ACCC Flags Compliance Responsibilities for Disperse Blue Dyes in Textiles

Australia's industrial chemicals regulator has recently identified potential health risks associated with certain disperse blue dyes used in textile manufacturing. Businesses involved in the sourcing, manufacture or supply of textile products should be aware of these findings and their implications. We’re sharing this information with members to ensure you are aware of these findings and have context to consider any potential implications for your business and supply chain.

What has been identified?
In December 2025, AICIS released an evaluation (EVA00166) of six disperse blue dyes used in textile fabric dyeing and printing inks: Disperse Blue 82, 96, 102, 106, 124 and 360. These dyes can be found in a broad range of products, including clothing, footwear, nappies, seatbelts and furniture made from synthetic fabrics or leather.

The evaluation found that health risks arise primarily through skin contact with dyed fabrics and garments. The most significant concern is skin sensitisation, with these dyes identified as extremely potent sensitisers based on both clinical and animal evidence. A well-documented link between exposure to these dyes and allergic contact dermatitis has been established, and Australian exposure has been confirmed through patch test studies identifying sensitisation to Disperse Blue 106 and 124.

A key challenge is that reactions can occur at concentrations well below the detection limits of standard textile testing methods. This means businesses cannot rely on compliance testing alone to manage risk, and no safe threshold has been established for these dyes in products worn or used in prolonged contact with the skin.

Beyond skin sensitisation, the evaluation also identified:

Potential systemic health effects from repeated exposure, including impacts on blood and kidney function
Possible damage to genetic material (genotoxicity), although some uncertainty remains about the full implications for human health
Carcinogenic potential that cannot be ruled out based on the available evidence
Gaps in the evidence base relating to inhalation exposure, reproductive health and foetal development

The Australian Context
None of these disperse blue dyes are currently restricted in Australia. Disperse Blue 360 is in active commercial use in textile printing inks, and products containing any of these dyes may continue to be imported and supplied to the Australian market.

Internationally, these chemicals are attracting increasing regulatory attention. Several are already included on European restricted substance lists, and further restrictions on Disperse Blue 102, 106 and 124 are proposed under the European Union's REACH Regulation.

AICIS has recommended that the ACCC consider options under the Australian Consumer Law (ACL) to address the risks these chemicals may pose in consumer goods. The AFC will keep members informed as the regulatory landscape evolves.

What does this mean for your business?
These obligations apply to every business in the supply chain: manufacturers, importers, distributors and retailers.

Ensure your products are safe
Under the Australian Consumer Law, there is an automatic consumer guarantee that goods supplied to consumers must be of acceptable quality, including that they are safe.

Ensure your product claims are accurate and substantiated
You cannot make inaccurate or misleading claims about your products' safety, composition, testing or compliance whether through labelling, marketing or any other channel.

Get your quality assurance processes in order
The ACCC has been clear that businesses need robust quality assurance processes covering specifications, testing and supplier verification particularly where chemical inputs like dyes are introduced during overseas manufacturing.
Know your recall obligations
If a product is identified as unsafe due to the presence of these dyes, suppliers have a responsibility to remove the risk to public safety as quickly as possible by conducting a voluntary recall. Suppliers must tell the ACCC about the recall within 2 days of taking recall action through the online form here.

For More Information

Media Release: Australian Fashion Council announces Paris showroom for Paris Fashion Week 2026

Supported by Austrade's Accessing New Markets Initiative and Create NSW, the AFC will open a dedicated Australian showroom at Paris Fashion Week in September, with applications open to emerging, established and First Nations designers from NSW and across Australia.

SYDNEY, AUSTRALIA, [5th June, 2026]: The Australian Fashion Council (AFC) together with NSW Government and Austrade today announced it will deliver its most significant international trade mission to date, establishing a dedicated Australian showroom at Paris Fashion Week Womenswear SS27 (28 September - 6 October 2026) as the next milestone in its Global Gateways export program.

The announcement follows a landmark week for AFC Australian Fashion Week 2026 presented by Shark Beauty, held 11-15 May at the Museum of Contemporary Art Australia, delivering 51 events including 32 runway shows from 39 Australian designers, alongside an international buyer and press delegation representing some of the world's most significant retail and media platforms. Australian fashion contributes $27.2 billion to the national economy, employs approximately 489,000 Australians (77 per cent of them women) and generates $7.2 billion in exports annually.

AFC’s Global Gateways: Paris 2026 will take up to 15 Australian designers to a centrally located showroom at Paris Fashion Week, supported by a structured pre-departure export readiness program, engagement at the Australian Ambassador's Residence, and a cocktail reception bringing together international buyers, press, and Australia's leading designers active in the Paris market during the week. The program is delivered with the support of Austrade through the Accessing New Markets Initiative's Trade Diversification Network, and Create NSW as part of the NSW Fashion Sector Strategy 2025-2028.

Minister for the Arts John Graham said:

“Australian Fashion is both a celebration of creativity and a very serious economic driver. In NSW, the fashion industry contributes $9.7 billion to the state economy and employs more than 174,000 people.

“That is why we were pleased to partner with the sector to develop the country’s first ever fashion sector strategy. During that process the number one priority industry put to us was the need for industry and governments to work together to grow export pathways for Australian designers.

“Australian designers, with their iconic and fresh styles are already internationally sought after, but the truth is, we have more talent to share.”

Applications will open to designers and AFC members nationally across two pathways: an AFW Track for designers who presented at Australian Fashion Week in 2025 or 2026, and a national competitive application open to the broader AFC membership. The cohort will include both emerging and established designers, with dedicated places for First Nations designers. NSW designers are specifically supported through Create NSW's investment in the program, with places available for designers from across Australia through Austrade's Trade Diversification Network.

AFC Executive Chair Marianne Perkovic said the Paris activation marks a structural step-change for how Australian fashion engages with global markets.

"Australian fashion has always had the talent. What has been missing is the infrastructure - the kind of coordinated, government-backed presence that takes designers beyond individual market forays and into sustained international relationships. Global Gateways: Paris 2026 is that infrastructure.

"AFC’s Australian Fashion Week, presented by Shark Beauty, saw international buyers from Al Tayer, Browns, Liberty, Net-A-Porter, Revolve and Selfridges saw what Australian fashion can do on home ground. In September, we take that offer to Paris - the single most concentrated buyer market in the world - and we do it as a national industry. This will be a significant moment for Australian fashion on the world stage and we look forward to working with our partners at Austrade and Create NSW to support the global growth of the Australian fashion sector.”

The program is supported by Austrade through the Accessing New Markets Initiative (ANMI), the Australian Government's $50 million export diversification program jointly delivered by Austrade and industry. The AFC is one of 40 national peak industry bodies selected to participate in ANMI's Trade Diversification Network, through which government and industry work together to design and deliver sector-specific export initiatives. The national reach of the Trade Diversification Network enables emerging, established and First Nations designers from across Australia to apply.

Australian Trade Minister Don Farrell said Australian fashion is a top export industry, supports nearly 500,000 Australian jobs, and that this is exactly the type of initiative the Trade Diversification Network was designed to enable during a challenging period in the global trading environment.

“Australia has just secured a landmark deal with the European Union, which opens up a market of around 450 million people, across 27 countries, to Australian designers.

“We want to see more Australian fashion on the streets and in stores across the globe. Getting more Australian designers in front of international buyers is not just good for the industry, it’s good for Australian jobs and the Australian economy.”

Jay Meek, General Manager, Trade Diversification Taskforce, Austrade, said: "The Trade Diversification Network was built on a simple premise: government and industry working together, using the combined reach of Austrade's global network and the sector knowledge of peak bodies like the AFC, to get more Australian businesses into more markets. Global Gateways: Paris is precisely the kind of activity the program was designed to deliver - structured, commercially focused, and built on a clear understanding of where global buyers are and what they need to see. Australian fashion has the product and the ambition, and we’re pleased to support its continued growth.”

Create NSW's investment in Global Gateways: Paris 2026 delivers directly against the NSW Fashion Sector Strategy 2025–2028, Australia's first government fashion sector strategy developed in partnership with the AFC. Establishing international export pathways for NSW designers is a core strategic priority of the Strategy, with $250,000 allocated specifically to support emerging designers to grow their export markets. Funding in the Paris program is ring-fenced for NSW designer participation, with dedicated places for emerging, established and First Nations designers.

Applications are now open for Global Gateways: Paris 2026 on the AFC website here. The final cohort will be announced in July 2026, with the pre-departure export readiness program commencing immediately. The Paris showroom will run from 28 September to 6 October 2026.

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AFC Global Gateways: Paris 2026 Application

Apply for AFC Global Gateways: Paris 2026, the Australian Fashion Council’s dedicated Australian showroom at Paris Fashion Week for Womenswear SS27 held from 28 September - 6 October 2026.

Designers will be assessed against criteria, including:

export readiness,
commercial viability in the European market,
collection strength,
operational capability, and
capacity to convert buyer engagement into wholesale outcomes.

Successful NSW emerging brands participate at little cost. Successful established and non-NSW brands participate with a 50% subsidised fee, to be confirmed at time of offer in July.

Program participants will be endorsed by a panel including the AFC, Create NSW and Industry leaders. Applicants will be advised if they are successful and offered a placement in July 2026.

Good luck to all applicants!

