are looking for brands with established international followings or instantly recognisable aesthetics. It’s understandable, especially in a small market, but it creates a cycle that’s hard to break: you need visibility to get stocked, but often you need to be stocked to gain visibility.

To me, that doesn’t suggest a lack of interest in menswear, it highlights that the support systems around it are still developing. The infrastructure just isn’t quite there yet, and that can make the journey feel isolating at times. Whenever it starts to feel impossible, I reach out to my community and remind myself why I began: to tell stories that feel real and to build something with heart. Learning to adapt, ask for help, and embrace slower, more sustainable growth has been key to continuing and evolving.

 

4. Our industry is 76% female, however this is not the case at executive level. Do you believe the Australian fashion industry has evolved over the years, particularly in its support for women leaders? What can we all do to help change this statistic?

There’s been progress, but not enough. The Australian fashion industry is full of incredibly talented women, yet structural barriers - economic, cultural, and systemic still limit who gets to lead, be visible, and make decisions. Equity has to be part of the conversation if we’re serious about change. That means asking where it starts, does it begin at the top? Because if the same people keep rotating through executive positions, the system can’t evolve. When men continue to hold the majority of roles with real power, when will women and especially women of colour get an equitable chance to lead and thrive?

I’ve always believed that diversity breeds creativity. When people with different lived experiences come together, it changes how we think, strategise, and create. It allows us to move forward in ways that are more measured, inclusive, and holistic. True progress will come when our industry values that not as a quota to fill, but as the foundation for stronger, more imaginative leadership.

 

5. What's one piece of advice you’d share with someone aiming to follow in your footsteps?

Honestly, my first piece of advice would be: don’t do it, invest your money elsewhere! Haha. It’s a tough industry that can feel incredibly isolating at times. But if you can’t help yourself, if fashion is something you truly love and can’t seem to let go of, even with all its heartaches then make sure you build a strong community around you. Surround yourself with people who understand what it’s like to tough it out, especially within the local market. That support will be invaluable.

Before starting your own thing, learn as much as you can from people who’ve done it before. It saves you from learning every lesson the hard way while you’re still trying to build, and it opens you up to the networks and relationships that will become pivotal in your journey. And above all, stay grounded in your purpose; there's no glory in a grind that wears you down to dust. Lead with care and integrity, and the right opportunities will find their way to you.

 

 Find more about Joseph James here.

 

The Innovators 2025: Introducing The Next Garde

Continuing its legacy as a launchpad for emerging talent, The Innovators returned in 2025 as a showcase of exceptional creativity, craftsmanship and the next generation of Australian fashion visionaries.

This year marked the official launch of The Next Garde, a new incubator designed to propel FDS graduates into the global fashion arena. Building on The Innovators’ proud history, The Next Garde delivers tailored mentoring from industry collaborators in financial management, media training, local manufacturing and entrepreneurial skills. The program supports emerging designers to establish and grow their fashion businesses within The Innovators collective.

With support from Wacom and CLO3D, participants will also gain access to cutting-edge technology that encourages sustainable and innovative design practices.

For the first time, The Innovators will debut a dedicated online store, giving buyers and the public the opportunity to purchase directly from this year’s emerging designers.

 

MEET THE DESIGNERS
Shiva Yousefpour | SHIYO

A graduate of the Fashion Design Studio (FDS), Shiva Yousefpour brings a unique vision that merges cultural heritage with avant-garde innovation. Her label SHIYO sits at the intersection of architecture, art and sustainability, fusing Persian opulence and Japanese craftsmanship into sculptural, zero-waste garments that are both expressive and responsible.

Each piece reflects a philosophy where tradition meets futurism, redefining contemporary fashion through intricate folding techniques, experimental materials and gender-neutral silhouettes. SHIYO has been featured in leading fashion publications and worn by notable figures including Danielle Spencer.

@shiyo_label

 

Eidan Monks | EIDAN CEILIDH

EIDAN CEILIDH is a luxury Australian label by Eidan Monks, blending timeless elegance with contemporary sophistication. Each piece reflects a dedication to comfort, quality and craftsmanship, balancing traditional tailoring with modern refinement.

Defined by meticulous handwork and exclusive textures, the brand champions enduring design that transcends trends.

@eidanceilidh_

 

Daisy-Rose Cooper | Sleight of Hand (SOH)
Blue Mountains-based designer Daisy-Rose Cooper explores the possibilities of sustainable fashion through her label Sleight of Hand (SOH). Her work merges urban minimalism with natural processes, using hand-dyeing, felting and deadstock fabrics to create one-of-a-kind textures and tones.

Her garments reflect a shifting connection between people, culture and environment, each piece infused with timelessness and meaning. Featured in Harper’s Bazaar and Vogue Australia’s Vanguard Issue, Daisy-Rose continues to push the boundaries of craft through cross-disciplinary collaboration and experimentation.

 @soh.label

 

Emily Misaki Hon | FRAGMENT.66
Sydney-born designer Emily Misaki Hon, founder of FRAGMENT.66, draws on her Japanese and Chinese heritage to weave personal storytelling into contemporary menswear. Her collections explore identity and memory through delicate layering, expressive silhouettes and hand-crafted textile treatments.

Blending street style with refined tailoring, FRAGMENT.66 is both introspective and poetic, a study of how garments hold emotion and history. Each design is consciously produced using natural fibres, deadstock materials and eco-dyeing techniques.

@fra66ment

 

The Innovators: The Next Garde is more than a showcase. It is a statement of what is next for Australian fashion: bold, sustainable and boundary-pushing.

Learn more about the program here.

Melbourne Member Forum 2025

The AFC Melbourne Member Forum brought together designers, founders and industry leaders to tackle one question: How do you future-proof a fashion business? The room was full of energy, ideas and conversations that matter.

A special thank you goes to our incredible guest speakers:

Their candid and honest reflections on leadership and business growth sparked an engaging discussion that left attendees inspired.

KEY TAKEAWAYS FROM THE SPEAKERS 

 

 

A special thanks to Afterpay for hosting the forum. We look forward to welcoming you to our next event and continuing the conversation on building a stronger, more resilient fashion industry.

Future Makers: Renuka Kimber, Co-founder of Christian Kimber

Renuka Kimber, co-founder of Christian Kimber, has a career built on curiosity, storytelling, and a deep understanding of human behaviour. With a background spanning anthropology, political communications, and global brand strategy, she brought a unique perspective to the world of fashion,  one where vision, strategy, and narrative converge.

In this edition of Future Makers, Renuka reflects on the defining moments of her career, the mentors who shaped her leadership, and the insights she’s gained navigating an industry where resilience, clarity, and conviction are essential.

1. “What was your first start in the industry and can you share your career journey? Was there a pivotal moment that really set things in motion?”

My entry into fashion was far from conventional, it was inspired by my husband, Christian, an extraordinarily gifted menswear designer. Before that, fashion never featured in my life plan. My world was centred around storytelling, brand strategy, advertising, and marketing, crafting compelling value propositions and deeply understanding audiences has always been my true north.

Rather than unfolding along a fixed blueprint, my career evolved by seizing opportunities. Along the way I built perspective pursuing a Bachelor of Arts in History, a Master’s in Anthropology and Political Communications, an MBA, and even studied professional writing at NYU. I have worked in New York, London, Sydney and Melbourne across a spectrum of disciplines building capability across research and branding to advertising roles, convening diplomatic dialogues for government bodies, and developing commercial strategy at a Big Four consulting firm. Through all of it, the red thread was my fascination with why people act as they do, and how narrative can shift perspectives on a conceptual level.

