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A.BCH | AFC Flagship

Discover the unique space from A.BCH as part of AFC Flagship, featuring 'Momentary Field', an installation collaboration with Art Director, Marsha Golemac. UN – DYED is both a temporary store and exhibition and will be open to the public for a limited time, from June 23-30, 2019 at Emporium Melbourne.

by The AFC

24 June 2019


AFC Flagship

A.BCH | UN – DYED | JUNE 23-30

AFC Flagship returned this June at Emporium Melbourne, with AFC Curated Alumni Harlow, and now A.BCH taking over a space on level 2!

The program from the Australian Fashion Council collaborates with prestigious retail centres to provide pop-up spaces for Australian labels to host their own ‘Flagship’ store, creating unique opportunities for consumers to experience local design, shop the labels and meet the designers in person.

A.BCH is a circular fashion label turning the fashion industry on its head through design and an innovative approach to education and change. Their unique temporary store and exhibition space, UN – DYED, will be open to the public for a limited time only!

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UN–DYED explores minimal intervention garments in an immersive exhibit with ‘Momentary Field’, an art installation and collaboration with Art Director, Marsha Golemac.

An inceptive exploration into the complex materiality of nature, you’ll find a curated selection of garments highlighting the beauty in the natural.



TEMPORARY STORE + EXHIBITION | 23 – 30 June, 2019, Emporium Melbourne, Level 2 (opposite Arnsdorf)

OFFICIAL OPENING | Thursday 27 June, 6pm - Drinks + Exhibition Talk

Photography by Lillie Thompson, Branding by Jasmine Holm + Marcus Hollands. With thanks to The Australian Fashion Council, Emporium Melbourne and Vicinity Centres for supporting this experimental retail experience.


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