AFW2026: Meet the Makers, presented by EPSON

Australian Fashion Week has long been the industry's most important week of the year. This year, we used it to do something different, bring the supply chain into the room.

On the rooftop of the Museum of Contemporary Art, the AFC hosted Meet the Makers. a curated matchmaking event presented by Epson and MC'd by Glen Rollason, Founder of RB Patterns. 11 of Australia's leading manufacturers gathered under one roof, giving brands a rare opportunity to discover the capabilities, craftsmanship and capacity sitting right in their own backyard.

For too long, local manufacturing has felt out of reach for many Australian brands, not because the capability isn't there, but because the connections haven't been. Meet the Makers was built to change that. By creating a structured, face-to-face environment during the industry's most concentrated week of the year, we brought the right people into the same room at the right time.

None of this would have been possible without the eleven manufacturers who brought the event to life: EPSON, Citizen Wolf, ABMT, J&M Fashions, Knovus, Marlene Dawn, MTK Australia, RB Patterns, Silver Fleece, Tech Style Studio and Waverley Mills.

Each showcased what they do best and in doing so, opened the door to a new wave of Australian-made partnerships.

The calibre of brands in attendance reflected the broad appetite for local production across the industry. Joining the event were brands spanning from enterprise to SMB, including CUE, THE ICONIC, Alemais, BY JOHNNY, MARCS, Injury, Haluminous, LuluJaru, West 14th and more.

The result was exactly what the event was designed to deliver. The room was alive with energy from the moment it opened, with brands eager to understand what Australian manufacturers are truly capable of. From fabric and pattern making to full garment production and digital printing, the range of expertise on display was a powerful reminder of the depth of skill that still exists.

A special thank you to our partner EPSON, whose support made Meet the Makers possible. Events like this are only possible with partners who are genuinely invested in the future of the Australian fashion industry, and Epson's commitment to local manufacturing is a reflection of exactly that.

International Women's Day Edition of Future Makers: Katie Louise & Lilian-Nicol, Fashion Designers of Nicol & Ford

International Women's Day is here, and we're kicking off the celebration with a special edition of our Future Maker Series.

First up are Katie Louise and Lilian Nicol-Ford, the creative duo behind Nicol & Ford, a design practice built on storytelling, cultural authenticity and craft. Read on to hear about their journey and what drives them to create with purpose.

1. What was your first start in the industry and can you share your career journey? Was there a pivotal moment that led you to where you are today?

Katie‑Louise
I studied across both fashion and costume, and for a long time I felt like I didn’t quite fit neatly into either world. Fashion felt too commercially driven, and costume felt too contained. I was always sitting somewhere in between, trying to work out where I belonged.

The turning point was realising that being in between was actually the point. The mix of conceptual thinking from costume and the technical and industry knowledge from fashion gave me a really unique skill set. Once I stopped trying to choose one path and instead started applying both, it opened up an entirely new way of working and ultimately led to Nicol & Ford.

Lilian Nicol‑Ford
My background is very much rooted in research, I studied art history and theory at University and have a strong interest in social history. I’ve always been fascinated by how people tell stories about themselves through objects, images and dress.

That research mindset really shapes everything we do at Nicol & Ford. Fashion, for me, isn’t about trends. It’s about narrative, memory and identity. My pathway into the industry was less traditional, but it’s exactly what allowed us to build a practice that’s deeply story‑led and culturally grounded.

2. Are there any mentors or influential figures who played a key role in your leadership style?

Katie‑Louise
Honestly, one of my biggest influences is my wife, Lilian. Building a business together means constantly learning how to communicate, trust and grow alongside someone else. Creatively, I’ve always looked to Jenny Kee and Linda Jackson, true trailblazers of Australian design who carved out space by being unapologetically themselves. More recently, Luke Sales and Anna Plunkett of Romance Was Born have been huge inspirations. Their ability to tell stories and both celebrate and challenge notions of Australian identity through couture‑level technique is unmatched in Australia, and they’ve shown that you can lead with creativity and depth without compromise.

Lilian Nicol‑Ford
I was fortunate to work for Gallerist, Collector and Philanthropist Dr Gene Sherman AM for six years. For me, Gene modelled what an uncompromising vision really took, and taught me to trust in myself even when others can’t see the vision.

Beyond that, my parents have run a small business together for over 20 years. Watching them build something side‑by‑side — through challenges, change and shared purpose — deeply shaped how I think about leadership, partnership and longevity. It also gave me a blueprint for working with your life partner toward a common goal.

3.What has been the biggest challenge you’ve faced on your pathway, and how did you overcome it?

Katie‑Louise
One of the biggest pressures we’ve faced is the push to commercialise too quickly and the fear of losing creative integrity in the process. In 2022, when we first showed at Australian Fashion Week, we made a really conscious decision to step back and reassess. Instead of chasing immediate commercial outcomes, we refocused on conceptual and technical design - on the stories we actually wanted to tell. That period was about laying strong foundations, knowing that commercialisation can come later, but integrity has to come first.

Lilian Nicol‑Ford
As one of the very few visible trans women in Australia’s fashion industry, I am incredibly proud that our work through Nicol & Ford has given me the space to embrace that path openly.

Fashion has been a powerful tool for me to step into my authentic self. Carving out space for our community, clothing my own and others diverse bodies, and personally physically changing before our audiences’ eyes has reinforced why representation and storytelling matter so much.

4. Our industry is 77% female, yet this isn’t reflected at executive level. Do you think the Australian fashion industry has evolved in its support of women leaders?

Katie‑Louise
There’s no denying the executive level is still heavily skewed towards male CEOs. That said, I think it’s also important to acknowledge the women who came before us — Carla Zampatti AC, Linda Jackson AO, Jenny Kee AO, Vivienne Chan‑Shaw and so many others. They didn’t just lead businesses, they built identities grounded in authenticity, style and cultural confidence. Their leadership created space for designers like us to exist today, and that legacy shouldn’t be overlooked when we talk about progress.

Lilian Nicol‑Ford
While we absolutely need more women in executive leadership, I think we also need to broaden the conversation. True equity means inviting diverse perspectives across race, gender identity, lived experience and specialisation. At this pivotal moment of change in our industry, empowerment shouldn’t be about replacing one narrow leadership group with another. It should be about creating room for many voices and ensuring that uplifting women doesn’t come at the exclusion of others.

5. What’s one piece of advice you’d share with someone aiming to follow in your footsteps?

Katie‑Louise
Study. Study. Study. Education is powerful, and it compounds over time. It took me about 15 years before I was recognised in any meaningful way within the industry, and that’s okay. Be patient, keep learning, and trust that the work will catch up to you.

Lilian Nicol‑Ford
Find incredible people who share your passion and want to come along for the ride. Trust that others will often know more than you in certain areas and don’t shut out different perspectives. And most importantly, don’t do it alone. Find someone to build with.

Find out more about Nicol & Ford here.

Next, we hear from Ashlee Booth, co-founder of Eupheme, on building a womenswear brand rooted in purpose and a distinctly Australian vision.

Melbourne Member Forum 2025

The AFC Melbourne Member Forum brought together designers, founders and industry leaders to tackle one question: How do you future-proof a fashion business? The room was full of energy, ideas and conversations that matter.

A special thank you goes to our incredible guest speakers:

Katrina Konstas (Afterpay)
Renuka Kimber (Christian Kimber)
Hanh Le (Vince Clothing)

Their candid and honest reflections on leadership and business growth sparked an engaging discussion that left attendees inspired.

KEY TAKEAWAYS FROM THE SPEAKERS

Organic, slow growth is key for sustainable success. Understanding your customer is critical, and this takes time. Renuka spoke about how their business, Christian Kimber, was offered early investment but they decided to hold back until the business was truly ready. Learning when you are ready is just as important as the opportunity itself.
Career growth in fashion is rarely linear. Gaining experience across different parts of the business from tailoring and supply chain to strategy, brand management, styling and design builds the depth and versatility needed to lead effectively.
Grit and adaptability are essential for longevity. Hearing from businesses that have thrived for over a decade revealed the resilience needed to navigate challenges - from sudden order cancellations to surges in demand, highlighting that the ability to adapt quickly and stay focused on your north star is crucial.

A special thanks to Afterpay for hosting the forum. We look forward to welcoming you to our next event and continuing the conversation on building a stronger, more resilient fashion industry.

A Game-Changer for Sustainable Fashion & E-commerce: Better Packaging Co. & RCYCL Partner for Dual Recycling Impact

Better Packaging and RCYCL are pioneering a new solution to waste, enabling eCommerce customers to reuse their POLLAST!C mailers to return unwearable garments for recycling, closing the loop on both clothing and packaging waste.

Under this innovative partnership, brands ordering customised POLLAST!C mailers can now add a RCYCL QR code and messaging to their mailers. This encourages the brand’s customers to cleanse their wardrobes responsibly: scan, fill with old clothes, and drop off at RCYCL's collection points nationally. Used POLLAST!C mailers are collected and recycled as part of the process also, addressing the lack of soft plastics recycling options, while keeping materials in circulation.

Each bag returned via the RCYCL system is weighed and sorted, before being passed on to verified recycling partners. This will give brands unique data on how much clothing they have helped divert from landfill, simply by integrating a QR code into the design of their mailers. Packaging, an expense that businesses are already accustomed to, now provides an opportunity for brands to encourage consumers to dispose of clothing responsibly.