Returning to Australia in 2011 marked the watershed moment that emboldened us on the business front. There simply wasn’t a luxury menswear label for Christian to work for, not to mention a void in locally made, stylish menswear. That revelation crystallised a unique opportunity: to fuse Christian’s design prowess with my commercial and storytelling acuity, and create something authentic and timeless. 

Our ambition has always been dual-pronged: to leave an indelible impact on fashion industry discourse, and to build something our children will be proud of. From the outset we've laid foundations thoughtfully, grown organically, and remained resolutely focused.

 

2. “Are there any mentors or influential figures who’ve shaped your leadership style?”

I’ve been fortunate to encounter people who’ve shaped my leadership style not by teaching me functional skills, but by showing me new ways of understanding myself. Each has left me with a different lens through which I see both work and life.

From my first boss in New York, I learnt resilience. In an environment that was fast, chaotic, and unforgiving, she taught me how to withstand the pressure without internalising it, and to keep perspective when everything felt relentless. That ability to reset and move forward has been fundamental to entrepreneurship.

My Partner in consulting showed me the value of patience and the long game. Watching him nurture relationships and build over years rather than months taught me that consistency is just as important as ambition. It’s a principle that underpins how we’ve grown Christian Kimber - slowly, steadily, with strong foundations.

My best friend showed me what it means to trust your own voice. Watching her speak with clarity and conviction, unapologetically standing by her perspective in even the most opinionated rooms taught me to do the same. That quiet self-assurance became a powerful anchor, especially in postpartum recovery, when identity feels blurred and confidence can waver. It's been critical in leading a business where instinct matters as much as analysis.

One mentor has been a reference point for my transition from the structure of corporate life into the ambiguity of building a small business alongside my husband. She embodies the resilience, adaptability, and self-awareness required when your personal and professional worlds are so intertwined, and has shown me that the challenges of that journey can also be the source of its deepest rewards.

A fashion designer friend has been a constant reminder of the importance of staying in your lane. She embodies the discipline of building a business with intention, focusing not on comparison or external validation, but on creating something that aligns with the life you want to live. That philosophy has anchored me to clarity of purpose.

And finally, from my husband Christian, I’ve learnt the value of difference. We are opposites in many ways, his creativity and intuition balancing my structure and analysis but instead of clashing, we’ve learnt to respect and harness that contrast. Working side-by-side has taught me adaptability and the importance of creating space for varied approaches to flourish.

Together, these people have given me lenses rather than tools: resilience, patience, confidence, adaptability, focus, and the humility to embrace difference. Their influence is woven through the way I lead and the way we’ve built a brand that is as much about perspective and narrative as it is about design.

 

3. “What has been the biggest challenge you’ve faced on your pathway, and how did you overcome it?”

Honestly, one of the hardest parts of building a fashion business is managing the sheer volume and velocity of challenges coming at you from all directions. Externally, you're constantly responding to macro shifts - economic, social, political, and environmental. Internally, it's about leading teams, scaling operations, and staying strategically clear in ever-changing conditions. And personally, you’re trying to grow as a human while holding everything together. The pace can feel relentless. 

What’s helped me is staying open and curious, learning from every conversation and not seeing others as competitors, but as part of a wider industry dialogue. I’m less interested in outputs and more in the thinking behind them, what can someone’s journey teach me about discipline or vision? Over time, I’ve stopped chasing external benchmarks. The only thing I ask myself is: how much have I evolved since last year? That shift inward keeps me grounded, focused, and far less distracted by comparison.  

 

4. “The fashion industry is 76 % female across the board but not at the executive level. Has Australia evolved in supporting women leaders? What can we all do to change this?”

In some ways the industry has made progress, but there is still such a long way to go. What I’ve observed, in conversations with peers, is that the gap isn’t necessarily at the point of entry there are plenty of brilliant women designers, founders and managers, it’s in what happens later in the lifecycle of businesses. The power brokers at that stage -the investors, private equity firms, the boards are still overwhelmingly male. Until we see more women making the funding decisions, shaping the governance, and holding the seats of power that determine whether businesses scale or stall, we will continue to see this imbalance.

I think change happens on two levels. Structurally, we need women represented in investment, on boards, and in the highest decision-making forums to support these female leaders. Culturally, we need to build an environment where women feel confident to back themselves, where their leadership styles are valued, and where the infrastructure exists to support them through the many transitions of life. There is incredible female talent in Australian fashion this is not a pipeline problem. It’s about creating the conditions for that talent to rise, thrive and endure.

 

5. “What’s one piece of advice you’d share with someone aiming to follow in your footsteps?”

Just start. Do the thing. Don’t wait for the “perfect” moment, you’ll never be entirely ready, and the chaos is inevitable (much like parenting, as I've recently learned). I've watched so many brilliant women around me wait to be 90% ready before they make a move and in doing so, miss their chance altogether. But if you are deeply passionate about your product, your purpose, or your practice, you’ll figure it out as you go.

I often tell people: clarity rarely comes before action. It’s the act of starting, of testing and iterating, that creates the path forward. So don’t wait for a grand plan to materialise. Begin with conviction, stay curious, and build the rest along the way. The chaos will stretch you, but it’s also the crucible that shapes the work into something enduring.

 

Find more about Christian Kimber here.

 

Digital Product Passports: Unlocking the Future of Australian Fashion

Are DPPs the future for the Australian fashion industry?

Globally the fashion industry is on the verge of a major shift, with Digital Product Passports (DPPs) front and centre. If your business designs, manufactures or exports apparel, or if you’re part of the broader fashion supply chain, now is the time to understand the truth about what's coming in the very near future. 

 

What is a Digital Product Passport? 

A DPP is like digital identification' for every product. Accessed via a QR Code, it provides transparent and verifiable details relating to: 

  1. Materials and fibre origins 
  2. Manufacturing and supply chain partners 
  3. Environmental footprint (carbon, water, energy) 
  4. Care, repair, reuse and recycling pathways 
  5. Proof of compliance with regulations

 

EU Mandate 2027

The European Union (EU) has legislated that DPPs will be mandatory for textiles from 2027 onwards, under the Ecodesign for Sustainable Products Regulation. This means, if your products are sold in Europe, even via wholesalers or online, you’ll be expected to provide a DPP. 

 

The Weakest Link

Being DPP-ready ensures you don’t become the weak link in the chain. Global supply chains are already interconnected. Most Australian brands source fabrics, trims and finished garments internationally. Even if you don’t export to Europe directly, you may be asked for data by your upstream or downstream partners.

  1. Export and Market Access
    For brands exporting to Europe, or with ambitions to, compliance will be mandatory. Without the ability to provide a DPP, your products could face restricted market entry. Early preparation safeguards your access and credibility. 
  2. Data-Driven Advantage
    Building the capability to capture and share product-level data isn’t just about compliance. It enables operational efficiencies, more accurate reporting (e.g., carbon footprint, ESG claims) and stronger consumer engagement. 
  3. Consumer Expectations
    Surveys show growing consumer demand for transparency including where garments are made, by whom and with what impact. DPPs give you a structured, credible way to meet those expectations and differentiate your brand. 
  4. Shaping the Future
    Australian voices are still underrepresented in global DPP discussions. Engaging now means your industry can help shape practical pilots and solutions that reflect local requirements.

 

Take Action Now

Register to attend the GS1 Australia webinar, held in conjunction with The Growth Activists

11 September 2025 | 3.00pm – 4:30pm (AEST) 

Go 'Behind the Seams' with fashion industry experts to unravel Digital Product Passports for Australia, what's real and what's not. At the same time, discover the opportunities that Next Gen QR Codes can bring for your brand.

