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AFC Conversations at Melbourne Fashion Week presented by Creative Victoria

M/FW Conversations presented by Creative Victoria

by The AFC

5 October 2022

The AFC is excited to partner with Melbourne Fashion Week (M/FW) and Creative Victoria to present our three part conversation series where we will be discussing the Australian Fashion and Textile industry’s most topical subjects; the unique attributes of the Australian Fashion™, the future of local manufacturing and the link between clothing circularity and citizen behaviour.

Event and ticketing details below.

Driving Demand – The Australian Fashion™ Campaign - SOLD OUT
Swinburne Studio, ACMI, Federation Square, Melbourne
8:30am - 9:30am, Thursday 13 October

Effortless style, fearless innovation, boundless optimism and raw nature – these are the unique attributes of Australian fashion, as defined in a world-first campaign and trade mark tasked with promoting Australian fashion to both local and international customers. Join this discussion as part of the M/FW Conversations series led by the Australian Fashion Council on the research behind this trademark, the attributes identified and the importance of transparency over perfection for brands. Hear from representatives from Australian brands on what the trademark means to them and how we can come together as a unified industry.

Facilitated by AFC CEO Leila Naja Hibri, panellists include Alix Higgins of Alix Higgins, Corrine Barchanowicz of Vicinity Centres, Denni Francisco of Ngali and Mary Lou Ryan of bassike. This panel session will follow the launch of the Australian Fashion ™ Campaign at Federation Square from 8am.


Roadmap To A Circular Fashion Economy
Swinburne Studio, ACMI, Federation Square, Melbourne
9:45am - 10:45am, Thursday 13 October

Join us for this engaging conversation that will reveal how Australia can progress towards clothing circularity. This important discussion will unpack how The National Clothing Product Stewardship Scheme is working towards reducing textile waste by 2030 and the role of citizen behaviour in driving change. The scheme relies on action from the entire clothing ecosystem including everyone from disruptors, brands and manufacturers to charities, academics, waste management companies and consumers.

Facilitated by AFC Project Director Danielle Kent, panellists include Belinda Paul of RCYCL, Dewi Cooke of The Social Studio, Julie Boulton of MSDI and Paula Rogers of Decjuba.


Make it Melbourne
Swinburne Studio, ACMI, Federation Square, Melbourne
11:00am - 12:00pm, Thursday 13 October

Hidden among the alleyways and sprawling suburbs of Melbourne is a small but bustling garment manufacturing hub. Join us for the premiere of the three part documentary series ‘Make it Melbourne’, followed by a thought-provoking discussion between brands and makers and the future of the local manufacturing industry.

Facilitated by ABC reporter Ashlynne McGhee, panellists include Margie Woods of Viktoria & Woods, Julia Van Der Sommen of Sample Room, Vicki Nicola of Kangan Institute and Kate Dillon of She Lion.


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