The impact is twofold: unwearable textiles are diverted from landfill, and the POLLAST!C mailers themselves will be recycled. This initiative is more than just recycling; it is a strategic step towards a truly circular fashion future, aligning with major industry goals like those of Seamless Australia.

POLLAST!C mailers are made from 100% recycled Ocean Bound Plastic pollution collected from coastal communities throughout Southeast Asia with no formal waste management infrastructure. For Better Packaging, whose mission is to combat pollution, poverty, and climate change through packaging, this partnership is a natural evolution of their purpose-led innovation.

“By combining RCYCL’s expertise in textile collection, sorting and recycling with our packaging innovations, we are offering a simple, impactful solution for apparel brands and their customers,” explains Kate Bezar, Better Packaging’s co-founder.

RCYCL, known for its mission to make textile recycling as intuitive as purchasing new clothing, provides a three-step process:

Buy, Sort & Fill: Customers scan the RCYCL QR code on the POLLAST!C mailer, purchase the RCYCL service, and fill the bag with worn-out or unwearable items.
Confirmation & Send: A confirmation code is provided to mark on the bag, which can then be returned via local drop-off points nationally.
Transform & Renew: At RCYCL’s facilities, clothing is sorted by fiber, and sent to vetted recycling partners to be converted into products such as carpet underlay or new yarn. Each POLLAST!C mailer will be collected and handed back for responsible recycling by Better Packaging Co.

Both Better Packaging Co. and RCYCL are supporters of Seamless (Australia’s clothing stewardship scheme) reflecting a shared commitment to creating circular solutions for the fashion and e-commerce industries. This initiative aligns perfectly with Seamless’s goal to dramatically reduce clothing waste, encouraging Australians to adopt positive practices around clothing acquisition, use, care, and disposal.

“With over 200,000 tonnes of clothing ending up in landfill each year, a shift needs to happen within the customer mindset,” says Belinda Paul, Founder of RCYCL. “As a business we are always looking for novel ways to tackle this problem, if we can make recycling our unwearable garments as intuitive as buying new clothes, we could all make an immediate difference to our landfill rates with one simple action.”

Better Packaging Co. and RCYCL are inviting forward-thinking brands to join this initiative and lead the charge towards a circular fashion economy. By opting into this program, businesses can offer customers a tangible way to recycle while reinforcing their own sustainability commitments.

AFC MEMBER OFFER

As an exclusive benefit for AFC members, Better Packaging Co is offering 15% discount off all products. This is limited to one use per customer and applies to all products except ‘Low MOQ Custom POLLAST!C Mailers’.

To access your member offer, click the link here.

Future Makers: ELK Co-founder, Marnie Golding

This month in our Future Makers series, we speak with Marnie Goding, Co-founder and Creative Director of ELK, the Melbourne-based BCorp-certified fashion brand known for its thoughtful design, ethical production and unwavering commitment to sustainability.

In this conversation, Marnie reflects on the pivotal moments that shaped her journey, the values that continue to guide ELK and the importance of inclusive leadership in fashion.

1. What was your first start in the industry and can you share your career journey? Was there a pivotal moment in your career that led you or pushed you to where you are today?

Adam and I founded ELK in 2004. Adam was a master craftsman making high-end bespoke jewellery, and I worked in events and marketing. While he was creating beautiful, one-of-a-kind pieces, I could see there was an opportunity for something different - a way to bring fashion-driven, handcrafted designs to a broader audience in a more accessible and affordable way. It became clear there was a real demand for unique, considered designs that didn’t have to be bespoke or high-end. That was the pivotal moment when we realised, we could build something special together. From there I joined his business, learnt to silversmith, learnt to design and to work with producers. ELK then grew organically into the brand it is today from an accessories business to a full fashion brand.

2. Are there any mentors or influential figures who played a key role in your leadership style?

Adam and I were both lucky to grow up with parents who ran their own businesses, so from an early age, we understood what it meant to work for yourself; the risks, the hard work, but also the deep sense of satisfaction. That shaped our desire to build something together and helped us develop a strong, values-led approach to business. We have learned so much from the people around us - our suppliers, friends and peers, our team, and the whole industry. ELK has always been built on respect, ethical responsibility, and creativity, and we have drawn inspiration from traditional fashion houses that prioritise longevity over trends. Along the way we have looked to advisors rather than mentors for specific needs such as for people and culture, for business operations or brand building. The broad and open mindset has been key to shaping how we lead and continue to grow the business.

3. What has been the biggest challenge you have faced on your pathway, and how did you overcome it?

One of the biggest challenges has been navigating our sustainability goals. When we started, the industry was far less transparent, and solutions to the problems we knew we needed to solve simply did not exist. It took a lot of time and research to build an ethical supply chain that aligned with our values. We have had to challenge suppliers, rethink materials, and set clear sustainability goals, all while making sure we remain commercially viable. It hasn’t been easy, but we are incredibly proud of the progress we have made. Our transparency reports, long design lead times, and commitment to reducing our environmental footprint are all part of ensuring that ELK stays true to what we believe in. We are also very proud to have recently achieved our BCorp Certification, a major milestone in our commitment to conscious fashion and responsible business.

4. Our industry is 77% female, however this is not the case at the executive level. Do you believe the Australian fashion industry has evolved over the years, particularly in its support for women leaders? What can we all do to help change this statistic?

There has been progress, but there is still a long way to go. As a female Co-founder, I know first-hand how important it is to create opportunities for women at every level of business. A big part of the change needs to come from within companies themselves - ensuring there are clear leadership pathways, mentorship programs, and flexible working arrangements so that women can step into executive roles without barriers. Pay equity and transparency are also key. We need to keep challenging outdated industry norms and actively support policies that empower more women to lead. This is also an integral consideration for us in selecting which suppliers we work with. Research shows that by supporting women in developing countries with living wage and childcare support, whole communities benefit. In Australia we have so many incredibly creative, influential female leaders to look to for inspiration. So many have carved a path in our market and I am so grateful to have met many along my own journey who I gain great strength from.

5. What's one piece of advice you’d share with someone aiming to follow in your footsteps?

Stay true to your vision and values. It is easy to get caught up in trends, short-term gains or bow to commercial pressures, but longevity comes from consistency, quality, and purpose. For us, that has meant focusing on timeless design rather than fast fashion, making thoughtful choices about materials and production, and always putting our customers and values at the heart of what we do. Also, don’t be afraid to evolve, innovation and sustainability are key to staying relevant in this industry. If you are clear on your purpose and willing to do the hard work, you will build something that lasts that can benefit many.

Marnie’s story is a powerful reminder that meaningful change in fashion starts with intention, courage and a commitment to doing things differently. Through ELK, she continues to lead with purpose, proving that a values-led approach can not only build a successful business but also leave a lasting, positive impact on people and the planet.

Find out more about ELK.

AFC Member Lounge at Australian Fashion Week

We would like to introduce you to the AFC Member Lounge at Australian Fashion Week. Your exclusive front-row seat to the conversations, connections, and collaborations shaping the future of Australian fashion.

AFC MEMBER LOUNGE AT AUSTRALIAN FASHION WEEK

Located at Carriageworks, the home of Australian Fashion Week, the AFC Member Lounge is a dedicated retreat for Australian Fashion Council members - offering a place to meet, recharge, and engage with industry peers, partners, and special guests.

Throughout the week, the lounge will also host The Talks — a thought leadership series exploring the future of Australian fashion, from revitilising local supply chains through advanced manufacturing to confronting the rise of global fast fashion, and unlocking export growth in an unpredictable global market.

Whether you're between shows or diving deep into industry insights, the AFC Member Lounge is your space to reconnect and reflect on what’s next for Australian fashion.

THE TALKS | Presented by the Australian Fashion Council

Big ideas. Bold voices. The future of fashion, in conversation.

Step inside the AFC Member Lounge at Australian Fashion Week and join the conversation shaping the future of fashion in Australia.

The Talks is a three-part thought leadership series bringing together pioneers, disruptors, and decision-makers to explore the big questions facing our industry - from the future of Australian manufacturing and the rise of next-generation production, to the impact of ultra-fast fashion and global market disruptions.

Curated by the Australian Fashion Council, these sessions offer an opportunity to hear directly from industry leaders, government voices, and innovative trailblazers driving change at every level. Expect insightful conversations, practical perspectives, and bold ideas - with opportunities for the audience to engage directly through live Q&As and roundtable discussions.

We also invite you to join us for drinks and networking after the session, providing an opportunity to connect with fellow industry leaders and continue the conversation in an informal setting.

Whether you're a designer, manufacturer, media, policymaker, or fashion delegate, The Talks is your front-row seat to the future of Australian fashion.

PROGRAM HIGHLIGHTS
Made in Australia: Powering the Future of Australian Manufacturing
WHEN: 3-4PM, Wednesday, 14th May 2025
Australia’s fashion and textile manufacturing sector stands at a critical crossroads. Amid rising global trade tensions and supply chain volatility, the need to rebuild sovereign capability has never been more urgent.

This session will examine the current state of Australia’s local manufacturing landscape, the global forces accelerating change and the national opportunity to reshore key production capabilities. From future-proofing trade and export growth, to driving regional economic development, enabling advanced skills, and scaling value-add industries like fibre processing, this important conversation will explore why rebuilding Australia’s manufacturing base is the key to unlocking a new era for Australian design, craftsmanship and economic resilience.