Guest speakers

Register Now

 

Australian Fashion Council Launches Three-Year Export Program, Global Gateways, To Unlock New International Pathways For Australian Fashion

Sydney, Australia - Wednesday, 27th August 2025 - The Australian Fashion Council (AFC) has launched Global Gateways, a new international export program designed to drive long-term growth for Australian fashion in high-value markets. The program’s first mission will take place at CENTRESTAGE in Hong Kong from 3 - 6 September 2025, delivered in partnership with the Hong Kong Trade Development Council (HKTDC) and proudly supported by Investment NSW. 

The inaugural delegation of seven leading Australian designers - Bondi Born, Maara Collective, bond-eye, West 14th, Re/lax Remade, Monika Branagan and Neuono - will present collections to buyers and media, supported by targeted business-matching and in-market programming to secure successful commercial outcomes. With buyers from China, Taiwan, Korea, Japan, the UAE and beyond, CENTRESTAGE is a powerful launchpad for brands expanding beyond the U.S. and Europe.

The delegation will also take part in a cultural diplomacy event co-hosted with the Department of Foreign Affairs and Trade (DFAT), further strengthening cultural ties and trade relationships. 

Flights for designers are supported by Hong Kong Airlines, marking the launch of its new Sydney - Hong Kong route, and will launch its direct service to Melbourne from mid-December. This partnership celebrates and symbolises the opening of fresh opportunities for Australian fashion in one of the region’s most influential trade hubs.

Global Gateways complements Australian Fashion Week (AFW) - now under AFC stewardship - and together create the AFC’s inbound-outbound annual program of international buyer engagement to bring the world to Australia and take Australian brands to the world.

Jaana Quaintance-James, CEO of AFC, says: “Global Gateways is about embedding Australian fashion into the world’s most high-value markets and we’re thrilled to begin this program in Hong Kong. As one of Asia’s most influential fashion centres, its proximity to Australia and position as a re-export hub creates unmatched advantages for export-ready brands.

There is a significant, growing global appetite for Australian fashion and the AFC is well-positioned to create new export pathways that provide our industry with enduring commercial growth. We’re grateful for the support of HKTDC, Investment NSW and Hong Kong Airlines to bring this important inaugural mission to life.”

The Australian fashion and textile industry generates $28 billion annually, employs almost 500,000 Australians, and exports around $7.2 billion - more than wine and beer combined. Recent changes to U.S. tariff settings, including removal of the de minimis threshold, have increased pressure on exporters and reinforced the need for diversified market strategies across Asia, Europe and the Middle East. The AFC has strategically positioned Global Gateways and Australian Fashion Week to support this critical opportunity for Australian fashion.  

Sophia Chong, Deputy Executive Director of the HKTDC, said: “Over the past decade, CENTRESTAGE has become the perfect meeting point for fashion brands and designers from across the globe, and Asia in particular, to showcase their latest creations. As the flagship fashion event for Asia, CENTRESTAGE not only celebrates virtuosity in design and craftsmanship, but also propels both local and international brands into the broader Asian market, supporting the vigorous development of the local fashion industry and reinforcing Hong Kong’s status as a global fashion hub and world-class East-meets-West centre for cultural exchange.”

Looking ahead, the AFC will expand Global Gateways in 2026, building a rolling schedule of in-market activations supported by export education, capability-building resources and  aftercare to support successful commercial outcomes.

 

-ends- 

For further information and imagery:

Liz Anderson

Head of Policy & Communications, AFC

eanderson@ausfashioncouncil.com | +61 424 991 231

 

____

ABOUT THE AUSTRALIAN FASHION COUNCIL:

The Australian Fashion Council (AFC) is a not-for-profit and the peak body for the Australian fashion and textile industry, representing the sector for over 70 years. AFC members are Australian founded or majority owned businesses involved in producing fabric, clothing, footwear or accessories, including individuals that contribute creatively and economically to the Australian fashion and textile industry. The AFC champion and advocate for a prosperous and creative Australian fashion and textiles industry, with the purpose of building a vibrant, inclusive ecosystem for our member community through education, collaboration and innovation.

ABOUT CENTRESTAGE:

Organised by the Hong Kong Trade Development Council (HKTDC) and sponsored by the Cultural and Creative Industries Development Agency (CCIDA) of the Government of the Hong Kong Special Administrative Region (HKSAR), CENTRESTAGE – the annual gala event for the Asian fashion industry – takes place from 3 to 6 September 2025 at the Hong Kong Convention and Exhibition Centre (HKCEC). Unveiling a grand celebration of style for its 10th anniversary edition, this year’s CENTRESTAGE sees a record participation of some 260 brands from 24 countries and regions. The programme features more than 40 events, including around 30 fashion shows and parades – another record for the event. The four-day showcase is open to industry professionals and the public free of charge, welcoming visitors from Hong Kong, Mainland China and overseas to experience the charm and creativity of Asia’s fashion capital.

Future Makers: Laura Thompson & Sarah Sheridan, Co-founders of Clothing The Gaps

What happens when a T-shirt becomes more than just clothing, when it becomes a statement, a symbol, and a spark for change?

This month’s Future Makers are Laura Thompson and Sarah Sheridan, the powerhouse duo behind Clothing The Gaps. With roots in Aboriginal health and community advocacy, Laura and Sarah didn’t set out to start a fashion label. But through bold campaigns, unapologetic storytelling, and deep cultural connection, they’ve built one of Australia’s most impactful purpose-led brands.

Laura and Sarah open up about how they’ve used fashion as a vehicle for activism, what it means to lead with purpose, and why community and cultural visibility remain at the core of everything they do.

 

1. What was your first start in the industry, and can you share your career journey? Was there a pivotal moment in your career that led you or pushed you to where you are today?

Laura: I never set out to be in fashion. My background is in health promotion and public health, and I worked for over 15 years in Aboriginal health. The real turning point came during the Free the Flag campaign, when we realised the power of a T-shirt to spark national conversations and create change. That’s how Clothing The Gaps started, it was never just about fashion, but about visibility, justice, and storytelling.

Sarah: I met Laura during my student placement at the Victorian Aboriginal Health Service. I am non-Indigenous but have always been deeply invested in social justice and community-led change, being from rural Victoria I understand the power in strong community groups. The idea to create Clothing The Gaps grew from our desire to amplify Aboriginal voices, remain independent, and to create merchandise that’s much more than a product, it’s a platform for advocacy.


2. Are there any mentors or influential figures who played a key role in your leadership style?

Laura: I’m deeply inspired by the strong women in my community, especially those who’ve fought tirelessly for Aboriginal rights and justice matriarchs like Aunty Alma Thorpe, my mum, Rose Dwyer and other Elders who shaped the Victorian Aboriginal Health Service. Their leadership has always been about strength, heart, and community. That’s the foundation of my leadership style today.

Sarah: Working alongside Aboriginal women in health and community spaces taught me that leadership is grounded in listening, humility, and accountability. I’ve been fortunate to learn from many strong women whose leadership isn’t about hierarchy, it’s about walking with community and leading with care. Those experiences continue to shape how I show up in my work and life today - always guided by purpose, respect, and a commitment to continuous learning.

 

3. What has been the biggest challenge you have faced on your pathway, and how did you overcome it?

Both: One of the biggest challenges was navigating racism and criticism when we used fashion to speak truth to power, especially during campaigns like Not A Date To Celebrate , Free the Flag and the First Nations Voice to Parliament Referendum. We’ve faced backlash for being too political, too loud, or “not staying in our lane.”

