In the face of the industry disruption caused by COVID 19, the Australian Fashion Council (AFC) and global B2B virtual showroom platform, ORDRE.com, have come together to launch AFC Virtual on ORDRE. Fashion buyers from across Australia and the globe can now access new season’s wholesale collections from Australia’s leading designers on a dedicated section of the ORDRE.com platform; AFC VIRTUAL. Launching on the 11th May 2020, with waves of showroom additions, the platform will host the latest Resort collections from the likes of Aje, CAMILLA, Ginger & Smart, KITX, Strateas Carlucci, P.E Nation and more...
by The AFC
11 May 2020
AFC Virtual on ORDRE Launches
Australian Designer Resort Collections Launch this May on Global B2B Showroom; AFC VIRTUAL on ORDRE.
In the face of the industry disruption caused by COVID 19, the Australian Fashion Council (AFC) and global B2B virtual showroom platform, ORDRE.com, have come together to launch AFC Virtual on ORDRE.
Fashion buyers from across Australia and the globe can now access new season’s wholesale collections from Australia’s leading designers on a dedicated section of the ORDRE.com platform; AFC VIRTUAL. Launching on the 11th May 2020, with waves of showroom additions, the platform will host the latest Resort collections from the likes of Aje, CAMILLA, Ginger & Smart, KITX, Strateas Carlucci, P.E Nation and more.
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Supporting Australian Designers
The impacts of Covid-19 have hit Australian designers hard. Fashion festivals and trade events have been cancelled, and limitations on physical contact with retail networks have made conducting business as usual near impossible. With this, virtual showrooms have taken on a new urgency. AFC Virtual on ORDRE offers a unique solution for Australian designers to present their collections to retailer buyers from afar, adopting a progressive technology that will enable Australian brands to thrive post-crisis.
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Australian Resort Collections Front and Centre
Australian designers have always been first in the world to present Resort/Early-Summer collections on the international fashion week schedule. AFC Virtual on ORDRE plays to our industry’s strength and continues this tradition.
Whilst most European and American brands won’t be showing Resort/Early-Summer ranges until later in July, AFC Virtual on Ordre now offers buyers from across the globe a head start, allowing them to take advantage of early access to the Resort/Early-Summer collections from Australian brands this May.
Images | Runway from Strateas Carlucci
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Global Buyers a Click Away
Buyers will be able to view and engage with collections through a combination of high-resolution images including interactive ORB360° images, video, the ability to zoom in and detailed product descriptions.
Designed for easy navigation, the collections have been carefully curated from Australia’s leading designers with a focus on Resort and Early-Summer. Now only a few clicks away, in a section of the ORDRE.com platform called AFC Virtual, buyers can access the individual designer virtual showrooms to review collections, make selections and place wholesale orders - all online.
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Showrooms OPEN FROM MAY 11
The brands chosen for this initiative include some of Australia’s most promising up and coming labels through to well established brands - all demonstrating a strong brand story with reference to Australian culture and attitudes that cannot be replicated, a high quality finished product and a clear readiness to be stocked in some of the most well known retailers around the world.
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More Coming Soon
Together, AFC and ORDRE are committed to continue to promote the quality and brand value of Australian design on a global scale.
Look out for additional waves of designer line-up announcements as new collections continue to be added to the platform through to the end of July.
Confirmed showrooms soon to be added include; [et cetera] WOMAN, Ahimsa Collective, Aje, BLAIRARCHIBALD, CAMILLA, COMMAS, ESSE Studios, Ginger & Smart, Helen Kaminski, Katya Komarova, KITX, MNDATORY, Morrison, and P.E Nation.
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