Hear from the industry leaders driving this movement and shaping a bold new vision for a globally competitive, future-ready Australian fashion industry.

Smarter, Faster, Greener: The Rise of Australia’s Future Factories
WHEN: 12-1PM, Thursday, 15th May 2025
What does the next generation of fashion manufacturing look like and how do we build it here in Australia?

This session explores the new frontier of local production: AI-powered facilities, sustainable processes, and faster paths from design to consumer. It’s a conversation about reimagining the factory floor - from digital sampling to low-waste models, and the bold moves needed to innovate our manufacturing ecosystem to help Australian designers bring their ideas to life onshore.

Join us as we examine the technological and cultural shifts that could shape Australia’s future as a leader in advanced manufacturing, explore leading smart factories worldwide, and hear a special announcement about how the AFC will drive innovation for the next wave of Australian manufacturing.

Fast Threat: Protecting Australian Fashion in an Ultra-Fast World
WHEN: 12-1PM, Friday, 16th May
The rapid expansion of ultra-fast fashion is reshaping global markets, presenting a critical challenge to Australia’s fashion industry. With local businesses facing unprecedented pressures around pricing, sustainability, intellectual property, and market fairness, the need for industry-wide dialogue and action has never been greater.

In partnership with the City of Sydney, this exclusive roundtable invites guests to share insights, challenges and discuss strategies required to protect our local industry. Your perspective will play a key role in the AFC’s advocacy efforts, including our formal call for a government inquiry into ultra-fast fashion’s impact on Australia’s economy, environment and community.

If you have any questions about the AFC Member Lounge or issues with ticketing links for The Talks, please email: info@ausfashioncouncil.com.

Media Release: AFC Welcomes The Bond-Eye Group As New Membership Increases

Sydney, Australia: The Australian Fashion Council (AFC) and The Bond-Eye Group are proud to announce that Bond-Eye Swim, Sea Level Australia , Artesands & Niptuck brands have officially joined the AFC. The Bond-Eye Group’s membership underscores the increasing momentum within the Australian fashion sector, with other notable new members including Lee Mathews, Christopher Esber, Lorna Jane, R.M. Williams, Nicol and Ford, Philosophy, and leading manufacturers ABMT, T-Shirt Oz, and Hellweg.

Headquartered in Sydney, Australia, The Bond-Eye Group also has offices in Los Angeles and a showroom in New York with brands globally distributed throughout Australia, New Zealand and North America. Key global partners include FWRD, Nordstrom, Neiman Marcus, Goop, Moda Operandi, Bloomingdales, Saks, Everything But Water, The Iconic, Revolve, and Anthropologie and a growing presence in Europe including Printemp, KaDaWe, John Lewis and Next UK.

Jaana Quaintance-James, CEO of the Australian Fashion Council said, “We warmly welcome The Bond-Eye Group to the AFC community. Their dedication to local, ethical production and innovative design aligns perfectly with our mission to elevate Australian fashion on the world stage. It’s more important than ever, as we undergo transformative change in the industry, that our collective voice grows louder and we strengthen our ability to drive meaningful industry-wide change. We encourage more brands to join us.”

“We’re excited to join the AFC and collaborate with like-minded industry leaders,” said Steve Philpott, CEO at The Bond-Eye Group. “True collaboration is key to shaping a sustainable and globally competitive future for Australian fashion. As a brand committed to sustainability and innovation, we look forward to AFC’s initiatives focused on sustainability, export readiness, and advanced manufacturing, and to contribute to building a resilient and globally competitive future for our Australian fashion industry.”

-ends-

How to Best Expand in a Fluid Global Market?

Expanding into new markets presents exciting opportunities but without the right strategy, it can also bring significant challenges.

To ensure long-term success, brands must build a strong internal foundation, conduct thorough market research, and establish strategic local partnerships. From refining logistics to understanding regional consumer behavior, a well-planned approach can make all the difference.

FashionNet Anton Dell (FNAD) has outlined the essential steps to help you scale sustainably in today’s dynamic global market.

1. Strengthen Your Internal Structure Before Expanding

Before diving into wholesale expansion, ensure that your internal operations are solid. Growth naturally puts pressure on resources, so it’s critical to focus on steady and sustainable scaling to avoid overwhelming your systems and processes.

2. Conduct Thorough Market Research

Effective market research is essential to ensure that your brand’s expansion yields the expected results. Analyse new markets by considering:

Who is your ideal consumer, and do they exist in this market?
How are your competitors performing in this region?
Is the entry strategy profitable for your brand?
What does success look like in this market? How long will it take to achieve, and is the path sustainable for your team and business model?

3. Partner With Local Experts For Sustainable Growth

Local partners provide the safest route to long-term success. When selecting agents or distributors, prioritise:

Shared goals, transparency, and consistent communication.
Strategic and well-supported points of sale for optimal brand success.
A diligent selection process with clear expectations to ensure alignment.

4. Leverage Local Expertise

Rely on your local representatives for insights into market best practices. Their feedback will help you avoid costly missteps and tailor your approach for maximum impact.

5. Optimise Logistics & Supply Chain

Smooth and profitable expansion depends on a well-managed supply chain. To ensure reliability:

Carefully vet logistics partners and, if possible, visit their facilities.
Request references and start with a gradual rollout to identify and address potential gaps before committing to long-term partnerships.

AFC MEMBER OFFER

As an exclusive benefit for AFC members, FNAD is offering a free consultation to help your brand expand internationally.

You’ll receive personalised market entry strategies, access to a wide network of agents and distributors, and an exclusive discount on services. Take the next step in growing your brand globally.

Book your free consultation with Mark Boloten, here, today.

Media Release: Fashion Industry Rallies Behind AFC to Lead the Delivery of a New Vision for Australian Fashion Week 2025

Fashion Industry Rallies Behind AFC to lead the delivery of a New Vision for Australian Fashion Week 2025

Leading Australian Designers, Vogue Australia and key industry figures show solidarity at the Sydney Opera House

The Hon. Minister Graham MLC, NSW Minister for the Arts, Minister for Music and the Night-time Economy, Minister for Jobs and Tourism, has expressed support for an industry-led AFW

Sydney, Australia: Today, leading Australian fashion designers and key industry figures have rallied in support of an industry-led Australian Fashion Week (AFW), following the announcement that IMG will no longer manage the event.

This generational opportunity for the Australian fashion industry marks a transformational shift. Under the leadership of the AFC with a new not-for-profit model, AFW can evolve into a platform that elevates Australian fashion on the global stage, benefits designers, and prioritises the unique needs of local industry that generates over $28b for the Australian economy.

“The time has come for Australian fashion to be represented by those who know it best—our own community,” said Marianne Perkovic, Chair Australian Fashion Council.

“As the representative voice of Australia’s fashion and textile sector, the AFC has the insight, commitment, and industry focus to lead Australian Fashion Week that truly reflects the strength, resilience, and creativity of our industry,” Jaana Quaintance-James, Chief Executive Officer, Australian Fashion Council said.

Quaintance-James adds, “Fashion Week is so much more than runways and high heels—it’s a vital creative platform that shines a global spotlight on Australian fashion, driving our $28 billion economic powerhouse. This industry employs over 500,000 people, predominantly women, and supports an export trade that generates more revenue than wine. Our vision is to create an event that not only celebrates our incredible talent but also positions Australian fashion as a global leader, delivering meaningful economic and social benefits for our industry and beyond.”

“Having a not-for-profit organise Australian Fashion Week will be a game-changer and it’s how other successful fashion weeks like Milan and Paris operate,” commented Alex Schuman, CEO of Carla Zampatti. “This shift is about putting the needs of our industry first and ensuring that AFW continues to be a global launchpad for both emerging and established designers.”

Minister for the Arts, Music and the Night Time Economy, John Graham said “The NSW Government has been supporting Australian Fashion Week since 2009, and is committed to supporting the Australian industry fight to keep fashion week going, here in Sydney.”

The AFC has garnered broad support from across the industry including Australian Fashion Week founder Simon Lock and Editorial Director & Publisher News Prestige and Conde Nast titles Australia, Edwina McCann, signalling a renewed vision for AFW under local leadership.

Through close collaboration with its members and partners, the AFC aims to deliver a truly inclusive and empowering event that showcases Australia’s creative talent and landmarks to the world, enhancing the visibility, positioning, and international demand for Australian fashion.