We overcame it by staying grounded in community and values. Our purpose is bigger than the fear of being criticised. We’ve built a strong team and brand that’s unapologetically bold, and we continue to back ourselves and Community causes every step of the way.

 

4. Our industry is 76% female, however this is not the case at executive level. Do you believe the Australian fashion industry has evolved over the years, particularly in its support for women leaders? What can we all do to help change this statistic?

Both: The industry has made some progress, but there’s still a long way to go especially when it comes to representation of Aboriginal and Torres Strait Islander women at leadership levels. Visibility matters. Decision-making tables should reflect the diversity of the people wearing the clothes and buying the products.

To shift this statistic, we need to back women leaders not just with words but with investment, access, and opportunity. It’s about creating pipelines, not just platforms and doing the deeper work of decolonising systems that weren’t built with us in mind.

 

5. What's one piece of advice you’d share with someone aiming to follow in your footsteps?

Laura: Stay rooted in who you are and why you started. You don’t need to change yourself to lead, you just need to lead from a place of truth. Our brand is strong because it’s authentic and accountable to the community.

Sarah: Purpose-led work doesn’t always follow the traditional path and that’s okay. If you notice a gap, think about how you can contribute meaningfully and respectfully. You don’t always need to wait for the perfect moment to start something impactful. Stay grounded in your values, be open to learning, and trust that thoughtful, consistent work will speak for itself.

Find more about Clothing The Gaps here. 

 

A Game-Changer for Sustainable Fashion & E-commerce: Better Packaging Co. & RCYCL Partner for Dual Recycling Impact

Better Packaging and RCYCL are pioneering a new solution to waste, enabling eCommerce customers to reuse their POLLAST!C mailers to return unwearable garments for recycling, closing the loop on both clothing and packaging waste.

Under this innovative partnership, brands ordering customised POLLAST!C mailers can now add a RCYCL QR code and messaging to their mailers. This encourages the brand’s customers to cleanse their wardrobes responsibly: scan, fill with old clothes, and drop off at RCYCL's collection points nationally. Used POLLAST!C mailers are collected and recycled as part of the process also, addressing the lack of soft plastics recycling options, while keeping materials in circulation.

Each bag returned via the RCYCL system is weighed and sorted, before being passed on to verified recycling partners. This will give brands unique data on how much clothing they have helped divert from landfill, simply by integrating a QR code into the design of their mailers. Packaging, an expense that businesses are already accustomed to, now provides an opportunity for brands to encourage consumers to dispose of clothing responsibly.

The impact is twofold: unwearable textiles are diverted from landfill, and the POLLAST!C mailers themselves will be recycled. This initiative is more than just recycling; it is a strategic step towards a truly circular fashion future, aligning with major industry goals like those of Seamless Australia.

POLLAST!C mailers are made from 100% recycled Ocean Bound Plastic pollution collected from coastal communities throughout Southeast Asia with no formal waste management infrastructure. For Better Packaging, whose mission is to combat pollution, poverty, and climate change through packaging, this partnership is a natural evolution of their purpose-led innovation.

“By combining RCYCL’s expertise in textile collection, sorting and recycling with our packaging innovations, we are offering a simple, impactful solution for apparel brands and their customers,” explains Kate Bezar, Better Packaging’s co-founder. 

RCYCL, known for its mission to make textile recycling as intuitive as purchasing new clothing, provides a three-step process:

  1. Buy, Sort & Fill: Customers scan the RCYCL QR code on the POLLAST!C mailer, purchase the RCYCL service, and fill the bag with worn-out or unwearable items.
  2. Confirmation & Send: A confirmation code is provided to mark on the bag, which can then be returned via local drop-off points nationally.
  3. Transform & Renew: At RCYCL’s facilities, clothing is sorted by fiber, and sent to vetted recycling partners to be converted into products such as carpet underlay or new yarn. Each POLLAST!C mailer will be collected and handed back for responsible recycling by Better Packaging Co.

 

Both Better Packaging Co. and RCYCL are supporters of Seamless (Australia’s clothing stewardship scheme) reflecting a shared commitment to creating circular solutions for the fashion and e-commerce industries. This initiative aligns perfectly with Seamless’s goal to dramatically reduce clothing waste, encouraging Australians to adopt positive practices around clothing acquisition, use, care, and disposal.

“With over 200,000 tonnes of clothing ending up in landfill each year, a shift needs to happen within the customer mindset,” says Belinda Paul, Founder of RCYCL. “As a business we are always looking for novel ways to tackle this problem, if we can make recycling our unwearable garments as intuitive as buying new clothes, we could all make an immediate difference to our landfill rates with one simple action.”

Better Packaging Co. and RCYCL are inviting forward-thinking brands to join this initiative and lead the charge towards a circular fashion economy. By opting into this program, businesses can offer customers a tangible way to recycle while reinforcing their own sustainability commitments. 

 

AFC MEMBER OFFER

As an exclusive benefit for AFC members, Better Packaging Co is offering 15% discount off all products. This is limited to one use per customer and applies to all products except ‘Low MOQ Custom POLLAST!C Mailers’.

To access your member offer, click the link here. 

 

Occupation Shortage Skills Survey Highlights Critical Gaps in Fashion and Textile Workforce

Earlier this month, we surveyed a sample of brands and manufacturers for the Jobs and Skills Australia Occupation Shortage List

We had a total of 32 brands and manufacturers respond on how skills shortages are impacting their business. Many businesses reported ongoing difficulty in finding qualified applicants for roles such as sewing machinists, patternmakers and senior executives. Critically, some positions have remained vacant for nearly a decade, highlighting the long-term impact of underinvestment in training and education. Full results below:

 

Feedback from survey respondents

“We’ve been searching for experienced sample sewing machinists and fabric cutters with over 10 years of experience but have struggled to find even candidates with 5 years' experience. We haven’t successfully filled these roles since 2016, highlighting a serious gap in the workforce.”

“There is a major lack of manufacturing training in Australia, preventing the transfer of current knowledge and hands-on skills to the next generation. Without proper training, we risk losing the capability to manufacture locally and will become increasingly reliant on offshore production.”

“We need more VET (Vocational Education and Training) programs focused on patternmaking and sewing, with strong on-the-job components like internships. Currently, bachelor programs do not produce skilled patternmakers or sample machinists and if we’re not careful about the courses we offer, these vital skills could disappear.”

Where to from here?

We used these findings to advocate for our sector by contributing them to Jobs and Skills Occupation Shortage Analysis. We ran our own survey to ensure the fashion and textile industry was accurately represented, as it’s often underrepresented in broader government research.

Looking ahead, these insights will also inform AFC’s ongoing policy work and future skills development initiatives.

The Art of PR Webinar: How to Stay Visible, Relevant and Impactful

You’re invited to our upcoming webinar, The Art of PR: How to Stay Visible, Relevant and Impactful.

In a crowded, content-saturated and fast-moving world, the products you sell aren't always enough - it's how you connect with your customers that truly matters. 

At the heart of creating connections is PR. The media landscape has changed, making way for social platforms and ever-evolving algorithms, making the fundamental principles more important than ever. 

Join us for a deep dive into what purposeful, effective PR looks like today, with creative communications agency, Gum. 

You’ll also hear from a panel of PR experts and in-house teams, sharing strategies behind strong storytelling, turning your customers into loyalists, and the long game of brand reputation.

WHEN: 4PM - 5PM, 22nd July 2025
WHERE: Online, via Zoom
TICKETS: Free for AFC Members / $50 + booking fee for Non-Members

In this webinar we will explore:

Join us for an insightful conversation that will equip you with the tools to tell your brand’s story with impact.

