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AFC Virtual on ORDRE | Edition #2

Fashion buyers from across Australia and the globe can now access new season’s wholesale collections from some of Australia’s leading designers on a dedicated section of the ORDRE platform; AFC VIRTUAL. Now in its second edition, the platform includes the latest Australian collections from Jac + Jack, P.E Nation, Ginger & Smart, Nico, Et Cetera, Porcelain and G Terlato…

by The AFC

27 October 2020

AFC Virtual on ORDRE | Edition #2

AUSTRALIAN DESIGNER VIRTUAL SHOWROOMS NOW OPEN

AFC Virtual on ORDRE continues with launch of a second edition for Australian designers to present Spring Summer collections to international retailers and Autumn Winter collections to domestic retailers from September through to the end of December.

Fashion buyers from across Australia and the globe can now access new season’s wholesale collections from some of Australia’s leading designers on a dedicated section of the ORDRE platform; AFC VIRTUAL.

The program, developed by the Australian Fashion Council and leading fashion technology company ORDRE.com, aims to assist Australian designers to continue business during the unprecedented industry disruption caused by the COVID-19 global pandemic. With continued disruption to global fashion weeks, virtual showrooms remain one of the few channels for designers to effectively conduct wholesale business. The AFC Virtual showrooms serve as a solution for Australian designers to present their collections to domestic and international retailers and conduct contactless wholesale.

Now in its second edition, the platform includes the latest Australian collections from Jac + Jack, P.E Nation, Ginger & Smart, Nico, Et Cetera, Porcelain and G Terlato.

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Images | via Jac + Jack

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MEET THE DESIGNERS



Jac+Jack_AFC_Virtual_on_Ordre

Jac+ Jack began in 2004 by Jacqueline ‘Jac’ Hunt and Lisa ‘Jack’ Dempsey. The brand has become known around the world for high-quality, modern clothing that men and women can wear everyday.

The brand has become synonymous with premium quality materials in sophisticated yet relaxed styles. Luxurious natural yarns and fabrics in calming neutrals and muted tones are seen as the brands calling card. Jac+ Jack create a modern wardrobe that makes dressing easy.



P.E_NATION_AFC_VIRTUAL_ORDRE

P.E Nation was established in Sydney, Australia by Pip Edwards and Claire Tregoning. Since its launch in 2016, the brand’s range of street-meets-sportswear has expanded to include technical activewear, retro-inspired streetwear, functional snow gear, footwear, and accessories.

The P.E Nation philosophy is centered around quality design and construction while offering fashion forward, comfortable and functional pieces designed to take you to from the studio to the street. The brand reflects a sense of unity and celebrates an active way of life. P.E Nation is for an urban life, lived at fast pace. Designed to perform all day, every day.



Ginger&Smart_AFC_Virtual_on_Ordre

Founded in 2002 by Sydney-based sisters Alexandra and Genevieve Smart, the inspiration to establish the business came from the desire to combine family talent to build a strong fashion-lifestyle brand.

GINGER & SMART combines captivating design with the finest quality sustainable materials and first rate manufacturers. The brand’s sustainable purpose is to create beautifully considered timeless pieces, designed to be worn many times and with a low impact on the global environment.



NICO_AFC_VIRTUAL_ORDRE

NICO celebrates the sartorial philosophy of minimalism and understated luxury. NICO brings high quality loungewear and intimates to the Australian fashion landscape featuring clean lines, luxe fabrics and the styles and colours needed for the everyday. Form and function coexist with pieces that not only look beautiful, but feel beautiful to wear too.

NICO is renowned for a strong respect for the people they work with, and the environment they work within. NICO is committed to upholding and cultivating ethical and sustainable transparency in the fashion industry.



ETCETERA_WOMAN_AFC_VIRTUAL_ORDRE

First launched in 2011 Australian lifestyle brand [et cetera] WOMAN was created for long hot summers and island escapes.

The collection celebrates and embraces traditional craftsmanship methods and luxurious natural fibres, making each piece an authentic keepsake with minimal impact on the planet - qualities increasingly valued by today's consumer and retailers.



BRIGID_MCLAUGHLIN_PORCELAIN_AFC_VIRTUAL_ORDRE

Brigid McLaughlin is a Textile and Fashion Designer based in Haberfield, Sydney Australia. Brigid has worked within the Australian Fashion Industry, as a designer, for over twenty years.

Brigid is passionate about “Slow Clothing” producing quality, modern yet timeless clothing in natural fibres by the most sustainable practices possible. Brigid produces two collections; Brigid McLaughlin which is predominately made within Australia and a resort line PORCELAIN Brigid McLaughlin, which is handcrafted in India. Brigid grew up in central NSW on Merryanbone Merino Stud Warren. Brigid McLaughlin’s family are dedicated third generation merino wool producers.



Ez6mIBDQ.jpeg

Gesualdo Terlato is an Australian born designer of Italian Sicilian Heritage, with three generations of couture experience that started with Sicilian nobility.

A long-standing haute couture designer in his own right, Gesualdo draws on these design techniques for G Terlato, which has evolved into a boutique collection of shoes.

Each pair is lovingly hand crafted with the finest materials and design details; Italian leather, silk and suede, with feature Swarovski crystals, beads and pearls.

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More Coming Soon

Together, AFC and ORDRE are committed to continue to promote the quality and brand value of Australian design on a global scale.

Keep an eye out for additional waves of designer line-up announcements as new collections continue to be added to the platform.

 Access the Showrooms here;


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