Supporters:

Australian designers, brands and key industry leaders in attendance include: Carla Zampatti, Camilla & Marc, Romance was Born, Alix Higgins, Christopher Esber, Aje, Bianca Spender, madre Natura, Zimmermann, Beare Park, Sportscraft, Saba, JAG, Sarah & Sebastian, Karla Spetic, Mine, Yours, Theirs, JaneJu, Saint Somebody, Ruth Tate, Pip Edwards, Adam Worling, Jillian Davison, Afterpay, Ebay, Elevate Wholesale Agency, Lara Inc Events, Brand Partner and more
Additional supporters include: Zimmermann, Akira Isogawa, bassike, Cue, West 14th, Camilla, Esse Studios, Lee Mathews, Bondi Born, Jac+Jack, Thdr, Carl Kapp, Jordan Gogos, Cloth & Co, Daniel Avakian, Stewart & Heaton, Citizen Wolf, Mariam Seddiq, Glass PR, Albus Lumen, National Fashion College, Art Box Black, Thread Together, Chris Kontos Creative, Ndless: the New Normal, Wardrobe Crisis, The Brag Media, Carfrae Consulting and the Australian Fashion Foundation amongst others
Australian Fashion Council Chair, Marianne Perkovic
Australian Fashion Council CEO, Jaana Quaintance-James
Carla Zampatti CEO and AFC Board Member, Alex Schuman
Editorial Director & Publisher News Prestige and Conde Nast titles Australia, Edwina McCann

-ends-

Media contact:
Prue-ellen Thomas
Head of Marketing and Communications, AFC
pthomas@ausfashioncouncil.com +61 439 882 788

____

ABOUT THE AUSTRALIAN FASHION COUNCIL:
The Australian Fashion Council (AFC) is a not-for-profit and the peak body for the Australian fashion and textile industry, representing the sector for over 70 years. AFC members are Australian founded or majority owned businesses involved in producing fabric, clothing, footwear or accessories, including individuals that contribute creatively and economically to the Australian fashion and textile industry. The AFC champion and advocate for a prosperous and creative Australian fashion and textiles industry, with the purpose of building a vibrant, inclusive ecosystem for our member community through education, collaboration and innovation.

NSW Inquiry: Procurement Recommendations Could Lead to a Bright Future for Local TCF Manufacturing

The AFC welcomes the NSW Government's report on procurement practices, which highlights the untapped potential of local TCF manufacturing to drive economic growth and job creation.

The report identifies several critical areas where changes in government procurement policies could revolutionise the Australian fashion and textile industry, boosting local businesses and creating more job opportunities.

"The findings are a clear indication that supporting local TCF manufacturing is not just an option but a necessity to ensure the sustainability and resilience of our industry. By prioritising local content, we can empower women with job opportunities, leverage the multiplier effect of local manufacturing to drive ethical supply chains and accelerate the adoption of technology into advanced manufacturing. This is our opportunity to position Australia as a leader in innovative and sustainable products on the global stage, focusing on quality and innovation rather than competing solely on the lowest price.

"Government procurement plays a huge role in creating economic stability for manufacturers, giving them the fiscal headroom to invest in more staff, more training, and advanced equipment, which in turn drives innovation through research and development. It's crucial for the government to signal to the rest of the community that procurement decisions are no longer just about the cheapest option. This shift in focus will attract investment, foster innovation, and support the development of advanced manufacturing capabilities that can truly make Australia competitive globally," - Jaana Quaintance-James, CEO of the Australian Fashion Council.

To truly unlock the potential of the Australian fashion sector, the AFC urges the NSW Government to take bold steps in adopting these recommendations, particularly those that enhance opportunities for small businesses, support First Nations enterprises, and drive sustainability. By embracing these changes, the government can create a thriving ecosystem that fosters innovation, creates jobs, and supports local manufacturers.

Summary of Report Key Findings:

Support for Local Content: There is broad support among stakeholders for prioritising local content in procurement to boost the local economy and create jobs.
Modern Slavery Concerns: Current procurement practices lack transparency, leading to potential labour exploitation, especially in high-risk industries like cleaning and security.
Lack of environmental and Sustainability Standards: There are currently no goals to meet or achieve any Environmental or Social sustainability standards across procurement practices.
Compliance Gaps: Post-award compliance checks are infrequent, risking non-compliance with labour standards and contract obligations.
Small Business Access: Small businesses face barriers in participating in procurement processes due to a lack of capacity and complex tender requirements.

Summary of Recommendations for the Australian TCF Manufacturing Industry:

To promote the advancement of local manufacturing and job creation in Australia, the AFC support prioritising the following five recommendations from the report:

Prioritise Local Content in Procurement (Recommendation 1):
- Support local innovation by breaking down tenders into smaller parts, enabling small businesses to participate.
- This approach would directly benefit local manufacturers and support small businesses to scale up, increasing job opportunities and economic growth.
Mandate Modern Slavery Clauses (Recommendation 3):
- Include modern slavery clauses in all procurement contracts to ensure ethical supply chain practices.
- This recommendation aligns with ethical business practices and promotes fair labour standards, helping to protect workers in high-risk industries.
Establish a Jobs First Commission (Recommendation 9):
- Implement measures to monitor and enforce local content requirements, ensuring systematic compliance checks.
- A dedicated body like the Jobs First Commission will drive accountability in supporting local industries and increasing employment opportunities.
Support for Aboriginal and Diverse Enterprises (Recommendation 14):
- Provide training, support, and skill development for Aboriginal businesses to help them succeed in government procurement.
- Increasing diversity in the supply chain not only supports job creation but also fosters social inclusion and economic development within disadvantaged communities.
Incentivise Sustainability and Circular Economy Practices (Recommendation 18):
- Introduce requirements for government tenders to focus on product stewardship and the circular economy.
- Emphasising sustainability in procurement encourages innovation and positions NSW as a leader in environmentally responsible manufacturing.

By adopting these strategies, the future of Australian manufacturing can be brighter than ever, providing a more resilient and competitive landscape for businesses and communities across the country.

Read the report in full here

AFC MEMBER BRAND & MANUFACTURERS FORUM

AFC Members are invited to this session, where we will unpack the Victorian TCF manufacturing report findings and recommendations, and workshop industry priorities. This forum will be an opportunity for brands and manufacturers to collaborate, voice challenges and plan next steps for our manufacturing industry to be better supported, evolve and thrive.

WHEN: Wednesday, 23 October, 2024
TIME: 11.00am - 1.00pm
LOCATION: Epiphany Room, GPT Space&Co, 376-390 Collins Street, Melbourne
AFC Members can RSVP HERE

AFC Member, Brand & Manufacturing Forums in Melbourne

AFC members are invited to the AFC Member Forums, held in Melbourne during Melbourne Fashion Week. Please RSVP for both events.

SESSION ONE: AFC MEMBER FORUM

TIME: 8.30am -10:30am

WHEN: Wednesday, 23 October, 2024

LOCATION: Epiphany Room, GPT Space&Co, 376-390 Collins Street, Melbourne

AFC MEMBERS RSVP HERE

In this session, we will share the AFC’s new strategy and upcoming programs and events for members. These forums provide a unique opportunity to voice your feedback, network with industry peers, share knowledge and discuss key issues that will inform AFC’s pathways, policies and projects.

SESSION TWO: AFC MEMBERS & MANUFACTURING FORUM

TIME: 11.00am - 1.00pm

WHEN: Wednesday, 23 October, 2024

LOCATION: Epiphany Room, GPT Space&Co, 376-390 Collins Street, Melbourne

AFC MEMBERS RSVP HERE

Please stay for the AFC Manufacturing Forum where we will focus on our industry manufacturing strategy. In this collaborative session, we will unpack the Victorian TCF manufacturing report findings and recommendations to workshop our industry priorities. This forum will be an opportunity to work together to plan the next steps for our manufacturing industry to be better supported, evolve and thrive.

WHY ATTEND AFC MEMBER FORUMS?

Exclusive Access: Be first to hear about the AFC’s strategy and industry priorities.

Networking: Connect with fellow members and industry leaders.

Workshop & Feedback: Share your insights and help shape the future direction of the AFC.

Knowledge Sharing: Gain valuable knowledge and best practices from your peers.

With special thanks to Melbourne Fashion Week for supporting the AFC Member Forums through their Independent Program.

The new AFC Strategy: Shaping the Future of Australian Fashion and Textiles

Dear Australian Fashion Community,

I’m thrilled to share some exciting news with you. At the AFC, we’ve been hard at work crafting a new strategy—it’s one that directly addresses the challenges our industry is facing today, shaped by your voices, your concerns, and your passion.

Last month, we gathered with many of you in Sydney for our first-ever Member Forums to discuss the future of the Australian fashion industry. These sessions were a powerful reminder of what makes our industry so special: our willingness to come together, share openly, and work collaboratively towards common goals. The feedback from these forums played a crucial role in refining the AFC's new strategy, ensuring it is aligned with the needs of the industry.

Key challenges identified during the forums include the complexities of accessing export markets, the high costs associated with local manufacturing, and the urgent need to address skills gaps within the industry. Members also highlighted the importance of sustainability, expressing a desire for more circularity infrastructure and greater industry collaboration to drive meaningful change.

The AFC's Strategic Agenda

The Member forums helped us refine our mission for our members:
To champion and advocate for a prosperous, innovative and creative Australian fashion and textiles industry. Our purpose is to build a vibrant and inclusive ecosystem for our community through education, collaboration and innovation.

And the strategic priorities the AFC needs to deliver on this mission:

REPRESENTATION:
Cultivate a member community that represents the full breadth of the Australian fashion and textile industries and activate projects such as an industry-level strategy for First Nations Fashion and evolving the AFC Directory and Hub to better meet your needs and connect you with your peers.

ENGAGEMENT & ADVOCACY:
Create value for our members by fostering community and collaboration and advocating for their interests with all stakeholders. This means more member engagement events such as ongoing member forums, anAustralian Fashion Conference in 2025, government advocacy and Strategic Partner programs which deliver value to you.