REGISTER HERE

Jobs & Careers in the Australian Fashion & Textile Industry: July

Ready for your next move? Discover new opportunities, exciting roles, and fresh career paths across the fashion and textiles industry.

THE ICONIC: Planning Manager - NSW
Apply Here.

Country Road: Loyalty Coordinator (Acquisition and Partnerships) - NSW
Apply Here.

Zimmermann: Omnichannel Stock Coordinator - VIC
Apply Here.

Gammin Threads: Casual Customisation Workshop Assistant - VIC
Apply Here.

Sylvia P: Fashion Production Assistant  - QLD
Apply Here.

Future Makers: Amy Low, CEO of The Social Outfit

For our latest Future Makers feature, we speak with Amy Low, CEO of The Social Outfit,  the values-led social enterprise redefining the intersection of fashion, ethics and opportunity.

Through career pivots, leadership insights, and heartfelt reflections, our conversation with Amy reveals the transformative power of purpose-driven work.

 

1. What was your first start in the industry and can you share your career journey? Was there a pivotal moment in your career that led you or pushed you to where you are today? 

My introduction to the industry was working in a store in The Strand Arcade in Sydney. I was a casual retail staff member, selling formal dresses for weddings and special occasions. When a group of women all try on the same dress in a colour they didn’t choose, you learn quickly about dress fittings and customer service.

I came back to the industry to start a shoe business with a friend. We made mens shoes with artisans and Italy, beginning a steep learning curve in supply chain management, sales, marketing and business operations. Friends and family told me that I was brave to leave a career as a lawyer to start a shoe brand. Whilst there was a lot of naivety about what was involved, I knew that I wanted to pursue something creative and put something into the world that was beautifully made.

2. Are there any mentors or influential figures who played a key role in your leadership style? 

I have been an avid supporter of The Social Outfit since it began, joining the Board in 2015. 

Seeing leadership in action with Founder Jackie Ruddock, and Chair David Hardie, gave me a new way to think about values and purpose. They are both clear-eyed, compassionate and approachable. They put people first in a way I haven’t seen often in the corporate world. Now that I am CEO, I can see more clearly how their leadership style has shaped mine.

3. What has been the biggest challenge you have faced on your pathway, and how did you overcome it? 

There can be so much turbulence in the workplace. Like so many friends in the industry, I’ve been made redundant before, and felt lost about what to do next. When a job change is not voluntary, the job hunt seems even more daunting and competitive. It forced me to think about what my strengths are, and where they might be of greatest value. It helped to ask people for advice, to get confident about what I bring to the table, and opportunities I may have overlooked.

4. Our industry is 76% female, however this is not the case at executive level. Do you believe the Australian fashion industry has evolved over the years, particularly in its support for women leaders? What can we all do to help change this statistic? 

There’s more that can be done to support the careers of female leaders, particularly in the business side of the fashion industry and in operational decision making. Women are incredibly resourceful, resilient and creative - all excellent entrepreneurial traits of benefit in the fashion industry. 

Done with intention, simple actions such as inviting a younger colleague to attend a decision making meeting can offer invaluable experience and signal what leadership opportunities are ahead.

5. What's one piece of advice you’d share with someone aiming to follow in your footsteps? 

Stay curious and ask lots of questions. There are so many opportunities, if you spend some time learning about how it all fits together.

 

Find more about The Social Outfit here.

 

 

New Default Energy Rates Announced: How to Stay Ahead of FY26 Price Changes with Choice Energy

The end of the 24/25FY is here, which means energy prices are set to increase and could have a direct impact on your operational costs.

From July 1, 2025, for businesses in Queensland, New South Wales, and South Australia, and August 1, 2025, for those in Victoria and Tasmania, new energy Default Market Offers (DMO) and Victorian Default Offers (VDO) will come into effect.

While these "default offers" act as a safety net, capping prices for businesses on standard retail plans, they often don't represent the most competitive rates available. The announced changes highlight a mixed outlook, with some regions facing significant price adjustments.

 

What's Changing and Why It Matters:

The Australian Energy Regulator (AER) and Victoria's Essential Services Commission (ESC) have finalised their default offer determinations for the 2025-26 financial year. Factors like wholesale energy costs, network charges, and evolving market dynamics drive these changes.

These default rates are indicative; many energy retailers are also adjusting their market offers. This means that even if your default offer sees a smaller increase, a better deal could be waiting in the market.

 

Your Proactive Energy Strategy: Two Essential Steps

Every dollar saved is a dollar reinvested into your business. Proactively managing your energy costs is no longer optional – it's essential.

  1. Review Against FY26 Offers: Choice Energy is already equipped with the latest FY26 energy offers from various retailers. This is your immediate opportunity to compare your current FY25 pricing against these new market offers. Don't assume your existing plan is still competitive; a tailored market offer could unlock significant savings.
  2. Conduct a Network Tariff Assessment: This is often the most overlooked and impactful area for savings. Your network tariff is the charge for using the poles, wires, and infrastructure that delivers electricity to your premises, and it can account for over 60% of your total energy bill. These charges are set by your electricity distributor and are based on your usage patterns. If your business has evolved – perhaps with new machinery, altered operating hours, or seasonal shifts – your current network tariff might be costing you unnecessarily.

     A detailed Network Tariff Assessment involves analysing your historical energy usage (ideally 12 months of interval data) to determine if a more cost-effective tariff structure is available. This could mean switching to a time-of-use tariff to leverage off-peak periods or optimising demand charges, which are based on your highest usage spikes. Choice Energy offers free network tariff reviews, working directly with your electricity distributor to manage any necessary changes seamlessly. 

AFC MEMBER OFFER

As an exclusive benefit for AFC members, Choice Energy is offering $1500 cashback when you install a 20kW or larger solar system, plus a complimentary energy bill health check to help reduce your electricity and gas costs.

To access your member offer, click here.

Are you Navigating Supply Chain Uncertainty? The China Clothing Textiles & Accessories Expo Has the Answers.

With ongoing global supply chain uncertainty and tariff impacts creating both challenges and opportunities, Australian fashion brands are rethinking their strategies to find smarter ways to scale.

The China Clothing Textiles & Accessories Expo is where brands are going to find what’s next, what works and which partners to collaborate with.  

 

What to Expect:

Returning to ICC Sydney from 17–19 June 2025 and co-located with the Global Sourcing Expo, this event brings together over 450 Chinese manufacturers alongside hundreds of global suppliers. 

Amid U.S. tariffs, logistics disruptions and mounting pressure to diversify supply chains, Chinese suppliers are sharpening their focus on the Australian market. They now offer low minimum order quantities, faster turnaround times, and flexible production models designed for agility and resilience.

“There’s a growing willingness among Chinese manufacturers to collaborate with smaller, agile brands particularly Australian labels known for their design, quality, and innovation,” says Mr. Hong, spokesperson for the event organiser.

Thanks to tariff-free access under the China–Australia Free Trade Agreement and Regional Comprehensive Economic Partnership (RCEP), these suppliers bring more than reliability; they present strategic opportunities for brands determined to stay competitive in a shifting global market.

 

Why You Can’t Miss This Year’s Expo:

With over 5,000 industry professionals expected to attend, the Expo is also a premier networking platform to exchange ideas, solve sourcing challenges and plan for the future.

 

Industry Seminars & Panels: Education That Moves You

The 2025 Seminar Series, hosted by the Global Sourcing Expo, features leading experts tackling today’s sourcing realities, sustainability, AI marketing, emerging markets, and digital retail trends.

Highlights include:

Seminars are $40 + GST per session. Registration is essential.

