Member login

AFC Flagship x Gateway O: WeChat in China

Gateway O and Greenway Logistics discuss their full-service commerce solutions for Australian brands wanting to enter China.

by The AFC

18 January 2021

The world is changing rapidly and fashion businesses need to consider alternative revenue channels for continued business and survival. While China continues to provide exciting opportunities and play a leading role in the global fashion industry, the market is proving extremely hard to crack.

Realising the complexity of the Chinese market and that traditional approaches are rarely successful, the AFC and Gateway O have developed an accessible and feasible approach for Australian fashion brands.

AFC x Gateway O on We Chat is a full-service social commerce solution developed by Gateway O in close cooperation with the Australian Fashion Council to support Australian Fashion brands with entry into the Chinese Market. The full-service solution means Gateway O take care of the marketing, running the multibrand store, organising your logistics and making sure you get paid. Your success is our success.

Watch the below info session or read more here to find out about the program set up, how it works and what it includes from running a multibrand store, marketing and organising your logistics.


About the panel:

Taco Ubbink | Gateway O An experienced fashion and retail expert who has held various management positions for a number of fashion companies, from small to large and from high end to mainstream. Taco has a proven track record in effectively translating a single concept into a shared success and is experienced with bringing companies to China and growing their business.

Gateway O was founded in 2018. Gateway O is offering fashion and design companies a full service ‘social commerce’ solution to market and sell their products in China via the successful app WeChat. The company is a subsidiary of Greenway logistics, one of the initiators of the company. It services cover the entire spectrum of entering the Chinese market; from marketing, to selling, to shipping, to paying.

Greenway Logistics was founded in 2008 in The Netherlands. Greenway logistics is working exclusively for industry associations in the fashion & lifestyle industry and its members worldwide. It services are logistic advice, collective contracts and benchmarks for companies; as well as developing cost saving innovations in logistic processes, CO2 reduction and worldwide trade enabling. Greenway logistics has own offices in a number of countries, and makes use of an extensive partner network which makes it possible to ‘deliver the world to the world’. In cooperation with the International Apparel Federation, Greenway is partner in Gateway O, helping brands into the Chinese market.

Take advantage of this amazing opportunity. Register your interest below:

You may also like

Changing how we design, consume and recycle clothing
We’re answering your questions about the clothing stewardship scheme, Seamless, and how it will drive the industry towards clothing circularity by 2030.
Minister Plibersek takes a stand against clothing waste
The Hon Tanya Plibersek, Minister for the Environment and Water, delivered an unforgettable speech at the launch of Seamless, the National Clothing Product Stewardship Scheme.
Australian clothing industry launches roadmap to circularity
Some of Australia’s major fashion and clothing brands have committed to be foundation members of a national stewardship scheme that aims to make Australian fashion and clothing truly circular.
1 2 3 83
Stay in touch

© 2023 AUSTRALIAN FASHION COUNCIL  All Rights Reserved