IMPACT:
Support our members to be successful through initiatives that deliver positive commercial outcomes in four key impact areas:

- - Commerce & Trade:
    The AFC will focus on helping members navigate export markets and increasing global exposure for Australian fashion via key programs including:
    - Export program, the information and connections needed to succeed internationally
    - AFC Academy, addressing key learning needs in our industry
    - Mentoring program, supporting our industry in continuous learning and knowledge sharing
- - Local Manufacturing:
    Recognising the fragmented state of local manufacturing, the AFC plans to support the development of a full value-added supply chain in Australia, fill skills gaps and promote career pathways in local manufacturing via key programs including.
    - Local manufacturing studies, starting with Victorian on September 3
    - Leading development of an industry-wide strategy for Australian manufacturing
    - Piloting smart factory concepts to evidence advanced manufacturing concepts in our industry.
- - Jobs & Skills:
    The AFC will work to ensure graduates are better prepared to enter the workforce, career pathways are mapped and promoted, and existing staff have opportunities to build and further develop skills via key programs such as:
    - Industry-wide skills & capability mapping
    - Defining the next generation textile and clothing apprenticeship
    - A machinist strategy to tackle critical shortages
- Sustainability:
  The AFC is committed to continuing to support sustainable practices within the industry and through industry-wide collaboration will advance:
  - Impact quantification tools, responding the need for consistent frameworks for reporting and data collection
  - Responsible planning and ordering, to support better commercial and sustainability outcomes

The AFC’s approach underscores its commitment to supporting the fashion industry through advocacy, education, and strategic partnerships.

This isn’t just a plan on paper—it’s a commitment to action. We’re ready to roll up our sleeves and work alongside you, secure funding to tackle the above programs, advocate for better industry support, create new educational pathways, and build the infrastructure we need for a more sustainable future. But we can’t do it alone. Our strength lies in our community, and we need your continued engagement and support to make this vision a reality.

If you’re not yet a member, now is the time to join the AFC. There’s an energy and momentum building in our industry that you won’t want to miss. As a member, you’ll have the opportunity to shape the future of Australian fashion, access exclusive resources, and connect with a network of passionate professionals who, like you, are dedicated to making a difference.

Together, we can overcome the challenges we face and build an Australian fashion industry that is not only resilient but also thriving. I can’t wait to see what we can achieve together.

Warm regards,

Jaana Quaintance-James
CEO, Australian Fashion Council

Why brands should join Seamless: Exclusive AFC member benefits

Australia leads the world in clothing consumption per capita, contributing significantly to the 200,000 tonnes of clothing that end up in landfills each year. This staggering figure highlights a pressing need for change. We’re challenging Australian Fashion Council Members to join like-minded brands striving to make a difference.

Enter Seamless, Australia's national clothing product stewardship scheme, now an independent organisation. Seamless aims to achieve what no single brand can do alone: revolutionise how Australians choose, enjoy, and recycle clothing.

Why Your Brand Should Join Seamless

Seamless is industry-owned, industry-led, and government-supported, offering brands a unique opportunity to shape and manage sustainable practices. Joining Seamless provides numerous benefits, including:

Exclusive AFC Member Benefits
When you sign up before September 30th, 2024
25% Eco-Modulation Discount
Enjoy additional levy discounts for items made from at least 95% single fibre.
Operational Cost Savings
The cost of doing this alone can be huge. Accelerate your activity with research, development programs, and business cases that offer commercial & circular benefits.
Increased Consumer Trust
Demonstrate your commitment to sustainability, enhancing consumer loyalty.
Regulatory Compliance
Stay ahead of future environmental regulations, reducing potential risks.
Market Expansion
Align with global sustainability priorities, opening doors to new markets and opportunities.

As a brand placing garments on the market, you're responsible for their entire lifecycle.

Seamless empowers your brand to:

Create durable, repairable, and recyclable clothing.
Develop new models for reuse, repair, rental, and services that extend product life.
Improve clothing collection, sorting, and recycling practices.
Encourage consumers to make better choices when choosing, using, and recycling clothing.

Participating in Seamless places your brand at the forefront of a collective movement to transform the fashion industry in Australia, setting new standards for responsible clothing and circular technology solutions.

Join Our Information Session

We invite all AFC members to learn more about Seamless and its benefits for your business. Join our information session to hear insights from leading brands and get your questions answered.

Date: Wednesday, August 14th
Time: 4:00 PM AEST

This session will cover:

The benefits of Seamless for your business
Insights from leading brands
How to join and start reaping the rewards
Answering your questions about the scheme

We look forward to your participation and to driving positive change together. For your exclusive invitation, check your email inbox or contact info@ausfashion.com

Media Release: AFC Board appoints Kellie Hush as CEO of AFC's Australian Fashion Week 2025

THE AFC BOARD APPOINTS RESPECTED INDUSTRY LEADER KELLIE HUSH AS CEO OF AUSTRALIAN FASHION COUNCIL’S AUSTRALIAN FASHION WEEK 2025

FOR IMMEDIATE RELEASE

Wednesday, 22 January 2025

Sydney: The Australian Fashion Council (AFC) Board is delighted to announce the appointment of Kellie Hush as Chief Executive Officer of Australian Fashion Council Australian Fashion Week 2025. A highly regarded leader in the Australian fashion industry, Kellie brings over 20 years’ of experience across media, fashion, and business to this role.

Kellie Hush is one of Australia’s most influential figures in fashion, having served as Editor-in-Chief of Harper’s BAZAAR Australia and as acting CEO of the AFC in 2022. She is a founding director of the AFC and has been a key participant in Australian Fashion Week since its inception. Additionally, she has held significant roles with Melbourne Fashion Festival, further cementing her reputation as a driving force in Australian fashion.

To ensure the successful delivery of Fashion Week 2025, the AFC Board is committed to strengthening resources and capabilities while balancing its broader strategic priorities. Kellie will work closely with the AFC Board and AFC Chief Executive Officer, Jaana Quaintance-James, to deliver an event that embodies the values of Fashion Week 2025 and supports the growth and evolution of the industry.

“We have consistently emphasised that the AFC cannot achieve this alone—we need to mobilise a dedicated team. With Kellie’s extensive industry experience, long standing relationships, and deep understanding of the AFC, the Board is confident there is no better person to lead Fashion Week 2025 during this pivotal time for both the event and the industry,” said Marianne Perkovic, Chair of the Australian Fashion Council.

Kellie shared her enthusiasm for the role, stating, “I have been attending Australian Fashion Week for over two decades so I am delighted to step into this role, working alongside the AFC and my industry colleagues to deliver a 2025 event that stays true to the core principles of Fashion Week.”

The AFC has made two further appointments to the AFC Australian Fashion Week 2025 team. Jacqui Brown, in the role of Head of Operations brings deep experience in major event development and execution, including at Australian and New York Fashion Weeks, most recently having been in a Production Director role with IMG.

Zoe Davis, in the role of Head of Strategic Partnerships, has an established career in managing and activating major partnerships across events, music and publishing, most recently as the Commercial Director of Cosmopolitan.

The AFC Board also acknowledges the tremendous groundwork laid by AFC CEO Jaana Quaintance-James in preparation for Fashion Week 2025. This announcement is a strategic step to bolster AFC’s leadership capacity and allowing Jaana to focus on advancing the AFC’s broader strategic priorities including commerce and trade, local manufacturing, jobs and skills and sustainability.

The AFC is confident that Kellie’s appointment, along with Jacqui and Zoe, will ensure the success of Fashion Week 2025 and further solidify the event’s reputation as a cornerstone of the Australian fashion industry.

-ends-

Prue-ellen Thomas, Head of Marketing and Communications, AFC

pthomas@ausfashioncouncil.com

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Discover Global Opportunities - Export & Trade Webinar for AFC Members

AFC members are invited to join our AFC Export & Trade: Insights & Experts Webinar, tailored specifically for fashion and textile businesses. Explore the critical issues and opportunities in the current market landscape with our panel of industry experts who will provide valuable insights and practical advice.

Date: Thursday, 8 August
Time: 1pm-2.30pm AEST
Platform: Online, via Zoom

What We'll Cover:

International Markets: Identifying the best opportunities and AFC member priority markets
Getting Export-Ready: What you need to prepare, from pricing to partners
Free Trade Agreements: Navigating FTAs and unpacking what they mean for fashion businesses
Exporting Business Support: Grants, programs, and financial strategies to support your export initiatives
Success Stories: Hear from successful brands that effectively expanded into international markets

This is a unique opportunity to gain expert knowledge and practical advice to understand global export opportunities. Whether you are a startup or an established brand, this webinar will provide valuable insights to help you navigate the export and trade landscape effectively.

AFC members look for your exclusive invitation in your email inbox.

Want to expand into international wholesaling? Use this checklist to make sure you’re business ready from Elevate Wholesale Agency.

Are you ready to take your brand into the international wholesale market?

Whether you're just starting to consider wholesale or actively planning your expansion, use this checklist to ensure you can take this next step into international wholesale confidently.

Created by Jenny Nakkan, Founder of Elevate Wholesale Agency, this detailed checklist will assess your brand’s readiness for wholesale success. Elevate specialises in proven strategies to accelerate wholesale growth and position brands on the global stage.

CHECKLIST

✔️ Research

Do your research and know where your brand sits and is positioned within wholesale. Explore your competitors and desired brand adjacencies. Be clear on your brands USP and the list of stores you want to target & why.

Also research potential market entry barriers for export regions. There are many things to consider when it comes to tax and duty implications, so be clear on these requirements within your business and ensure you can meet them.