 

Stay Ahead in a Changing World

As global sourcing continues to shift, the China Clothing Textiles & Accessories Expo equips Australian brands with the insights, connections, and strategies needed to adapt and thrive.

Find out more about the Expo here 

Register to attend here

Join the AFC: Member Experience & Operations Coordinator

The Role
This position plays a critical role in supporting all aspects of the AFC’s member value proposition. The Member Experience & Operations Coordinator is responsible for delivering a seamless, high-quality membership experience and ensuring that the AFC has the systems, processes and insights in place to build strong, lasting relationships with its members.

Reporting to the Industry Relations Manager, the Membership Experience & Administration Coordinator is the custodian of all membership-related systems and data. They play a vital operational role in ensuring accurate, timely information flows across the team, enabling the AFC to deliver value at every stage of the membership journey.

Working from the Powerhouse Museum and one day a week from home, your week includes connecting with brands (existing and prospective) and manufacturers about membership, helping members unlock the full value of their benefits, supporting member events (i.e. member forums) and content launches (i.e. toolkits and reports), helping to coordinate AFC presence at key owned and industry events such as AFC Australian Fashion Week, AFC Australian Fashion Conference, Melbourne Fashion Festival and Melbourne Fashion Week.

 

Location & days

Sydney, 5 days per week

 

Roles & Responsibilities
MEMBERSHIP OPERATIONS

MEMBERSHIP ACQUISITION & ENGAGEMENT

MEMBERSHIP CONTENT & PROGRAMMING

 

What we are looking for

 

About the Australian Fashion Council
The AFC is the not-for-profit peak industry body for the Australian fashion & textile industry with members drawn from across the entire fashion and textile ecosystem. Our unique position is in connecting critical stakeholders across an industry that generates $27.2 billion, to effectively champion an innovative, resilient and sustainable legacy. Through collaboration and leadership, we provide resources, support and tools that enable our industry to evolve and thrive.

At the AFC, we champion courageous leadership and purposeful growth; We believe in celebrating creativity and connecting community; We value collaboration, integrity and human-centricity with a maverick spirit. The AFC encourages a culture of collaboration and open communication which empowers, nurtures and rewards its employees with a positive environment, understanding and flexibility. We believe diversity and inclusion drive innovation and are committed to building a diverse workforce that enriches the workplace.

 

To apply

Email your cover letter outlining why you are the right fit for this role and your CV through to careers@ausfashioncouncil.com by 15 June, 2025. Applications without a cover letter will not be accepted.

 

Media Release: Australian Fashion Council And Epson Australia To Develop Smart Factory Blueprint Powered By Ai And Digital Technologies

SYDNEY, AUSTRALIA – 15th May, 2025

The Australian Fashion Council (AFC) and Epson Australia have launched an initiative to evaluate the potential for an AI and digitally-powered smart factory to advance Australia's clothing manufacturing capabilities. The organisations are seeking a qualified research partner to conduct a six-month feasibility study that will create a detailed blueprint for a pilot facility combining digital design and print, automation, and AI technologies to revolutionise local production.

The announcement comes just one week after the AFC unveiled its commitment to developing Australia's first-ever National Manufacturing Strategy for the fashion and textile industry. This smart factory feasibility study will evaluate how cutting-edge technology can form a key pillar in rebuilding local manufacturing capabilities.

A clothing smart factory is an automated production facility that enables on-demand, customisable garment manufacturing with minimal waste and fast turnaround times. By bringing together digital design and print and advanced manufacturing technologies with AI-powered systems and analytics, smart factories enable quick, flexible production runs that respond rapidly to market trends without the high minimum order quantities that can result in overproduction.

Jaana Quaintance-James, CEO of the Australian Fashion Council, said: "This smart factory initiative addresses multiple challenges facing Australian fashion manufacturing, from supply chain disruptions to skills shortages. Our sector is at a critical tipping point. The feasibility study will validate whether a smart factory pilot program can be commercially viable while delivering broader benefits as part of an integrated advanced manufacturing ecosystem."

Research commissioned by the AFC has estimated that for every $1 million invested in returning production to Australia, approximately $1.2 million in economic returns could be generated through job creation, technology adoption, strengthened local supply chains, and reduced import dependencies.

Craig Heckenberg, Managing Director of Epson Australia, said: "Epson is committed to supporting innovation in Australian manufacturing as we believe Epson’s digital textile printing technology can help build a more sustainable world and improve lives. Our partnership with the AFC and this blueprint and initiative will help local brands, big and small, have access to smart manufacturing capabilities that match their scale and ambition. For smaller brands, it means producing high quality garments locally, on demand. For larger companies it offers a blueprint to implement smart factory practices within their operations. As a result, we see a future where Australian made sustainable fashion will set the global standard, leading not just in design, but also in ethical, high-tech manufacturing.”

 

Why a Feasibility Study? 

Before committing significant resources to establish a smart factory, the AFC and Epson recognise the importance of thoroughly validating the concept, and learning from other local and international examples. The comprehensive six-month study will assess market viability, technical requirements, operational models, financial projections, and social and environmental considerations to create a detailed implementation roadmap.

"This isn't just a research exercise, it's the foundation for action," said Quaintance-James. "Following completion of the study toward the end of 2025, we'll develop a detailed implementation plan to secure investment partnerships, finalise specifications for an initial pilot, develop training programs with educational institutions, and create a governance framework to maximise benefits to the Australian fashion industry."

"The smart factory concept represents a transformative shift toward 'rapid agile' on-demand manufacturing,” Heckenberg said. "Rather than speculative production, this approach enables creating products in response to actual consumer demand, simultaneously addressing profitability challenges and environmental concerns."

The initiative aims to retain sovereign manufacturing capability, rebuild local supply chains, drive digital innovation, and upskill the workforce through educational partnerships. "These advancements will deliver far-reaching economic and community benefits - from job creation and skills development to regional growth and greater participation for women in technology-driven manufacturing roles," Quaintance-James added.

 

Call for Research Partners

The AFC and Epson Australia are seeking research partners with experience in technology and innovation, fashion and textile industry expertise, stakeholder engagement, comprehensive research and analysis skills, and financial analysis capabilities.

Research partners may be Australian-based or international organisations with the capacity to conduct a thorough feasibility study that delivers actionable recommendations.

Interested parties should submit their expressions of interest by Sunday, 15th June, 2025.

For more information, please contact: Sam Delgos, Industry Relations Manager, AFC, sdelgos@ausfashioncouncil.com

The complete program page can be found here.

 

About Australian Fashion Council
The Australian Fashion Council (AFC) is a not-for-profit and the peak body for the Australian fashion and textile industry, representing the sector for over 70 years. AFC members are Australian founded or majority owned businesses involved in producing fabric, clothing, footwear or accessories, including individuals that contribute creatively and economically to the Australian fashion and textile industry. The AFC champion and advocate for a prosperous and creative Australian fashion and textiles industry, with the purpose of building a vibrant, inclusive ecosystem for our member community through education, collaboration and innovation.
www.ausfashioncouncil.com

About Epson Australia
Epson Australia offers an extensive array of award-winning image capture and image output products for the commercial, industrial, consumer, business, photography and graphic arts markets, and is also a leading supplier of value-added point-of-sale (POS) solutions for the retail market. Epson is the market leader in Australia and worldwide in sales of projectors for the home, office and education. Established in 1983 and now in its 41st year of operation, Epson Australia is headquartered in North Sydney and is a subsidiary of the Epson Group headquartered in Japan.
www.epson.com.au

 

Media Contacts:
Elizabeth Anderson
Head of Policy & Communications, AFC
eanderson@ausfashioncoiuncil.com
+61 424 991 231

Salvatore Di Muccio
Well Above
salvatore@wellabove.com
+61 412 649 964

Media Release: Landmark Partnership Australian Fashion Council And R.M. Williams Unite To Rebuild Australia’s Fashion And Textile Manufacturing Sector

Tuesday, 6th May, 2025, Sydney, Australia: The Australian Fashion Council (AFC) and R.M. Williams have today announced a landmark partnership to develop Australia’s first-ever National Manufacturing Strategy for the fashion and textile industry. This strategic collaboration will mobilise a nationwide effort to rebuild and future-proof the sector, unlock Australian-made capability and enable a globally competitive industry powered by innovation, advanced technology and next-generation skills. 

