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The voice of
Australian Fashion

Who we are

The Australian Fashion Council is the peak body for the Australian fashion and textile industry.

Our aim

Our aim is to guide the just transformation of our industry to a socially, environmentally and economically prosperous circular economy by 2030 and to Net Zero by 2050.

Helping our industry to transform and thrive

The AFC has represented and served the Australian Fashion & Textile industry for over 65 years. We're a not-for-profit membership organisation that connects critical stakeholders across the industry, and effectively champions an innovative, resilient and sustainable legacy.

Through collaboration and leadership, the AFC provides the resources, support and tools to enable our industry to continue to evolve and thrive. We advocate for our industry at the tables that matter.

Strategic initiatives

  • To promote the Australian Fashion trademark
  • To build the future manufacturing capacity of fibre and its derivatives ’
  • To develop skills and career pathways to address current and future skills needs
  • To transition the sector to a circular economy via a world first, National Clothing Product Stewardship Scheme

Key activities

  • Think tanks and forums
  • Advocacy and policy development
  • Best practice toolkits and resources
  • Industry events and networking
  • Industry insights

Find out more


Jaana Quaintance-James

Jaana is a seasoned leader with a strong track record in commercial strategy delivering market advantage through sustainable practices and innovation. With strategic planning and strong governance, Jaana has successfully led and delivered impactful change with significant commercial and sustainability benefits, both in Australia and internationally.

Dedicating the last ten years in-house in the fashion sector, Jaana was most recently the Chief Sustainability and Sourcing Officer at Global Fashion Group the European listed parent of THE ICONIC. Prior to this she was Head of Sustainability at THE ICONIC and earlier, Ethical Sourcing Manager at David Jones, following a decade-long consulting career in consumer goods.

A graduate of the Institute of Company Directors, Jaana also serves as a Board Director of The Social Outfit, the social enterprise fashion brand which employs refugees and newly arrived migrants in their manufacturing and retailing operations in Sydney.

Holding the mantra of ‘progress, not perfection’, Jaana believes in the power of collective, actionable change, and that with industry, government and private sector support the Australian fashion and textile industry can carve out its competitive advantage globally to thrive economically, environmentally and socially.

“I am excited to champion and support our members as they manage change and innovate. Behind the incredible Australian Fashion brands are businesses and their employees supported by consumers. Together we create opportunities to accomplish more and continue to grow the economic contributions of the Australian fashion and textile industry”.

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