✔️ Critical Path

Establish a dynamic wholesale critical path that caters to the sales market & delivery windows of the regions you are targeting. Your critical path must cover all facets within your product and development lifecycle.

✔️ Global Pricing & Wholesale Margin Assessment

By region, ensure your retail & wholesale pricing model covers all facets of supply chain costs, industry standard retailer markups specific by region and the wholesale margin required for successful negotiations including potential discounts and coop contributions.

✔️ Finance Plan

Once you have your timelines and pricing mapped out, consider how that sits within your business financial plan. Consider implications and challenges that come with wholesale, and how you can manage these challenges within your business cash flow.

✔️ Logistics

Consider the operations you will require to successfully deliver your goods from the factory into wholesale stores. Identify supply chain, logistics & partners required to streamline the delivery process and ensure Deliver in Full, On time (DIFOT). This is an area that might require you to have short, mid and long term goals in place

✔️ Marketing

Understand your current marketing strategy and areas that can be extended to wholesale for maximum penetration and business return in your target wholesale markets.

✔️ Wholesale Sales Collateral

Review the seasonal collection assets you will need to develop to support selling your products to buyers in every season. Ensure you have order forms, line sheets, SMS and a B2B platform enabled, to ensure minimum industry standards are being achieved.

✔️ Develop Your Sales Strategy and Identify Your Required Sales Model

Confident you have products that buyers want, but not sure how to get it in front of them? Develop a sales strategy that fits within your financial requirements to put your brand in front of the right buyers at the right time. There are many sales models that brands can consider such as sales agents, distributors, attending trade shows, travelling to the market & selling direct.

✔️ Wholesale Sales Processes

Be prepared by establishing your wholesale sales processes up front. Pay close attention to new wholesaler onboarding, trading terms documents, order confirmation processes, invoicing and accounts receivables, and all other elements of customer service.

Take your brand to the next level with the right tools and expert guidance. Elevate Wholesale Agency is here to help you navigate the path to global wholesale success. Don’t miss this opportunity.

AFC MEMBER OFFER

As an exclusive benefit for AFC members, Elevate is offering a free one-hour consultation (valued at $995) to help you navigate the complexities of the global wholesale landscape.

Schedule your free session with Jenny Nakkan, click here.

Unlock Funding Opportunities – Grants & Funding Webinar for AFC Members

The Australian Fashion Council would like to extend an invitation to their members to attend the AFC Grants & Funding: Insights & Experts Webinar. This session is specifically tailored for Australian fashion and textile businesses and is presented in collaboration with our partner, Grant Help. Join us to gain transformative insights and expert advice to greatly benefit your business.

Date: 4 pm-5 pm AEST, Wednesday, 10 July, 2024

Platform: Online, via Zoom

What You'll Learn:

Types of Grants Available: Discover the various grants designed to support fashion and textile businesses.
Available Grants for Fashion Businesses: Get insights into the current funding opportunities and how to access them.
Compliance and Auditing: Understand the compliance requirements and what auditors look for in grant applications.
Application Tips: Receive practical hints and tips to enhance your grant application success.

This is a unique opportunity to gain expert knowledge and practical advice to boost your chances of securing funding. Whether you are a startup or an established brand, this webinar will provide valuable insights to help you navigate the funding landscape effectively.

AFC members look for your exclusive invitation in your email inbox.

Advocating for Local Manufacturing: 2024 Wrap Up

Advocating for Australian manufacturing has been a key focus for the AFC throughout 2024, and it remains a critical priority as we look ahead to 2025. Here’s a closer look at the work we’ve done to champion and strengthen Australia’s local manufacturing industry.

Victorian TCF Manufacturing: Future Jobs, Technology and Economic Growth Report Launch, in partnership with Epson.

The AFC released the Victorian TCF Manufacturing: Future Jobs, Technology and Economic Growth Report in partnership with Epson. This report marked an important step in recognising the need to support a resilient but declining sector.

In 2023, the Victorian Textile, Clothing and Footwear (TCF) manufacturing industry contributed over $930 million to the economy—a testament to its significant impact despite the challenges.

Women drive this industry, making up 53% of the TCF manufacturing workforce, compared to a national manufacturing sector average of just 28%. This makes TCF manufacturing the most diverse and female-represented subdivision in the sector.

Read the Report Recommendations Here

Manufacturing Roundtable with Honourable Minister Natalie Hutchins.

Following the report launch, we convened a manufacturing roundtable in Victoria, with Honourable Minister Natalie Hutchins, Minister for Jobs & Industry, Women, and First Nations & Treaty, in attendance. The event brought together leading AFC manufacturer members to discuss the challenges and opportunities facing Australian manufacturing.

Entering the US Market: A 6-part Webinar Series for AFC members on exporting to the USA

We are excited to invite you to AFC’s Entering the US online webinar series, supported by Investment NSW. This comprehensive series features six informative webinars designed to equip you with all the essential knowledge you need on exporting to the USA.

Open to all AFC members nationally, don’t miss this fantastic opportunity to gain insights from industry experts and international guest speakers, explore key strategies, and learn about the resources and tools available to support you in exporting to the USA across a range of topics including:

US Market Overview & Starting in the US:

- Setting up a business in the US
- Legal & Tax Compliance, Immigration

Localisation, PR & Social Media Marketing:

- Adapting products & marketing to the US market
- Working with influencers, SEO etc.

eCommerce and Tech:

- GDPR, US regulation and compliance with eCommerce specialist
- Future of Tech in Fashion

Buyer Panel:

- Understanding US buyer perspectives and wholesale agents
- What the market is looking for

Raising Capital:

- Hear from consumer focused venture capital experts
- What investors are looking for

This weekly webinar series starts on 9am AEDT, Friday 25th October, 2024 and ends on 9am AEDT, Monday 29th November, 2024. Sign up once to register for all six webinars.

REGISTER HERE

AFC International Regulation in fashion Webinar

You are invited to our next Experts & Insights Webinar on International Regulation, supported by City of Sydney.

Melinda Tually, Director of Ndless: The New Normal will lead discussion with international experts on international fashion regulation and a high level summary of key pieces of legislation coming out of the EU Green Deal and the US including:

ESPR - Eco Design for Sustainable Products Regulation
DPP - Digital Product Passports
Empowering Consumers and Green Claims Directives
CSDDD / CSRD - Corporate Sustainability Due Diligence Directive / Corporate Sustainability Reporting Directive
Forced Labour regulations

Date: 4pm AEDT, Wednesday 4th December 2024
Platform: Online, via Zoom
Open to: AFC members or City of Sydney businesses. See if your business is in the City of Sydney LGA here.

Globally, the sector is facing a wave of transformative laws designed to address climate change, human rights risks and consumer protection. From green claims and product traceability to human rights due diligence and circularity, the shift from voluntary standards to mandatory regulation will be felt up and down the fashion supply chain requiring suppliers and brands alike to gain an understanding of this new compliance landscape.

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Media Release: AFC announces Jaana Quaintance-James as its new CEO

The Australian Fashion Council (AFC) is delighted to announce the appointment of Jaana Quaintance-James as its new Chief Executive Officer, commencing in the role today.

A leader with a strong track record in commercial strategy delivering market advantage through sustainable practices and innovation, Ms Quaintance-James has dedicated her career to driving impactful change across the Fashion and Textile Industry both domestically and internationally.

Ms Quaintance-James was most recently the Chief Sustainability and Sourcing Officer at Global Fashion Group which operates fashion and lifestyle eCommerce platforms in LATAM and South-East Asia including THE ICONIC in Australia and New Zealand. Prior to this she was Head of Sustainability at THE ICONIC and Ethical Sourcing Manager at David Jones, following a decade-long consulting career in consumer goods.

Marianne Perkovic, Chair of the AFC said, “Ms Quaintance-James joins us at a time when the Australian Fashion and Textile Industry is navigating challenges in the retail and trading environments at a local and global level, inflationary pressures, technology changes and shortages of skilled workers and materials.”

“There was a high level of interest in this position. We were ultimately impressed by Ms Quaintance-James’ strategic leadership and strong financial, and operational skills. Her industry knowledge and drive for business transformations that improve profitability and sustainability will ensure our industry continues to thrive.”

Ms Quaintance-James said, “I am excited to champion and support our members as they manage change and innovate. Behind the incredible Australian fashion brands are businesses and their employees supported by consumers. Together we create opportunities to accomplish more and continue to grow the economic contributions of the Australian Fashion and Textile Industry”.

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FOR FURTHER INFORMATION AND INTERVIEWS
Prue-ellen Thomas, Head of Marketing and Communications, AFC
pthomas@ausfashioncouncil.com

AFC Highlights from 2023: Guiding the Just Transformation of our Industry

As we approach the conclusion of yet another year, we're taking the time to pause and celebrate the milestones achieved for our industry, all made possible through the unwavering support of our dedicated AFC Members, Patrons, and Partners. Together, we're driving a transformative journey toward a socially, environmentally, and economically prosperous circular economy by 2030, aiming for Net Zero by 2050.

Thank you to our AFC Members for being integral to this journey — Join us in reflecting on some of our favourite milestones that defined 2023:

Launched Seamless Design & Roadmap, Australia’s National Clothing Stewardship Scheme: The Hon. Tanya Plibersek MP, Minister of Environment and Water, launched the design and roadmap for Seamless - a plan to revolutionise how clothing is made, used, and recirculated in Australia, striving for clothing circularity by 2030.