With 97 per cent of Australia’s $28 billion fashion industry produced offshore, this landmark initiative comes at a pivotal time, as growing trade uncertainty and fragile global supply chains underscore the need to diversify production and strengthen sovereign capability in apparel and footwear manufacturing. 

The strategy will address three interconnected challenges: safeguarding the industry’s $7.2 billion export contribution in an unpredictable global landscape; tackling a deepening skills crisis and widespread technical shortages, with the median age of skilled manufacturing workers now 57; and preserving a vital source of women's economic participation, with the industry employing 500,000 Australians - 77 per cent of whom are women. 

Research commissioned by the Australian Fashion Council estimated that for every $1 million invested in returning production to Australia could generate approximately $1.2 million in economic returns through job creation, technology, strengthened local supply chains, and reduced import dependencies, further strengthening the business case for strategic reinvestment in domestic manufacturing capabilities.

Jaana Quaintance-James, CEO of the AFC, said: “We’re incredibly proud to partner with R.M. Williams - an iconic brand that proves Australian manufacturing isn’t just possible; it’s profitable, scalable, and vital to our future. Our sector is at a critical tipping point. Through deep industry consultation, we’ve identified an urgent need for a National Manufacturing Strategy - one that safeguards jobs, restores technical capability, and strengthens our global competitiveness. Rebuilding local manufacturing will deliver far-reaching economic and community benefits - from job creation and skills development to regional growth and greater participation for women. This is about securing Australia’s fashion and textile future in an increasingly uncertain global market both economically, socially, and sustainably.”

Tara Moses, Chief Operating Office at R.M. Williams adds: “We’re honoured to step into this role at a time when local manufacturing is facing both challenges and opportunities. By partnering with the AFC, we hope to tackle systemic factors which limit growth and capability and inspire other Australian brands to produce locally. We believe that quality products made by skilled Australian hands will always be valued, and we’re excited to contribute to the AFC’s vision for a National Manufacturing Strategy that supports jobs, skills, and sustainability.”

The National Manufacturing Strategy will take shape through six structured industry consultation sessions conducted across Sydney, Melbourne, Brisbane, Perth, Adelaide, and online starting Monday, 5th May 2025 in Adelaide. 

These sessions will bring together manufacturers, brands and educators to map capabilities, identify critical gaps and develop targeted recommendations for both industry and governments. Following industry consultation, the AFC and R.M. Williams will engage with key stakeholders to implement the strategy, which will be released in late 2025.

The AFC invites all Australian textile, clothing, and footwear manufacturers and industry stakeholders to join this historic initiative. To ensure the National Manufacturing Strategy represents the diverse needs of businesses across the sector, the AFC is calling on all industry participants to register their interest: here.

-ends- 

For further information and imagery:

Elizabeth Anderson

Head of Policy and Communications, AFC

eanderson@ausfashioncouncil.com +61 424 991 231

____

ABOUT THE AUSTRALIAN FASHION COUNCIL:

The Australian Fashion Council (AFC) is a not-for-profit and the peak body for the Australian fashion and textile industry, representing the sector for over 70 years. AFC members are Australian founded or majority owned businesses involved in producing fabric, clothing, footwear or accessories, including individuals that contribute creatively and economically to the Australian fashion and textile industry. The AFC champion and advocate for a prosperous and creative Australian fashion and textiles industry, with the purpose of building a vibrant, inclusive ecosystem for our member community through education, collaboration and innovation.

Future Makers: ELK Co-founder, Marnie Golding

This month in our Future Makers series, we speak with Marnie Goding, Co-founder and Creative Director of ELK, the Melbourne-based BCorp-certified fashion brand known for its thoughtful design, ethical production and unwavering commitment to sustainability. 

In this conversation, Marnie reflects on the pivotal moments that shaped her journey, the values that continue to guide ELK and the importance of inclusive leadership in fashion.

 

1. What was your first start in the industry and can you share your career journey? Was there a pivotal moment in your career that led you or pushed you to where you are today?

Adam and I founded ELK in 2004. Adam was a master craftsman making high-end bespoke jewellery, and I worked in events and marketing. While he was creating beautiful, one-of-a-kind pieces, I could see there was an opportunity for something different - a way to bring fashion-driven, handcrafted designs to a broader audience in a more accessible and affordable way. It became clear there was a real demand for unique, considered designs that didn’t have to be bespoke or high-end. That was the pivotal moment when we realised, we could build something special together. From there I joined his business, learnt to silversmith, learnt to design and to work with producers. ELK then grew organically into the brand it is today from an accessories business to a full fashion brand.

 

 2. Are there any mentors or influential figures who played a key role in your leadership style?

Adam and I were both lucky to grow up with parents who ran their own businesses, so from an early age, we understood what it meant to work for yourself; the risks, the hard work, but also the deep sense of satisfaction. That shaped our desire to build something together and helped us develop a strong, values-led approach to business. We have learned so much from the people around us - our suppliers, friends and peers, our team, and the whole industry. ELK has always been built on respect, ethical responsibility, and creativity, and we have drawn inspiration from traditional fashion houses that prioritise longevity over trends. Along the way we have looked to advisors rather than mentors for specific needs such as for people and culture, for business operations or brand building. The broad and open mindset has been key to shaping how we lead and continue to grow the business.

 

 3. What has been the biggest challenge you have faced on your pathway, and how did you overcome it?

One of the biggest challenges has been navigating our sustainability goals. When we started, the industry was far less transparent, and solutions to the problems we knew we needed to solve simply did not exist. It took a lot of time and research to build an ethical supply chain that aligned with our values. We have had to challenge suppliers, rethink materials, and set clear sustainability goals, all while making sure we remain commercially viable. It hasn’t been easy, but we are incredibly proud of the progress we have made. Our transparency reports, long design lead times, and commitment to reducing our environmental footprint are all part of ensuring that ELK stays true to what we believe in. We are also very proud to have recently achieved our BCorp Certification, a major milestone in our commitment to conscious fashion and responsible business.

 

4. Our industry is 77% female, however this is not the case at the executive level. Do you believe the Australian fashion industry has evolved over the years, particularly in its support for women leaders? What can we all do to help change this statistic?

There has been progress, but there is still a long way to go. As a female Co-founder, I know first-hand how important it is to create opportunities for women at every level of business. A big part of the change needs to come from within companies themselves - ensuring there are clear leadership pathways, mentorship programs, and flexible working arrangements so that women can step into executive roles without barriers. Pay equity and transparency are also key. We need to keep challenging outdated industry norms and actively support policies that empower more women to lead. This is also an integral consideration for us in selecting which suppliers we work with. Research shows that by supporting women in developing countries with living wage and childcare support, whole communities benefit. In Australia we have so many incredibly creative, influential female leaders to look to for inspiration. So many have carved a path in our market and I am so grateful to have met many along my own journey who I gain great strength from.