Launched ‘Advancing a Creative Industries Precinct for Sydney’ Report: Collaborating with the University of Technology Sydney, Minister John Graham, the Powerhouse Museum, and TAFE NSW, the AFC launched a report into the potential of Tech Central's anchor institutions in fostering a dynamic innovation ecosystem.

Continued Support for First Nations People and Reconciliation: The AFC collaborated with industry leaders, brands and changemakers to launch #FashionForYes, uniting individuals who are committed to acknowledging First Nations' perspectives.

Joined the CSIRO Chief Scientist Expert Advisory Group: An opportunity to represent our industry and offer impartial, external guidance to CSIRO regarding the national challenges and opportunities within our sector.

Second Pilot for FashTech Lab: Supported by City of Sydney, AFC partnered with leading Australian fashion brands and tech partners for FashTech Lab's second pilot, achieving notable milestones:

- Eliminated the need for 54 physical samples
- Saved 635,000 liters of water
- Reduced 3 tonnes of carbon emissions

National Reconstruction Fund Industry Working Group Seat: Secured a seat in the ‘National Reconstruction Fund Industry Working Group’ to enhance local manufacturing capabilities in the fashion and textiles industry, aligned with government priorities.

Participation in the 'Inquiry into Perceptions and Status of VET': Committed to skill-building and creating career pathways, we contributed to the inquiry, fostering growth within our industry.

Melanie Levis' Nomination for 'ITAB Board of Management': AFC member Melanie Levis of Cue accepted a nomination to represent AFC at Manufacturing Skills Australia's 'ITAB Board of Management,' contributing to the development of local manufacturing capabilities in NSW.

Engagement in Notable Speaking Opportunities: The AFC had the privilege of sharing insights at notable events including the Ethical Consumer Report Webinar hosted by Baptist World Aid and Be Slavery Free, the Circular Economy Show presented by the Ellen MacArthur Foundation, the Sustainable Fashion Roundtable at NSW Parliament House convened by the Hon. Dr. Sarah Kaine MLC, as well as Ragtrader Live, Global Sourcing Expo, International Apparel Federation’s (IAF) World Fashion Convention in Philadelphia, Circularity Live and more.

Not yet a member? Join us to unlock exclusive resources and events, connect with our professional network, and contribute to the future of a sustainable and innovative industry. The AFC is proud to contribute 5% of membership fees to the Indigenous Fashion Fund, launching in 2024.

DECJUBA is on a journey towards a more responsible future

Welcome to the AFC Expert Series, designed to offer insights from our AFC Patron Members. Immerse yourself in the dynamic world of fashion, textiles, sustainability and technology, as we bring you perspectives and expertise from industry leaders across the clothing value chain.

Embarking on a journey towards a more responsible future, DECJUBA introduces 'DECJUBA Future' an initiative that evaluates materials based on sustainability factors such as compliance, circularity, and supply chain transparency, intending to help their customers make more considered purchases.

We had the privilege of interviewing Kate Carroll, DECJUBA's Head of Sustainability, to delve into the launch of this initiative, the challenges encountered, and the responses from consumers.

With an environmental science background and having recently completed her MBA, Kate brings a wealth of knowledge cultivated over 15 years in environmental management and sustainability across diverse industries. She reflects on the evolving focus in the industry, transitioning from merely 'doing less harm' to the imperative of 'doing more good'.

1. Can you tell us a bit about ‘DECJUBA Future’ and what inspired the team to launch the initiative, was customer demand a driving factor?

DECJUBA Future is a responsible sourcing initiative driven by our Founder, Tania Austin, and fueled by our commitment to becoming a more responsible fashion brand. It responds to the growing demand from customers for both transparency and sustainability in fashion, including feedback from our customers.

The majority of those surveyed supported responsibly sourced products and sustainable practices.

We're focused on using fibres with a lower environmental impact, with our DECJUBA Future-approved products ensuring at least 80% are green-tier fibres. Our journey involves transparently sharing this information on our website. As we work toward our 2027 targets, it's a collaborative effort across our business to deliver both amazing products and a positive impact.

2. Why is transparency and education important to drive as the Head of Sustainability at DECJUBA? What are some initiatives you have implemented/currently exist to drive this?

Transparency and education hold pivotal roles in our mission and values for several compelling reasons.

Firstly, they serve as vital enablers within the industry, driving improvements in both social and environmental performance. Equally important to this, is the role of transparency in building trust with our customers. By openly communicating that we are on a sustainability journey, we aim to establish an understanding that sustainable growth demands both time and commitment.

We are eager for our customers to join us on this journey, by raising their awareness to help them buy better.

Connecting our internal team to our sustainability journey and fostering better decision-making and accountability is crucial. We achieve this by engaging our teams in sustainability strategy targets through internal sessions and team meetings focused on their specific work areas. Regular meetings with key stakeholders are also scheduled to track performance and discuss improvement opportunities. Our sustainability scorecard, updated quarterly, provides a transparent overview to the leadership team.

The sustainability targets we are working towards include a new 5 green star head office building, 100% renewable energy, 100% reusable, compostable or recyclable packaging, and a circularity program or partnership focusing on sustainable innovation and impactful new models that keep valuable resources in use for longer.

3. What challenges have you encountered in transitioning to green-tiered fibres?

Transitioning to green-tiered fibres has been a complex process of researching responsible fibres over 18 months and developing our framework before launching it to our customers. The process has presented several challenges for our team to overcome, including:

Availability and Cost: Acquiring responsible, lower-impact fibres that meet quality standards at a competitive cost has been an ongoing challenge. However, we are committed to prioritising this and we anticipate that this will improve as demand increases in the future. As more brands choose responsible fibres such as recycled fibres, this will help to make these lower-impact fibres more cost-competitive over time.
Verification and Claims: Ensuring the trust and verifiability of claims and certifications regarding responsible fibres has been a significant consideration for Decjuba - it requires scrutiny to ensure it aligns with our commitment to transparency.
Balancing Priorities: At Decjuba, we acknowledge that this is a journey and we’ve had to prioritise specific fibres while striking a balance between price considerations and sustainability attributes. This ongoing process reflects our commitment to making responsible choices in the realm of fibre selection, such as our use of Good Earth Cotton grown in Australia.We use a value/effort matrix, also adjusted for impact, to help us consider our options and prioritise where to focus our efforts and resources next. This helps the team understand what opportunities represent ‘low hanging fruit’ and the strategic sourcing decisions we need to make longer-term that will help us achieve our goals.

4. How do you view the importance of empowering customers to make eco-conscious choices?

Empowering our Decjuba customers to make better choices is extremely important to us. We recognise that consumers play a pivotal role in driving positive environmental impact through their purchasing decisions. By providing information, transparency, and sustainable options, we aim to enable our customers to make choices that align directly with their values.

We feel this not only contributes to a more sustainable industry but also fosters a collective sense of responsibility toward the environment. Consumers are committed to doing the right thing and making better choices in the sustainability space. Our responsibility is to provide those options and choices in a way that is convenient for them.

5. Have you noticed a substantial rise in expenses associated with the implementation of environmentally friendly fibres, and what strategies does your business have in place to address the possibility of increased material costs?

We approach the implementation of environmentally friendly fibres with a balanced perspective, considering factors like margin, region, and sustainability. While we absorb sustainability price premiums where possible, and of course, this can present challenges.

Fortunately, recycled fibres such as recycled polyester or nylon have proven to be cost-competitive. Additionally, we’re actively exploring efficiency improvements in other aspects of our operations, such as ordering and stock management, to potentially offset any increased material costs.

It’s a strategic and adaptive approach to our business practices with sustainability goals.

6. Tell us about your participation in the Textile Exchange recycled polyester challenge and your goals for the challenge.

Our four-year membership with Textile Exchange has been invaluable, reinforcing our commitment to sustainability. Our participation in the Textile Exchange material challenge is a significant step, pledging to source 80% or more of the total polyester in our products from recycled polyester by 2025.

This commitment aligns with our dedication to circularity and responsibly sourced green-tier fibres through our DECJUBA Future initiative. It's a tangible demonstration of our ongoing efforts to drive positive environmental impact within the textile industry.

7. What recommendations can you offer to fellow brands that are considering a switch to green-tiered fibres?

For brands contemplating a switch to green-tiered fibres, we would recommend:

Thorough Market Research: Research the marketplace thoroughly to understand available options and best practices. The Textile Exchange Preferred Fibre & Materials Matrix can be a valuable resource in guiding your decisions.
Strategic Prioritisation: Prioritise efforts by evaluating the impact of fibre options based on an effort, value and impact matrix. This allows you to focus on areas where you can make the greatest change efficiently within the context of your business. This is an important step towards scaling the impact your business can have, rather than trying to spread your efforts too thin.
Circularity Considerations: When making choices, consider the circularity of your options and how they contribute to a circular economy, such as sourcing recycled fibres that have a lower impact. This ensures that your decisions align with broader sustainability goals.
Verify Sustainable Claims: Ensure confidence in the credibility and integrity of any claims regarding sustainable fibres. Transparent verification adds authenticity to your sustainability initiatives and builds trust with your audience.

Explore the DECJUBA Future initiative and follow their progress by clicking here.

With special thanks to Kate Carroll and the team at DECJUBA.