 

 5. What's one piece of advice you’d share with someone aiming to follow in your footsteps?

Stay true to your vision and values. It is easy to get caught up in trends, short-term gains or bow to commercial pressures, but longevity comes from consistency, quality, and purpose. For us, that has meant focusing on timeless design rather than fast fashion, making thoughtful choices about materials and production, and always putting our customers and values at the heart of what we do. Also, don’t be afraid to evolve, innovation and sustainability are key to staying relevant in this industry. If you are clear on your purpose and willing to do the hard work, you will build something that lasts that can benefit many.

Marnie’s story is a powerful reminder that meaningful change in fashion starts with intention, courage and a commitment to doing things differently. Through ELK, she continues to lead with purpose, proving that a values-led approach can not only build a successful business but also leave a lasting, positive impact on people and the planet.

 

Find out more about ELK.

RMIT Launches New Guide to Accelerate Circular Fashion Design

The global fashion industry is consistently cited as one of the most environmentally destructive and polluting sectors.

The new guide, Refashioning: Accelerating Circular Product Design at Scale, outlines steps for makers to transition from linear to circular design, focusing on maximising the lifespan of products and materials. Project lead and Dean of RMIT’s School of Fashion and Textiles, Professor Alice Payne, said the guide challenged traditional design thinking with practical steps to enable change.

“This guide provides a systematic and methodological approach to implementing circular clothing design in a way that all organisations can implement, regardless of their size,” she said.

“Based on extensive research with the industry, we’ve created practical steps businesses can take to improve the circularity of their outputs.

“Although other circular design guides are available, Refashioning is unique in providing a systematic methodology that enables designers to both slow the flow and close the loop.”

The dominant production and consumption method used by most brands today creates clothing for a linear economy - a system of take, make and waste. To switch to a circular method that allows materials to be recycled, critical aspects such as material choices, product purpose and use, durability, and end-of-life options need to be considered early in the design process.

Funded by Sustainability Victoria, the guide’s production was a collaboration between RMIT, Country Road Group brands and two independent partners, circular design expert Courtney Holm and sustainability expert Julie Boulton.

Sustainability Victoria’s CEO, Matt Genever, said the research connected industry, government, and academia to address textile waste.

“It’s an example of how effective cross-sector collaboration can generate impactful results in the transition to a circular economy,” he said.

“By fostering partnerships across sectors, Sustainability Victoria enables meaningful change that moves beyond theory and into real, actionable solutions.”

Applied expertise was central to the design of the guidelines, as they were tested by users on actual products. For over a year, the team worked with eight product and design teams across four brands within the Country Road Group - Country Road, Trenery, Witchery and Politix – to test and refine the guides in a commercial context.

Country Road Group’s Head of Sustainability, Erika Martin, said working on the guide’s creation has started the Group on a journey towards having a common understanding and approach to circular design across its brands.

“This project delivered a clear vision for circular design, and leveraged the expertise in the industry, academia and our own business,” she said.

“The opportunity to help create guidelines based on real life feedback and challenges and not just academic theory was a key driver for our involvement, alongside our commitment to building a better future.”

Refashioning: Accelerating Circular Product Design at Scale, with RMIT co-authors Alice Payne, Yassie Samie, Jenny Underwood, Saniyat Islam, Rebecca Van Amber and Regine Abos, is published on refashioning.org.

 

Find out more about RMIT’s Refashioning: Accelerating Circular Product Design at Scale here.

AFC Member Lounge at Australian Fashion Week

We would like to introduce you to the AFC Member Lounge at Australian Fashion Week. Your exclusive front-row seat to the conversations, connections, and collaborations shaping the future of Australian fashion.

 

AFC MEMBER LOUNGE AT AUSTRALIAN FASHION WEEK

Located at Carriageworks, the home of Australian Fashion Week, the AFC Member Lounge is a dedicated retreat for Australian Fashion Council members - offering a place to meet, recharge, and engage with industry peers, partners, and special guests.

Throughout the week, the lounge will also host The Talks — a thought leadership series exploring the future of Australian fashion, from revitilising local supply chains through advanced manufacturing to confronting the rise of global fast fashion, and unlocking export growth in an unpredictable global market.

Whether you're between shows or diving deep into industry insights, the AFC Member Lounge is your space to reconnect and reflect on what’s next for Australian fashion.

 

THE TALKS | Presented by the Australian Fashion Council

Big ideas. Bold voices. The future of fashion, in conversation.

Step inside the AFC Member Lounge at Australian Fashion Week and join the conversation shaping the future of fashion in Australia.

The Talks is a three-part thought leadership series bringing together pioneers, disruptors, and decision-makers to explore the big questions facing our industry - from the future of Australian manufacturing and the rise of next-generation production, to the impact of ultra-fast fashion and global market disruptions.

Curated by the Australian Fashion Council, these sessions offer an opportunity to hear directly from industry leaders, government voices, and innovative trailblazers driving change at every level. Expect insightful conversations, practical perspectives, and bold ideas - with opportunities for the audience to engage directly through live Q&As and roundtable discussions.

We also invite you to join us for drinks and networking after the session, providing an opportunity to connect with fellow industry leaders and continue the conversation in an informal setting.

Whether you're a designer, manufacturer, media, policymaker, or fashion delegate, The Talks is your front-row seat to the future of Australian fashion.

 

PROGRAM HIGHLIGHTS
Made in Australia: Powering the Future of Australian Manufacturing
WHEN: 3-4PM, Wednesday, 14th May 2025
Australia’s fashion and textile manufacturing sector stands at a critical crossroads. Amid rising global trade tensions and supply chain volatility, the need to rebuild sovereign capability has never been more urgent.

This session will examine the current state of Australia’s local manufacturing landscape, the global forces accelerating change and the national opportunity to reshore key production capabilities. From future-proofing trade and export growth, to driving regional economic development, enabling advanced skills, and scaling value-add industries like fibre processing, this important conversation will explore why rebuilding Australia’s manufacturing base is the key to unlocking a new era for Australian design, craftsmanship and economic resilience.

Hear from the industry leaders driving this movement and shaping a bold new vision for a globally competitive, future-ready Australian fashion industry.

Smarter, Faster, Greener: The Rise of Australia’s Future Factories
WHEN: 12-1PM, Thursday, 15th May 2025
What does the next generation of fashion manufacturing look like and how do we build it here in Australia? 

This session explores the new frontier of local production: AI-powered facilities, sustainable processes, and faster paths from design to consumer. It’s a conversation about reimagining the factory floor - from digital sampling to low-waste models, and the bold moves needed to innovate our manufacturing ecosystem to help Australian designers bring their ideas to life onshore. 

Join us as we examine the technological and cultural shifts that could shape Australia’s future as a leader in advanced manufacturing, explore leading smart factories worldwide, and hear a special announcement about how the AFC will drive innovation for the next wave of Australian manufacturing.

Fast Threat: Protecting Australian Fashion in an Ultra-Fast World
WHEN: 12-1PM, Friday, 16th May
The rapid expansion of ultra-fast fashion is reshaping global markets, presenting a critical challenge to Australia’s fashion industry. With local businesses facing unprecedented pressures around pricing, sustainability, intellectual property, and market fairness, the need for industry-wide dialogue and action has never been greater. 

In partnership with the City of Sydney, this exclusive roundtable invites guests to share insights, challenges and discuss strategies required to protect our local industry. Your perspective will play a key role in the AFC’s advocacy efforts, including our formal call for a government inquiry into ultra-fast fashion’s impact on Australia’s economy, environment and community.

 

If you have any questions about the AFC Member Lounge or issues with ticketing links for The Talks, please email: info@ausfashioncouncil.com.